# CartSnitch Press/Media Kit

**Timing:** Ready by April 24, 2026 (beta launch)

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## About CartSnitch

CartSnitch is a grocery price tracking and shrinkflation detection app that helps consumers see exactly how much they are paying per unit of product — and when brands shrink products without lowering prices.

**Founded:** 2026
**Mission:** Help consumers understand what they are really paying for at the grocery store, and expose the practices that cost families hundreds of dollars per year.

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## Product Description

CartSnitch tracks unit prices (price ÷ size) across grocery products. Users can:
- Set alerts on products they buy regularly
- See when a product gets smaller or more expensive
- Compare total grocery costs across stores
- Access data on which products have experienced the most shrinkflation

**Status:** Beta (April 24, 2026)
**Availability:** Web app / PWA
**Supported stores:** Meijer, Kroger, and Target

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## The Problem: Shrinkflation

Shrinkflation is the practice of reducing product size while keeping prices the same or raising them. The average US family loses an estimated $300–$500 per year to shrinkflation across all grocery categories.

**Examples (2020–2025):**
- Family cereal boxes: 20 oz → 18 oz → 16 oz, same shelf price
- Paper towels: 12 rolls → 10 rolls, same price
- Yogurt cups: 6 oz → 5.3 oz, same price
- Dish soap: 24 oz → 20 oz, same price

Unlike price gouging, which is illegal during emergencies in many states, shrinkflation is legal year-round. The only defense is tracking unit prices.

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## Key Messages

1. **Unit prices reveal the truth.** The shelf price is misleading. Price per ounce or per unit is the honest measure of value.

2. **Shrinkflation is real and costly.** Brands reduce product sizes while maintaining or raising prices. The average family loses $300–$500/year.

3. **CartSnitch tracks it automatically.** We monitor unit prices across products and alert users when their regular purchases change.

4. **Consumers deserve transparency.** Price-per-unit should be displayed prominently at shelf level. Until regulation catches up, CartSnitch gives consumers the data directly.

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## Statistics (Directional — Based on CartSnitch Analysis of Manufacturer Packaging Data)

- Average family loses **$300–$500/year** to shrinkflation across all grocery categories
- Cereals specifically: **$80–$120/year** per family
- Family cereal boxes shrank an average of **12–16%** in oz between 2020–2025
- Top shrinkflation offenders in 2021–2025: Lay's (28%), Yoplait (27.5%), Cocoa Puffs (27%), Ruffles (23.6%), Cheerios (21.5%)

*Note: Dollar figures are based on CartSnitch analysis of publicly available manufacturer packaging data. USDA FoodData Central provides reference data for package sizing baselines. Production data will refine these figures.*

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## Quotes

**Penny Pincherton, CEO and Co-founder:**
> "We built CartSnitch because we were tired of going to the store and getting less for the same money. Shrinkflation is a quiet tax on families who don't have time to calculate price-per-ounce on every product, every week. We do that work automatically."

**Savannah Savings, CMO:**
> "The grocery industry has been shrinking products in plain sight for years because they know most shoppers won't notice. We think noticing should be easy."

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## Leadership

- **Penny Pincherton** — CEO and Co-founder
- **Savannah Savings** — CMO
- **Chip Overstock** — CTO

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## Media Assets

- **Screenshots:** Available once staging environment is live (CAR-60 in progress)
- **Logo:** Available in brand assets folder
- **Product demo:** TBD

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## Contact

For press inquiries: press@cartsnitch.app
For partnerships: partners@cartsnitch.app
Website: cartsnitch.app