Frontend Frankie
6a130a9d76
Add brand voice guide, website landing page, launch announcement, social media strategy, and email templates (shrinkflation alert, weekly digest) to content/marketing/ directory structure. Resolves CAR-90. Co-Authored-By: Paperclip <noreply@paperclip.ing>
1.8 KiB
title, status, last_updated, description
| title | status | last_updated | description |
|---|---|---|---|
| Email Template — Shrinkflation Alert Notification | draft | 2026-03-18 | Real-time alert email sent when shrinkflation is detected on a product the user buys. |
Shrinkflation Alert Notification
Trigger: Real-time, when shrinkflation is detected on a product in the user's purchase history Subject line options:
- "🔍 Shrinkflation alert: {{product_name}} just got smaller"
- "{{brand}} {{product_name}} shrank — here's what it costs you"
- "Same price, less {{product_name}}. We caught it."
From: CartSnitch alerts@cartsnitch.com
Hey {{first_name}},
We detected shrinkflation on a product you buy.
{{brand}} {{product_name}}
| Before | After | |
|---|---|---|
| Package size | {{old_size}} | {{new_size}} |
| Price | {{price}} | {{price}} |
| Unit price | {{old_unit_price}}/{{unit}} | {{new_unit_price}}/{{unit}} |
What this means: You're now paying {{hidden_increase}}% more per {{unit}} for the same product at the same sticker price.
Your annual impact: Based on your purchase history, you buy this product about {{purchase_frequency}} times per year. This shrinkflation costs you an estimated {{annual_cost}} more annually for less product.
What you can do
{{#if cheaper_alternative}} Switch stores: {{product_name}} is {{percent_cheaper}}% cheaper per {{unit}} at {{alt_store}} right now. {{/if}}
{{#if store_brand_option}} Try the store brand: {{store_brand_name}} is {{sb_unit_price}}/{{unit}} — {{sb_savings}}% less per {{unit}} than the name brand. {{/if}}
Set a price alert: Get notified if the price drops below {{target_price}}.
— The CartSnitch Team
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