Add 6 missing marketing content files from CMO content phase 1

Add brand voice guide, website landing page, launch announcement, social media strategy, and email templates (shrinkflation alert, weekly digest) to content/marketing/ directory structure. Resolves CAR-90. Co-Authored-By: Paperclip <noreply@paperclip.ing>
2026-03-19 12:54:40 +00:00
parent ca57910929
commit f2630ebb8a
6 changed files with 759 additions and 0 deletions
@@ -0,0 +1,58 @@
+---
+title: "Email Template — Shrinkflation Alert Notification"
+status: draft
+last_updated: 2026-03-18
+description: "Real-time alert email sent when shrinkflation is detected on a product the user buys."
+---
+
+# Shrinkflation Alert Notification
+
+**Trigger:** Real-time, when shrinkflation is detected on a product in the user's purchase history
+**Subject line options:**
+- "🔍 Shrinkflation alert: {{product_name}} just got smaller"
+- "{{brand}} {{product_name}} shrank — here's what it costs you"
+- "Same price, less {{product_name}}. We caught it."
+
+**From:** CartSnitch <alerts@cartsnitch.com>
+
+---
+
+Hey {{first_name}},
+
+We detected shrinkflation on a product you buy.
+
+---
+
+## {{brand}} {{product_name}}
+
+| | Before | After |
+|---|---|---|
+| **Package size** | {{old_size}} | {{new_size}} |
+| **Price** | {{price}} | {{price}} |
+| **Unit price** | {{old_unit_price}}/{{unit}} | {{new_unit_price}}/{{unit}} |
+
+**What this means:** You're now paying **{{hidden_increase}}% more per {{unit}}** for the same product at the same sticker price.
+
+**Your annual impact:** Based on your purchase history, you buy this product about {{purchase_frequency}} times per year. This shrinkflation costs you an estimated **{{annual_cost}}** more annually for less product.
+
+---
+
+### What you can do
+
+{{#if cheaper_alternative}}
+**Switch stores:** {{product_name}} is {{percent_cheaper}}% cheaper per {{unit}} at {{alt_store}} right now.
+{{/if}}
+
+{{#if store_brand_option}}
+**Try the store brand:** {{store_brand_name}} is {{sb_unit_price}}/{{unit}} — {{sb_savings}}% less per {{unit}} than the name brand.
+{{/if}}
+
+**Set a price alert:** [Get notified](#) if the price drops below {{target_price}}.
+
+---
+
+[View full product history →](#)
+
+— The CartSnitch Team
+
+*You're receiving this because you have shrinkflation alerts enabled. [Manage your alerts →](#) | [Unsubscribe](#)*
@@ -0,0 +1,80 @@
+---
+title: "Email Template — Weekly Price Alert Digest"
+status: draft
+last_updated: 2026-03-18
+description: "Template for weekly email digest showing price changes, deals, and shrinkflation alerts for subscriber's tracked products."
+---
+
+# Weekly Price Alert Digest
+
+**Trigger:** Every Monday at 8:00 AM ET (for users with connected store accounts)
+**Subject line options:**
+- "Your weekly grocery prices: [X] items changed"
+- "Eggs are down 12% this week — plus [X] more price moves"
+- "Weekly price update: [X] drops, [Y] increases, [Z] shrinkflation alerts"
+
+**From:** CartSnitch <alerts@cartsnitch.com>
+
+---
+
+Hey {{first_name}},
+
+Here's what happened to your grocery prices this week.
+
+---
+
+### 📉 Price Drops
+
+{{#if price_drops}}
+| Product | Store | Was | Now | Change |
+|---|---|---|---|---|
+| {{product_name}} | {{store}} | {{old_price}} | {{new_price}} | {{percent_change}} |
+
+**Best deal this week:** {{best_deal_product}} is at its lowest price in {{time_period}} at {{store}} — {{price}}.
+{{else}}
+No price drops on your tracked items this week. We'll keep watching.
+{{/if}}
+
+---
+
+### 📈 Price Increases
+
+{{#if price_increases}}
+| Product | Store | Was | Now | Change |
+|---|---|---|---|---|
+| {{product_name}} | {{store}} | {{old_price}} | {{new_price}} | {{percent_change}} |
+
+{{#if cheaper_alternative}}
+**Tip:** {{product_name}} is {{percent_cheaper}}% cheaper at {{alt_store}} right now ({{alt_price}}).
+{{/if}}
+{{else}}
+No increases on your tracked items. Nice week.
+{{/if}}
+
+---
+
+### 🔍 Shrinkflation Alerts
+
+{{#if shrinkflation_alerts}}
+**{{product_name}}** ({{brand}})
+Was: {{old_size}} — Now: {{new_size}} — Same price
+That's a **{{hidden_increase}}% hidden price increase**.
+{{else}}
+No new shrinkflation detected on your products this week.
+{{/if}}
+
+---
+
+### 💡 This Week's Tip
+
+{{weekly_tip}}
+
+---
+
+[View your full price dashboard →](#)
+
+You're tracking {{tracked_count}} products across {{store_count}} stores. [Manage your alerts →](#)
+
+— The CartSnitch Team
+
+*You're receiving this because you signed up for CartSnitch price alerts. [Unsubscribe](#) | [Update preferences](#)*