content: add pre-launch social content for Mar 25-26

Adds Twitter teaser thread (7 tweets, March 25 8AM ET) and Reddit posts
for r/Frugal and r/personalfinance (March 26) ahead of April 24 beta launch.
Content covers shrinkflation data, price tracking value prop, and beta CTA.

Refs: CAR-158, CAR-114, CAR-131

Co-authored-by: Frontend Frankie <frankie@cartsnitch.com>
Co-authored-by: Paperclip <noreply@paperclip.ing>

content/marketing/blog/best-grocery-price-tracking-apps-2026.md

@@ -0,0 +1,144 @@
+---
+title: "Best Apps to Track Grocery Prices in 2026"
+slug: best-grocery-price-tracking-apps-2026
+status: draft
+version: 1.0
+last_updated: 2026-03-20
+description: "Comparison of the best grocery price tracking apps in 2026 — CartSnitch, Flipp, Basket, and Ibotta. What each does, what each misses, and how to choose."
+seo_keywords: ["best grocery price tracking apps", "grocery price comparison app", "track grocery prices", "shrinkflation app", "CartSnitch vs Flipp", "CartSnitch vs Basket"]
+---
+
+# Best Apps to Track Grocery Prices in 2026
+
+Grocery prices are up. Shrinkflation is widespread. And most apps designed to help you save money are built around a frustrating assumption: that you'll do the work.
+
+Scan receipts. Enter prices manually. Browse flyers and clip coupons. These tools exist, but they require effort that most people do not have on a typical grocery run.
+
+This guide compares the four most-used grocery price tools — CartSnitch, Flipp, Basket, and Ibotta — on what actually matters: what they track, how much work they require, and whether they catch things like shrinkflation.
+
+---
+
+## Quick Comparison
+
+| | CartSnitch | Flipp | Basket | Ibotta |
+|---|---|---|---|---|
+| **Tracks your actual prices** | Yes | No | Partially | No |
+| **Automatic (no manual entry)** | Yes | Yes | Manual | Partially |
+| **Shrinkflation detection** | Yes | No | No | No |
+| **Price alerts** | Yes | No | Yes | No |
+| **Store comparison** | Yes | Yes | Yes | No |
+| **Works from your purchase history** | Yes | No | No | No |
+| **Free** | Yes | Yes | Yes | Yes |
+
+---
+
+## CartSnitch
+
+**Best for: people who want automatic, personalized tracking without any effort**
+
+CartSnitch connects to your store loyalty accounts (Meijer, Kroger, Target) and imports your purchase history automatically. From there, it tracks prices on everything you buy, detects shrinkflation, compares prices across your stores, and alerts you when prices drop.
+
+The key difference: CartSnitch tracks what you actually paid, not theoretical store prices. If you bought Cheerios at Kroger three times in the last two months, CartSnitch shows you your actual price trend — and whether the box has gotten smaller.
+
+**What it does well:**
+- Shrinkflation detection — tracks unit prices (price per oz, per count) and flags when you are paying more for less
+- Zero manual entry — your purchase history comes from your loyalty accounts automatically
+- Price alerts on items you actually buy, not random products you have never purchased
+- Store comparison that is grounded in your real shopping patterns
+
+**What it does not do:**
+- Digital coupons or cash-back rewards
+- Stores without loyalty programs
+
+**Supported stores:** Meijer, Kroger, Target (Walmart, Costco, Aldi coming)
+
+---
+
+## Flipp
+
+**Best for: browsing weekly deals before you head to the store**
+
+Flipp aggregates digital store flyers from hundreds of grocery chains. You can search for a product and see which stores have it on sale this week.
+
+Flipp is genuinely useful for one specific thing: finding what is on sale right now. What it does not do: track your actual purchase history. It has no idea what you have paid in the past, whether a sale price is actually a good price, or whether products have gotten smaller.
+
+**What it does well:**
+- Weekly flyer aggregation from hundreds of stores
+- Quick search across retailers for current sales
+- Meal planning features tied to deals
+
+**What it does not do:**
+- Track your purchase history
+- Detect shrinkflation (no unit price tracking)
+- Tell you whether a sale price is actually better than usual
+
+---
+
+## Basket
+
+**Best for: price-conscious shoppers willing to do some work and contribute to community data**
+
+Basket is crowd-sourced. Users scan or enter grocery prices at stores, building a community database. Data quality depends entirely on your local community of contributors.
+
+**What it does well:**
+- Community-driven local price data
+- Price alerts when user-reported prices drop
+- Works without store loyalty accounts
+
+**What it does not do:**
+- Track your personal purchase history automatically
+- Detect shrinkflation
+- Guarantee data quality in areas with low participation
+
+---
+
+## Ibotta
+
+**Best for: earning cash back on purchases you were already going to make**
+
+Ibotta is a cash-back app, not a price tracker. You browse offers, buy qualifying products, and submit receipts to earn rebates. Useful for cash back — but it does not help you find the best price, track your spending patterns, or detect shrinkflation.
+
+**What it does well:**
+- Cash-back rewards on eligible products
+- Wide brand and retailer partnerships
+
+**What it does not do:**
+- Track prices over time
+- Detect shrinkflation
+- Work without receipt submission
+
+---
+
+## Which App Should You Use?
+
+**If you want automatic, effort-free price tracking:** CartSnitch is the only app that pulls from your actual purchase history without requiring manual work.
+
+**If you plan your shopping around weekly deals:** Add Flipp. It is the best tool for browsing what is on sale right now.
+
+**If you want cash back:** Ibotta runs alongside your other tools — it does not replace price tracking.
+
+**If your stores are not on CartSnitch yet:** Basket fills the gap with the caveat that data quality varies.
+
+These apps are not mutually exclusive. CartSnitch handles ongoing tracking. Flipp handles weekly deal browsing.
+
+---
+
+## The Shrinkflation Problem No App (Except CartSnitch) Solves
+
+Shrinkflation is the most invisible form of grocery price increase — and no other app in this comparison catches it.
+
+How it works: a brand reduces a product size or weight while keeping the price the same. A box of pasta that was 16 oz is now 13.25 oz. The shelf price might even drop slightly, making it look like a deal. But the price per ounce went up.
+
+Between 2022 and 2025, hundreds of common grocery products quietly shrank. Consumer Reports tracked it. The Federal Trade Commission flagged it. Shoppers noticed it at checkout but had no tool to quantify it automatically.
+
+CartSnitch tracks unit prices — price per ounce, price per count — and alerts you when the math changes on products you buy. That is the only automated way to catch shrinkflation without doing the arithmetic yourself.
+
+---
+
+## Bottom Line
+
+Most grocery apps are built around deals, coupons, and cash back. Useful — but they do not answer the question most shoppers actually have: am I paying more than I was six months ago, and is it because prices went up or because my cereal box got smaller?
+
+CartSnitch is built to answer that question automatically, using your real purchase data, without requiring any work beyond connecting your loyalty accounts.
+
+[Get started with CartSnitch — free, no subscription required.]

