# 2026-04-13

## GRO-612 — Market Research (Routine Execution)

Completed market research across competitive landscape, market trends, and customer needs. Posted structured findings as comment on GRO-612 and marked done.

### Key Findings
- **68+ competitors** listed on GetApp; market highly fragmented (no player >5% share)
- **MoeGo** leads mobile grooming segment — $24M Series A, smart route optimization, strongest brand
- **AI receptionist wave** accelerating: AgentZap ($109/mo), FetchDesk AI, My AI Front Desk targeting missed-call revenue gap ($2K–$6K/mo lost per salon)
- **Market size:** $19.5B in 2026, 9.1% CAGR to $46.7B by 2036
- 72% of U.S. pet owners use professional grooming; avg spend $250/yr/household
- Flat-rate pricing models (ROXO Hub $39.99/mo) pressuring tiered competitors
- **Anolla** emerging with AI grooming engine (breed-specific recommendations, auto procedure timing)

### Actionable Insights Posted
1. Evaluate AI receptionist/call-handling integration — high-value for solo groomers
2. Lead messaging with open-source ownership — no competitor owns this positioning
3. Prioritize integrated client profiles (breed, coat, temperament, pricing exceptions)
4. Build offline-capable mobile experience with route optimization
5. Implement deposit/prepayment + automated reminders for no-show problem