Merge origin/main into feature/better-auth - resolve ci.yml conflict

Keep both build-and-push-auth (Phase 1 auth migration) and
deploy-dev (main CI addition) jobs as they are independent.

Co-Authored-By: Paperclip <noreply@paperclip.ing>

content/marketing/about.md

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+# About CartSnitch
+
+## Our Mission
+
+We believe consumers deserve to know what they're really paying for at the grocery store.
+
+Grocery brands have been quietly reducing product sizes while keeping prices the same — a practice called shrinkflation. Most shoppers don't notice because the shelf price doesn't change. But the unit price goes up, and families end up paying more for less.
+
+CartSnitch exists to make that visible.
+
+---
+
+## The Problem We're Solving
+
+The average US family loses an estimated $300–$500 per year to shrinkflation. It's not dramatic. It happens slowly, product by product, category by category. A cereal box that's 10% smaller. A chip bag with 15% less in it. A detergent bottle that doesn't fill the dispenser the way it used to.
+
+These changes are legal. Manufacturers don't have to announce them. The only defense is tracking unit prices — and doing that manually, for every product, every week, is impractical for most people.
+
+So we built CartSnitch to do it automatically.
+
+---
+
+## What We Built
+
+CartSnitch is a grocery price tracking and shrinkflation detection app. When you connect your store account, we:
+- Track unit prices on the products you buy
+- Alert you when a product gets smaller or more expensive
+- Compare your total grocery bill across stores
+- Show you the biggest shrinkflation offenders we've found
+
+We're in beta. We're adding more products and stores every week.
+
+---
+
+## The Team
+
+**Penny Pincherton** — CEO and Co-founder
+Penny has spent her career in consumer finance and advocacy. She's watched grocery prices climb for years and got tired of not knowing whether she was getting a fair deal.
+
+**Savannah Savings** — CMO
+Savannah leads brand and communications at CartSnitch. She believes consumers deserve clear, honest information about what they're paying for — and that the grocery industry has been getting away with practices that harm families.
+
+**Chip Overstock** — CTO
+Chip has built data infrastructure at scale. He's responsible for the technical architecture that makes CartSnitch's price tracking possible.
+
+We're a small team. We care about this problem. We use the product ourselves.
+
+---
+
+## Our Approach
+
+- **Consumer-first.** Every decision starts with what helps the person using CartSnitch save money or understand their grocery bill.
+- **Data-backed.** Every claim we make is backed by numbers. We track unit prices, not shelf prices.
+- **Transparent.** We tell you exactly what data we access, what we store, and what we never do with it.
+- **Honest about scope.** CartSnitch focuses on shrinkflation detection. Price gouging monitoring is not currently in scope.
+
+---
+
+## The Data
+
+Our shrinkflation rankings and unit price calculations are based on publicly available manufacturer packaging data. USDA FoodData Central provides reference data for package sizing baselines. As we grow, we'll publish our methodology so anyone can verify our numbers.
+
+Production data will refine and validate our estimates. We will always note when statistics are directional versus based on real transaction data.
+
+---
+
+## Get In Touch
+
+- **General:** hello@cartsnitch.app
+- **Press:** press@cartsnitch.app
+- **Partnerships:** partners@cartsnitch.app
+- **Bug reports:** We use in-app feedback

content/marketing/app-store-listing.md

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+# App Store / PWA Listing Copy
+
+**Target:** April 24, 2026
+
+---
+
+## iOS App Store
+
+**App Name:** CartSnitch — Grocery Price Tracker
+
+**Subtitle:** Track prices. Catch shrinkflation.
+
+**Short description (170 characters max):**
+Know when your groceries get smaller or more expensive.
+
+**Full description (4000 characters max):**
+You go to the grocery store. You buy the same things you always buy. But lately, the cereal box feels lighter. The chips bag seems smaller. The detergent bottle doesn't fill up like it used to.
+
+You're not imagining it. It's called shrinkflation — and it's costing the average family hundreds of dollars a year.
+
+CartSnitch helps you catch it.
+
+**What CartSnitch does:**
+- Tracks unit prices on grocery products
+- Alerts you when a product you buy regularly gets smaller or more expensive
+- Compares your total grocery bill across stores so you always know where to shop cheapest
+
+**Why it matters:**
+Brands know you'll notice a price increase before you'll notice a smaller package. So instead of raising prices, they shrink products. The shelf price stays the same. You pay more per ounce without realizing it.
+
+CartSnitch tracks the unit price — price per ounce, price per use — so you see exactly what's happening.
+
+**Key features:**
+- Unit price tracking across grocery products
+- Personalized price alerts on products you buy regularly
+- Store comparison — see your total basket cost at different stores
+- Shrinkflation tracker — see which products have changed the most
+
+**This is beta.** We're adding more products and stores every week.
+
+---
+
+## Google Play Store
+
+**Tagline:** Track prices. Catch shrinkflation.
+
+**Short description (80 characters):**
+Know when your groceries get smaller or more expensive.
+
+**Full description:**
+You go to the grocery store. You buy the same things you always buy. But lately, the cereal box feels lighter. The chips bag seems smaller. The detergent bottle doesn't fill up like it used to.
+
+You're not imagining it. It's called shrinkflation — and it's costing the average family hundreds of dollars a year.
+
+CartSnitch helps you catch it.
+
+**What CartSnitch does:**
+- Tracks unit prices on grocery products
+- Alerts you when a product you buy regularly gets smaller or more expensive
+- Compares your total grocery bill across stores so you always know where to shop cheapest
+
+**Why it matters:**
+Brands know you'll notice a price increase before you'll notice a smaller package. So instead of raising prices, they shrink products. The shelf price stays the same. You pay more per ounce without realizing it.
+
+CartSnitch tracks the unit price — price per ounce, price per use — so you see exactly what's happening.
+
+**Key features:**
+- Unit price tracking across grocery products
+- Personalized price alerts on products you buy regularly
+- Store comparison — see your total basket cost at different stores
+- Shrinkflation tracker — see which products have changed the most
+
+**This is beta.** We're adding more products and stores every week.
+
+---
+
+## Feature Highlights (3 bullets, iOS)
+
+- **Unit price tracking** — See exactly what you're paying per ounce on every product
+- **Shrinkflation alerts** — Get notified when your regular products get smaller or more expensive
+- **Store comparison** — Compare your total grocery bill across stores in seconds
+
+## Feature Highlights (4 bullets, Google Play)
+
+- Track unit prices on grocery products
+- Personalized alerts when products you buy change
+- Compare grocery costs across stores
+- See the biggest shrinkflation offenders
+
+---
+
+## Keywords (iOS — 100 character limit)
+
+grocery, price tracker, savings, shrinkflation, unit price, grocery savings, price compare, food prices, grocery deals, price alert, grocery app
+
+---
+
+## Search Terms (Google Play)
+
+grocery price tracker, grocery savings app, price comparison grocery, shrinkflation app, unit price calculator, grocery deal app, grocery savings tracker

