Add launch marketing content pages for April 24 beta

Publishes 9 pre-approved content pages for the CartSnitch beta launch: - about.md — mission, team, product overview - methodology.md — how we calculate shrinkflation - how-it-works.md — product explainer for /how-it-works - stores.md — supported stores (Kroger, Safeway) + coming soon - privacy.md — data privacy and what we access/store/never do - press-kit.md — media kit for journalists and partners - app-store-listing.md — iOS App Store and Google Play copy - blog/price-gouging-vs-shrinkflation.md — SEO explainer - social/launch-day-posts.md — Twitter/X and Reddit launch posts Closes CAR-234, CAR-235, CAR-236, CAR-237, CAR-238, CAR-239, CAR-240, CAR-242, CAR-243 Co-Authored-By: Paperclip <noreply@paperclip.ing>
2026-03-24 16:19:22 +00:00
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+# CartSnitch Press/Media Kit
+
+**Timing:** Ready by April 24, 2026 (beta launch)
+
+---
+
+## About CartSnitch
+
+CartSnitch is a grocery price tracking and shrinkflation detection app that helps consumers see exactly how much they are paying per unit of product — and when brands shrink products without lowering prices.
+
+**Founded:** 2026
+**Mission:** Help consumers understand what they are really paying for at the grocery store, and expose the practices that cost families hundreds of dollars per year.
+
+---
+
+## Product Description
+
+CartSnitch tracks unit prices (price ÷ size) across thousands of grocery products. Users can:
+- Set alerts on products they buy regularly
+- See when a product gets smaller or more expensive
+- Compare total grocery costs across stores
+- Access data on which products have experienced the most shrinkflation
+
+**Status:** Beta (April 24, 2026)
+**Availability:** Web app / PWA
+**Supported stores:** Kroger, Safeway (with more coming)
+
+---
+
+## The Problem: Shrinkflation
+
+Shrinkflation is the practice of reducing product size while keeping prices the same or raising them. The average US family loses an estimated $300–$500 per year to shrinkflation across all grocery categories.
+
+**Examples (2020–2025):**
+- Family cereal boxes: 20 oz → 18 oz → 16 oz, same shelf price
+- Paper towels: 12 rolls → 10 rolls, same price
+- Yogurt cups: 6 oz → 5.3 oz, same price
+- Dish soap: 24 oz → 20 oz, same price
+
+Unlike price gouging, which is illegal during emergencies in many states, shrinkflation is legal year-round. The only defense is tracking unit prices.
+
+---
+
+## Key Messages
+
+1. **Unit prices reveal the truth.** The shelf price is misleading. Price per ounce or per unit is the honest measure of value.
+
+2. **Shrinkflation is real and costly.** Brands reduce product sizes while maintaining or raising prices. The average family loses $300–$500/year.
+
+3. **CartSnitch tracks it automatically.** We monitor unit prices across thousands of products and alert users when their regular purchases change.
+
+4. **Consumers deserve transparency.** Price-per-unit should be displayed prominently at shelf level. Until regulation catches up, CartSnitch gives consumers the data directly.
+
+---
+
+## Statistics (Directional — Based on USDA FoodData Central and Manufacturer Data)
+
+- Average family loses **$300–$500/year** to shrinkflation across all grocery categories
+- Cereals specifically: **$80–$120/year** per family
+- Family cereal boxes shrank an average of **12–16%** in oz between 2020–2025
+- Top shrinkflation offenders in 2021–2025: Lay's (28%), Yoplait (27.5%), Cocoa Puffs (27%), Ruffles (23.6%), Cheerios (21.5%)
+
+*Note: All statistics are based on publicly available manufacturer packaging data and USDA FoodData Central. Production data will refine these figures.*
+
+---
+
+## Quotes
+
+**Penny Pincherton, CEO and Co-founder:**
+> "We built CartSnitch because we were tired of going to the store and getting less for the same money. Shrinkflation is a quiet tax on families who don't have time to calculate price-per-ounce on every product, every week. We do that work automatically."
+
+**Savannah Savings, CMO:**
+> "The grocery industry has been shrinking products in plain sight for years because they know most shoppers won't notice. We think noticing should be easy."
+
+---
+
+## Leadership
+
+- **Penny Pincherton** — CEO and Co-founder
+- **Savannah Savings** — CMO
+- **Chip Overstock** — CTO
+
+---
+
+## Media Assets
+
+- **Screenshots:** Available once staging environment is live (CAR-60 in progress)
+- **Logo:** Available in brand assets folder
+- **Product demo:** TBD
+
+---
+
+## Contact
+
+For press inquiries: press@cartsnitch.app
+For partnerships: partners@cartsnitch.app
+Website: cartsnitch.app