Add 6 missing marketing content files from CMO content phase 1

Add brand voice guide, website landing page, launch announcement, social media strategy, and email templates (shrinkflation alert, weekly digest) to content/marketing/ directory structure. Resolves CAR-90. Co-Authored-By: Paperclip <noreply@paperclip.ing>
2026-03-19 12:54:40 +00:00
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+---
+title: "Email Template — Shrinkflation Alert Notification"
+status: draft
+last_updated: 2026-03-18
+description: "Real-time alert email sent when shrinkflation is detected on a product the user buys."
+---
+
+# Shrinkflation Alert Notification
+
+**Trigger:** Real-time, when shrinkflation is detected on a product in the user's purchase history
+**Subject line options:**
+- "🔍 Shrinkflation alert: {{product_name}} just got smaller"
+- "{{brand}} {{product_name}} shrank — here's what it costs you"
+- "Same price, less {{product_name}}. We caught it."
+
+**From:** CartSnitch <alerts@cartsnitch.com>
+
+---
+
+Hey {{first_name}},
+
+We detected shrinkflation on a product you buy.
+
+---
+
+## {{brand}} {{product_name}}
+
+| | Before | After |
+|---|---|---|
+| **Package size** | {{old_size}} | {{new_size}} |
+| **Price** | {{price}} | {{price}} |
+| **Unit price** | {{old_unit_price}}/{{unit}} | {{new_unit_price}}/{{unit}} |
+
+**What this means:** You're now paying **{{hidden_increase}}% more per {{unit}}** for the same product at the same sticker price.
+
+**Your annual impact:** Based on your purchase history, you buy this product about {{purchase_frequency}} times per year. This shrinkflation costs you an estimated **{{annual_cost}}** more annually for less product.
+
+---
+
+### What you can do
+
+{{#if cheaper_alternative}}
+**Switch stores:** {{product_name}} is {{percent_cheaper}}% cheaper per {{unit}} at {{alt_store}} right now.
+{{/if}}
+
+{{#if store_brand_option}}
+**Try the store brand:** {{store_brand_name}} is {{sb_unit_price}}/{{unit}} — {{sb_savings}}% less per {{unit}} than the name brand.
+{{/if}}
+
+**Set a price alert:** [Get notified](#) if the price drops below {{target_price}}.
+
+---
+
+[View full product history →](#)
+
+— The CartSnitch Team
+
+*You're receiving this because you have shrinkflation alerts enabled. [Manage your alerts →](#) | [Unsubscribe](#)*