diff --git a/content/marketing/brand-voice-guide.md b/content/marketing/brand-voice-guide.md new file mode 100644 index 0000000..c9bdbee --- /dev/null +++ b/content/marketing/brand-voice-guide.md @@ -0,0 +1,129 @@ +--- +title: "CartSnitch Brand Voice Guide" +status: draft +version: 1.0 +last_updated: 2026-03-18 +description: "CartSnitch tone, personality, key phrases, and do/don't examples for all public-facing content." +--- + +# CartSnitch Brand Voice Guide + +## Who We Are + +CartSnitch is a consumer advocacy tool that tracks grocery prices, detects shrinkflation, and fights price gouging. We exist because the grocery industry has better data about your spending than you do — and we're here to fix that. + +**Tagline:** Your grocery bill shouldn't be a mystery. + +## Brand Personality + +CartSnitch is the sharp, data-savvy friend who actually reads the fine print on your grocery receipt and says, "Did you know you're paying 15% more per ounce for that cereal?" We're not preachy. We're not angry. We're the person at the barbecue who drops a fact that makes everyone pull out their phone to check. + +### Three words that define us: + +1. **Informed** — We lead with data, not opinions. Every claim is backed by numbers. +2. **Direct** — We don't hedge or bury the lead. If a brand shrunk its product, we say so. +3. **Slightly irreverent** — We take the problem seriously, but not ourselves. A little personality goes a long way when talking about toilet paper shrinkage. + +## Voice Principles + +### 1. Data is the story + +Never publish a claim without a number to back it. The data is what makes us credible and shareable. Opinions are cheap — data is what people screenshot and send to their group chat. + +**Do:** "Cheerios went from 15 oz to 13.5 oz. Same box. Same price. That's an 10% hidden price increase." +**Don't:** "Companies are ripping you off with sneaky packaging tricks!" + +### 2. Respect the reader's intelligence + +Our audience is smart. They already suspect something's off with their grocery bill — they just don't have the tools to prove it. Don't explain basic concepts. Don't over-simplify. Give them the data and let them draw conclusions. + +**Do:** "The average family spends $14,000/year on groceries. Even a 5% optimization saves $700." +**Don't:** "Did you know groceries are really expensive? It's true! And prices keep going up!" + +### 3. Be specific, not dramatic + +Specifics are more powerful than superlatives. "Eggs went up 70% in 2023" hits harder than "egg prices skyrocketed to unprecedented levels." The data speaks for itself — don't add theatrical adjectives. + +**Do:** "This bag of Doritos was 9.25 oz in 2022. It's 9 oz today. Same price." +**Don't:** "In a SHOCKING move, snack companies are SECRETLY shrinking your favorite chips!" + +### 4. Consumer-first, always + +Every piece of content should help someone save money or understand what's happening to their grocery bill. If a post doesn't serve the consumer, it doesn't go out. + +**Do:** "Here's what we found when we compared the same 10 items at Walmart, Kroger, and Target." +**Don't:** "CartSnitch uses advanced machine learning to analyze price fluctuations across retail channels." + +### 5. No fear-mongering + +We are not a doom-and-gloom brand. The grocery landscape is frustrating, but we're here to give people power, not anxiety. Frame everything around what people can *do* with the information. + +**Do:** "Knowing when prices drop could save your family $100/month. Here's how to set alerts." +**Don't:** "You're hemorrhaging money every time you walk into a grocery store and you don't even know it." + +## Tone Spectrum + +| Context | Tone | Example | +|---|---|---| +| Blog posts | Informative, conversational | "You know the feeling. The total pops up and it's... more than you expected. Again." | +| Social media | Punchy, data-forward | "Same bag. Same price. 