Update status tracker for Path C strategy execution

- Mark historical documents (GRO-920 strategy research) with deprecation notice
- Update execution status to show Path C work completed May 5
- Document messaging framework, homepage refresh, and follow-up plan work
- Reframe positioning summary around Path C targets and anti-customers
- Update success metrics to focus on demo signup quality and source tracking
- Add Path C rationale notes (niche domination, no feature arms race, data ownership moat)

Path C targets solo/small operator niche through 2026 with three content pillars:
time recapture, workflow fit, data ownership.

Co-Authored-By: Claude Haiku 4.5 <noreply@anthropic.com>
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# GroomBook Marketing Strategy — Based on GRO-920 Research
# GroomBook Marketing Strategy — GRO-920 Research (Historical)
## Executive Summary
⚠️ **Note:** This document is based on GRO-920 research and has been superseded by **Path C strategy (GRO-1057).** See **MESSAGING-PATH-C.md** for the current, approved messaging framework and positioning.
The competitive landscape research (GRO-920) identifies GroomBook's core positioning opportunity: **own the independent + mobile groomer segment while competitors (MoeGo, Anolla, Gingr) focus on larger salon operations.**
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## Historical Summary (GRO-920)
The competitive landscape research (GRO-920) identified GroomBook's positioning opportunity: **own the independent + mobile groomer segment while competitors (MoeGo, Anolla, Gingr) focus on larger salon operations.**
Market tailwinds: pet humanization (45%+ premium spending), wellness positioning (grooming as health), and 7.33% CAGR growth through 2030.