Frontend Frankie
f2630ebb8a
Add brand voice guide, website landing page, launch announcement, social media strategy, and email templates (shrinkflation alert, weekly digest) to content/marketing/ directory structure. Resolves CAR-90. Co-Authored-By: Paperclip <noreply@paperclip.ing>
59 lines
1.8 KiB
Markdown
59 lines
1.8 KiB
Markdown
---
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title: "Email Template — Shrinkflation Alert Notification"
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status: draft
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last_updated: 2026-03-18
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description: "Real-time alert email sent when shrinkflation is detected on a product the user buys."
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---
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# Shrinkflation Alert Notification
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**Trigger:** Real-time, when shrinkflation is detected on a product in the user's purchase history
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**Subject line options:**
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- "🔍 Shrinkflation alert: {{product_name}} just got smaller"
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- "{{brand}} {{product_name}} shrank — here's what it costs you"
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- "Same price, less {{product_name}}. We caught it."
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**From:** CartSnitch <alerts@cartsnitch.com>
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---
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Hey {{first_name}},
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We detected shrinkflation on a product you buy.
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---
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## {{brand}} {{product_name}}
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| | Before | After |
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|---|---|---|
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| **Package size** | {{old_size}} | {{new_size}} |
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| **Price** | {{price}} | {{price}} |
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| **Unit price** | {{old_unit_price}}/{{unit}} | {{new_unit_price}}/{{unit}} |
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**What this means:** You're now paying **{{hidden_increase}}% more per {{unit}}** for the same product at the same sticker price.
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**Your annual impact:** Based on your purchase history, you buy this product about {{purchase_frequency}} times per year. This shrinkflation costs you an estimated **{{annual_cost}}** more annually for less product.
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---
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### What you can do
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{{#if cheaper_alternative}}
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**Switch stores:** {{product_name}} is {{percent_cheaper}}% cheaper per {{unit}} at {{alt_store}} right now.
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{{/if}}
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{{#if store_brand_option}}
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**Try the store brand:** {{store_brand_name}} is {{sb_unit_price}}/{{unit}} — {{sb_savings}}% less per {{unit}} than the name brand.
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{{/if}}
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**Set a price alert:** [Get notified](#) if the price drops below {{target_price}}.
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---
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[View full product history →](#)
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— The CartSnitch Team
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*You're receiving this because you have shrinkflation alerts enabled. [Manage your alerts →](#) | [Unsubscribe](#)*
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