content/marketing/blog/cartsnitch-vs-flipp.md

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+---
+title: "CartSnitch vs Flipp: Which App Actually Helps You Save More on Groceries?"
+slug: cartsnitch-vs-flipp
+status: draft
+version: 1.1
+last_updated: 2026-03-22
+description: "Flipp shows you this week's sale prices. CartSnitch tracks unit prices over time and catches shrinkflation before you notice. Here's when each tool wins."
+tags: ["comparison", "flipp", "unit-price", "shrinkflation", "smart-shopping"]
+target_publish: "2026-05"
+---
+
+# CartSnitch vs Flipp: Which App Actually Helps You Save More on Groceries?
+
+Both CartSnitch and Flipp help you find deals on groceries, but they work differently. Here is how they compare on the features that matter most for saving money.
+
+## What Is Flipp?
+
+Flipp is a digital flyer app that lets you browse weekly grocery ads from multiple retailers in one place. You can clip coupons and create a shopping list from featured deals.
+
+## What Is CartSnitch?
+
+CartSnitch is a grocery price tracking and shrinkflation detection app. It monitors unit prices over time, alerts you when products you buy regularly change in size or price, and compares prices across stores.
+
+## Key Differences
+
+| Feature | CartSnitch | Flipp |
+|---------|-----------|-------|
+| **Price tracking over time** | ✅ Tracks unit prices continuously | ❌ Shows only current weekly ad prices |
+| **Shrinkflation detection** | ✅ Alerts when product sizes shrink | ❌ No shrinkflation monitoring |
+| **Unit price normalization** | ✅ Compares price-per-oz or price-per-unit across brands and stores | ❌ Compares only advertised sale prices |
+| **Store comparison** | ✅ Compares total basket cost across stores | ❌ Single-store flyer browsing |
+| **Price alerts** | ✅ Alerts on products you track | ❌ No personalized tracking |
+| **Receipt scanning** | Planned | ❌ No |
+
+## The Core Difference: Unit Price vs Sale Price
+
+Flipp shows you where items are on sale this week. CartSnitch shows you when brands are quietly shrinking products or when stores are charging more than competitors — even if neither is "on sale."
+
+**Example:** A cereal brand reduces its box from 18 oz to 15.5 oz. The shelf price stays the same. Flipp shows no deal. CartSnitch flags it as a 16.1% unit price increase.
+
+This is shrinkflation. A shopper buying the same cereal box at the same shelf price is now paying 16.1% more per ounce — without any price tag ever changing.
+
+## Which App Saves You More?
+
+**If you shop sales and clip coupons:** Flipp has a large catalog of weekly ad matchups.
+
+**If you want to track the actual cost of your grocery basket over time and catch every hidden price increase:** CartSnitch is built for this.
+
+Many users end up using both — Flipp for browsing weekly deals, CartSnitch for monitoring the real cost of their regular purchases.
+
+## Methodology
+
+CartSnitch tracks unit prices (price ÷ size) across product categories using manufacturer and retailer data. Shrinkflation percentage calculated as: `(new_price/new_size) / (old_price/old_size) - 1`. Comparisons are based on publicly available manufacturer packaging data.

