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Author	SHA1	Message	Date
Chris Farhood	c7db1dd8b6	Update follow-up work plan to Path C strategy (GRO-1057) - Replace GRO-920 reference with Path C (niche domination strategy) - Document completed messaging and homepage refresh work - Refocus follow-up work on Path C pillars: time recapture, workflow fit, data ownership - Remove competitive positioning page task (Path C doesn't compete on feature parity) - Remove wellness positioning task (GRO-920 pillar; Path C focuses on workflow fit) - Update content calendar to align with three content pillars - Add explicit anti-customer list (NOT for large commercial/franchise shops) - Emphasize data ownership as key differentiator and moat Co-Authored-By: Claude Haiku 4.5 <noreply@anthropic.com>	2026-05-05 07:07:57 +00:00
Hugh Hackman	e99309c30b	Marketing strategy execution from GRO-920 research Add two key deliverables: 1. MARKETING-STRATEGY.md: Competitive positioning framework - Three positioning pillars (peace-of-mind, wellness partner, unified platform) - Competitive matrix vs. MoeGo, Anolla, Gingr - Top 5 content priorities aligned with customer pain points - Threat analysis and monitoring strategy 2. FOLLOW-UP-WORK.md: Prioritized implementation roadmap - Immediate actions (this week): homepage features, first blog post - Medium-term content (30 days): pain-point focused pieces - Decision gates and success metrics - Ownership and dependencies Updated homepage hero copy to emphasize owner peace-of-mind: 'Stop managing appointments between appointments' This synthesis of Scrubs' market research (GRO-920) into actionable initiatives positions GroomBook for mobile + solo groomer segment. Co-Authored-By: Paperclip <noreply@paperclip.ing>	2026-05-02 16:51:49 +00:00

Author

SHA1

Message

Date

Chris Farhood

c7db1dd8b6

Update follow-up work plan to Path C strategy (GRO-1057)

- Replace GRO-920 reference with Path C (niche domination strategy)
- Document completed messaging and homepage refresh work
- Refocus follow-up work on Path C pillars: time recapture, workflow fit, data ownership
- Remove competitive positioning page task (Path C doesn't compete on feature parity)
- Remove wellness positioning task (GRO-920 pillar; Path C focuses on workflow fit)
- Update content calendar to align with three content pillars
- Add explicit anti-customer list (NOT for large commercial/franchise shops)
- Emphasize data ownership as key differentiator and moat

Co-Authored-By: Claude Haiku 4.5 <noreply@anthropic.com>

2026-05-05 07:07:57 +00:00

Hugh Hackman

e99309c30b

Marketing strategy execution from GRO-920 research

Add two key deliverables:
1. MARKETING-STRATEGY.md: Competitive positioning framework
   - Three positioning pillars (peace-of-mind, wellness partner, unified platform)
   - Competitive matrix vs. MoeGo, Anolla, Gingr
   - Top 5 content priorities aligned with customer pain points
   - Threat analysis and monitoring strategy

2. FOLLOW-UP-WORK.md: Prioritized implementation roadmap
   - Immediate actions (this week): homepage features, first blog post
   - Medium-term content (30 days): pain-point focused pieces
   - Decision gates and success metrics
   - Ownership and dependencies

Updated homepage hero copy to emphasize owner peace-of-mind:
'Stop managing appointments between appointments'

This synthesis of Scrubs' market research (GRO-920) into actionable initiatives
positions GroomBook for mobile + solo groomer segment.

Co-Authored-By: Paperclip <noreply@paperclip.ing>

2026-05-02 16:51:49 +00:00

2 Commits