Add 6 missing marketing content files from CMO content phase 1
Add brand voice guide, website landing page, launch announcement, social media strategy, and email templates (shrinkflation alert, weekly digest) to content/marketing/ directory structure. Resolves CAR-90. Co-Authored-By: Paperclip <noreply@paperclip.ing>
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---
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title: "Email Template — Shrinkflation Alert Notification"
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status: draft
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last_updated: 2026-03-18
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description: "Real-time alert email sent when shrinkflation is detected on a product the user buys."
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---
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# Shrinkflation Alert Notification
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**Trigger:** Real-time, when shrinkflation is detected on a product in the user's purchase history
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**Subject line options:**
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- "🔍 Shrinkflation alert: {{product_name}} just got smaller"
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- "{{brand}} {{product_name}} shrank — here's what it costs you"
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- "Same price, less {{product_name}}. We caught it."
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**From:** CartSnitch <alerts@cartsnitch.com>
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---
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Hey {{first_name}},
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We detected shrinkflation on a product you buy.
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---
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## {{brand}} {{product_name}}
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| | Before | After |
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|---|---|---|
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| **Package size** | {{old_size}} | {{new_size}} |
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| **Price** | {{price}} | {{price}} |
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| **Unit price** | {{old_unit_price}}/{{unit}} | {{new_unit_price}}/{{unit}} |
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**What this means:** You're now paying **{{hidden_increase}}% more per {{unit}}** for the same product at the same sticker price.
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**Your annual impact:** Based on your purchase history, you buy this product about {{purchase_frequency}} times per year. This shrinkflation costs you an estimated **{{annual_cost}}** more annually for less product.
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---
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### What you can do
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{{#if cheaper_alternative}}
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**Switch stores:** {{product_name}} is {{percent_cheaper}}% cheaper per {{unit}} at {{alt_store}} right now.
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{{/if}}
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{{#if store_brand_option}}
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**Try the store brand:** {{store_brand_name}} is {{sb_unit_price}}/{{unit}} — {{sb_savings}}% less per {{unit}} than the name brand.
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{{/if}}
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**Set a price alert:** [Get notified](#) if the price drops below {{target_price}}.
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---
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[View full product history →](#)
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— The CartSnitch Team
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*You're receiving this because you have shrinkflation alerts enabled. [Manage your alerts →](#) | [Unsubscribe](#)*
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---
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title: "Email Template — Weekly Price Alert Digest"
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status: draft
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last_updated: 2026-03-18
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description: "Template for weekly email digest showing price changes, deals, and shrinkflation alerts for subscriber's tracked products."
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---
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# Weekly Price Alert Digest
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**Trigger:** Every Monday at 8:00 AM ET (for users with connected store accounts)
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**Subject line options:**
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- "Your weekly grocery prices: [X] items changed"
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- "Eggs are down 12% this week — plus [X] more price moves"
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- "Weekly price update: [X] drops, [Y] increases, [Z] shrinkflation alerts"
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**From:** CartSnitch <alerts@cartsnitch.com>
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---
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Hey {{first_name}},
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Here's what happened to your grocery prices this week.
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---
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### 📉 Price Drops
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{{#if price_drops}}
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| Product | Store | Was | Now | Change |
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|---|---|---|---|---|
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| {{product_name}} | {{store}} | {{old_price}} | {{new_price}} | {{percent_change}} |
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**Best deal this week:** {{best_deal_product}} is at its lowest price in {{time_period}} at {{store}} — {{price}}.
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{{else}}
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No price drops on your tracked items this week. We'll keep watching.
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{{/if}}
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---
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### 📈 Price Increases
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{{#if price_increases}}
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| Product | Store | Was | Now | Change |
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|---|---|---|---|---|
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| {{product_name}} | {{store}} | {{old_price}} | {{new_price}} | {{percent_change}} |
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{{#if cheaper_alternative}}
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**Tip:** {{product_name}} is {{percent_cheaper}}% cheaper at {{alt_store}} right now ({{alt_price}}).
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{{/if}}
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{{else}}
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No increases on your tracked items. Nice week.
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{{/if}}
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---
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### 🔍 Shrinkflation Alerts
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{{#if shrinkflation_alerts}}
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**{{product_name}}** ({{brand}})
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Was: {{old_size}} — Now: {{new_size}} — Same price
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That's a **{{hidden_increase}}% hidden price increase**.
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{{else}}
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No new shrinkflation detected on your products this week.
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{{/if}}
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---
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### 💡 This Week's Tip
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{{weekly_tip}}
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---
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[View your full price dashboard →](#)
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You're tracking {{tracked_count}} products across {{store_count}} stores. [Manage your alerts →](#)
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— The CartSnitch Team
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*You're receiving this because you signed up for CartSnitch price alerts. [Unsubscribe](#) | [Update preferences](#)*
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