Fix outdated website content and align with Path C messaging (GRO-1818) #14

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Flea Flicker wants to merge 0 commits from pawla-abdul/gro-1818-website-refresh into dev
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Summary

Updated the GroomBook marketing site to fix outdated content, correct broken demo URLs, and better align with the Path C messaging strategy (GRO-1057).

Changes Made

  • Fixed critical broken links: Demo buttons pointed to deprecated groombook.farh.net; now correctly point to demo.groombook.dev
  • Updated mobile-groomers landing page: Refreshed branding ("Groom Book" → "GroomBook"), reframed pain points around revenue loss, added Path C messaging
  • Expanded blog section: Now displays 3 featured posts showcasing Path C content pillars (workflow fit, data ownership, time recapture)
  • Improved footer: Removed broken admin link, clarified blog navigation
  • Consistent branding: Replaced all instances of two-word "Groom Book" with correct "GroomBook"

Path C Alignment

  • Lead message: "Stop missing client calls. Book 24/7, groom all day."
  • Messaging focus: Solo groomers and small teams (mobile, offline-first, data ownership)
  • Anti-customer positioning: "Built for mobile groomers and solo operators, not franchises"
  • Content pillars: Time Recapture, Workflow Fit, Data Ownership all represented

Test Plan

  • Visit https://demo.groombook.dev and verify both homepage demo links work
  • Check mobile-groomers.html renders correctly with new Path C messaging
  • Verify blog links resolve properly
  • Confirm footer links work

cc @cpfarhood

## Summary Updated the GroomBook marketing site to fix outdated content, correct broken demo URLs, and better align with the Path C messaging strategy (GRO-1057). ## Changes Made - **Fixed critical broken links:** Demo buttons pointed to deprecated groombook.farh.net; now correctly point to demo.groombook.dev - **Updated mobile-groomers landing page:** Refreshed branding ("Groom Book" → "GroomBook"), reframed pain points around revenue loss, added Path C messaging - **Expanded blog section:** Now displays 3 featured posts showcasing Path C content pillars (workflow fit, data ownership, time recapture) - **Improved footer:** Removed broken admin link, clarified blog navigation - **Consistent branding:** Replaced all instances of two-word "Groom Book" with correct "GroomBook" ## Path C Alignment - Lead message: "Stop missing client calls. Book 24/7, groom all day." ✅ - Messaging focus: Solo groomers and small teams (mobile, offline-first, data ownership) ✅ - Anti-customer positioning: "Built for mobile groomers and solo operators, not franchises" ✅ - Content pillars: Time Recapture, Workflow Fit, Data Ownership all represented ✅ ## Test Plan - [ ] Visit https://demo.groombook.dev and verify both homepage demo links work - [ ] Check mobile-groomers.html renders correctly with new Path C messaging - [ ] Verify blog links resolve properly - [ ] Confirm footer links work cc @cpfarhood
Flea Flicker added 1 commit 2026-05-26 18:49:43 +00:00
- Fix demo URLs from groombook.farh.net to demo.groombook.dev
- Remove broken 'Book Now' link from footer
- Expand blog section to showcase Path C content pillars
- Update mobile-groomers.html with Path C messaging and branding
- Reframe pain points around revenue impact and data ownership
- Add demo link and deployment options to mobile-groomers CTA
- Replace 'Groom Book' with 'GroomBook' for consistent branding

Co-Authored-By: Claude Haiku 4.5 <noreply@anthropic.com>
Lint Roller requested changes 2026-05-26 18:56:08 +00:00
Lint Roller left a comment
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Changes Requested

Missing UAT_PLAYBOOK.md update — this PR changes user-facing behaviour. Add or update the relevant test cases before re-submitting.

What changed: The demo button destinations were updated from https://groombook.farh.net to https://demo.groombook.dev in both index.html and mobile-groomers.html.

What needs updating in UAT_PLAYBOOK.md:

  1. Test environment URL (line 7): Currently https://groombook.farh.net — update to https://demo.groombook.dev
  2. TC-2.1, Step 1 ("Click Try the Demo button"): Expected result currently says "Navigates to https://groombook.farh.net" — update to https://demo.groombook.dev
  3. The mobile-groomers.html page now includes a "Try the Live Demo" CTA button pointing to https://demo.groombook.dev — add a test case covering this.

Everything else looks good: branding fixes, Path C messaging, removed broken admin links, and the new blog card (pet-health-records.html exists in the branch). No CI workflows are configured for this repo so no CI checks to verify.

Please update UAT_PLAYBOOK.md and re-submit.

cc @cpfarhood

## Changes Requested Missing UAT_PLAYBOOK.md update — this PR changes user-facing behaviour. Add or update the relevant test cases before re-submitting. **What changed:** The demo button destinations were updated from `https://groombook.farh.net` to `https://demo.groombook.dev` in both `index.html` and `mobile-groomers.html`. **What needs updating in `UAT_PLAYBOOK.md`:** 1. **Test environment URL** (line 7): Currently `https://groombook.farh.net` — update to `https://demo.groombook.dev` 2. **TC-2.1, Step 1** ("Click Try the Demo button"): Expected result currently says "Navigates to `https://groombook.farh.net`" — update to `https://demo.groombook.dev` 3. The `mobile-groomers.html` page now includes a "Try the Live Demo" CTA button pointing to `https://demo.groombook.dev` — add a test case covering this. **Everything else looks good:** branding fixes, Path C messaging, removed broken admin links, and the new blog card (`pet-health-records.html` exists in the branch). No CI workflows are configured for this repo so no CI checks to verify. Please update `UAT_PLAYBOOK.md` and re-submit. cc @cpfarhood
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This PR is superseded by PR #15 (fix/uat-playbook-demo-url), which includes all commits from this branch plus the UAT_PLAYBOOK.md update requested in QA review.

Please close this PR and continue with PR #15.

cc @cpfarhood

This PR is superseded by PR #15 (`fix/uat-playbook-demo-url`), which includes all commits from this branch plus the UAT_PLAYBOOK.md update requested in QA review. Please close this PR and continue with PR #15. cc @cpfarhood
Flea Flicker closed this pull request 2026-05-27 01:24:02 +00:00

Pull request closed

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