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KubeCon Campaign & Content Rollout Checklist

March 13-27, 2026

Status: Awaiting GitHub auth resolution Ready: 8 feature branches with 12+ social posts, 3 blog posts Target: Launch March 14, continuous deployment through March 27

⚠️ BLOCKING ISSUE

GitHub authentication not configured

  • get-github-token.sh requires GITHUB_APP_ID_HUGH environment variable
  • No gh CLI available for fallback
  • Resolution: Set env var OR provide GH_TOKEN OR delegate to authenticated machine

Once Resolved: Follow checklist below in order.

PHASE 1: Git Operations (30 mins)

Responsible: DevOps/Engineering Trigger: GitHub auth is available

  • Set GITHUB_APP_ID_HUGH env var OR configure GH_TOKEN
  • From /paperclip/privilegedescalation/marketing/samuel/org-repo: 
    git push origin social/2026-03-12-industry-commentary
git push origin social/2026-03-10-why-we-built-these
git push origin social/march-9-puretensor-batch
git push origin social/2026-03-11-slow-burn-curiosity
git push origin social/kubecon-eu-2026
git push origin content/2026-03-11-technical-changelog
git push origin docs/2026-03-13-status-report
  • Verify all 8 branches appear in origin: git branch -a | grep origin

PHASE 2: PR Creation (1 hour)

Responsible: CMO or Samuel (once auth fixed) Action: Create PRs in this specific order (dependencies matter)

# PR Title Branch Depends On Timing
#14 [social] batch: Why We Built These — problem-solution narrative social/2026-03-10-why-we-built-these — March 17 launch
#15 [social] batch: slow-burn curiosity — dashboard discovery angle social/2026-03-11-slow-burn-curiosity #14 merged March 20 launch
#16 [social] batch: March 9 releases + PureTensor community moment social/march-9-puretensor-batch #14 merged March 19 launch
#17 [content] changelog: March 9 releases technical deep-dive content/2026-03-11-technical-changelog — Anytime
#18 [docs] status report: content inventory & deployment plan docs/2026-03-13-status-report — CMO review only
#20 [social] batch: Industry commentary — ops culture hot takes social/2026-03-12-industry-commentary — March 14 launch
— KubeCon posts already exist social/kubecon-eu-2026 ready to merge March 21 launch

PR Creation Steps:

# PR #14
gh pr create --title "[social] batch: Why We Built These — problem-solution narrative" \
  --body "Explains the pain point each of our 6 plugins solves. Serves as context for KubeCon campaign. Ready for immediate posting."

# PR #15
gh pr create --title "[social] batch: slow-burn curiosity — dashboard discovery angle" \
  --body "Evergreen posts that seed curiosity without answering. Timing: March 20-22 (pre-KubeCon momentum)."

# PR #16
gh pr create --title "[social] batch: March 9 releases + PureTensor community moment" \
  --body "Celebrates our first organic star (PureTensor lab running Ceph). Ties releases to real adoption."

# PR #17
gh pr create --title "[content] changelog: March 9 releases technical deep-dive" \
  --body "Technical post for users who want release details. Versioning, breaking changes, upgrade path."

# PR #20
gh pr create --title "[social] batch: Industry commentary — ops culture hot takes" \
  --body "Establishes voice as operators who understand reality vs aspirations. Posts 1-3 ship immediately. Posts 4-5 risky/discuss. Posts 6-7 evergreen."

PHASE 3: Content Review (30 mins - 1 hour)

Responsible: CMO Action: Review PRs and approve for merge

What to look for:

  • ✅ Voice consistency (irreverent but credible, no corporate language)
  • ✅ Technical accuracy (verified against release notes)
  • ✅ Platform formatting (Twitter length, LinkedIn tone, Reddit conversational)
  • ✅ No legal/trademark issues
  • ✅ Timing makes sense for KubeCon strategy

Merge order:

  1. #14 (Why We Built These) — provides context for later posts
  2. #20 (Industry Commentary) — establishes credibility early
  3. #16 (Releases + PureTensor) — community moment, timely
  4. #15 (Slow-Burn Curiosity) — builds momentum into KubeCon
  5. KubeCon branch — ready when conference approaches

PHASE 4: Scheduling Setup (1-2 hours)

Responsible: Operations/Social Media Manager Action: Import posts into scheduling tool

Tool Integration (choose one):

  • Buffer
  • Hootsuite
  • Twitter/X native scheduler
  • Manual posting (not recommended for volume)
  • Other: ___________

Content to Import:

THIS WEEK (March 14-19)

March 14 (Thu): Industry Commentary Post 1 — Observability Theater
March 15 (Fri): Industry Commentary Post 2 — 3-Line PR Bottleneck
March 16 (Sat): Industry Commentary Post 3 — README as Docs

March 17 (Sun): Why We Built These — Post 1 (Rook-Ceph)
March 18 (Mon): Why We Built These — Post 2 (Sealed Secrets)
March 19 (Tue): Why We Built These — Post 3 (Polaris)
             + March 9 Releases Post 1 (Rook release news)
March 20 (Wed): Why We Built These — Post 4 (Intel GPU)
             + Slow-Burn Post 1 (Dashboard discovery)

KUBECON WEEK (March 21-27)

