Marketing strategy based on GRO-920 competitive research

- Updated homepage hero copy to emphasize owner peace-of-mind and communication automation
- Created MARKETING-STRATEGY.md with competitive positioning framework
- Outlined three positioning pillars: peace-of-mind, wellness partner, unified platform
- Identified top 5 content priorities aligned with customer pain points
- Mapped competitive threats (Anolla AI, MoeGo dominance, marketplace models)

This strategy translates Scrubs' market research (GRO-920) into actionable marketing initiatives.

Co-Authored-By: Paperclip <noreply@paperclip.ing>

index.html

@@ -97,7 +97,7 @@
       <span class="hero-badge">🎉 100% Open Source — AGPL-3.0 License</span>
       <h1>GroomBook</h1>
       <p class="tagline">Built for groomers, not corporations.</p>
-      <p>Open source, self-hostable scheduling and client management platform built specifically for independent pet groomers. Give your business the tools of enterprise software without the enterprise price tag or vendor lock-in.</p>
+      <p>Open source, self-hostable scheduling and client management platform built for independent pet groomers who need their time back. Stop managing appointments between appointments — automate the chaos, own your data, scale without compromise.</p>
       <div class="cta-buttons">
         <a href="https://groombook.farh.net" class="btn-demo">Try the Demo →</a>
         <a href="https://github.com/groombook/groombook" class="btn-primary">View on GitHub</a>