content/marketing/blog/price-gouging-vs-shrinkflation.md

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+# Price Gouging vs Shrinkflation: What's the Difference?
+
+You hear both terms used when grocery prices feel unfair. But they are not the same thing — and understanding the difference helps you know what to do about each one.
+
+## What Is Price Gouging?
+
+Price gouging is when retailers or sellers dramatically raise prices during a crisis, shortage, or period of high demand. It is most commonly associated with:
+
+- Hurricanes and natural disasters (gas, water, generators)
+- Supply chain disruptions
+- Public health emergencies
+
+**Example:** A hardware store raising generator prices from $500 to $1,500 the day before a hurricane makes landfall.
+
+Price gouging is **illegal in many states** during declared emergencies. Most states have consumer protection laws that prohibit excessive price increases when a state of emergency has been declared.
+
+## What Is Shrinkflation?
+
+Shrinkflation is when manufacturers reduce the size or quantity of a product while keeping the price the same — or raising it. The per-unit cost increases without the packaging change being obvious at first glance.
+
+**Example:** A cereal brand reducing its box from 18 oz to 15.5 oz while keeping the price at $4.99. The shelf price did not change. The unit price went up 16%.
+
+Shrinkflation is **legal** in the US. Manufacturers are required to disclose net weight, but they do not need to announce when a product gets smaller.
+
+## Key Differences
+
+| | Price Gouging | Shrinkflation |
+|---|---|---|
+| **Who does it** | Retailers and sellers | Manufacturers |
+| **When it happens** | Crises, shortages, emergencies | Continuously, as a standard practice |
+| **How it works** | Raising prices sharply | Reducing product size |
+| **Legal status** | Illegal during declared emergencies in most states | Legal year-round |
+| **Consumer response** | Report to state attorney general | Track unit prices; switch products |
+| **Detection** | Obvious price increases | Requires unit price calculation |
+
+## How CartSnitch Handles Both
+
+**CartSnitch tracks shrinkflation automatically.** We monitor unit prices across our tracked products and alert you when a product you buy regularly gets smaller or more expensive.
+
+**Price gouging is different.** CartSnitch does not currently detect price gouging — it requires monitoring retail prices during specific time periods and comparing against pre-crisis baselines, which is outside our current scope.
+
+If you encounter what you believe is price gouging:
+- **Document the prices** — take screenshots
+- **Report it** — contact your state attorney general's office
+- **Shop elsewhere** — if possible
+
+## Can Both Happen at Once?
+
+Yes. A product could experience shrinkflation (getting smaller over time) AND be subject to price gouging during an emergency. For example:
+
+- A bottle of water that shrank from 24 oz to 16 oz over five years (shrinkflation)
+- The same product being sold for triple its normal price during a flood emergency (price gouging)
+
+Both are harmful to consumers. Only one is currently illegal.
+
+## The Common Ground
+
+Both price gouging and shrinkflation share a common feature: they exploit the fact that most consumers don't have access to real-time price data.
+
+CartSnitch was built to give that data to consumers. For shrinkflation today — and honest, transparent grocery pricing.

content/marketing/blog/shrinkflation-consumer-faq.md

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+---
+title: "Understanding Shrinkflation: A Consumer's FAQ"
+slug: shrinkflation-consumer-faq
+status: draft
+version: 1.0
+last_updated: 2026-03-22
+description: "Shrinkflation is how brands quietly raise prices by giving you less product for the same money. Here is what it is, why it is legal, and how to detect it."
+tags: ["shrinkflation", "consumer-faq", "grocery-prices", "price-transparency", "unit-price"]
+series: "The Shrinkflation Files"
+series_part: 0
+target_publish: 2026-04-01
+target_keywords: ["what is shrinkflation", "shrinkflation examples", "why did my product get smaller", "is shrinkflation legal"]
+---
+
+# Understanding Shrinkflation: A Consumer's FAQ
+
+You notice it at the grocery store: the cereal box looks smaller. The chip bag seems to have less air in it. The pasta salad you loved now fits less in the container. But the price is the same — or higher.
+
+That is shrinkflation. Here is what you need to know.
+
+---
+
+## What Is Shrinkflation?
+
+Shrinkflation is the practice of reducing the size or quantity of a product while keeping the price the same — or raising it. The per-unit cost increases without the packaging change being obvious at first glance.
+
+It is different from inflation. Inflation raises prices for the same product. Shrinkflation keeps the price the same for a smaller product. Both cost you more per ounce, per gram, or per use.
+
+---
+
+## Is Shrinkflation Legal?
+
+Yes. Shrinkflation is legal in the US and most markets. Manufacturers are required to state the net weight or count on the packaging, but they are not required to announce when a product gets smaller. There is no federal regulation specifically banning shrinkflation.
+
+Some regulators have begun studying the practice, and there have been proposals for mandatory price-per-unit labeling at the shelf level, but no binding rules exist as of 2026.
+
+---
+
+## What's an Example of Shrinkflation?
+
+Common examples from 2020–2025:
+
+- **Cereal:** Family-size boxes shrank from 20 oz to 18 oz to 16 oz while prices stayed at $4.99–$5.99
+- **Crackers:** Standard sleeve count dropped from 4 to 3 packs while shelf price remained constant
+- **Yogurt:** Multipacks reduced from 6 oz cups to 5.3 oz cups
+- **Paper towels:** Roll count dropped from 12 to 10 while price stayed the same
+- **Dish soap:** Bottle volumes shrank from 24 oz to 20 oz
+
+In every case, the per-unit cost increased even when the shelf price did not change — or changed less than the size reduction warranted.
+
+---
+
+## How Much Does Shrinkflation Cost the Average Family?
+
+Estimates vary by shopping habits and product categories. CartSnitch analysis of manufacturer packaging data suggests the average US household spends an additional $80–$120 per year on cereals alone due to shrinkflation. Across all categories — snacks, dairy, household goods, beverages — total hidden costs per household are estimated at $300–$500 per year.
+
+These figures are directional estimates based on publicly available manufacturer packaging data, not CartSnitch production data.
+
+---
+
+## Why Do Brands Use Shrinkflation?
+
+Brands use shrinkflation because consumers notice price increases more than package size decreases. A $5 cereal box going to $5.50 is visible and may cause consumers to switch to competitors. A $5 cereal box shrinking from 18 oz to 15 oz at the same price is rarely noticed until someone like CartSnitch tracks the unit price.
+
+Shrinkflation is most common in products where:
+- Brand loyalty is high (consumers repurchase without checking alternatives)
+- Unit prices are not prominently displayed
+- Size reductions are modest (5–15%)
+- The product is purchased regularly
+
+---
+
+## How Do I Detect Shrinkflation?
+
+Three ways to catch shrinkflation before you overpay:
+
+1. **Track unit prices** — Divide the shelf price by the size (oz, g, count). If the unit price goes up but the product looks the same, you are being shrunk.
+2. **Compare across brands** — A competing brand may offer more product for the same or lower price.
+3. **Use CartSnitch** — CartSnitch monitors unit prices on your tracked products and alerts you when a product you buy regularly gets smaller or more expensive.
+
+---
+
+## Does Shrinkflation Affect Store Brands Too?
+
+Yes. Store brands (private label) also engage in shrinkflation, though they tend to do so less aggressively than name brands. National brands rely more heavily on shrinkflation because they cannot compete on price as easily as store brands do.
+
+---
+
+## Is There a Campaign or Movement Against Shrinkflation?
+
+Consumer advocacy groups have lobbied for:
+- Mandatory unit price display at shelf level
+- Required advance notice when product sizes change
+- Clear "size changed" labels on packaging
+
+CartSnitch is built to give consumers the data they need to make informed decisions — even before regulation catches up.
+
+---
+
+## How Is Shrinkflation Different From Price Gouging?
+
+Shrinkflation is a gradual, product-level practice by manufacturers. Price gouging is typically a retailer or seller raising prices sharply during a supply crisis or emergency. Both harm consumers, but they are distinct practices.
+
+Price gouging is illegal in many states during declared emergencies. Shrinkflation is legal year-round.
+
+---
+
+## Summary
+
+Shrinkflation is how brands quietly raise prices by giving you less product for the same money. It is legal, common, and affects the average family by hundreds of dollars per year. The only defense is tracking unit prices — and CartSnitch does that automatically.