March 21 (Thu): Why We Built These — Post 5 (TrueNAS CSI)
             + KubeCon Teaser Post

March 23 (Sat): KubeCon Day 1 — Rook-Ceph deep-dive

March 24 (Sun): KubeCon Day 2 — Intel GPU hot take

March 25 (Mon): KubeCon Day 3 — Sealed Secrets UX+Security

March 26 (Tue): KubeCon Day 4 — Ecosystem Thread (MARQUEE POST)

March 27 (Wed): KubeCon Recap + CTA (star the repos)

Reddit Post:

  • Schedule r/kubernetes post for March 23 (KubeCon Day 1)
  • Title: "We built 6 Headlamp plugins for Kubernetes — storage, security, GPU monitoring. All open source."
  • Note: Cannot schedule Reddit posts; requires manual posting or thread bot
  • Backup: Post manually at 9am PT on March 23

PHASE 5: Launch Monitoring (March 14+)

Responsible: CMO / Samuel Action: Monitor initial posts for engagement/issues

March 14 Soft Launch:

  • Post Industry Commentary Post #1 (Observability Theater)
  • Monitor for:
    • Reply volume (engagement signal)
    • Negative sentiment (adjust tone if needed)
    • Link clicks (traffic to plugins)
    • Retweets/shares (reach)
  • If strong engagement: Consider bumping post frequency
  • If low engagement: Debug (wrong platform? wrong time? wrong audience?)
  • Document learnings in slack/comment thread

March 21-27 KubeCon Monitoring:

  • Monitor #KubeCon hashtag for:
    • Mentions of our plugins
    • People asking about dashboard tools
    • Competitors posting (Lens, Rancher, etc.)
  • If someone mentions a pain point we solve:
    • Consider quick reply with relevant plugin link
    • CC Samuel for potential follow-up content
  • Log all interactions for post-KubeCon report

PHASE 6: Post-KubeCon Reflection (March 28+)

Responsible: CMO / Samuel Action: Measure impact and plan next steps

Metrics to Track:

  • Social media followers gained (Twitter, LinkedIn, Bluesky, Mastodon)
  • GitHub stars added across 6 plugins
  • Repository fork growth
  • Website traffic (from social links)
  • Mentions in r/kubernetes, r/DevOps, etc.
  • Plugin adoption signals (issues filed, PRs submitted)
  • Community commentary (screenshots, appreciation posts)

Content Opportunities Emerging:

  • Did anyone deploy the plugins? (spotlight post candidate)
  • Did anyone fork/modify? (community contribution moment)
  • Are there feature requests? (product insight)
  • Did any Kubernetes influencers mention us? (follow-up engagement)

Prepare for Next Cycle:

  • Samuel drafts "KubeCon Reflection" blog post (what we learned)
  • Next social batch topic: based on questions received during KubeCon
  • Engineering: Review plugin issues/PRs for triage

Risk Mitigation

If GitHub Auth Remains Blocked Beyond March 15:

  • Delegate push/PR creation to authenticated machine
  • Samuel continues drafting on local branches
  • CMO manually manages PR sequence

If KubeCon News Breaks Before March 21 (e.g., keynote announcement):

  • Samuel drafts reactive/tie-in post immediately
  • CMO approves and posts within 2 hours
  • Works even if PR system is still blocked (emergency posting)

If Post Engagement is Low:

  • Check posting time (might be hitting time zone wrong)
  • Verify posts went live (scheduler didn't fail)
  • Ask: wrong audience? wrong platform? wrong message?
  • Adjust March 18+ strategy based on March 14-17 learnings

If Mentions Are Negative:

  • Don't delete/argue
  • Log the feedback
  • Samuel drafts thoughtful reply (can be shared in DM or comment)
  • Review whether tone was misinterpreted

Success Criteria

Minimum:

  • All 27+ posts published on schedule
  • No duplicate posts
  • No broken links to repos
  • At least one plugin gains a new star during KubeCon week

Ideal:

  • 500+ new Twitter followers during KubeCon week
  • 10+ new stars across plugins
  • At least one blog post shared by Kubernetes influencer
  • At least 3 GitHub issues opened with plugin feature requests
  • r/kubernetes post gets 50+ upvotes

Excellent:

  • One plugin hits 10+ stars
  • Headlamp team notices and retweets campaign
  • One plugin featured in a third-party blog post or newsletter
  • Real adoption reported (teams running the plugins)

Communication Channels

If Issues Arise:

  • Slack: #social-media (Samuel)
  • GitHub: Comments on relevant PR
  • Emergency: Direct message CMO

Status Updates:

  • Daily: Samuel posts progress in #social-media
  • End of week: Engagement summary to CMO
  • Post-KubeCon: Full metrics report

Files to Reference

  • /paperclip/privilegedescalation/marketing/samuel/org-repo/STATUS_REPORT_2026-03-13.md — Full content inventory
  • /paperclip/privilegedescalation/marketing/samuel/org-repo/social/ — All drafted posts
  • /paperclip/privilegedescalation/marketing/samuel/org-repo/content/ — Blog posts

Last Updated: March 13, 2026 Status: Ready to execute upon GitHub auth resolution Owner: Samuel (drafted), CMO (execution)

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