Frontend Frankie
f2630ebb8a
Add brand voice guide, website landing page, launch announcement, social media strategy, and email templates (shrinkflation alert, weekly digest) to content/marketing/ directory structure. Resolves CAR-90. Co-Authored-By: Paperclip <noreply@paperclip.ing>
256 lines
8.8 KiB
Markdown
256 lines
8.8 KiB
Markdown
---
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title: "CartSnitch Social Media Strategy"
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status: draft
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last_updated: 2026-03-18
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description: "Consolidated social strategy: platform selection, posting cadence, content themes, and 10 draft posts ready for launch."
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---
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# CartSnitch Social Media Strategy
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## Platform Priority (Ranked)
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1. **Reddit** — Our #1 channel. Data-driven content performs best here. Target subreddits: r/personalfinance, r/Frugal, r/grocery, r/shrinkflation, r/dataisbeautiful. See [reddit-launch-strategy.md](reddit-launch-strategy.md) for detailed playbook.
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2. **Twitter/X** — Our real-time data channel. Weekly price threads, shrinkflation spotlights, store comparisons. See [twitter-launch-strategy.md](twitter-launch-strategy.md) for detailed playbook.
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3. **SEO Blog** — Long-form content hub. Shrinkflation case studies, price trend analysis, seasonal buying guides. Drives organic search traffic. See `/content/blog/` for published drafts.
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4. **TikTok** (Phase 2) — Short-form video: "I tracked the price of X for 6 months, here's what happened." Defer until we have real product screenshots and data visualizations.
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5. **Email** — Retention and re-engagement. Welcome sequence live, weekly digest planned. See `/content/email/` for templates.
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## Content Themes
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| Theme | Description | Frequency | Primary Channel |
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|---|---|---|---|
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| **Weekly Price Watch** | Biggest grocery price moves of the week | Weekly (Mon) | Twitter, Blog |
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| **Shrinkflation Spotlight** | Before/after product comparisons with data | 2-3x/week | Twitter, Reddit |
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| **Store vs. Store** | Same-basket price comparison across retailers | Weekly (Thu) | Twitter, Reddit |
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| **Data Deep Dive** | Charts, trends, analysis on grocery pricing | Weekly | Blog, Reddit |
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| **Consumer Tips** | Actionable advice for saving on groceries | 1-2x/week | Reddit, Email |
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## Posting Cadence
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| Day | Twitter/X | Reddit | Blog |
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|---|---|---|---|
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| Monday | Price Watch thread (8am ET) | — | — |
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| Tuesday | Shrinkflation spotlight (12pm) | r/shrinkflation post | — |
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| Wednesday | Engagement/replies | Community engagement | Blog post |
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| Thursday | Store comparison (8am) | r/Frugal or r/personalfinance | — |
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| Friday | Shrinkflation spotlight (12pm) | — | — |
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| Saturday | Data visualization (10am) | r/dataisbeautiful | — |
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| Sunday | — | Community engagement | — |
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## Metrics to Track
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- **Reddit:** Upvotes, comment engagement, subscriber growth on r/shrinkflation
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- **Twitter/X:** Impressions, retweets, follower growth, thread completion rate
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- **Blog:** Organic search traffic, time on page, email signup conversion
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- **Cross-channel:** Email list growth rate, early access signups from social referrals
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---
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# 10 Draft Posts for Launch
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## Post 1 — Twitter Launch Thread
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**Platform:** Twitter/X
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**Type:** Thread (6 tweets)
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> 1/ We tracked 10,000+ grocery products across 12 chains for the past year.
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>
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> Here's what we found about your grocery bill. 🧵
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>
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> 2/ The average family spends $14,000/year on groceries. Prices are up 25% since 2020.
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>
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> But the sticker price is only half the story.
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>
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> 3/ We found 847 products that shrank in the past 12 months — same price, less product.
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>
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> That's a hidden 10-15% price increase that doesn't show up in any inflation stat.
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>
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> 4/ Biggest offenders by category:
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> - Cereal: avg 1.5 oz smaller per box
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> - Chips: avg 0.75 oz less per bag
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> - Ice cream: 1.75 qt → 1.5 qt industry-wide
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> - Toilet paper: 50-100 fewer sheets per roll
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>
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> 5/ Same basket of 10 items, same brands, different store:
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> Walmart: $67.42
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> Kroger: $71.18
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> Target: $73.90
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>
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> That's a $6.48 difference for 10 minutes of driving.
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>
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> 6/ We built CartSnitch to make all of this visible.
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>
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> Connect your store loyalty account → we track every price, catch shrinkflation, and show you where to save.
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>
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> Free. No barcodes. No manual entry.
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>
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> Sign up for early access: [link]
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---
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## Post 2 — Reddit Data Post
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**Platform:** Reddit (r/personalfinance)
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**Type:** Text post
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> **Title:** I tracked the price of 15 grocery staples at 3 stores for 6 months. Here's what I found.
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>
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> I've been tracking grocery prices since last September. Here's the data for 15 items I buy every week at Meijer, Kroger, and Target.
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>
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> **Key findings:**
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> - Eggs were the most volatile: $2.89 to $4.89 at the same store in 6 months
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> - Kroger was cheapest for dairy, Meijer for meat, Target for pantry staples
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> - 4 of 15 items experienced shrinkflation — same price, smaller package
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> - Buying the cheapest-store option for each item (instead of one-stop shopping) would save $47/month
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>
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> I'm building a tool that does this tracking automatically. Happy to share more data if anyone's interested.