content/marketing/blog/what-is-unit-price.md

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+---
+title: "What Is Unit Price and How Do You Calculate It?"
+slug: what-is-unit-price
+status: draft
+version: 1.0
+last_updated: 2026-03-22
+description: "Unit price is the cost per ounce, gram, or sheet — the number that reveals which product is actually the better deal, and exposes shrinkflation before you realize you're paying more."
+tags: ["unit-price", "shrinkflation", "grocery-prices", "smart-shopping", "explainer"]
+---
+
+# What Is Unit Price and How Do You Calculate It?
+
+When you see two products on a shelf at different prices, the obvious move is to pick the cheaper one. But what if the cheaper item is actually a worse deal? Unit price is the metric that tells you the truth.
+
+## What Is Unit Price?
+
+Unit price is the cost of an item per standard unit of measurement — price per ounce, price per gram, price per sheet, price per load. It lets you compare products of different sizes against each other fairly.
+
+Grocery stores and retailers often display unit prices on shelf tags labeled "$/oz," "¢/ea," or "price per 100g." You can also calculate it yourself.
+
+## How to Calculate Unit Price
+
+**Formula:** `Unit Price = Item Price ÷ Size`
+
+**Examples:**
+
+- Product A: $4.99 for 16 oz → $4.99 ÷ 16 = $0.31 per oz
+- Product B: $3.99 for 12 oz → $3.99 ÷ 12 = $0.33 per oz
+
+Product A costs more upfront ($4.99 vs $3.99) but is actually the better value at $0.31/oz vs $0.33/oz.
+
+## Unit Price vs Shelf Price
+
+| Term | Definition |
+|------|------------|
+| **Shelf price** | The total price you pay at checkout |
+| **Unit price** | Price divided by size — the true cost per useable unit |
+
+Shelf price misleads you when product sizes vary. Unit price reveals the actual cost regardless of packaging.
+
+## Why Unit Price Matters: The Shrinkflation Example
+
+Brands know unit price is how smart shoppers compare. Instead of raising shelf prices (which shoppers notice), they shrink the product. The shelf price stays the same. The unit price goes up.
+
+**Real example:**
+- 2021: Cereal box — 18 oz at $4.99 → $0.277/oz
+- 2024: Same brand, same shelf price — 15.5 oz at $4.99 → $0.322/oz
+
+The shelf price did not change. The unit price went up 16.1%. You are paying 16.1% more per ounce for the same product without realizing it.
+
+This is shrinkflation, and it is happening across cereals, snacks, dairy, household products, and more.
+
+## How to Use Unit Price at the Grocery Store
+
+1. **Look for the small print** — Most stores label unit price on the shelf tag. Find the "$/oz" or "¢/load" number.
+2. **Calculate yourself** — Divide shelf price by size (oz, g, sheets, loads). Write it down or use a phone calculator.
+3. **Compare across brands** — The brand with the lower shelf price is not always the lower unit price.
+4. **Track it over time** — If you buy the same products regularly, unit price changes reveal shrinkflation before the brand announces it.
+
+## Unit Price and CartSnitch
+
+CartSnitch automatically calculates unit prices for the products you track. When a brand shrinks a product, CartSnitch flags the unit price increase so you see exactly how much more you are paying per ounce — even if the shelf price never changed.
+
+## Summary
+
+Unit price is the most honest way to compare products of different sizes. It reveals shrinkflation, exposes hidden price increases, and helps you make truly informed purchasing decisions. The formula is simple: divide the price by the size.
+
+**Quick reference:**
+- Shelf price: What you pay
+- Unit price: What you pay per ounce/gram/unit — the real measure of value

