Frontend Frankie
6a130a9d76
Add brand voice guide, website landing page, launch announcement, social media strategy, and email templates (shrinkflation alert, weekly digest) to content/marketing/ directory structure. Resolves CAR-90. Co-Authored-By: Paperclip <noreply@paperclip.ing>
4.8 KiB
title, status, last_updated, description
| title | status | last_updated | description |
|---|---|---|---|
| Website Landing Page Copy | draft | 2026-03-18 | Homepage copy for cartsnitch.com — headline, value props, feature descriptions, CTA text. Screenshot placeholders included. |
CartSnitch Landing Page Copy
Hero Section
Headline: Your grocery bill shouldn't be a mystery.
Subheadline: CartSnitch tracks every price you pay, catches shrinkflation before it eats your budget, and shows you where to save. No barcodes. No manual entry. Just connect your store account.
Primary CTA: Get Early Access Secondary CTA: See How It Works
[SCREENSHOT PLACEHOLDER: App dashboard showing price tracking overview with a clear price trend line]
Problem Section
Section Header: You're paying more. You just can't prove it.
Grocery prices are up 25% since 2020. But it's worse than that — brands are quietly shrinking packages while keeping prices the same. Your cereal box lost 2 ounces. Your chip bag has more air and less product. Your ice cream container went from 1.75 quarts to 1.5.
Your receipt doesn't show any of this. CartSnitch does.
Feature Blocks
1. Price History for Every Product
Headline: Know exactly what you paid — and when it changed.
See the complete price history of every product you buy. No guessing. No forgetting. Just a clear timeline of what that gallon of milk actually cost over the past 6 months.
[SCREENSHOT PLACEHOLDER: Price history chart for a single product showing price changes over time]
2. Shrinkflation Detection
Headline: Same price. Less product. We catch it.
When a brand shrinks the package but keeps the sticker price, CartSnitch flags it. We track unit prices — price per ounce, per count, per sheet — so you see the real cost, not the one on the shelf tag.
[SCREENSHOT PLACEHOLDER: Shrinkflation alert showing before/after package size with per-unit price comparison]
3. Store Comparison
Headline: The same item at two stores can differ by $2. We show you where.
CartSnitch compares prices across your local stores so you can see exactly where your regular items cost less. Same brand, same size — different price. Now you know.
[SCREENSHOT PLACEHOLDER: Side-by-side store comparison showing price differences for 5-10 common items]
4. Price Alerts
Headline: Set a price. We'll tell you when it drops.
Pick your target price for any product and CartSnitch notifies you the moment it hits. Stock up when prices are low, not when you happen to walk into the store.
[SCREENSHOT PLACEHOLDER: Price alert setup screen or notification example]
5. Purchase History
Headline: Your complete grocery spending, organized.
Every purchase. Every store. Every price. CartSnitch builds a searchable history of everything you've bought — so you can spot trends, track spending, and make smarter decisions.
[SCREENSHOT PLACEHOLDER: Purchase history list with search/filter options]
Social Proof / Data Section
Section Header: The data behind your receipt.
| Stat | Description |
|---|---|
| 25% | Average grocery price increase since 2020 |
| $14,000 | What the average family spends on groceries per year |
| 10-15% | Hidden cost of shrinkflation that doesn't show up in inflation numbers |
How It Works
Section Header: Three steps. Two minutes. Zero barcodes.
Step 1: Connect your store account Link your Meijer, Kroger, or Target loyalty account. We pull your purchase history automatically.
Step 2: We track everything CartSnitch monitors every price, package size, and promotion for the products you buy. Automatically.
Step 3: Save money Get alerts when prices drop, catch shrinkflation before it costs you, and compare stores to find the best deals.
CTA: Get Early Access — It's Free
Store Support Section
Section Header: Starting with the stores you already shop at.
Launch: Meijer Coming soon: Kroger, Target On the roadmap: Walmart, Costco, Aldi
More stores added regularly. Request your store →
Final CTA Section
Headline: Stop overpaying. Start seeing the real price.
Body: CartSnitch is launching soon. Join the early access list to be the first to track your grocery prices, catch shrinkflation, and compare stores — all automatically.
CTA: Join Early Access Subtext: Free to use. No credit card required.
Footer Tagline
Your grocery bill shouldn't be a mystery. CartSnitch makes it transparent.
SEO Metadata
Page title: CartSnitch — Track Grocery Prices, Catch Shrinkflation, Save Money Meta description: CartSnitch automatically tracks grocery prices, detects shrinkflation, and compares stores so you can stop overpaying. Connect your loyalty account and start saving. H1: Your grocery bill shouldn't be a mystery.