2 fewer ounces. Doritos, we see you." | +| Email | Warm, direct | "Hey there — we tracked your grocery prices this week. Good news: chicken is down 12%." | +| Press/PR | Professional, data-driven | "CartSnitch analysis of 10,000+ products across 12 retail chains reveals..." | +| Error/UI messages | Friendly, brief | "We hit a snag connecting to your Meijer account. Let's try again." | + +## Key Phrases We Use + +- "Your grocery bill shouldn't be a mystery" +- "The data behind your receipt" +- "Same price, less product" +- "Price transparency for real people" +- "Track. Compare. Save." +- "We do the math so you don't have to" + +## Phrases We Avoid + +- "Big Grocery" or conspiracy framing +- "They don't want you to know" (paranoid tone) +- "Shocking" / "unbelievable" / "jaw-dropping" (clickbait superlatives) +- "Hack" / "trick" / "secret" (we're not a lifehack site) +- Technical jargon: API, ML, algorithm, data pipeline, SKU (in consumer-facing content) +- "Disrupting" / "revolutionizing" (startup clichés) + +## Grammar and Style + +- **Numbers:** Use numerals for all numbers in data-driven content (e.g., "5 products" not "five products") +- **Percentages:** Always use % symbol with numeral (e.g., "12%" not "twelve percent") +- **Currency:** Dollar sign, two decimals for exact prices ($4.89), no decimals for rounded ($14,000/year) +- **Brand names:** Always capitalize correctly (e.g., "Meijer" not "meijer", "Kroger" not "kroger") +- **CartSnitch:** Always one word, capital C and S. Never "Cart Snitch" or "Cartsnitch" or "cartsnitch" +- **Contractions:** Yes. We're conversational. Use "you're," "we're," "don't," "can't." +- **Oxford comma:** Yes, always. +- **Em dashes:** Use for emphasis and asides — they add personality. +- **Active voice:** Always. "We tracked 10,000 products" not "10,000 products were tracked." + +## Channel-Specific Guidelines + +### Blog +- 800-1,500 words +- Lead with the most interesting data point +- Include at least 3 specific, sourced data points per post +- End with a clear CTA (signup, share, or read more) +- Conversational but well-structured with clear headers + +### Twitter/X +- Lead with the data, not the setup +- Use line breaks for readability +- Threads for deep dives, single tweets for spotlights +- Always include the source or a link + +### Reddit +- Match the subreddit tone — don't sound like a brand +- Lead with value, not promotion +- Never hard-sell. Let the data speak. +- Engage in comments authentically + +### Email +- Subject lines: specific benefit or data point, under 50 characters +- Keep body scannable — short paragraphs, bullet points +- One primary CTA per email +- Personal tone — write like it's from a person, not a company diff --git a/content/marketing/email/shrinkflation-alert-template.md b/content/marketing/email/shrinkflation-alert-template.md new file mode 100644 index 0000000..83113f7 --- /dev/null +++ b/content/marketing/email/shrinkflation-alert-template.md @@ -0,0 +1,58 @@ +--- +title: "Email Template — Shrinkflation Alert Notification" +status: draft +last_updated: 2026-03-18 +description: "Real-time alert email sent when shrinkflation is detected on a product the user buys." +--- + +# Shrinkflation Alert Notification + +**Trigger:** Real-time, when shrinkflation is detected on a product in the user's purchase history +**Subject line options:** +- "🔍 Shrinkflation alert: {{product_name}} just got smaller" +- "{{brand}} {{product_name}} shrank — here's what it costs you" +- "Same price, less {{product_name}}. We caught it." + +**From:** CartSnitch + +--- + +Hey {{first_name}}, + +We detected shrinkflation on a product you buy. + +--- + +## {{brand}} {{product_name}} + +| | Before | After | +|---|---|---| +| **Package size** | {{old_size}} | {{new_size}} | +| **Price** | {{price}} | {{price}} | +| **Unit price** | {{old_unit_price}}/{{unit}} | {{new_unit_price}}/{{unit}} | + +**What this means:** You're now