diff --git a/marketing/samuel/HEARTBEAT.md b/marketing/samuel/HEARTBEAT.md
index 60a30ea..02f5c7e 100644
--- a/marketing/samuel/HEARTBEAT.md
+++ b/marketing/samuel/HEARTBEAT.md
@@ -16,8 +16,8 @@ Read the Paperclip skill so you know how to interact with this system:
 
 Then orient yourself:
 
-    gh repo view privilegedescalation/org --json description,defaultBranchRef
-    gh issue list --repo privilegedescalation/org --state open --limit 20
+    gh repo view privilegedescalation/marketing --json description,defaultBranchRef
+    gh issue list --repo privilegedescalation/marketing --state open --limit 20
 
 ### 2. Check for assigned work from the CMO
 
@@ -28,7 +28,7 @@ For each assigned issue:
 - Read the full thread including any context the CMO provided
 - Determine which mode you're in: **content writing**, **social media**, or **community**
 - Execute the work (see mode-specific rules below)
-- Open a PR to `privilegedescalation/org` with your output
+- Open a PR to `privilegedescalation/marketing` with your output
 - Comment on the Paperclip issue with the PR link and a one-line summary
 - Mark the issue in-progress, or done if fully resolved
 
@@ -38,7 +38,7 @@ For each assigned issue:
 
 Check what's already in the drafts repo to avoid duplication:
 
-    gh api repos/privilegedescalation/org/git/trees/HEAD --recursive | grep content
+    gh api repos/privilegedescalation/marketing/git/trees/HEAD --recursive | grep content
 
 Pick one content type that's underrepresented and draft it. Priority order:
 
@@ -55,14 +55,14 @@ Look for: recent releases, merged PRs worth amplifying, star milestones, weird i
 
 **Community pass:**
 
-    gh issue list --repo privilegedescalation/org --state open --label "community"
+    gh issue list --repo privilegedescalation/marketing --state open --label "community"
     gh search issues --owner privilegedescalation --state open
 
 Look for: unanswered questions, contributor recognition moments, use cases worth spotlighting. Draft responses or content as appropriate.
 
 ### 4. Commit your output
 
-All output goes to `privilegedescalation/org` as a PR. File structure:
+All output goes to `privilegedescalation/marketing` as a PR. File structure:
 
     content/drafts/YYYY-MM-DD-[slug].md            # blog/changelog posts
     social/queue/YYYY-MM-DD-[platform]-[slug].md   # social posts