Frontend Frankie
f2630ebb8a
Add brand voice guide, website landing page, launch announcement, social media strategy, and email templates (shrinkflation alert, weekly digest) to content/marketing/ directory structure. Resolves CAR-90. Co-Authored-By: Paperclip <noreply@paperclip.ing>
145 lines
4.8 KiB
Markdown
145 lines
4.8 KiB
Markdown
---
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title: "Website Landing Page Copy"
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status: draft
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last_updated: 2026-03-18
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description: "Homepage copy for cartsnitch.com — headline, value props, feature descriptions, CTA text. Screenshot placeholders included."
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---
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# CartSnitch Landing Page Copy
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---
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## Hero Section
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**Headline:**
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Your grocery bill shouldn't be a mystery.
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**Subheadline:**
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CartSnitch tracks every price you pay, catches shrinkflation before it eats your budget, and shows you where to save. No barcodes. No manual entry. Just connect your store account.
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**Primary CTA:** Get Early Access
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**Secondary CTA:** See How It Works
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`[SCREENSHOT PLACEHOLDER: App dashboard showing price tracking overview with a clear price trend line]`
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---
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## Problem Section
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**Section Header:** You're paying more. You just can't prove it.
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Grocery prices are up 25% since 2020. But it's worse than that — brands are quietly shrinking packages while keeping prices the same. Your cereal box lost 2 ounces. Your chip bag has more air and less product. Your ice cream container went from 1.75 quarts to 1.5.
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Your receipt doesn't show any of this. CartSnitch does.
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---
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## Feature Blocks
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### 1. Price History for Every Product
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**Headline:** Know exactly what you paid — and when it changed.
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See the complete price history of every product you buy. No guessing. No forgetting. Just a clear timeline of what that gallon of milk actually cost over the past 6 months.
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`[SCREENSHOT PLACEHOLDER: Price history chart for a single product showing price changes over time]`
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### 2. Shrinkflation Detection
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**Headline:** Same price. Less product. We catch it.
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When a brand shrinks the package but keeps the sticker price, CartSnitch flags it. We track unit prices — price per ounce, per count, per sheet — so you see the real cost, not the one on the shelf tag.
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`[SCREENSHOT PLACEHOLDER: Shrinkflation alert showing before/after package size with per-unit price comparison]`
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### 3. Store Comparison
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**Headline:** The same item at two stores can differ by $2. We show you where.
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CartSnitch compares prices across your local stores so you can see exactly where your regular items cost less. Same brand, same size — different price. Now you know.
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`[SCREENSHOT PLACEHOLDER: Side-by-side store comparison showing price differences for 5-10 common items]`
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### 4. Price Alerts
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**Headline:** Set a price. We'll tell you when it drops.
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Pick your target price for any product and CartSnitch notifies you the moment it hits. Stock up when prices are low, not when you happen to walk into the store.
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`[SCREENSHOT PLACEHOLDER: Price alert setup screen or notification example]`
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### 5. Purchase History
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**Headline:** Your complete grocery spending, organized.
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Every purchase. Every store. Every price. CartSnitch builds a searchable history of everything you've bought — so you can spot trends, track spending, and make smarter decisions.
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`[SCREENSHOT PLACEHOLDER: Purchase history list with search/filter options]`
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---
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## Social Proof / Data Section
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**Section Header:** The data behind your receipt.
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| Stat | Description |
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| **25%** | Average grocery price increase since 2020 |
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| **$14,000** | What the average family spends on groceries per year |
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| **10-15%** | Hidden cost of shrinkflation that doesn't show up in inflation numbers |
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---
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## How It Works
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**Section Header:** Three steps. Two minutes. Zero barcodes.
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**Step 1: Connect your store account**
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Link your Meijer, Kroger, or Target loyalty account. We pull your purchase history automatically.
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**Step 2: We track everything**
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CartSnitch monitors every price, package size, and promotion for the products you buy. Automatically.
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**Step 3: Save money**
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Get alerts when prices drop, catch shrinkflation before it costs you, and compare stores to find the best deals.
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**CTA:** Get Early Access — It's Free
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---
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## Store Support Section
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**Section Header:** Starting with the stores you already shop at.
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**Launch:** Meijer
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**Coming soon:** Kroger, Target
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**On the roadmap:** Walmart, Costco, Aldi
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*More stores added regularly. Request your store →*
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---
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## Final CTA Section
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**Headline:** Stop overpaying. Start seeing the real price.
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**Body:**
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CartSnitch is launching soon. Join the early access list to be the first to track your grocery prices, catch shrinkflation, and compare stores — all automatically.
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**CTA:** Join Early Access
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**Subtext:** Free to use. No credit card required.
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---
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## Footer Tagline
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Your grocery bill shouldn't be a mystery. CartSnitch makes it transparent.
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---
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## SEO Metadata
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**Page title:** CartSnitch — Track Grocery Prices, Catch Shrinkflation, Save Money
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**Meta description:** CartSnitch automatically tracks grocery prices, detects shrinkflation, and compares stores so you can stop overpaying. Connect your loyalty account and start saving.
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**H1:** Your grocery bill shouldn't be a mystery.
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