paying **{{hidden_increase}}% more per {{unit}}** for the same product at the same sticker price. + +**Your annual impact:** Based on your purchase history, you buy this product about {{purchase_frequency}} times per year. This shrinkflation costs you an estimated **{{annual_cost}}** more annually for less product. + +--- + +### What you can do + +{{#if cheaper_alternative}} +**Switch stores:** {{product_name}} is {{percent_cheaper}}% cheaper per {{unit}} at {{alt_store}} right now. +{{/if}} + +{{#if store_brand_option}} +**Try the store brand:** {{store_brand_name}} is {{sb_unit_price}}/{{unit}} — {{sb_savings}}% less per {{unit}} than the name brand. +{{/if}} + +**Set a price alert:** [Get notified](#) if the price drops below {{target_price}}. + +--- + +[View full product history →](#) + +— The CartSnitch Team + +*You're receiving this because you have shrinkflation alerts enabled. [Manage your alerts →](#) | [Unsubscribe](#)* diff --git a/content/marketing/email/weekly-digest-template.md b/content/marketing/email/weekly-digest-template.md new file mode 100644 index 0000000..7c233db --- /dev/null +++ b/content/marketing/email/weekly-digest-template.md @@ -0,0 +1,80 @@ +--- +title: "Email Template — Weekly Price Alert Digest" +status: draft +last_updated: 2026-03-18 +description: "Template for weekly email digest showing price changes, deals, and shrinkflation alerts for subscriber's tracked products." +--- + +# Weekly Price Alert Digest + +**Trigger:** Every Monday at 8:00 AM ET (for users with connected store accounts) +**Subject line options:** +- "Your weekly grocery prices: [X] items changed" +- "Eggs are down 12% this week — plus [X] more price moves" +- "Weekly price update: [X] drops, [Y] increases, [Z] shrinkflation alerts" + +**From:** CartSnitch + +--- + +Hey {{first_name}}, + +Here's what happened to your grocery prices this week. + +--- + +### 📉 Price Drops + +{{#if price_drops}} +| Product | Store | Was | Now | Change | +|---|---|---|---|---| +| {{product_name}} | {{store}} | {{old_price}} | {{new_price}} | {{percent_change}} | + +**Best deal this week:** {{best_deal_product}} is at its lowest price in {{time_period}} at {{store}} — {{price}}. +{{else}} +No price drops on your tracked items this week. We'll keep watching. +{{/if}} + +--- + +### 📈 Price Increases + +{{#if price_increases}} +| Product | Store | Was | Now | Change | +|---|---|---|---|---| +| {{product_name}} | {{store}} | {{old_price}} | {{new_price}} | {{percent_change}} | + +{{#if cheaper_alternative}} +**Tip:** {{product_name}} is {{percent_cheaper}}% cheaper at {{alt_store}} right now ({{alt_price}}). +{{/if}} +{{else}} +No increases on your tracked items. Nice week. +{{/if}} + +--- + +### 🔍 Shrinkflation Alerts + +{{#if shrinkflation_alerts}} +**{{product_name}}** ({{brand}}) +Was: {{old_size}} — Now: {{new_size}} — Same price +That's a **{{hidden_increase}}% hidden price increase**. +{{else}} +No new shrinkflation detected on your products this week. +{{/if}} + +--- + +### 💡 This Week's Tip + +{{weekly_tip}} + +--- + +[View your full price dashboard →](#) + +You're tracking {{tracked_count}} products across {{store_count}} stores. [Manage your alerts →](#) + +— The CartSnitch Team + +*You're receiving this because you signed up for CartSnitch price alerts. [Unsubscribe](#) | [Update preferences](#)* diff --git a/content/marketing/launch-announcement.md b/content/marketing/launch-announcement.md new file mode 100644 index 0000000..50b3209 --- /dev/null +++ b/content/marketing/launch-announcement.md @@ -0,0 +1,93 @@ +--- +title: "CartSnitch Launch Announcement — Press Release / Blog Post" +status: draft +last_updated: 2026-03-18 +description: "Launch announcement template for press release distribution and blog publication. Dual-format: blog version and press release version." +--- + +# Launch Announcement + +## Blog Version + +--- + +### CartSnitch Is Here: Track Your Grocery Prices, Catch Shrinkflation, Save Money + +Your grocery bill went up 25% since 2020. But the sticker price only tells half the story. + +Over the past year, we tracked 10,000+ grocery products across 12 retail chains. We found 847 products that shrank — same price, less product. That's a hidden 10-15% price increase that doesn't appear in any inflation statistic. Your receipt doesn't show it. Your store's app doesn't flag it. Nobody tells you. + +Today, we're changing that. **CartSnitch is now available for early access.