Update status tracker for Path C strategy execution
- Mark historical documents (GRO-920 strategy research) with deprecation notice - Update execution status to show Path C work completed May 5 - Document messaging framework, homepage refresh, and follow-up plan work - Reframe positioning summary around Path C targets and anti-customers - Update success metrics to focus on demo signup quality and source tracking - Add Path C rationale notes (niche domination, no feature arms race, data ownership moat) Path C targets solo/small operator niche through 2026 with three content pillars: time recapture, workflow fit, data ownership. Co-Authored-By: Claude Haiku 4.5 <noreply@anthropic.com>
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# GroomBook Marketing Strategy — Based on GRO-920 Research
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# GroomBook Marketing Strategy — GRO-920 Research (Historical)
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## Executive Summary
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⚠️ **Note:** This document is based on GRO-920 research and has been superseded by **Path C strategy (GRO-1057).** See **MESSAGING-PATH-C.md** for the current, approved messaging framework and positioning.
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The competitive landscape research (GRO-920) identifies GroomBook's core positioning opportunity: **own the independent + mobile groomer segment while competitors (MoeGo, Anolla, Gingr) focus on larger salon operations.**
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## Historical Summary (GRO-920)
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The competitive landscape research (GRO-920) identified GroomBook's positioning opportunity: **own the independent + mobile groomer segment while competitors (MoeGo, Anolla, Gingr) focus on larger salon operations.**
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Market tailwinds: pet humanization (45%+ premium spending), wellness positioning (grooming as health), and 7.33% CAGR growth through 2030.
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