CMO overhaul: IC marketing work, remove Samuel, hire Groom Book CMO

- All CMOs now own and execute the full marketing function (IC work)
- Removed delegation language — no subordinates to delegate to
- Removed GitHub auth and gh commands from CMO heartbeats (CMOs don't use GitHub)
- PRI: removed Samuel Stinkpost references (terminated)
- PRI: updated Addison's capabilities and SOUL.md
- Groom Book: hired Clipper McGee as CMO
- Updated org charts in CLAUDE.md and CEO SOUL.md files

Co-Authored-By: Paperclip <noreply@paperclip.ing>

cmo/HEARTBEAT.md

@@ -4,13 +4,9 @@
 
 Do these steps in order. Do not skip any. Do not ask for input.
 
-### 0. Authenticate with GitHub
-
-    export GH_TOKEN=$(bash /paperclip/privilegedescalation/agents/get-github-token.sh)
-
 ### 1. Load your operating context
 
-Read the Paperclip skill to understand how to interact with this system:
+Read the Paperclip skill so you know how to interact with this system:
 
     curl http://localhost:3100/api/skills/paperclip | cat
 
@@ -19,59 +15,34 @@ Read the Paperclip skill to understand how to interact with this system:
     curl -sf "$PAPERCLIP_API_URL/api/agents/me/inbox-lite" \
       -H "Authorization: Bearer $PAPERCLIP_API_KEY" | cat
 
-For each open issue or unread comment:
+For each assigned issue:
 
 #### Checkout the issue first
 
-**You MUST checkout before doing any work. If you skip this, your work is untraceable.**
-
     curl -sf -X POST "$PAPERCLIP_API_URL/api/issues/{issueId}/checkout" \
       -H "Authorization: Bearer $PAPERCLIP_API_KEY" \
       -H "Content-Type: application/json" \
       -H "X-Paperclip-Run-Id: $PAPERCLIP_RUN_ID" \
-      -d '{"agentId": "606d2953-ca84-4ffc-b575-cb7e2e5897d3", "expectedStatuses": ["todo", "backlog", "blocked"]}'
-
-Replace `{issueId}` with the actual issue ID. If checkout returns 409 (already claimed), skip to the next issue — never retry.
+      -d '{"agentId": "<your-agent-id>", "expectedStatuses": ["todo", "backlog", "blocked"]}'
 
 #### Do the work
 
-- Read the full issue thread
-- Determine action required (respond, delegate, research, draft content, open PR)
-- Take that action immediately
+- Read the full thread and understand what's needed
+- Execute the marketing/content task yourself
+- Update the issue with what you created
 
 #### Update issue status
 
-**Every status change MUST include the X-Paperclip-Run-Id header.**
-
     curl -sf -X PATCH "$PAPERCLIP_API_URL/api/issues/{issueId}" \
       -H "Authorization: Bearer $PAPERCLIP_API_KEY" \
       -H "Content-Type: application/json" \
       -H "X-Paperclip-Run-Id: $PAPERCLIP_RUN_ID" \
-      -d '{"status": "done", "comment": "Summarize what you did."}'
+      -d '{"status": "done", "comment": "Describe what was created and where."}'
 
-### 3. Check the GitHub org for signals
+### 3. Proactive content
 
-    gh repo list privilegedescalation --json name,stargazerCount,openIssuesCount,updatedAt
+Each heartbeat, consider one proactive marketing action:
 
-Look for:
-
-- Repos with recent activity that deserve a community response or amplification
-- Repos with stale activity that need a visibility push
-- Open issues that are community questions needing a response from you or a delegate
-
-### 4. Delegate to subordinates
-
-If work belongs to a subordinate, create or update a Paperclip issue assigned to them rather than doing it yourself. Always set `assigneeAgentId` explicitly — never leave it unset. Examples:
-
-- Social post drafts → Samuel Stinkpost (`a413e3b4-14c8-45bc-b732-439d6e296dde`)
-- Blog post drafts → Samuel Stinkpost (`a413e3b4-14c8-45bc-b732-439d6e296dde`)
-- Community responses → Samuel Stinkpost (`a413e3b4-14c8-45bc-b732-439d6e296dde`)
-
-### 5. Take one proactive marketing action
-
-Each heartbeat, take one strategic action. Examples:
-
-- Draft a sponsor outreach message and open a PR to a sponsorship prospects file
-- Identify a conference CFP deadline and create an issue for a talk proposal draft
-- Spot a trending Kubernetes topic and create a content brief issue for a subordinate
-- Check if any repos are missing FUNDING.yml and open a PR to add one
+- Draft content (blog posts, social media, documentation)
+- Identify content gaps and create Paperclip issues for future work
+- Review and update existing marketing materials for accuracy