** + +#### What CartSnitch does + +CartSnitch connects to your store loyalty account and gives you complete visibility into your grocery spending: + +- **Price history** — See exactly what every product cost last week, last month, last year. No guessing. +- **Shrinkflation detection** — We track package sizes and unit prices. When a brand shrinks the product, we flag it immediately. +- **Store comparison** — The same item can cost $2 more at a store 5 minutes away. We show you where the deals are. +- **Price alerts** — Set a target price, get notified when it drops. Buy on your terms, not theirs. +- **Purchase history** — Every purchase, every store, searchable and organized. + +No barcodes to scan. No receipts to photograph. No manual entry. Connect your loyalty account and CartSnitch handles the rest. + +#### Why we built this + +Retailers have sophisticated systems tracking every price change, promotion, and package adjustment in real time. Consumers have a fading memory of what they paid last time. + +That data asymmetry costs the average family hundreds of dollars a year. Not because people are careless — because they literally don't have access to the information they'd need to make better decisions. + +CartSnitch gives consumers the same price intelligence that retailers have always had. + +#### The numbers + +- **$14,000** — What the average US family spends on groceries annually +- **25%** — Grocery price increase since January 2020 +- **847** — Products in our database that shrank in the past 12 months +- **$336/year** — Potential savings from buying the same items at the cheapest store + +#### Get started + +CartSnitch is launching with Meijer support in Southeast Michigan. Kroger and Target are coming within weeks. + +[Sign up for early access](#) — it's free, and you'll be the first to see your real grocery costs. + +--- + +## Press Release Version + +--- + +**FOR IMMEDIATE RELEASE** + +### CartSnitch Launches Free Grocery Price Tracking Tool to Combat Shrinkflation and Price Opacity + +*Consumer advocacy app automatically tracks purchase prices, detects package shrinkage, and compares stores — starting with Meijer in Southeast Michigan* + +**[City, State] — [Date]** — CartSnitch today announced the launch of its free grocery price tracking application, designed to give consumers real-time visibility into grocery price changes, shrinkflation, and cross-store price differences. + +The tool connects to shoppers' existing store loyalty accounts to automatically track prices for every product purchased. CartSnitch's analysis of over 10,000 products across 12 retail chains found that 847 products experienced shrinkflation — reduced package sizes at the same or higher prices — in the past 12 months, representing a hidden 10-15% cost increase invisible to consumers. + +"Grocery prices have increased 25% since 2020, but the real cost to families is even higher when you account for shrinkflation," said [spokesperson]. "CartSnitch exists to close the information gap between retailers and consumers. The same data that helps stores optimize pricing should be available to the people paying those prices." + +**Key features include:** + +- **Automatic price tracking** via connected store loyalty accounts — no manual entry +- **Shrinkflation detection** with unit price monitoring and real-time alerts +- **Store-by-store price comparison** for