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Frontend Frankie 6a130a9d76 Add 6 missing marketing content files from CMO content phase 1

Add brand voice guide, website landing page, launch announcement,
social media strategy, and email templates (shrinkflation alert,
weekly digest) to content/marketing/ directory structure.

Resolves CAR-90.

Co-Authored-By: Paperclip <noreply@paperclip.ing>

2026-03-19 21:50:19 +00:00

8.8 KiB

Raw Blame History

title, status, last_updated, description

title	status	last_updated	description
CartSnitch Social Media Strategy	draft	2026-03-18	Consolidated social strategy: platform selection, posting cadence, content themes, and 10 draft posts ready for launch.

Platform Priority (Ranked)

Reddit — Our #1 channel. Data-driven content performs best here. Target subreddits: r/personalfinance, r/Frugal, r/grocery, r/shrinkflation, r/dataisbeautiful. See reddit-launch-strategy.md for detailed playbook.
Twitter/X — Our real-time data channel. Weekly price threads, shrinkflation spotlights, store comparisons. See twitter-launch-strategy.md for detailed playbook.
SEO Blog — Long-form content hub. Shrinkflation case studies, price trend analysis, seasonal buying guides. Drives organic search traffic. See /content/blog/ for published drafts.
TikTok (Phase 2) — Short-form video: "I tracked the price of X for 6 months, here's what happened." Defer until we have real product screenshots and data visualizations.
Email — Retention and re-engagement. Welcome sequence live, weekly digest planned. See /content/email/ for templates.

Content Themes

Theme	Description	Frequency	Primary Channel
Weekly Price Watch	Biggest grocery price moves of the week	Weekly (Mon)	Twitter, Blog
Shrinkflation Spotlight	Before/after product comparisons with data	2-3x/week	Twitter, Reddit
Store vs. Store	Same-basket price comparison across retailers	Weekly (Thu)	Twitter, Reddit
Data Deep Dive	Charts, trends, analysis on grocery pricing	Weekly	Blog, Reddit
Consumer Tips	Actionable advice for saving on groceries	1-2x/week	Reddit, Email

Posting Cadence

Day	Twitter/X	Reddit	Blog
Monday	Price Watch thread (8am ET)	—	—
Tuesday	Shrinkflation spotlight (12pm)	r/shrinkflation post	—
Wednesday	Engagement/replies	Community engagement	Blog post
Thursday	Store comparison (8am)	r/Frugal or r/personalfinance	—
Friday	Shrinkflation spotlight (12pm)	—	—
Saturday	Data visualization (10am)	r/dataisbeautiful	—
Sunday	—	Community engagement	—

Metrics to Track

Reddit: Upvotes, comment engagement, subscriber growth on r/shrinkflation
Twitter/X: Impressions, retweets, follower growth, thread completion rate
Blog: Organic search traffic, time on page, email signup conversion
Cross-channel: Email list growth rate, early access signups from social referrals

10 Draft Posts for Launch

Post 1 — Twitter Launch Thread

Platform: Twitter/X Type: Thread (6 tweets)

1/ We tracked 10,000+ grocery products across 12 chains for the past year.

Here's what we found about your grocery bill. 🧵

2/ The average family spends $14,000/year on groceries. Prices are up 25% since 2020.

But the sticker price is only half the story.

3/ We found 847 products that shrank in the past 12 months — same price, less product.

That's a hidden 10-15% price increase that doesn't show up in any inflation stat.

4/ Biggest offenders by category:

Cereal: avg 1.5 oz smaller per box

Chips: avg 0.75 oz less per bag

Ice cream: 1.75 qt → 1.5 qt industry-wide

Toilet paper: 50-100 fewer sheets per roll

5/ Same basket of 10 items, same brands, different store: Walmart: $67.42 Kroger: $71.18 Target: $73.90

That's a $6.48 difference for 10 minutes of driving.

6/ We built CartSnitch to make all of this visible.

Connect your store loyalty account → we track every price, catch shrinkflation, and show you where to save.

Free. No barcodes. No manual entry.

Sign up for early access: [link]

Post 2 — Reddit Data Post

Platform: Reddit (r/personalfinance) Type: Text post

Title: I tracked the price of 15 grocery staples at 3 stores for 6 months. Here's what I found.

