diff --git a/content/marketing/blog/shrinkflation-consumer-faq.md b/content/marketing/blog/shrinkflation-consumer-faq.md
index 12d7651..5f19ad2 100644
--- a/content/marketing/blog/shrinkflation-consumer-faq.md
+++ b/content/marketing/blog/shrinkflation-consumer-faq.md
@@ -52,9 +52,9 @@ In every case, the per-unit cost increased even when the shelf price did not cha
 
 ## How Much Does Shrinkflation Cost the Average Family?
 
-Estimates vary by shopping habits and product categories. Analysis of USDA FoodData Central and manufacturer packaging data suggests the average US household spends an additional $80–$120 per year on cereals alone due to shrinkflation. Across all categories — snacks, dairy, household goods, beverages — total hidden costs per household are estimated at $300–$500 per year.
+Estimates vary by shopping habits and product categories. CartSnitch analysis of manufacturer packaging data suggests the average US household spends an additional $80–$120 per year on cereals alone due to shrinkflation. Across all categories — snacks, dairy, household goods, beverages — total hidden costs per household are estimated at $300–$500 per year.
 
-These figures are directional estimates based on publicly available data, not CartSnitch production data.
+These figures are directional estimates based on publicly available manufacturer packaging data, not CartSnitch production data.
 
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@@ -107,4 +107,4 @@ Price gouging is illegal in many states during declared emergencies. Shrinkflati
 
 ## Summary
 
-Shrinkflation is how brands quietly raise prices by giving you less product for the same money. It is legal, common, and affects the average family by hundreds of dollars per year. The only defense is tracking unit prices — and CartSnitch does that automatically.
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+Shrinkflation is how brands quietly raise prices by giving you less product for the same money. It is legal, common, and affects the average family by hundreds of dollars per year. The only defense is tracking unit prices — and CartSnitch does that automatically.