identical products +- **Price drop alerts** with user-defined target pricing +- **Complete purchase history** with search and trend analysis + +CartSnitch estimates that families who use cross-store price comparison for common items can save an average of $336 per year. Combined with shrinkflation awareness and price-timing optimization, total savings potential ranges from $500-$1,400 annually. + +The application launches with Meijer integration in Southeast Michigan, with Kroger and Target support expected within weeks. Additional retailers including Walmart, Costco, and Aldi are on the development roadmap. + +CartSnitch is free to use and requires no credit card. Consumers can sign up for early access at [cartsnitch.com]. + +**About CartSnitch** +CartSnitch is a consumer advocacy tool that helps shoppers track grocery prices, detect shrinkflation, and make informed purchasing decisions. The company is built on the belief that price transparency should be a right, not a privilege. + +**Media Contact:** +press@cartsnitch.com + +### diff --git a/content/marketing/social/social-media-strategy.md b/content/marketing/social/social-media-strategy.md new file mode 100644 index 0000000..e3bb91a --- /dev/null +++ b/content/marketing/social/social-media-strategy.md @@ -0,0 +1,255 @@ +--- +title: "CartSnitch Social Media Strategy" +status: draft +last_updated: 2026-03-18 +description: "Consolidated social strategy: platform selection, posting cadence, content themes, and 10 draft posts ready for launch." +--- + +# CartSnitch Social Media Strategy + +## Platform Priority (Ranked) + +1. **Reddit** — Our #1 channel. Data-driven content performs best here. Target subreddits: r/personalfinance, r/Frugal, r/grocery, r/shrinkflation, r/dataisbeautiful. See [reddit-launch-strategy.md](reddit-launch-strategy.md) for detailed playbook. + +2. **Twitter/X** — Our real-time data channel. Weekly price threads, shrinkflation spotlights, store comparisons. See [twitter-launch-strategy.md](twitter-launch-strategy.md) for detailed playbook. + +3. **SEO Blog** — Long-form content hub. Shrinkflation case studies, price trend analysis, seasonal buying guides. Drives organic search traffic. See `/content/blog/` for published drafts. + +4. **TikTok** (Phase 2) — Short-form video: "I tracked the price of X for 6 months, here's what happened." Defer until we have real product screenshots and data visualizations. + +5. **Email** — Retention and re-engagement. Welcome sequence live, weekly digest planned. See `/content/email/` for templates. + +## Content Themes + +| Theme | Description | Frequency | Primary Channel | +|---|---|---|---| +| **Weekly Price Watch** | Biggest grocery price moves of the week | Weekly (Mon) | Twitter, Blog | +| **Shrinkflation Spotlight** | Before/after product comparisons with data | 2-3x/week | Twitter, Reddit | +| **Store vs. Store** | Same-basket price comparison across retailers | Weekly (Thu) | Twitter, Reddit | +| **Data Deep Dive** | Charts, trends, analysis on grocery pricing | Weekly | Blog, Reddit | +| **Consumer Tips** | Actionable advice for saving on groceries | 1-2x/week | Reddit, Email | + +## Posting Cadence + +| Day | Twitter/X | Reddit | Blog | +|---|---|---|---| +| Monday | Price Watch thread (8am ET) | — | — | +| Tuesday | Shrinkflation spotlight (12pm) | r/shrinkflation post | — | +| Wednesday | Engagement/replies | Community engagement | Blog post | +| Thursday | Store comparison (8am) | r/Frugal or r/personalfinance | — | +| Friday | Shrinkflation spotlight (12pm) | — | — | +| Saturday | Data visualization (10am) | r/dataisbeautiful | — | +| Sunday | — | Community engagement | — | + +## Metrics to Track + +- **Reddit:** Upvotes, comment engagement, subscriber growth on r/shrinkflation +- **Twitter/X:** Impressions, retweets, follower growth, thread completion rate +- **Blog:** Organic search traffic, time on page, email signup conversion +- **Cross-channel:** Email list growth rate, early access signups from social referrals + +--- + +# 10 Draft Posts for Launch + +## Post 1 — Twitter Launch Thread +**Platform:** Twitter/X +**Type:** Thread (6 tweets) + +> 1/ We tracked 10,000+ grocery products across 12 chains for the past year. +> +> Here's what we found about your grocery bill. 