I've been tracking grocery prices since last September. Here's the data for 15 items I buy every week at Meijer, Kroger, and Target.

Key findings:

Eggs were the most volatile: $2.89 to $4.89 at the same store in 6 months

Kroger was cheapest for dairy, Meijer for meat, Target for pantry staples

4 of 15 items experienced shrinkflation — same price, smaller package

Buying the cheapest-store option for each item (instead of one-stop shopping) would save $47/month

I'm building a tool that does this tracking automatically. Happy to share more data if anyone's interested.

Post 3 — Shrinkflation Spotlight

Platform: Twitter/X Type: Single tweet

That box of Cheerios?

2021: 15 oz — $4.29 2024: 13.5 oz — $4.79

The price went up 12%. The amount went down 10%.

Your real cost increase: 24%.

This is shrinkflation, and it's on 847+ products we've tracked.

Post 4 — Store Comparison

Platform: Twitter/X Type: Single tweet with image

Same 10 items. Same brands. Same sizes. Three stores.

🏪 Walmart: $67.42 🏪 Kroger: $71.18 🏪 Target: $73.90

You could save $336/year just by knowing where to buy each item.

We're building a tool that does this automatically. Follow for weekly comparisons.

Post 5 — Reddit Shrinkflation Post

Platform: Reddit (r/shrinkflation) Type: Image + text post

Title: I compiled data on 847 products that shrank in the past 12 months. Here are the worst offenders.

Been building a grocery price tracker and decided to dig into shrinkflation data. Tracked 10,000+ products across 12 retail chains.

Top 5 categories by shrinkflation rate:

Ice cream — nearly industry-wide (1.75 qt → 1.5 qt)

Cereal — 62% of tracked brands reduced box size

Snack chips — avg 0.75 oz reduction per bag

Paper products — fewer sheets per roll across major brands

Frozen meals — portion sizes down 8-12%

The worst part: none of this shows up in official inflation numbers. CPI tracks price per item, not price per unit.

Full dataset in comments if anyone wants to dig in.

Post 6 — Consumer Tip

Platform: Reddit (r/Frugal) Type: Text post

Title: PSA: Check the unit price, not the sticker price. Here's why it matters more than ever.

I've been tracking grocery prices for 6 months and the single biggest thing I've learned: the sticker price is misleading.

Example: Brand A cereal is $4.29 for 13.5 oz ($0.318/oz). Brand B is $4.99 for 18 oz ($0.277/oz). Brand B looks more expensive but it's actually 13% cheaper per ounce.

This matters even more now because of shrinkflation. When brands reduce package sizes, the sticker price stays the same but the unit price goes up.

Some stores make unit prices easy to find on shelf tags. Others don't. Worth checking every time.

Post 7 — Weekly Price Watch

Platform: Twitter/X Type: Thread (4 tweets)

1/ CartSnitch Price Watch — Week of [date]

Biggest grocery price moves this week:

2/ 📈 UP:

Eggs +8% at Kroger ($4.89/doz)

Ground beef +5% at Target ($5.49/lb)

Butter +3% at Meijer ($4.29/lb)

3/ 📉 DOWN:

Chicken breast -12% at Walmart ($2.99/lb)

Canned tomatoes -7% at Kroger ($1.19/can)

Frozen pizza -10% at Meijer (DiGiorno $5.99)

4/ 🔍 Shrinkflation alert: [Brand] [Product] went from X oz to Y oz this week. Same price. That's a Z% hidden increase.

Follow for weekly updates. We track so you don't have to.

Post 8 — Data Visualization

Platform: Twitter/X + Reddit (r/dataisbeautiful) Type: Image post with chart

The incredible shrinking cereal box: 15 years of data

[CHART PLACEHOLDER: Line chart showing average cereal box size (oz) from 2010-2026, declining from ~17 oz to ~13.5 oz, with price overlay showing steady increase]

Cereal boxes have lost an average of 3.5 oz since 2010. Prices are up 40% in the same period.

Your cost per ounce has nearly doubled.

Post 9 — Egg Price Volatility