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app/content/marketing/blog/price-gouging-vs-shrinkflation.md
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Barcode Betty 52e89ec236 Fix content issues flagged by CEO and QA (PR #42 review)
Critical fixes:
- stores.md: Correct supported retailers to Meijer, Kroger, Target.
  Remove Safeway (never scoped). Replace named Coming Soon list with
  generic demand-based evaluation language.
- privacy.md: Replace all OAuth/API claims with accurate language
  describing read-only headless browser access to loyalty portals.
- about.md: Remove "price gouging on our roadmap" claim.
  Clarify USDA FoodData Central is reference data only, not a source
  of price data.
- blog/price-gouging-vs-shrinkflation.md: Remove roadmap claim.
  Remove implication that price gouging detection is coming.
- methodology.md: Fix cereal example math — 16.2% → 16.1%.
  Use raw values per the stated formula. Clarify USDA FoodData
  Central role for package sizing baselines only.
- how-it-works.md: Correct retailers. Remove "(yet)" from receipt
  claim. Clarify USDA FoodData Central is reference data.

Important fixes:
- press-kit.md: Correct supported stores. Remove USDA FoodData Central
  from dollar-cost attribution — reattribute to CartSnitch analysis of
  manufacturer packaging data.
- app-store-listing.md: Remove "thousands of products" claims
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- social/launch-day-posts.md: Remove "thousands of products" claim.
  Correct retailer list.

Co-Authored-By: Paperclip <noreply@paperclip.ing>
2026-03-28 03:28:42 +00:00

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Markdown

# Price Gouging vs Shrinkflation: What's the Difference?
You hear both terms used when grocery prices feel unfair. But they are not the same thing — and understanding the difference helps you know what to do about each one.
## What Is Price Gouging?
Price gouging is when retailers or sellers dramatically raise prices during a crisis, shortage, or period of high demand. It is most commonly associated with:
- Hurricanes and natural disasters (gas, water, generators)
- Supply chain disruptions
- Public health emergencies
**Example:** A hardware store raising generator prices from $500 to $1,500 the day before a hurricane makes landfall.
Price gouging is **illegal in many states** during declared emergencies. Most states have consumer protection laws that prohibit excessive price increases when a state of emergency has been declared.
## What Is Shrinkflation?
Shrinkflation is when manufacturers reduce the size or quantity of a product while keeping the price the same — or raising it. The per-unit cost increases without the packaging change being obvious at first glance.
**Example:** A cereal brand reducing its box from 18 oz to 15.5 oz while keeping the price at $4.99. The shelf price did not change. The unit price went up 16%.
Shrinkflation is **legal** in the US. Manufacturers are required to disclose net weight, but they do not need to announce when a product gets smaller.
## Key Differences
| | Price Gouging | Shrinkflation |
|---|---|---|
| **Who does it** | Retailers and sellers | Manufacturers |
| **When it happens** | Crises, shortages, emergencies | Continuously, as a standard practice |
| **How it works** | Raising prices sharply | Reducing product size |
| **Legal status** | Illegal during declared emergencies in most states | Legal year-round |
| **Consumer response** | Report to state attorney general | Track unit prices; switch products |
| **Detection** | Obvious price increases | Requires unit price calculation |
## How CartSnitch Handles Both
**CartSnitch tracks shrinkflation automatically.** We monitor unit prices across thousands of products and alert you when a product you buy regularly gets smaller or more expensive.
**Price gouging is different.** CartSnitch does not currently detect price gouging — it requires monitoring retail prices during specific time periods and comparing against pre-crisis baselines, which is outside our current scope.
If you encounter what you believe is price gouging:
- **Document the prices** — take screenshots
- **Report it** — contact your state attorney general's office
- **Shop elsewhere** — if possible
## Can Both Happen at Once?
Yes. A product could experience shrinkflation (getting smaller over time) AND be subject to price gouging during an emergency. For example:
- A bottle of water that shrank from 24 oz to 16 oz over five years (shrinkflation)
- The same product being sold for triple its normal price during a flood emergency (price gouging)
Both are harmful to consumers. Only one is currently illegal.
## The Common Ground
Both price gouging and shrinkflation share a common feature: they exploit the fact that most consumers don't have access to real-time price data.
CartSnitch was built to give that data to consumers. For shrinkflation today — and honest, transparent grocery pricing.