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---
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## Post 3 — Shrinkflation Spotlight
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**Platform:** Twitter/X
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**Type:** Single tweet
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> That box of Cheerios?
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>
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> 2021: 15 oz — $4.29
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> 2024: 13.5 oz — $4.79
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>
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> The price went up 12%.
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> The amount went down 10%.
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>
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> Your real cost increase: 24%.
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>
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> This is shrinkflation, and it's on 847+ products we've tracked.
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---
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## Post 4 — Store Comparison
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**Platform:** Twitter/X
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**Type:** Single tweet with image
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> Same 10 items. Same brands. Same sizes. Three stores.
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>
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> 🏪 Walmart: $67.42
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> 🏪 Kroger: $71.18
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> 🏪 Target: $73.90
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>
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> You could save $336/year just by knowing where to buy each item.
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>
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> We're building a tool that does this automatically. Follow for weekly comparisons.
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---
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## Post 5 — Reddit Shrinkflation Post
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**Platform:** Reddit (r/shrinkflation)
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**Type:** Image + text post
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> **Title:** I compiled data on 847 products that shrank in the past 12 months. Here are the worst offenders.
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>
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> Been building a grocery price tracker and decided to dig into shrinkflation data. Tracked 10,000+ products across 12 retail chains.
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>
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> **Top 5 categories by shrinkflation rate:**
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> 1. Ice cream — nearly industry-wide (1.75 qt → 1.5 qt)
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> 2. Cereal — 62% of tracked brands reduced box size
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> 3. Snack chips — avg 0.75 oz reduction per bag
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> 4. Paper products — fewer sheets per roll across major brands
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> 5. Frozen meals — portion sizes down 8-12%
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>
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> The worst part: none of this shows up in official inflation numbers. CPI tracks price per item, not price per unit.
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>
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> Full dataset in comments if anyone wants to dig in.
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---
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## Post 6 — Consumer Tip
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**Platform:** Reddit (r/Frugal)
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**Type:** Text post
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> **Title:** PSA: Check the unit price, not the sticker price. Here's why it matters more than ever.
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>
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> I've been tracking grocery prices for 6 months and the single biggest thing I've learned: the sticker price is misleading.
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>
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> Example: Brand A cereal is $4.29 for 13.5 oz ($0.318/oz). Brand B is $4.99 for 18 oz ($0.277/oz). Brand B looks more expensive but it's actually 13% cheaper per ounce.
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>
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> This matters even more now because of shrinkflation. When brands reduce package sizes, the sticker price stays the same but the unit price goes up.
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>
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> Some stores make unit prices easy to find on shelf tags. Others don't. Worth checking every time.
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---
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## Post 7 — Weekly Price Watch
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**Platform:** Twitter/X
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**Type:** Thread (4 tweets)
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> 1/ **CartSnitch Price Watch — Week of [date]**
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>
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> Biggest grocery price moves this week:
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>
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> 2/ 📈 UP:
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> - Eggs +8% at Kroger ($4.89/doz)
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> - Ground beef +5% at Target ($5.49/lb)
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> - Butter +3% at Meijer ($4.29/lb)
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>
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> 3/ 📉 DOWN:
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> - Chicken breast -12% at Walmart ($2.99/lb)
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> - Canned tomatoes -7% at Kroger ($1.19/can)
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> - Frozen pizza -10% at Meijer (DiGiorno $5.99)
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>
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> 4/ 🔍 Shrinkflation alert:
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> [Brand] [Product] went from X oz to Y oz this week. Same price. That's a Z% hidden increase.
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>
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> Follow for weekly updates. We track so you don't have to.
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---
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## Post 8 — Data Visualization
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**Platform:** Twitter/X + Reddit (r/dataisbeautiful)
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**Type:** Image post with chart
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> **The incredible shrinking cereal box: 15 years of data**
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>
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> [CHART PLACEHOLDER: Line chart showing average cereal box size (oz) from 2010-2026, declining from ~17 oz to ~13.5 oz, with price overlay showing steady increase]
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>
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> Cereal boxes have lost an average of 3.5 oz since 2010. Prices are up 40% in the same period.
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> Your cost per ounce has nearly doubled.
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---
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## Post 9 — Egg Price Volatility
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**Platform:** Twitter/X
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**Type:** Single tweet
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> Egg prices in the past 12 months at one store:
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>
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> Mar 2025: $2.89
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> Jun 2025: $3.49
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> Sep 2025: $4.89
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> Dec 2025: $3.19
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> Mar 2026: $4.29
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>
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> That's a $2.00 swing. If you buy 2 dozen/month, timing alone saves you $48/year.
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>
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> Imagine knowing the best week to buy. That's what we're building.
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---
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## Post 10 — Launch Announcement
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**Platform:** Twitter/X + Reddit
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**Type:** Announcement
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> **CartSnitch is almost here.**
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>
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> Connect your store loyalty account. We track every price, every product, every store — automatically.
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>
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> ✓ Price history for everything you buy
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> ✓ Shrinkflation alerts
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> ✓ Store-by-store comparison
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> ✓ Price drop notifications
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>
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> Free. No barcodes. No manual entry.
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> Early access opening soon. Link in bio.
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