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6.3 KiB
6.3 KiB
CartSnitch Beta Launch Content Calendar
Beta Launch Date: April 24, 2026 Calendar Period: March 20 – May 15, 2026
This calendar coordinates all marketing content across channels — blog, email, social, and in-app — to build awareness and drive activation for the CartSnitch public beta.
Phase 1: Pre-Launch Warmup (March 20 – March 31)
Goal: Seed organic reach and establish brand voice before the launch sprint begins.
| Date | Channel | Asset | Notes |
|---|---|---|---|
| Mar 24 (Mon) | Blog | Why We Built CartSnitch | Founder story; sets authentic tone |
| Mar 25 (Tue) | Teaser thread: "We've been quietly tracking grocery prices for a year..." | Link to blog post | |
| Mar 26 (Wed) | Post to r/Frugal, r/personalfinance — founder intro + blog | Soft intro, no hard sell | |
| Mar 28 (Fri) | Welcome sequence finalized in ESP | welcome-sequence.md loaded and tested | |
| Mar 31 (Mon) | Internal | Brand voice guide reviewed by team | brand-voice-guide.md |
Phase 2: Content Publishing Sprint (April 1 – April 10)
Goal: Get SEO and onboarding content live ahead of the launch window.
| Date | Channel | Asset | Notes |
|---|---|---|---|
| Apr 1 (Wed) | Blog | Shrinkflation Series #1: Cereal | Tag: shrinkflation, grocery prices |
| Apr 3 (Fri) | Blog | Shrinkflation Series #2: Dairy & Eggs | |
| Apr 4 (Sat) | Weekly price watch post (template) | weekly-price-watch-template.md | |
| Apr 7 (Mon) | Blog | Shrinkflation Series #3: Frozen Food | |
| Apr 9 (Wed) | Blog | Shrinkflation Series #4: Household Essentials | |
| Apr 10 (Thu) | Site | Onboarding guides live on cartsnitch.com/help | onboarding/ — all 5 guides |
| Apr 10 (Thu) | Site | FAQ published | faq.md |
Phase 3: Launch Build-Up (April 11 – April 17)
Goal: Escalate cadence, prime the audience, get ready for screenshots once staging is available.
| Date | Channel | Asset | Notes |
|---|---|---|---|
| Apr 11 (Fri) | Blog | Shrinkflation Series #5: Snacks & Chips | Final in series |
| Apr 12 (Sat) | Weekly price watch post | Tag shrinkflation series recap | |
| Apr 14 (Mon) | Launch countdown thread — "10 days until beta" | Drive waitlist signups | |
| Apr 15 (Tue) | r/personalfinance launch preview post | reddit-launch-strategy.md | |
| Apr 17 (Thu) | Site | Screenshots integrated into landing page + blog posts | Depends on staging env (CAR-60); stretch if delayed |
| Apr 17 (Thu) | Pre-launch email to waitlist: "You're almost in" | Tease beta access | |
| Apr 17 (Thu) | Internal | Website landing page final review | website-landing-page.md |
Phase 4: Launch Week (April 20 – April 24)
Goal: Maximum visibility on launch day.
| Date | Channel | Asset | Notes |
|---|---|---|---|
| Apr 20 (Mon) | All | Final content audit — all links live, all placeholders resolved | Checklist review |
| Apr 21 (Tue) | "Launch day is Thursday" email to waitlist | Build anticipation | |
| Apr 21 (Tue) | Twitter launch strategy — thread queued and scheduled | ||
| Apr 22 (Wed) | Reddit launch post — drafted and ready to post | Post on launch day | |
| Apr 24 (Thu) | ALL | 🚀 BETA LAUNCH | |
| Apr 24 (Thu) | Blog | Launch announcement published | |
| Apr 24 (Thu) | Launch thread goes live | Link to announcement + app | |
| Apr 24 (Thu) | r/Frugal + r/personalfinance + r/grocery launch posts | ||
| Apr 24 (Thu) | Launch email to full waitlist | Welcome + CTA to connect first store |
Phase 5: Post-Launch Nurture (April 25 – May 15)
Goal: Activate new users, maintain cadence, capture organic search momentum.
| Date | Channel | Asset | Notes |
|---|---|---|---|
| Apr 26 (Sat) | First weekly price watch post post-launch | weekly-price-watch-template.md | |
| Apr 28 (Mon) | First weekly digest to active users | weekly-digest-template.md | |
| Apr 30 (Wed) | Shrinkflation alert (triggered) | shrinkflation-alert-template.md — send when first alert fires | |
| May 1 (Fri) | Blog | Post-launch reflection / data post (new) | "What we learned in week 1" |
| May 3 (Sat) | Weekly price watch #2 | ||
| May 5 (Mon) | Weekly digest #2 | ||
| May 10 (Sat) | Weekly price watch #3 | ||
| May 12 (Mon) | Weekly digest #3 | ||
| May 15 (Thu) | All | 3-week post-launch content review | Assess engagement, plan next sprint |
Channel Owners
| Channel | Owner | Tool |
|---|---|---|
| Blog | Marketing / CMO | GitHub (content/marketing/blog/) |
| Marketing | ESP (Mailchimp / Postmark) | |
| Marketing | Buffer / manual | |
| Marketing | Manual (no bots) | |
| Site pages | Frontend (Frankie) | Deployed via CI |
Dependencies & Risks
| Dependency | Blocker? | Notes |
|---|---|---|
| Staging env with sample data (CAR-60) | Screenshots only | If delayed past Apr 17, screenshots launch without images |
| App Store / PWA listing copy | No (Phase 2+) | Not blocking beta; listed in CAR-114 as stretch |
| SEO comparison articles | No (stretch) | content/marketing/blog/ — ongoing |
Asset Index
All content files live under content/marketing/ in this repo:
blog/— long-form blog posts (SEO)email/— email templates and sequencesonboarding/— in-app / help center guidessocial/— social media strategies and templateslaunch-announcement.md— press/blog launch postwebsite-landing-page.md— landing page copyfaq.md— FAQ / help centerbrand-voice-guide.md— tone, style, persona