🧵 +> +> 2/ The average family spends $14,000/year on groceries. Prices are up 25% since 2020. +> +> But the sticker price is only half the story. +> +> 3/ We found 847 products that shrank in the past 12 months — same price, less product. +> +> That's a hidden 10-15% price increase that doesn't show up in any inflation stat. +> +> 4/ Biggest offenders by category: +> - Cereal: avg 1.5 oz smaller per box +> - Chips: avg 0.75 oz less per bag +> - Ice cream: 1.75 qt → 1.5 qt industry-wide +> - Toilet paper: 50-100 fewer sheets per roll +> +> 5/ Same basket of 10 items, same brands, different store: +> Walmart: $67.42 +> Kroger: $71.18 +> Target: $73.90 +> +> That's a $6.48 difference for 10 minutes of driving. +> +> 6/ We built CartSnitch to make all of this visible. +> +> Connect your store loyalty account → we track every price, catch shrinkflation, and show you where to save. +> +> Free. No barcodes. No manual entry. +> +> Sign up for early access: [link] + +--- + +## Post 2 — Reddit Data Post +**Platform:** Reddit (r/personalfinance) +**Type:** Text post + +> **Title:** I tracked the price of 15 grocery staples at 3 stores for 6 months. Here's what I found. +> +> I've been tracking grocery prices since last September. Here's the data for 15 items I buy every week at Meijer, Kroger, and Target. +> +> **Key findings:** +> - Eggs were the most volatile: $2.89 to $4.89 at the same store in 6 months +> - Kroger was cheapest for dairy, Meijer for meat, Target for pantry staples +> - 4 of 15 items experienced shrinkflation — same price, smaller package +> - Buying the cheapest-store option for each item (instead of one-stop shopping) would save $47/month +> +> I'm building a tool that does this tracking automatically. Happy to share more data if anyone's interested. + +--- + +## Post 3 — Shrinkflation Spotlight +**Platform:** Twitter/X +**Type:** Single tweet + +> That box of Cheerios? +> +> 2021: 15 oz — $4.29 +> 2024: 13.5 oz — $4.79 +> +> The price went up 12%. +> The amount went down 10%. +> +> Your real cost increase: 24%. +> +> This is shrinkflation, and it's on 847+ products we've tracked. + +--- + +## Post 4 — Store Comparison +**Platform:** Twitter/X +**Type:** Single tweet with image + +> Same 10 items. Same brands. Same sizes. Three stores. +> +> 🏪 Walmart: $67.42 +> 🏪 Kroger: $71.18 +> 🏪 Target: $73.90 +> +> You could save $336/year just by knowing where to buy each item. +> +> We're building a tool that does this automatically. Follow for weekly comparisons. + +--- + +## Post 5 — Reddit Shrinkflation Post +**Platform:** Reddit (r/shrinkflation) +**Type:** Image + text post + +> **Title:** I compiled data on 847 products that shrank in the past 12 months. Here are the worst offenders. +> +> Been building a grocery price tracker and decided to dig into shrinkflation data. Tracked 10,000+ products across 12 retail chains. +> +> **Top 5 categories by shrinkflation rate:** +> 1. Ice cream — nearly industry-wide (1.75 qt → 1.5 qt) +> 2. Cereal — 62% of tracked brands reduced box size +> 3. Snack chips — avg 0.75 oz reduction per bag +> 4. Paper products — fewer sheets per roll across major brands +> 5. Frozen meals — portion sizes down 8-12% +> +> The worst part: none of this shows up in official inflation numbers. CPI tracks price per item, not price per unit. +> +> Full dataset in comments if anyone wants to dig in. + +--- + +## Post 6 — Consumer Tip +**Platform:** Reddit (r/Frugal) +**Type:** Text post + +> **Title:** PSA: Check the unit price, not the sticker price. Here's why it matters more than