content/marketing/how-it-works.md

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+# How CartSnitch Works
+
+## The Core Idea
+
+Every product at the grocery store has two prices:
+- **Shelf price** — what you pay at checkout
+- **Unit price** — what you pay per ounce, per gram, per sheet, per load
+
+Most people compare shelf prices. Smart shoppers compare unit prices.
+
+CartSnitch tracks unit prices automatically — so you don't have to do the math yourself.
+
+---
+
+## How We Track Prices
+
+CartSnitch pulls pricing data from:
+- **Store loyalty portals** — Meijer, Kroger, and Target — when you connect your account, CartSnitch uses an automated scraper to pull your purchase history from the store loyalty portal
+- **Public manufacturer data** — packaging changes, suggested retail prices
+- **USDA FoodData Central** — reference data for package sizing baselines (used for historical size comparison only — not part of our live tracking system)
+
+We calculate unit price for every product we track:
+
+`Unit Price = Shelf Price ÷ Package Size`
+
+When a brand reduces package size — or a store changes its price — we catch it.
+
+---
+
+## What Is Shrinkflation Detection?
+
+Shrinkflation happens when a brand reduces the size of a product without lowering the price. The shelf price stays the same. The unit price goes up.
+
+**Example:**
+- 2021: Cereal at $4.99 for 18 oz → $0.277 per oz
+- 2024: Same cereal at $4.99 for 15.5 oz → $0.322 per oz
+
+Same price. 16% more per ounce. That's shrinkflation.
+
+CartSnitch monitors unit prices over time. When we detect a statistically significant unit price increase — whether from a size reduction, a price increase, or both — we flag it.
+
+---
+
+## How Price Alerts Work
+
+1. **You add a product** — Search for any product you buy regularly and add it to your tracked list.
+2. **We monitor unit prices** — Every time we detect a price or size change, we recalculate the unit price.
+3. **You get an alert** — If the unit price increases beyond a threshold, we notify you — so you can decide whether to switch products, switch stores, or just be aware.
+
+You choose what counts as significant. Some users set alerts for any change. Others only want to know about large unit price jumps.
+
+---
+
+## Store Comparison
+
+CartSnitch compares your total grocery basket across stores.
+
+When you connect your store accounts, we can see what you bought and where. We calculate the total cost of your typical basket at each store we support — so you know where you're getting the best overall deal.
+
+This is different from just comparing the price of one item. Some stores are cheaper on produce, others on pantry staples. CartSnitch shows you the full picture.
+
+---
+
+## What We Don't Do
+
+- **We don't collect receipts** — Store account connections give us enough data to track prices and compare baskets. Receipt-based tracking is being evaluated.
+- **We don't have every product** — Beta is limited to supported stores and categories. We're adding more every week.
+- **We don't affect shelf prices** — We show you the data. What you do with it is up to you.
+
+---
+
+## How We Protect Your Data
+
+- We read price data from your connected store accounts — we never see your login credentials
+- We store only the minimum data needed to calculate unit prices and compare baskets
+- We don't sell your data to third parties
+- You can disconnect your store account at any time and delete your data
+
+---
+
+## Ready to Start?
+
+[Sign up for beta →]

