Address the #1 customer pain point (communication overload) identified in GRO-920:
- Quantify the time cost: 2-4 hours/week lost to appointment management
- Show financial impact: $12,240/year in lost revenue + $8,160/year in preventable no-shows
- Demonstrate ROI of 24/7 self-booking + automated reminders + waitlist automation
- Position GroomBook as the solution for mobile and solo operator segment
This is the first in the content series outlined in FOLLOW-UP-WORK.md.
Co-Authored-By: Paperclip <noreply@paperclip.ing>
Address compliance concerns and provide practical guidance for storing
client pet health records. Clarify HIPAA does not apply to pet records
and showcase GroomBook's client notes feature as a solution.
Co-Authored-By: Paperclip <noreply@paperclip.ing>
Add second blog post in Q2 content calendar series. Addresses groomer
pain point of no-show revenue loss with practical data and positioning
GroomBook's reminder + waitlist management features as solution.
Target audience: independent pet groomers
Topic: Operational efficiency and revenue protection
SEO keywords: no-shows, appointment reminders, grooming software
Co-Authored-By: Paperclip <noreply@paperclip.ing>
Update all marketing site references to reflect the project's AGPL-3.0 license:
- Hero badge on homepage
- Footer text on homepage
- Blog post links (launch and why-we-built)
Co-Authored-By: Paperclip <noreply@paperclip.ing>
Migrated marketing site content from groombook/groombook/docs/ to this
dedicated org-level GitHub Pages repo. Site will publish at groombook.github.io.
Files migrated:
- index.html (landing page)
- mobile-groomers.html
- blog/launch.html, blog/why-we-built.html
- getting-started/index.html
- _config.yml (updated with explicit url)
Refs: GRO-195
Co-Authored-By: Paperclip <noreply@paperclip.ing>
Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
Hugh Hackman