## Thinking Path
> - Paperclip orchestrates AI agents for zero-human companies
> - The README is the first impression for developers and operators
landing on the repo, so it has to reflect the current brand voice and
visual identity
> - The existing README leads with an outdated hero ("Open-source
orchestration for zero-human companies"), keeps a board-centric tagline
that no longer matches the positioning, advertises a removed COMING SOON
teaser, and still uses an old header image and an unnecessary footer
image
> - Out-of-date positioning at the top of the README undercuts the rest
of the doc and the brand guidelines refresh at
https://paperclip.ing/brand
> - This pull request swaps the README header image for the new brand
banner, updates the hero copy and tagline, and trims stale callouts so
the README matches the new brand guidelines
> - The benefit is a README that leads with the current positioning
("Paperclip is the app people use to manage AI agents for work.") and
current visual identity, with no stale teasers or extraneous footer
image
## What Changed
- Added new brand banner at \`doc/assets/banner.jpg\` and pointed the
README header \`<img>\` at it (alt text updated to the new tagline)
- Replaced the \`## What is Paperclip?\` + \`# Open-source orchestration
for zero-human companies\` heading pair with a single H1: \`# Paperclip
is the app people use to manage AI agents for work.\`
- Tightened the opening paragraphs ("Open-source orchestration for teams
of AI agents.", trimmed dashboard sentence, "Under the hood:" line,
period on the OpenClaw/Paperclip tagline)
- Removed the \`COMING SOON: Clipmart\` callout
- Softened the Governance copy by dropping "You're the board." in both
the Features grid and the Systems table
- Fixed typo: "solo-entreprenuer" → "solo entrepreneur"
- Removed the README footer image block entirely
- Updated the closing subline: "Built for people who want to run
companies, not babysit agents." → "Built for people who want to get work
done, not babysit agents."
- Left existing assets untouched on disk: \`doc/assets/header.png\` and
\`doc/assets/footer.jpg\` are unchanged from master (only the README
references changed)
## Verification
- \`git diff master..HEAD --stat\` → only \`README.md\` (10+/18-) and
the new \`doc/assets/banner.jpg\`
- Rendered the README locally and confirmed:
- The header banner shows the new brand image
- The H1 reads "Paperclip is the app people use to manage AI agents for
work."
- No COMING SOON Clipmart callout
- No footer image; closing subline reads "Built for people who want to
get work done, not babysit agents."
- No code paths changed; no test suite applies
## Risks
- Low risk. Docs-only change. \`cli/README.md\` still references the
on-master URL for \`doc/assets/header.png\`, which is intentionally left
in place so that link does not break.
## Model Used
- Claude (Anthropic), model id \`claude-opus-4-7\` ("Opus 4.7"), running
under Claude Code via the Paperclip claude_local adapter.
## Checklist
- [x] I have included a thinking path that traces from project context
to this change
- [x] I have specified the model used (with version and capability
details)
- [x] I have checked ROADMAP.md and confirmed this PR does not duplicate
planned core work
- [x] I have run tests locally and they pass (n/a — docs-only)
- [x] I have added or updated tests where applicable (n/a — docs-only)
- [x] If this change affects the UI, I have included before/after
screenshots (n/a — README-only; rendered review described in
Verification)
- [x] I have updated relevant documentation to reflect my changes
- [x] I have considered and documented any risks above
- [x] I will address all Greptile and reviewer comments before
requesting merge
Closes PAPA-439
Devin Foley