ever. +> +> I've been tracking grocery prices for 6 months and the single biggest thing I've learned: the sticker price is misleading. +> +> Example: Brand A cereal is $4.29 for 13.5 oz ($0.318/oz). Brand B is $4.99 for 18 oz ($0.277/oz). Brand B looks more expensive but it's actually 13% cheaper per ounce. +> +> This matters even more now because of shrinkflation. When brands reduce package sizes, the sticker price stays the same but the unit price goes up. +> +> Some stores make unit prices easy to find on shelf tags. Others don't. Worth checking every time. + +--- + +## Post 7 — Weekly Price Watch +**Platform:** Twitter/X +**Type:** Thread (4 tweets) + +> 1/ **CartSnitch Price Watch — Week of [date]** +> +> Biggest grocery price moves this week: +> +> 2/ 📈 UP: +> - Eggs +8% at Kroger ($4.89/doz) +> - Ground beef +5% at Target ($5.49/lb) +> - Butter +3% at Meijer ($4.29/lb) +> +> 3/ 📉 DOWN: +> - Chicken breast -12% at Walmart ($2.99/lb) +> - Canned tomatoes -7% at Kroger ($1.19/can) +> - Frozen pizza -10% at Meijer (DiGiorno $5.99) +> +> 4/ 🔍 Shrinkflation alert: +> [Brand] [Product] went from X oz to Y oz this week. Same price. That's a Z% hidden increase. +> +> Follow for weekly updates. We track so you don't have to. + +--- + +## Post 8 — Data Visualization +**Platform:** Twitter/X + Reddit (r/dataisbeautiful) +**Type:** Image post with chart + +> **The incredible shrinking cereal box: 15 years of data** +> +> [CHART PLACEHOLDER: Line chart showing average cereal box size (oz) from 2010-2026, declining from ~17 oz to ~13.5 oz, with price overlay showing steady increase] +> +> Cereal boxes have lost an average of 3.5 oz since 2010. Prices are up 40% in the same period. +> +> Your cost per ounce has nearly doubled. + +--- + +## Post 9 — Egg Price Volatility +**Platform:** Twitter/X +**Type:** Single tweet + +> Egg prices in the past 12 months at one store: +> +> Mar 2025: $2.89 +> Jun 2025: $3.49 +> Sep 2025: $4.89 +> Dec 2025: $3.19 +> Mar 2026: $4.29 +> +> That's a $2.00 swing. If you buy 2 dozen/month, timing alone saves you $48/year. +> +> Imagine knowing the best week to buy. That's what we're building. + +--- + +## Post 10 — Launch Announcement +**Platform:** Twitter/X + Reddit +**Type:** Announcement + +> **CartSnitch is almost here.** +> +> Connect your store loyalty account. We track every price, every product, every store — automatically. +> +> ✓ Price history for everything you buy +> ✓ Shrinkflation alerts +> ✓ Store-by-store comparison +> ✓ Price drop notifications +> +> Free. No barcodes. No manual entry. +> +> Early access opening soon. Link in bio. diff --git a/content/marketing/website-landing-page.md b/content/marketing/website-landing-page.md new file mode 100644 index 0000000..4cf0378 --- /dev/null +++ b/content/marketing/website-landing-page.md @@ -0,0 +1,144 @@ +--- +title: "Website Landing Page Copy" +status: draft +last_updated: 2026-03-18 +description: "Homepage copy for cartsnitch.com — headline, value props, feature descriptions, CTA text. Screenshot placeholders included." +--- + +# CartSnitch Landing Page Copy + +--- + +## Hero Section + +**Headline:** +Your grocery bill shouldn't be a mystery. + +**Subheadline:** +CartSnitch tracks every price you pay, catches shrinkflation before it eats your budget, and shows you where to save. No barcodes. No manual entry. Just connect your store account. + +**Primary CTA:** Get Early Access +**Secondary CTA:** See How It Works + +`[SCREENSHOT PLACEHOLDER: App dashboard showing price tracking overview with a clear price trend line]` + +--- + +## Problem Section + +**Section Header:** You're paying more. You just can't prove it. + +Grocery prices are up 25% since 2020. But it's worse than that — brands are quietly shrinking packages while keeping prices the same. Your cereal box lost 2 ounces. Your chip bag has more air and less product. Your ice cream container went from 1.75 quarts