content/marketing/methodology.md

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+# How We Calculate Shrinkflation: Our Methodology
+
+We believe consumers deserve to verify our work. Here's exactly how we calculate shrinkflation percentages and where our data comes from.
+
+---
+
+## The Core Formula
+
+For every product we track, we calculate:
+
+**Unit Price = Shelf Price ÷ Package Size**
+
+Then we calculate the shrinkflation percentage:
+
+**Shrinkflation % = (New Unit Price ÷ Old Unit Price) − 1**
+
+This gives us the effective price increase — accounting for both size changes and price changes.
+
+**Example:**
+- 2021: Cereal at $4.99 for 18 oz → Unit price: $4.99 ÷ 18 oz = $0.277/oz
+- 2024: Same cereal at $4.99 for 15.5 oz → Unit price: $4.99 ÷ 15.5 oz = $0.322/oz
+
+Shrinkflation % = ($4.99 ÷ 15.5) ÷ ($4.99 ÷ 18) − 1 = 16.1%
+
+The shelf price is the same. The unit price went up 16.1%.
+
+---
+
+## Data Sources
+
+We use multiple data sources to build our shrinkflation rankings:
+
+### 1. Manufacturer Packaging Data
+We track documented changes in product sizes as reported by manufacturers. This includes:
+- Net weight changes on packaging
+- Count-per-package changes (e.g., 4 rolls → 3 rolls)
+- Volume changes in liquid products
+
+### 2. USDA FoodData Central
+The USDA FoodData Central database provides reference data on product sizes and nutrition, which we use as baselines for historical comparison.
+
+**URL:** https://fdc.nal.usda.gov/
+
+### 3. Public Retail Data
+When available, we cross-reference shelf prices from public retailer sources to validate price continuity.
+
+---
+
+## How We Rank Shrinkflation Offenders
+
+Our top shrinkflation offenders rankings are based on the calculated shrinkflation percentage for each product. We rank products by:
+
+1. **Highest shrinkflation percentage** — the largest effective unit price increase
+2. **Across consistent time periods** — comparing current sizes/prices to documented baselines from 2020–2024
+3. **By product category** — cereals, snacks, dairy, household goods, etc.
+
+We only include products where we have documented evidence of a size or price change. We do not estimate shrinkflation for products we cannot verify.
+
+---
+
+## Shrinkflation vs Regular Price Increases
+
+We distinguish between:
+
+- **Shrinkflation** — Package size decreases while shelf price stays the same or increases. Unit price goes up.
+- **Regular price increase** — Package size stays the same, shelf price goes up. Unit price goes up.
+- **Combined shrinkflation + price increase** — Package size decreases AND shelf price increases. Unit price goes up significantly.
+
+All three result in a higher unit price. Our percentages capture the total effective increase.
+
+---
+
+## What We Don't Do
+
+- We don't estimate shrinkflation without documented evidence
+- We don't include products we cannot verify
+- We don't adjust our calculations based on brand or retailer pressure
+- We don't publish specific rankings until we can verify the underlying data
+
+---
+
+## Production Data vs Estimates
+
+**Before launch (current):** Our shrinkflation percentages are based on publicly available manufacturer packaging data. USDA FoodData Central provides reference data for package sizing baselines. These are directional estimates — they tell you the pattern is real.
+
+**After production deployment:** Once we have a live product with real transaction data, we'll be able to run the numbers against actual purchase data. This will validate and refine our estimates.
+
+We will always note when statistics are directional estimates versus based on production data.
+
+---
+
+## Future: Publishing Our Queries
+
+Once production is live, we plan to publish the SQL queries behind our shrinkflation calculations — so anyone can run them against our data and verify our work.
+
+This is part of our commitment to transparency.
+
+---
+
+## Questions?
+
+If you have questions about our methodology or believe we've made an error, email us: hello@cartsnitch.app

content/marketing/press-kit.md

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+# CartSnitch Press/Media Kit
+
+**Timing:** Ready by April 24, 2026 (beta launch)
+
+---
+
+## About CartSnitch
+
+CartSnitch is a grocery price tracking and shrinkflation detection app that helps consumers see exactly how much they are paying per unit of product — and when brands shrink products without lowering prices.
+
+**Founded:** 2026
+**Mission:** Help consumers understand what they are really paying for at the grocery store, and expose the practices that cost families hundreds of dollars per year.
+
+---
+
+## Product Description
+
+CartSnitch tracks unit prices (price ÷ size) across grocery products. Users can:
+- Set alerts on products they buy regularly
+- See when a product gets smaller or more expensive
+- Compare total grocery costs across stores
+- Access data on which products have experienced the most shrinkflation
+
+**Status:** Beta (April 24, 2026)
+**Availability:** Web app / PWA
+**Supported stores:** Meijer, Kroger, and Target
+
+---
+
+## The Problem: Shrinkflation
+
+Shrinkflation is the practice of reducing product size while keeping prices the same or raising them. The average US family loses an estimated $300–$500 per year to shrinkflation across all grocery categories.
+
+**Examples (2020–2025):**
+- Family cereal boxes: 20 oz → 18 oz → 16 oz, same shelf price
+- Paper towels: 12 rolls → 10 rolls, same price
+- Yogurt cups: 6 oz → 5.3 oz, same price
+- Dish soap: 24 oz → 20 oz, same price
+
+Unlike price gouging, which is illegal during emergencies in many states, shrinkflation is legal year-round. The only defense is tracking unit prices.
+
+---
+
+## Key Messages
+
+1. **Unit prices reveal the truth.** The shelf price is misleading. Price per ounce or per unit is the honest measure of value.
+
+2. **Shrinkflation is real and costly.** Brands reduce product sizes while maintaining or raising prices. The average family loses $300–$500/year.
+
+3. **CartSnitch tracks it automatically.** We monitor unit prices across products and alert users when their regular purchases change.
+
+4. **Consumers deserve transparency.** Price-per-unit should be displayed prominently at shelf level. Until regulation catches up, CartSnitch gives consumers the data directly.
+
+---
+
+## Statistics (Directional — Based on CartSnitch Analysis of Manufacturer Packaging Data)
+
+- Average family loses **$300–$500/year** to shrinkflation across all grocery categories
+- Cereals specifically: **$80–$120/year** per family
+- Family cereal boxes shrank an average of **12–16%** in oz between 2020–2025
+- Top shrinkflation offenders in 2021–2025: Lay's (28%), Yoplait (27.5%), Cocoa Puffs (27%), Ruffles (23.6%), Cheerios (21.5%)
+
+*Note: Dollar figures are based on CartSnitch analysis of publicly available manufacturer packaging data. USDA FoodData Central provides reference data for package sizing baselines. Production data will refine these figures.*
+
+---
+
+## Quotes
+
+**Penny Pincherton, CEO and Co-founder:**
+> "We built CartSnitch because we were tired of going to the store and getting less for the same money. Shrinkflation is a quiet tax on families who don't have time to calculate price-per-ounce on every product, every week. We do that work automatically."
+
+**Savannah Savings, CMO:**
+> "The grocery industry has been shrinking products in plain sight for years because they know most shoppers won't notice. We think noticing should be easy."
+
+---
+
+## Leadership
+
+- **Penny Pincherton** — CEO and Co-founder
+- **Savannah Savings** — CMO
+- **Chip Overstock** — CTO
+
+---
+
+## Media Assets
+
+- **Screenshots:** Available once staging environment is live (CAR-60 in progress)
+- **Logo:** Available in brand assets folder
+- **Product demo:** TBD
+
+---
+
+## Contact
+
+For press inquiries: press@cartsnitch.app
+For partnerships: partners@cartsnitch.app
+Website: cartsnitch.app

