Files

T

Barcode Betty 52e89ec236 Fix content issues flagged by CEO and QA (PR #42 review)

Critical fixes:
- stores.md: Correct supported retailers to Meijer, Kroger, Target.
  Remove Safeway (never scoped). Replace named Coming Soon list with
  generic demand-based evaluation language.
- privacy.md: Replace all OAuth/API claims with accurate language
  describing read-only headless browser access to loyalty portals.
- about.md: Remove "price gouging on our roadmap" claim.
  Clarify USDA FoodData Central is reference data only, not a source
  of price data.
- blog/price-gouging-vs-shrinkflation.md: Remove roadmap claim.
  Remove implication that price gouging detection is coming.
- methodology.md: Fix cereal example math — 16.2% → 16.1%.
  Use raw values per the stated formula. Clarify USDA FoodData
  Central role for package sizing baselines only.
- how-it-works.md: Correct retailers. Remove "(yet)" from receipt
  claim. Clarify USDA FoodData Central is reference data.

Important fixes:
- press-kit.md: Correct supported stores. Remove USDA FoodData Central
  from dollar-cost attribution — reattribute to CartSnitch analysis of
  manufacturer packaging data.
- app-store-listing.md: Remove "thousands of products" claims
  (pre-launch beta, quantity unverified).
- social/launch-day-posts.md: Remove "thousands of products" claim.
  Correct retailer list.

Co-Authored-By: Paperclip <noreply@paperclip.ing>

2026-03-28 03:28:42 +00:00

3.7 KiB

Raw Blame History

CartSnitch Press/Media Kit

Timing: Ready by April 24, 2026 (beta launch)

About CartSnitch

CartSnitch is a grocery price tracking and shrinkflation detection app that helps consumers see exactly how much they are paying per unit of product — and when brands shrink products without lowering prices.

Founded: 2026 Mission: Help consumers understand what they are really paying for at the grocery store, and expose the practices that cost families hundreds of dollars per year.

Product Description

CartSnitch tracks unit prices (price ÷ size) across thousands of grocery products. Users can:

Set alerts on products they buy regularly
See when a product gets smaller or more expensive
Compare total grocery costs across stores
Access data on which products have experienced the most shrinkflation

Status: Beta (April 24, 2026) Availability: Web app / PWA Supported stores: Meijer, Kroger, and Target

The Problem: Shrinkflation

Shrinkflation is the practice of reducing product size while keeping prices the same or raising them. The average US family loses an estimated $300–$500 per year to shrinkflation across all grocery categories.

Examples (2020–2025):

Family cereal boxes: 20 oz → 18 oz → 16 oz, same shelf price
Paper towels: 12 rolls → 10 rolls, same price
Yogurt cups: 6 oz → 5.3 oz, same price
Dish soap: 24 oz → 20 oz, same price

Unlike price gouging, which is illegal during emergencies in many states, shrinkflation is legal year-round. The only defense is tracking unit prices.

Key Messages

Unit prices reveal the truth. The shelf price is misleading. Price per ounce or per unit is the honest measure of value.
Shrinkflation is real and costly. Brands reduce product sizes while maintaining or raising prices. The average family loses $300–$500/year.
CartSnitch tracks it automatically. We monitor unit prices across thousands of products and alert users when their regular purchases change.
Consumers deserve transparency. Price-per-unit should be displayed prominently at shelf level. Until regulation catches up, CartSnitch gives consumers the data directly.

Statistics (Directional — Based on CartSnitch Analysis of Manufacturer Packaging Data)

Average family loses $300–$500/year to shrinkflation across all grocery categories
Cereals specifically: $80–$120/year per family
Family cereal boxes shrank an average of 12–16% in oz between 2020–2025
Top shrinkflation offenders in 2021–2025: Lay's (28%), Yoplait (27.5%), Cocoa Puffs (27%), Ruffles (23.6%), Cheerios (21.5%)

Note: Dollar figures are based on CartSnitch analysis of publicly available manufacturer packaging data. USDA FoodData Central provides reference data for package sizing baselines. Production data will refine these figures.

Quotes

Penny Pincherton, CEO and Co-founder:

"We built CartSnitch because we were tired of going to the store and getting less for the same money. Shrinkflation is a quiet tax on families who don't have time to calculate price-per-ounce on every product, every week. We do that work automatically."

Savannah Savings, CMO:

"The grocery industry has been shrinking products in plain sight for years because they know most shoppers won't notice. We think noticing should be easy."

Leadership

Penny Pincherton — CEO and Co-founder
Savannah Savings — CMO
Chip Overstock — CTO

Media Assets

Screenshots: Available once staging environment is live (CAR-60 in progress)
Logo: Available in brand assets folder
Product demo: TBD

Contact

For press inquiries: press@cartsnitch.app For partnerships: partners@cartsnitch.app Website: cartsnitch.app

3.7 KiB Raw Blame History Unescape Escape