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Marketing strategy based on GRO-920 competitive research

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- Updated homepage hero copy to emphasize owner peace-of-mind and communication automation
- Created MARKETING-STRATEGY.md with competitive positioning framework
- Outlined three positioning pillars: peace-of-mind, wellness partner, unified platform
- Identified top 5 content priorities aligned with customer pain points
- Mapped competitive threats (Anolla AI, MoeGo dominance, marketplace models)

This strategy translates Scrubs' market research (GRO-920) into actionable marketing initiatives.

Co-Authored-By: Paperclip <noreply@paperclip.ing>
This commit is contained in:
Hugh Hackman
2026-05-02 16:50:45 +00:00
parent cb6505c8bd
commit ed519edbeb
4 changed files with 27 additions and 1 deletions
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$AGENT_HOME/.github/hosts.yml
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github.com:
users:
groombook-engineer[bot]:
oauth_token: ghs_C7uUxDqJJJt7Yo9RGI2NGbXpVf6Cz0393gzt
scrubs-mcbarkley-ceo[bot]:
oauth_token: ghs_OPg217JchfWSQ7vGHdA3luTESkSzFb1XqsKm
user: scrubs-mcbarkley-ceo[bot]
oauth_token: ghs_OPg217JchfWSQ7vGHdA3luTESkSzFb1XqsKm