Frontend Frankie
ca57910929
Copy 10 marketing content files from the cmo/content-phase1 branch of cartsnitch/agents into content/marketing/, preserving the blog/, email/, and social/ subdirectory structure. Co-Authored-By: Paperclip <noreply@paperclip.ing> Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
85 lines
3.7 KiB
Markdown
85 lines
3.7 KiB
Markdown
# Reddit Launch Strategy — CartSnitch
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## Goal
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Establish CartSnitch as the go-to data source for price tracking and shrinkflation detection on Reddit. Build trust first, promote second.
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## Target Subreddits
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### Tier 1 — Primary (launch week)
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| Subreddit | Members | Why | Approach |
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| r/shrinkflation | 200K+ | Core audience. Already angry, wants data. | Share CartSnitch findings as useful data posts, not ads. |
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| r/personalfinance | 18M+ | Budget-conscious users seeking tools | Helpful comments on grocery budget threads, link blog posts when relevant. |
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| r/grocery | 50K+ | Direct audience — people who shop and compare | Price comparison posts, store-vs-store data. |
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### Tier 2 — Secondary (weeks 2-4)
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| Subreddit | Members | Why | Approach |
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| r/Frugal | 2.5M+ | Deal seekers, budget optimizers | "Here's data showing which stores are cheapest for X" |
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| r/EatCheapAndHealthy | 3M+ | Overlap with grocery budget audience | Data on which staples have risen most, where to find deals |
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| r/povertyfinance | 800K+ | Fixed-income shoppers hit hardest by inflation | Empathetic, data-driven posts about how to stretch grocery dollars |
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### Tier 3 — Opportunistic
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- r/Costco, r/aldi, r/traderjoes — Store-specific subs for targeted price data
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- r/news, r/economics — When price data is newsworthy
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- r/dataisbeautiful — Visualizations of price trends (high viral potential)
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## Content Types
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### 1. Data drops (weekly)
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Post format: "[CartSnitch Data] Title describing the finding"
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Example:
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> **[Data] Your box of Cheerios has lost 2.4 oz since 2023. Price hasn't changed.**
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>
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> We tracked 847 products across 12 major grocery chains. Here are the worst shrinkflation offenders this month: [table with data]
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>
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> Full methodology and data: [link to blog post]
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Rules:
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- Always lead with the data, not the product pitch
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- Include methodology notes
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- Respond to every comment in the first 2 hours
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- Never be defensive — if someone questions the data, thank them and address it
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### 2. Store comparison posts (biweekly)
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> **We compared prices for a 20-item grocery basket across 6 chains in [City]. Here's what we found.**
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### 3. Helpful comments (daily)
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Monitor relevant threads for questions like:
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- "Has anyone else noticed X got more expensive?"
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- "Which store has the best prices for Y?"
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- "Is inflation really that bad for groceries?"
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Reply with data. Link to CartSnitch only when directly relevant.
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### 4. AMA (month 2)
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Host an AMA on r/shrinkflation or r/personalfinance once we have 30 days of data and some traction.
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## Rules of Engagement
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1. **No astroturfing.** Every post from CartSnitch account is clearly from CartSnitch. No fake accounts.
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2. **Data first, always.** Every claim has a source. If we don't have data, we say so.
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3. **Respect subreddit rules.** Read each sub's rules before posting. If self-promotion isn't allowed, engage in comments only.
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4. **Don't argue.** If someone disagrees with our data, engage constructively or disengage. Never get into flame wars.
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5. **Give credit.** When community members spot shrinkflation first, acknowledge them.
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6. **Be useful even without CartSnitch.** Our comments should be valuable whether or not the reader ever uses our product.
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## Success Metrics (First 30 Days)
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- 10+ data posts across Tier 1 subreddits
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- 50+ helpful comments on relevant threads
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- 500+ combined upvotes on data posts
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- 100+ users visiting CartSnitch from Reddit (UTM tracked)
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- 0 posts removed for self-promotion (measure of trust-building)
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## Account Setup
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- Username: u/CartSnitch or u/CartSnitch_Official
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- Profile: "We track grocery prices so you don't have to. Data-driven price transparency."
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- First post should be on r/shrinkflation with a compelling data finding, not a launch announcement
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