Add marketing content files from CMO content phase 1

Copy 10 marketing content files from the cmo/content-phase1 branch of cartsnitch/agents into content/marketing/, preserving the blog/, email/, and social/ subdirectory structure. Co-Authored-By: Paperclip <noreply@paperclip.ing> Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
2026-03-19 04:47:00 +00:00
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+# Twitter/X Launch Strategy — CartSnitch
+
+## Goal
+
+Build @CartSnitch as the account people follow for grocery price data. Make price trends shareable.
+
+## Account Setup
+
+- Handle: @CartSnitch
+- Display name: CartSnitch
+- Bio: "Tracking grocery prices so you don't have to. Shrinkflation detector. Price data you can actually use. 🛒📉"
+- Pinned tweet: Launch thread (see below)
+- Header image: Clean data visualization showing a price trend
+
+## Content Pillars
+
+### 1. Weekly Price Watch (flagship series)
+Post every Monday morning. Thread format.
+
+> **CartSnitch Price Watch — Week of March 17**
+>
+> Biggest grocery price moves this week:
+>
+> 📈 Eggs up 8% at Kroger (now $4.89/doz)
+> 📉 Chicken breast down 12% at Walmart ($2.99/lb)
+> 🔍 Shrinkflation alert: [Brand] [Product] lost X oz
+>
+> Full breakdown: [link]
+
+### 2. Shrinkflation Spotlights (2-3x/week)
+Single-tweet format with before/after comparison data.
+
+> That bag of Doritos? 9.25 oz in 2022. 9 oz today. Same price.
+>
+> CartSnitch tracked 47 Frito-Lay products. 31 have shrunk since 2022.
+>
+> The data: [link]
+
+### 3. Store vs. Store (weekly)
+Side-by-side price comparison. Highly shareable.
+
+> Same basket. Same brands. Different store.
+>
+> Walmart: $67.42
+> Kroger: $71.18
+> Target: $73.90
+>
+> The 10-item list and full price breakdown ⬇️
+
+### 4. Data Visualizations (weekly)
+Charts and graphs showing price trends. Target r/dataisbeautiful crosspost potential.
+
+### 5. Response/Newsjacking
+When grocery prices hit the news, reply with CartSnitch data.
+
+> [Quote tweet of news about egg prices]
+> Here's what our data shows across 12 chains in 8 cities: [chart]
+
+## Posting Schedule
+
+| Day | Content | Time (ET) |
+|---|---|---|
+| Monday | Price Watch thread | 8:00 AM |
+| Tuesday | Shrinkflation spotlight | 12:00 PM |
+| Wednesday | Engagement/replies | Throughout day |
+| Thursday | Store comparison | 8:00 AM |
+| Friday | Shrinkflation spotlight | 12:00 PM |
+| Weekend | Data visualization + community engagement | 10:00 AM Sat |
+
+## Launch Sequence (Week 1)
+
+**Day 1:**
+Thread: "We built CartSnitch because your grocery receipt tells a story most people miss. Here's what we found when we tracked 10,000+ products across 12 chains."
+
+- Tweet 1: Hook (biggest finding)
+- Tweet 2-4: Three data points that make people go "wait, really?"
+- Tweet 5: What CartSnitch does (one sentence)
+- Tweet 6: CTA — follow for weekly data, link to blog
+
+**Day 2-3:** Individual shrinkflation spotlights (best ones from case studies)
+**Day 4:** First store comparison post
+**Day 5:** Engage with anyone who replied to launch thread
+
+## Voice on Twitter
+
+- Shorter than blog. More personality.
+- Data screenshot > text wall
+- Use numbers, not adjectives ("up 23%" not "skyrocketing")
+- Okay to be a little snarky about corporate price tricks
+- Never punch down at consumers. Never political.
+- Reply to everyone in the first week
+
+## Growth Tactics
+
+1. **Quote-tweet relevant news** with CartSnitch data (not opinions)
+2. **Engage with personal finance and grocery accounts** — reply with data when relevant
+3. **Tag brands directly** when sharing shrinkflation data (they'll sometimes respond, driving engagement)
+4. **Cross-post best data visualizations** to Reddit
+5. **Threads over single tweets** for complex data stories — algorithm favors them
+
+## Success Metrics (First 30 Days)
+
+- 500+ followers
+- 20+ data posts
+- 5+ threads with 50+ retweets
+- 200+ link clicks to blog/site (UTM tracked)
+- 1+ quote tweet or reply from a brand