Barcode Betty
52e89ec236
Critical fixes: - stores.md: Correct supported retailers to Meijer, Kroger, Target. Remove Safeway (never scoped). Replace named Coming Soon list with generic demand-based evaluation language. - privacy.md: Replace all OAuth/API claims with accurate language describing read-only headless browser access to loyalty portals. - about.md: Remove "price gouging on our roadmap" claim. Clarify USDA FoodData Central is reference data only, not a source of price data. - blog/price-gouging-vs-shrinkflation.md: Remove roadmap claim. Remove implication that price gouging detection is coming. - methodology.md: Fix cereal example math — 16.2% → 16.1%. Use raw values per the stated formula. Clarify USDA FoodData Central role for package sizing baselines only. - how-it-works.md: Correct retailers. Remove "(yet)" from receipt claim. Clarify USDA FoodData Central is reference data. Important fixes: - press-kit.md: Correct supported stores. Remove USDA FoodData Central from dollar-cost attribution — reattribute to CartSnitch analysis of manufacturer packaging data. - app-store-listing.md: Remove "thousands of products" claims (pre-launch beta, quantity unverified). - social/launch-day-posts.md: Remove "thousands of products" claim. Correct retailer list. Co-Authored-By: Paperclip <noreply@paperclip.ing>
130 lines
4.4 KiB
Markdown
130 lines
4.4 KiB
Markdown
# April 24 Beta Launch Day Social Posts
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**Publish date:** April 24, 2026
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**Platforms:** Twitter/X, Reddit (r/Frugal, r/personalfinance)
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**Goal:** Announce beta launch, drive signups, first social proof
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---
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## Twitter/X — Main Launch Announcement
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**Tweet 1 (the big one):**
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🎉 CartSnitch is officially in beta.
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We built this because you deserve to know when brands shrink their products without lowering prices.
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Track unit prices. Catch shrinkflation. Compare stores.
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Join us: [link]
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**Tweet 2:**
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Grocery brands have been shrinking products in plain sight for years. Cereal boxes, chip bags, detergent bottles — all getting smaller while shelf prices stay the same.
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We track the unit price. You see the truth.
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[Link]
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**Tweet 3 (CTA thread):**
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How it works:
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1️⃣ Connect your store account
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2️⃣ We track unit prices on everything you buy
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3️⃣ Get alerts when products shrink or get more expensive
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4️⃣ Compare your total basket across stores
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Free to join: [link]
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**Tweet 4 (shrinkflation data hook):**
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We already found the biggest shrinkflation offenders. Lay's, Yoplait, Cocoa Puffs, Ruffles, Cheerios — all cutting sizes while keeping prices flat.
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See the full list: [link to top-10 article]
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**Tweet 5 (proof/activation):**
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Beta is live. Free to join.
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No commitment. No credit card. Just the data you need to stop overpaying at the grocery store.
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👉 [link]
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**Hashtags:** #Shrinkflation #GrocerySpending #PriceHiking #Frugal #Beta #CartSnitch
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---
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## Twitter/X — Reply Chain (engagement)
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**In reply to someone asking "what is shrinkflation":**
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When a brand reduces the size of a product but keeps the price the same — or raises it. The shelf price looks fine. The unit price goes up.
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Example: cereal at $4.99 for 18 oz → $4.99 for 15.5 oz. Same price. 16% more per ounce.
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We track it automatically. [link]
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**In reply to "why should I care":**
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The average family loses an estimated $300–$500/year to shrinkflation across all grocery categories. It's not dramatic. It happens slowly. But it adds up.
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CartSnitch shows you exactly when it happens to the products you buy.
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**In reply to "is this free":**
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Yes, beta is free. We're building the product and adding more stores every week.
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[link]
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---
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## Reddit Post — r/Frugal
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**Title:** [Launch] CartSnitch — we built a free tool to track shrinkflation and compare grocery prices across stores (beta)
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**Body:**
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Hey r/Frugal — been working on this for a while and finally ready to share.
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CartSnitch tracks unit prices (price ÷ size) on grocery products and alerts you when products you buy regularly get smaller or more expensive. It also compares your total grocery bill across stores.
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**What it does:**
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- Tracks unit prices on grocery products
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- Alerts you when a product you buy shrinks or gets more expensive
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- Compares your total basket cost across Meijer, Kroger, and Target
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- Shows you the biggest shrinkflation offenders we've found
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**Why we built it:**
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Shrinkflation costs the average family an estimated $300–$500/year. It's legal, it's common, and most people don't notice because the shelf price doesn't change.
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We're in beta — free to join, no credit card. Looking for feedback.
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[link]
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*(Mods: happy to answer questions. Not selling anything, just built this because we think consumers deserve this data.)*
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---
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## Reddit Post — r/personalfinance
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**Title:** [Launch] We built a free tool to track grocery shrinkflation and price changes — thinking about the data behind your grocery bill
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**Body:**
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I've been tracking grocery prices for about a year and the numbers are wild. Brands reduce product sizes constantly while maintaining or raising shelf prices. The average family loses an estimated $300–$500/year to this.
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We built CartSnitch to automate the tracking. It's in beta — free to join.
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**What it tracks:**
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- Unit prices (price per oz/g/sheet/load)
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- Product size changes (shrinkflation)
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- Price changes over time
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- Total basket comparison across stores
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We're not affiliated with any retailers. Just built this because I kept getting annoyed at the cereal aisle.
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Happy to answer questions about the data methodology.
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[link]
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---
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## Instagram / LinkedIn (if applicable)
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**Carousel idea:**
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Slide 1: "Your cereal box is lying to you."
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Slide 2: "Same price. Less product. Here's the math." [example with unit price calculation]
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Slide 3: "This is shrinkflation — and it's costing you hundreds a year."
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Slide 4: "CartSnitch tracks it automatically." [app screenshot]
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Slide 5: "Free beta — link in bio."
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