From 1d8aa84c361eb164e3a6c782c33134711ef150f5 Mon Sep 17 00:00:00 2001 From: "frontend-frankie[bot]" <268472545+frontend-frankie[bot]@users.noreply.github.com> Date: Fri, 20 Mar 2026 13:20:53 +0000 Subject: [PATCH] content: add beta launch content calendar Refs: CAR-131 Co-Authored-By: Paperclip --- content/marketing/launch-content-calendar.md | 125 +++++++++++++++++++ 1 file changed, 125 insertions(+) create mode 100644 content/marketing/launch-content-calendar.md diff --git a/content/marketing/launch-content-calendar.md b/content/marketing/launch-content-calendar.md new file mode 100644 index 0000000..1cbb7d5 --- /dev/null +++ b/content/marketing/launch-content-calendar.md @@ -0,0 +1,125 @@ +# CartSnitch Beta Launch Content Calendar + +**Beta Launch Date:** April 24, 2026 +**Calendar Period:** March 20 – May 15, 2026 + +This calendar coordinates all marketing content across channels — blog, email, social, and in-app — to build awareness and drive activation for the CartSnitch public beta. + +--- + +## Phase 1: Pre-Launch Warmup (March 20 – March 31) + +**Goal:** Seed organic reach and establish brand voice before the launch sprint begins. + +| Date | Channel | Asset | Notes | +|------|---------|-------|-------| +| Mar 24 (Mon) | Blog | [Why We Built CartSnitch](blog/why-we-built-cartsnitch.md) | Founder story; sets authentic tone | +| Mar 25 (Tue) | Twitter | Teaser thread: "We've been quietly tracking grocery prices for a year..." | Link to blog post | +| Mar 26 (Wed) | Reddit | Post to r/Frugal, r/personalfinance — founder intro + blog | Soft intro, no hard sell | +| Mar 28 (Fri) | Email | Welcome sequence finalized in ESP | [welcome-sequence.md](email/welcome-sequence.md) loaded and tested | +| Mar 31 (Mon) | Internal | Brand voice guide reviewed by team | [brand-voice-guide.md](brand-voice-guide.md) | + +--- + +## Phase 2: Content Publishing Sprint (April 1 – April 10) + +**Goal:** Get SEO and onboarding content live ahead of the launch window. + +| Date | Channel | Asset | Notes | +|------|---------|-------|-------| +| Apr 1 (Wed) | Blog | Shrinkflation Series #1: [Cereal](blog/shrinkflation-cereal-2026.md) | Tag: shrinkflation, grocery prices | +| Apr 3 (Fri) | Blog | Shrinkflation Series #2: [Dairy & Eggs](blog/shrinkflation-dairy-eggs-2026.md) | | +| Apr 4 (Sat) | Twitter | Weekly price watch post (template) | [weekly-price-watch-template.md](social/weekly-price-watch-template.md) | +| Apr 7 (Mon) | Blog | Shrinkflation Series #3: [Frozen Food](blog/shrinkflation-frozen-food-2026.md) | | +| Apr 9 (Wed) | Blog | Shrinkflation Series #4: [Household Essentials](blog/shrinkflation-household-essentials-2026.md) | | +| Apr 10 (Thu) | Site | Onboarding guides live on cartsnitch.com/help | [onboarding/](onboarding/) — all 5 guides | +| Apr 10 (Thu) | Site | FAQ published | [faq.md](faq.md) | + +--- + +## Phase 3: Launch Build-Up (April 11 – April 17) + +**Goal:** Escalate cadence, prime the audience, get ready for screenshots once staging is available. + +| Date | Channel | Asset | Notes | +|------|---------|-------|-------| +| Apr 11 (Fri) | Blog | Shrinkflation Series #5: [Snacks & Chips](blog/shrinkflation-snacks-chips-2026.md) | Final in series | +| Apr 12 (Sat) | Twitter | Weekly price watch post | Tag shrinkflation series recap | +| Apr 14 (Mon) | Twitter | Launch countdown thread — "10 days until beta" | Drive waitlist signups | +| Apr 15 (Tue) | Reddit | r/personalfinance launch preview post | [reddit-launch-strategy.md](social/reddit-launch-strategy.md) | +| Apr 17 (Thu) | Site | Screenshots integrated into landing page + blog posts | Depends on staging env (CAR-60); stretch if delayed | +| Apr 17 (Thu) | Email | Pre-launch email to waitlist: "You're almost in" | Tease beta access | +| Apr 17 (Thu) | Internal | Website landing page final review | [website-landing-page.md](website-landing-page.md) | + +--- + +## Phase 4: Launch Week (April 20 – April 24) + +**Goal:** Maximum visibility on launch day. + +| Date | Channel | Asset | Notes | +|------|---------|-------|-------| +| Apr 20 (Mon) | All | Final content audit — all links live, all placeholders resolved | Checklist review | +| Apr 21 (Tue) | Email | "Launch day is Thursday" email to waitlist | Build anticipation | +| Apr 21 (Tue) | Twitter | [Twitter launch strategy](social/twitter-launch-strategy.md) — thread queued and scheduled | | +| Apr 22 (Wed) | Reddit | [Reddit launch post](social/reddit-launch-strategy.md) — drafted and ready to post | Post on launch day | +| **Apr 24 (Thu)** | **ALL** | **🚀 BETA LAUNCH** | | +| Apr 24 (Thu) | Blog | [Launch announcement](launch-announcement.md) published | | +| Apr 24 (Thu) | Twitter | Launch thread goes live | Link to announcement + app | +| Apr 24 (Thu) | Reddit | r/Frugal + r/personalfinance + r/grocery launch posts | | +| Apr 24 (Thu) | Email | Launch email to full waitlist | Welcome + CTA to connect first store | + +--- + +## Phase 5: Post-Launch Nurture (April 25 – May 15) + +**Goal:** Activate new users, maintain cadence, capture organic search momentum. + +| Date | Channel | Asset | Notes | +|------|---------|-------|-------| +| Apr 26 (Sat) | Twitter | First weekly price watch post post-launch | [weekly-price-watch-template.md](social/weekly-price-watch-template.md) | +| Apr 28 (Mon) | Email | First weekly digest to active users | [weekly-digest-template.md](email/weekly-digest-template.md) | +| Apr 30 (Wed) | Email | Shrinkflation alert (triggered) | [shrinkflation-alert-template.md](email/shrinkflation-alert-template.md) — send when first alert fires | +| May 1 (Fri) | Blog | Post-launch reflection / data post (new) | "What we learned in week 1" | +| May 3 (Sat) | Twitter | Weekly price watch #2 | | +| May 5 (Mon) | Email | Weekly digest #2 | | +| May 10 (Sat) | Twitter | Weekly price watch #3 | | +| May 12 (Mon) | Email | Weekly digest #3 | | +| May 15 (Thu) | All | 3-week post-launch content review | Assess engagement, plan next sprint | + +--- + +## Channel Owners + +| Channel | Owner | Tool | +|---------|-------|------| +| Blog | Marketing / CMO | GitHub (`content/marketing/blog/`) | +| Email | Marketing | ESP (Mailchimp / Postmark) | +| Twitter | Marketing | Buffer / manual | +| Reddit | Marketing | Manual (no bots) | +| Site pages | Frontend (Frankie) | Deployed via CI | + +--- + +## Dependencies & Risks + +| Dependency | Blocker? | Notes | +|------------|----------|-------| +| Staging env with sample data (CAR-60) | Screenshots only | If delayed past Apr 17, screenshots launch without images | +| App Store / PWA listing copy | No (Phase 2+) | Not blocking beta; listed in CAR-114 as stretch | +| SEO comparison articles | No (stretch) | [content/marketing/blog/](blog/) — ongoing | + +--- + +## Asset Index + +All content files live under `content/marketing/` in this repo: + +- `blog/` — long-form blog posts (SEO) +- `email/` — email templates and sequences +- `onboarding/` — in-app / help center guides +- `social/` — social media strategies and templates +- `launch-announcement.md` — press/blog launch post +- `website-landing-page.md` — landing page copy +- `faq.md` — FAQ / help center +- `brand-voice-guide.md` — tone, style, persona