to 1.5. + +Your receipt doesn't show any of this. CartSnitch does. + +--- + +## Feature Blocks + +### 1. Price History for Every Product + +**Headline:** Know exactly what you paid — and when it changed. + +See the complete price history of every product you buy. No guessing. No forgetting. Just a clear timeline of what that gallon of milk actually cost over the past 6 months. + +`[SCREENSHOT PLACEHOLDER: Price history chart for a single product showing price changes over time]` + +### 2. Shrinkflation Detection + +**Headline:** Same price. Less product. We catch it. + +When a brand shrinks the package but keeps the sticker price, CartSnitch flags it. We track unit prices — price per ounce, per count, per sheet — so you see the real cost, not the one on the shelf tag. + +`[SCREENSHOT PLACEHOLDER: Shrinkflation alert showing before/after package size with per-unit price comparison]` + +### 3. Store Comparison + +**Headline:** The same item at two stores can differ by $2. We show you where. + +CartSnitch compares prices across your local stores so you can see exactly where your regular items cost less. Same brand, same size — different price. Now you know. + +`[SCREENSHOT PLACEHOLDER: Side-by-side store comparison showing price differences for 5-10 common items]` + +### 4. Price Alerts + +**Headline:** Set a price. We'll tell you when it drops. + +Pick your target price for any product and CartSnitch notifies you the moment it hits. Stock up when prices are low, not when you happen to walk into the store. + +`[SCREENSHOT PLACEHOLDER: Price alert setup screen or notification example]` + +### 5. Purchase History + +**Headline:** Your complete grocery spending, organized. + +Every purchase. Every store. Every price. CartSnitch builds a searchable history of everything you've bought — so you can spot trends, track spending, and make smarter decisions. + +`[SCREENSHOT PLACEHOLDER: Purchase history list with search/filter options]` + +--- + +## Social Proof / Data Section + +**Section Header:** The data behind your receipt. + +| Stat | Description | +|---|---| +| **25%** | Average grocery price increase since 2020 | +| **$14,000** | What the average family spends on groceries per year | +| **10-15%** | Hidden cost of shrinkflation that doesn't show up in inflation numbers | + +--- + +## How It Works + +**Section Header:** Three steps. Two minutes. Zero barcodes. + +**Step 1: Connect your store account** +Link your Meijer, Kroger, or Target loyalty account. We pull your purchase history automatically. + +**Step 2: We track everything** +CartSnitch monitors every price, package size, and promotion for the products you buy. Automatically. + +**Step 3: Save money** +Get alerts when prices drop, catch shrinkflation before it costs you, and compare stores to find the best deals. + +**CTA:** Get Early Access — It's Free + +--- + +## Store Support Section + +**Section Header:** Starting with the stores you already shop at. + +**Launch:** Meijer +**Coming soon:** Kroger, Target +**On the roadmap:** Walmart, Costco, Aldi + +*More stores added regularly. Request your store →* + +--- + +## Final CTA Section + +**Headline:** Stop overpaying. Start seeing the real price. + +**Body:** +CartSnitch is launching soon. Join the early access list to be the first to track your grocery prices, catch shrinkflation, and compare stores — all automatically. + +**CTA:** Join Early Access +**Subtext:** Free to use. No credit card required. + +--- + +## Footer Tagline + +Your grocery bill shouldn't be a mystery. CartSnitch makes it transparent. + +--- + +## SEO Metadata + +**Page title:** CartSnitch — Track Grocery Prices, Catch Shrinkflation, Save Money +**Meta description:** CartSnitch automatically tracks grocery prices, detects shrinkflation, and compares stores so you can stop overpaying. Connect your loyalty account and start saving. +**H1:** Your grocery bill shouldn't be a mystery.