Add marketing content files from CMO content phase 1

Copy 10 marketing content files from the cmo/content-phase1 branch of cartsnitch/agents into content/marketing/, preserving the blog/, email/, and social/ subdirectory structure. Co-Authored-By: Paperclip <noreply@paperclip.ing> Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
2026-03-19 04:47:00 +00:00
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+---
+title: "Weekly Price Watch — Social Template"
+status: draft
+platform: Twitter/X
+cadence: weekly (starting April 5)
+description: "Template for weekly price data threads on Twitter/X"
+---
+
+# Weekly Price Watch Thread Template
+
+## Format
+Twitter/X thread, 4-6 tweets, posted every Thursday at 11am ET.
+
+## Thread Structure
+
+### Tweet 1 (Hook)
+🔍 CartSnitch Price Watch — Week of [DATE]
+
+[NUMBER] products tracked. Here's what moved this week.
+
+🧵👇
+
+### Tweet 2 (Biggest price increase)
+📈 Biggest increase this week:
+
+[PRODUCT] at [STORE]
+Was: $[OLD PRICE]
+Now: $[NEW PRICE]
+Change: +[PERCENT]%
+
+[One-line commentary — data-driven, not sensational]
+
+### Tweet 3 (Shrinkflation catch)
+📦 Shrinkflation alert:
+
+[BRAND PRODUCT] quietly went from [OLD SIZE] to [NEW SIZE].
+Same price. [PERCENT]% less product.
+
+Your per-[unit] cost just went up [PERCENT]% — and it's not on your receipt.
+
+### Tweet 4 (Best deal found)
+💰 Best deal we spotted:
+
+[PRODUCT] at [STORE]: $[PRICE] ($[UNIT PRICE]/oz)
+vs. [STORE B]: $[PRICE B] ($[UNIT PRICE B]/oz)
+
+Same product. [DISTANCE] apart. $[SAVINGS] savings.
+
+### Tweet 5 (Trend observation)
+📊 Trend of the week:
+
+[Category] prices are [up/down] [PERCENT]% across [NUMBER] stores we track.
+
+[One sentence of context from public data — BLS, USDA, or manufacturer data]
+
+### Tweet 6 (CTA)
+Want to track your own grocery prices automatically?
+
+CartSnitch launches soon. Sign up for early access: [LINK]
+
+Your grocery bill shouldn't be a mystery.
+
+---
+
+## Tone Guidelines
+- Lead with data, not outrage
+- One surprising fact per tweet
+- Use specific numbers (not "prices went up" but "$4.29 → $5.49")
+- Okay to be wry ("Same price. Less cereal. Classic.") but never fear-mongering
+- Always link to sources when citing external data
+
+## Pre-Launch Adaptation
+Before we have our own data, use public sources:
+- BLS Average Price Data (monthly)
+- USDA Food Price Outlook (quarterly)
+- r/shrinkflation community reports (weekly)
+- Manufacturer product page changes (ongoing)
+
+Post-launch, these threads will pull directly from CartSnitch price tracking data.