content/marketing/privacy.md

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+# Your Data Is Yours. Here's How We Keep It That Way.
+
+We know we're asking you to connect your grocery store account. That means trusting us with your purchase history — and we take that seriously.
+
+Here's exactly what we access, what we store, and what we never do.
+
+---
+
+## What We Access
+
+When you connect your store account, CartSnitch uses an automated scraper to pull your purchase history from the store loyalty portal. This means we can see:
+
+- **What you bought** — product names and quantities
+- **How much you paid** — shelf prices at time of purchase
+- **When you bought it** — purchase dates
+
+We **cannot** see:
+- Your store login credentials
+- Payment method information
+- Your physical location
+
+---
+
+## What We Store
+
+We store only the data we need to calculate unit prices and compare baskets:
+
+- Product identifiers (names, sizes, categories)
+- Shelf prices and unit prices
+- Purchase frequency
+- Your tracked products and alerts
+
+We **do not store**:
+- Your full purchase history indefinitely
+- Payment information
+- Personal identifying information beyond your email
+
+---
+
+## What We Never Do
+
+- **We never sell your data.** Your data is never a product. We don't license it, share it with third parties, or use it for advertising.
+- **We never see your login credentials.** CartSnitch accesses your store loyalty portal through an automated scraper — we never have access to your store password.
+- **We never post to your social accounts or profile.**
+- **We never use your purchase data for anything other than the CartSnitch service.**
+
+---
+
+## How We Use Your Data
+
+We use your purchase data to:
+
+1. **Calculate unit prices** — so you can compare products fairly
+2. **Detect shrinkflation** — by monitoring when products you buy change in size or price
+3. **Compare store prices** — to show you where your total basket costs less
+4. **Send you alerts** — when products you track change in price or size
+
+That's it.
+
+---
+
+## Data Retention
+
+- You can delete your account and all associated data at any time
+- When you disconnect a store account, we remove the connection and stop accessing new data
+- Historical data associated with your account can be deleted on request
+
+---
+
+## Security
+
+- All data is encrypted in transit and at rest
+- CartSnitch accesses store loyalty portals using an automated scraper — we never see your store password
+- Our team follows strict access controls — only the engineers who need your data to build the product can access it
+
+---
+
+## Want to Disconnect?
+
+You can disconnect your store account at any time:
+
+1. Go to Settings
+2. Select "Connected Accounts"
+3. Click "Disconnect" next to the store you want to remove
+
+Disconnecting immediately stops us from accessing new data from that store.
+
+---
+
+## Questions?
+
+We're happy to answer questions about how we handle data. Email us anytime: privacy@cartsnitch.app
+
+See our full [Terms of Service →]

