--- title: "Email Welcome Sequence — 3-Email Onboarding" status: draft target_date: 2026-04-15 description: "3-email welcome sequence for new email signups: what CartSnitch is, the problem we solve, get notified at launch." --- # CartSnitch Email Welcome Sequence ## Email 1: Welcome — "Your Grocery Bill Shouldn't Be a Mystery" **Trigger:** Immediately on signup **Subject line:** You just took the first step to a transparent grocery bill **From:** CartSnitch Team --- Hey there, Welcome to CartSnitch. You signed up because you know something's off with your grocery bill. You're right — and we have the data to prove it. Here's what CartSnitch does in 30 seconds: - **Tracks every price** you pay at every store, automatically - **Catches shrinkflation** — when brands shrink the package but keep the price - **Compares stores** so you know where to shop for the best deals No scanning barcodes. No manual entry. Just connect your store loyalty account and we do the rest. Beta launches April 24. You're on the list for early access. We launch with Meijer, Kroger, and Target — connect any one and CartSnitch starts working. In the meantime, we've been doing some digging. Check out what we found: → [Your cereal box lost 2 ounces this year](/blog/shrinkflation-cereal-2026) → [The incredible shrinking chip bag](/blog/shrinkflation-snacks-chips-2026) More data coming soon. We'll keep you posted. — The CartSnitch Team *P.S. Know someone who's frustrated with grocery prices? Forward this email. Every person who sees the data is one more person who can make informed choices.* --- ## Email 2: The Problem — "The $1,400 You're Losing to Shrinkflation" **Trigger:** 3 days after Email 1 **Subject line:** You're losing $1,400/year to tricks you can't see **From:** CartSnitch Team --- Quick question: do you know how much a gallon of milk cost at your store last month? Most people don't. And that's the problem. **The average American family spends $14,000+ per year on groceries.** Even a 10% improvement — knowing when to buy, where to buy, and catching shrinkflation before it eats your budget — saves $1,400 a year. But here's what makes it hard: **1. Prices change constantly.** A dozen eggs can swing $2 in a single month. Milk varies by $1-2 between stores a mile apart. **2. Shrinkflation is invisible.** Your favorite yogurt went from 6 oz to 5.3 oz. Same shelf spot. Same price. Same brand. Less food. This is happening across hundreds of products right now. **3. You're flying blind.** Retailers have detailed analytics on every price change. You have... a fading memory of what you paid last time. CartSnitch flips that equation. We give you the same price intelligence retailers have always had. Here's what that looks like in practice: → [The incredible cost of eggs, milk, and yogurt in 2026](/blog/shrinkflation-dairy-eggs-2026) → [Fewer sheets, same price — the household essentials squeeze](/blog/shrinkflation-household-essentials-2026) We're building this for you. Beta launches April 24 — you'll be among the first. — The CartSnitch Team --- ## Email 3: Get Ready — "Early Access Is Coming" **Trigger:** 7 days after Email 1 **Subject line:** Your early access is almost ready **From:** CartSnitch Team --- You signed up a week ago. Since then, we've been crunching numbers and the data keeps getting more interesting. Here's a taste of what CartSnitch will show you: **Price comparison:** The same box of Cheerios costs $4.29 at one store and $3.49 at another store 0.3 miles away. CartSnitch shows you both — automatically. **Shrinkflation alerts:** When that cereal box drops from 18 oz to 15.4 oz, we flag it and calculate your real per-ounce cost increase. No more guessing. **Price history:** See exactly what you paid for any product, 3 months ago vs. today. Your grocery bill tells a story — CartSnitch helps you read it. **Here's what to do now:** 1. **Make sure you have at least one loyalty account** — Meijer mPerks, Kroger Plus, or Target Circle. All three stores are live at launch on April 24. 2. **Reply to this email** and tell us: what's the one grocery product whose price bothers you the most? We'll prioritize tracking it. 3. **Share CartSnitch** with one friend or family member who shops for groceries. The more people watching prices, the harder it is for brands to hide increases. We'll email you the moment early access opens — April 24. Your grocery bill shouldn't be a mystery. We're almost ready to prove it. — The CartSnitch Team *P.S. Missed our shrinkflation reports? Start here: [Your frozen pizza shrank and your ice cream did too](/blog/shrinkflation-frozen-food-2026)* --- ## Sequence Notes - **Unsubscribe link:** Required in all emails (CAN-SPAM compliance) - **Mobile-first design:** All emails should render cleanly on mobile — short paragraphs, large CTAs - **A/B test opportunity:** Subject lines on Email 2 (loss-framing vs. savings-framing) - **Segmentation:** Once we have signup source data (Reddit vs. blog vs. direct), personalize Email 1 opening line - **Post-launch update:** After launch, add Email 4 (launch announcement) and Email 5 (first-week tips) to the sequence