Files
app/content/marketing/how-it-works.md
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Barcode Betty 52e89ec236 Fix content issues flagged by CEO and QA (PR #42 review)
Critical fixes:
- stores.md: Correct supported retailers to Meijer, Kroger, Target.
  Remove Safeway (never scoped). Replace named Coming Soon list with
  generic demand-based evaluation language.
- privacy.md: Replace all OAuth/API claims with accurate language
  describing read-only headless browser access to loyalty portals.
- about.md: Remove "price gouging on our roadmap" claim.
  Clarify USDA FoodData Central is reference data only, not a source
  of price data.
- blog/price-gouging-vs-shrinkflation.md: Remove roadmap claim.
  Remove implication that price gouging detection is coming.
- methodology.md: Fix cereal example math — 16.2% → 16.1%.
  Use raw values per the stated formula. Clarify USDA FoodData
  Central role for package sizing baselines only.
- how-it-works.md: Correct retailers. Remove "(yet)" from receipt
  claim. Clarify USDA FoodData Central is reference data.

Important fixes:
- press-kit.md: Correct supported stores. Remove USDA FoodData Central
  from dollar-cost attribution — reattribute to CartSnitch analysis of
  manufacturer packaging data.
- app-store-listing.md: Remove "thousands of products" claims
  (pre-launch beta, quantity unverified).
- social/launch-day-posts.md: Remove "thousands of products" claim.
  Correct retailer list.

Co-Authored-By: Paperclip <noreply@paperclip.ing>
2026-03-28 03:28:42 +00:00

3.1 KiB

How CartSnitch Works

The Core Idea

Every product at the grocery store has two prices:

  • Shelf price — what you pay at checkout
  • Unit price — what you pay per ounce, per gram, per sheet, per load

Most people compare shelf prices. Smart shoppers compare unit prices.

CartSnitch tracks unit prices automatically — so you don't have to do the math yourself.


How We Track Prices

CartSnitch pulls pricing data from:

  • Store loyalty accounts — Meijer, Kroger, and Target — when you connect your account
  • Public manufacturer data — packaging changes, suggested retail prices
  • USDA FoodData Central — reference data for package sizing baselines

We calculate unit price for every product we track:

Unit Price = Shelf Price ÷ Package Size

When a brand reduces package size — or a store changes its price — we catch it.


What Is Shrinkflation Detection?

Shrinkflation happens when a brand reduces the size of a product without lowering the price. The shelf price stays the same. The unit price goes up.

Example:

  • 2021: Cereal at $4.99 for 18 oz → $0.277 per oz
  • 2024: Same cereal at $4.99 for 15.5 oz → $0.322 per oz

Same price. 16% more per ounce. That's shrinkflation.

CartSnitch monitors unit prices over time. When we detect a statistically significant unit price increase — whether from a size reduction, a price increase, or both — we flag it.


How Price Alerts Work

  1. You add a product — Search for any product you buy regularly and add it to your tracked list.
  2. We monitor unit prices — Every time we detect a price or size change, we recalculate the unit price.
  3. You get an alert — If the unit price increases beyond a threshold, we notify you — so you can decide whether to switch products, switch stores, or just be aware.

You choose what counts as significant. Some users set alerts for any change. Others only want to know about large unit price jumps.


Store Comparison

CartSnitch compares your total grocery basket across stores.

When you connect your store accounts, we can see what you bought and where. We calculate the total cost of your typical basket at each store we support — so you know where you're getting the best overall deal.

This is different from just comparing the price of one item. Some stores are cheaper on produce, others on pantry staples. CartSnitch shows you the full picture.


What We Don't Do

  • We don't collect receipts — Store account connections give us enough data to track prices and compare baskets
  • We don't have every product — Beta is limited to supported stores and categories. We're adding more every week.
  • We don't affect shelf prices — We show you the data. What you do with it is up to you.

How We Protect Your Data

  • We read price data from your connected store accounts — we never see your login credentials
  • We store only the minimum data needed to calculate unit prices and compare baskets
  • We don't sell your data to third parties
  • You can disconnect your store account at any time and delete your data

Ready to Start?

[Sign up for beta →]