content/marketing/social/launch-day-posts.md

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+# April 24 Beta Launch Day Social Posts
+
+**Publish date:** April 24, 2026
+**Platforms:** Twitter/X, Reddit (r/Frugal, r/personalfinance)
+**Goal:** Announce beta launch, drive signups, first social proof
+
+---
+
+## Twitter/X — Main Launch Announcement
+
+**Tweet 1 (the big one):**
+🎉 CartSnitch is officially in beta.
+
+We built this because you deserve to know when brands shrink their products without lowering prices.
+
+Track unit prices. Catch shrinkflation. Compare stores.
+
+Join us: [link]
+
+**Tweet 2:**
+Grocery brands have been shrinking products in plain sight for years. Cereal boxes, chip bags, detergent bottles — all getting smaller while shelf prices stay the same.
+
+We track the unit price. You see the truth.
+
+[Link]
+
+**Tweet 3 (CTA thread):**
+How it works:
+1️⃣ Connect your store account
+2️⃣ We track unit prices on everything you buy
+3️⃣ Get alerts when products shrink or get more expensive
+4️⃣ Compare your total basket across stores
+
+Free to join: [link]
+
+**Tweet 4 (shrinkflation data hook):**
+We already found the biggest shrinkflation offenders. Lay's, Yoplait, Cocoa Puffs, Ruffles, Cheerios — all cutting sizes while keeping prices flat.
+
+See the full list: [link to top-10 article]
+
+**Tweet 5 (proof/activation):**
+Beta is live. Free to join.
+
+No commitment. No credit card. Just the data you need to stop overpaying at the grocery store.
+
+👉 [link]
+
+**Hashtags:** #Shrinkflation #GrocerySpending #PriceHiking #Frugal #Beta #CartSnitch
+
+---
+
+## Twitter/X — Reply Chain (engagement)
+
+**In reply to someone asking "what is shrinkflation":**
+When a brand reduces the size of a product but keeps the price the same — or raises it. The shelf price looks fine. The unit price goes up.
+
+Example: cereal at $4.99 for 18 oz → $4.99 for 15.5 oz. Same price. 16% more per ounce.
+
+We track it automatically. [link]
+
+**In reply to "why should I care":**
+The average family loses an estimated $300–$500/year to shrinkflation across all grocery categories. It's not dramatic. It happens slowly. But it adds up.
+
+CartSnitch shows you exactly when it happens to the products you buy.
+
+**In reply to "is this free":**
+Yes, beta is free. We're building the product and adding more stores every week.
+
+[link]
+
+---
+
+## Reddit Post — r/Frugal
+
+**Title:** [Launch] CartSnitch — we built a free tool to track shrinkflation and compare grocery prices across stores (beta)
+
+**Body:**
+Hey r/Frugal — been working on this for a while and finally ready to share.
+
+CartSnitch tracks unit prices (price ÷ size) on grocery products and alerts you when products you buy regularly get smaller or more expensive. It also compares your total grocery bill across stores.
+
+**What it does:**
+- Tracks unit prices on grocery products
+- Alerts you when a product you buy shrinks or gets more expensive
+- Compares your total basket cost across Meijer, Kroger, and Target
+- Shows you the biggest shrinkflation offenders we've found
+
+**Why we built it:**
+Shrinkflation costs the average family an estimated $300–$500/year. It's legal, it's common, and most people don't notice because the shelf price doesn't change.
+
+We're in beta — free to join, no credit card. Looking for feedback.
+
+[link]
+
+*(Mods: happy to answer questions. Not selling anything, just built this because we think consumers deserve this data.)*
+
+---
+
+## Reddit Post — r/personalfinance
+
+**Title:** [Launch] We built a free tool to track grocery shrinkflation and price changes — thinking about the data behind your grocery bill
+
+**Body:**
+I've been tracking grocery prices for about a year and the numbers are wild. Brands reduce product sizes constantly while maintaining or raising shelf prices. The average family loses an estimated $300–$500/year to this.
+
+We built CartSnitch to automate the tracking. It's in beta — free to join.
+
+**What it tracks:**
+- Unit prices (price per oz/g/sheet/load)
+- Product size changes (shrinkflation)
+- Price changes over time
+- Total basket comparison across stores
+
+We're not affiliated with any retailers. Just built this because I kept getting annoyed at the cereal aisle.
+
+Happy to answer questions about the data methodology.
+
+[link]
+
+---
+
+## Instagram / LinkedIn (if applicable)
+
+**Carousel idea:**
+Slide 1: "Your cereal box is lying to you."
+Slide 2: "Same price. Less product. Here's the math." [example with unit price calculation]
+Slide 3: "This is shrinkflation — and it's costing you hundreds a year."
+Slide 4: "CartSnitch tracks it automatically." [app screenshot]
+Slide 5: "Free beta — link in bio."

content/marketing/stores.md

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+# Stores Supported by CartSnitch
+
+CartSnitch currently supports the following stores for price tracking, shrinkflation detection, and store comparison.
+
+We're actively expanding coverage. If your store isn't listed, you can request it — we prioritize stores with the highest user demand.
+
+---
+
+## Currently Supported
+
+### Meijer
+**Status:** Full coverage
+**Available data:**
+- Real-time shelf prices
+- Unit prices by product
+- Your purchase history (when connected)
+- Store-specific pricing
+
+**Supported regions:** Midwest (Meijer and Meijer Express)
+
+**Note:** Connect your Meijer account and CartSnitch will pull your purchase history from the Meijer loyalty portal using an automated scraper.
+
+---
+
+### Kroger
+**Status:** Full coverage
+**Available data:**
+- Real-time shelf prices
+- Unit prices by product
+- Your purchase history (when connected)
+- Store-specific pricing
+
+**Supported regions:** Nationwide (Kroger, Kroger Marketplace, Kroger Pickup)
+
+**Note:** Connect your Kroger account and CartSnitch will pull your purchase history from the Kroger loyalty portal using an automated scraper.
+
+---
+
+### Target
+**Status:** Full coverage
+**Available data:**
+- Real-time shelf prices
+- Unit prices by product
+- Your purchase history (when connected)
+- Store-specific pricing
+
+**Supported regions:** Nationwide
+
+**Note:** Connect your Target account and CartSnitch will pull your purchase history from the Target loyalty portal using an automated scraper.
+
+---
+
+## Evaluating Additional Stores
+
+We're always evaluating new retailers based on user demand. We can't commit to specific stores or timelines yet — but if there's a retailer you'd like us to prioritize, let us know.
+
+[Submit a store request →]
+
+---
+
+## How Store Coverage Works
+
+When you connect your store account, CartSnitch reads your purchase history and current pricing data from your loyalty account — without ever seeing your login credentials. We use read-only access to your loyalty account data.
+
+**What you get when your store is supported:**
+- Personalized price alerts on products you buy
+- Accurate basket cost comparison across your stores
+- Shrinkflation detection on your actual purchases
+
+**What this requires:**
+- An active loyalty account with the store
+- Willingness to connect the account (you can disconnect at any time)
+
+---
+
+## Privacy Note
+
+We never store your store login credentials. Our integration uses read-only access to your loyalty account data. We store only the minimum data needed to calculate unit prices and compare baskets.
+
+See our full [privacy policy →]
+
+---
+
+## Don't See Your Store?
+
+We're building CartSnitch's store coverage as fast as we can. The grocery market is fragmented and each integration requires technical work.
+
+**How to request a store:**
+1. Sign up for beta
+2. Go to Settings > Request a Store
+3. Submit your store name and location
+
+We review requests weekly and prioritize stores with the highest demand and broadest geographic coverage.