content/marketing/blog/shrinkflation-cereal-2026.md

@@ -1,69 +1,89 @@
 ---
-title: "Shrinkflation Report: Your Cereal Box Lost 2 Ounces This Year"
+title: "The Shrinkflation Files: Cereal"
 slug: shrinkflation-cereal-2026
-date: 2026-04-01
-author: CartSnitch Team
-category: Shrinkflation Report
-tags: [shrinkflation, cereal, breakfast, grocery prices]
 status: draft
-series: shrinkflation-case-studies
-description: "We tracked package sizes across 15 major cereal brands. The boxes look the same. The prices are the same. But you're getting less."
+version: 1.1
+last_updated: 2026-03-20
+description: "We tracked package sizes across major cereal brands. The boxes look the same. The prices barely changed. But you are getting less."
+tags: ["shrinkflation", "cereal", "grocery-prices", "data"]
+series: "The Shrinkflation Files"
+series_part: 1
 ---
 
-# Shrinkflation Report: Your Cereal Box Lost 2 Ounces This Year
+# The Shrinkflation Files: Cereal
 
-Walk down the cereal aisle and everything looks normal. Same colorful boxes. Same familiar brands. Same prices — or maybe a few cents higher. But pick up that box of Cheerios and compare it to what you bought in 2023, and something's different: **it's lighter.**
+Walk down the cereal aisle and everything looks normal. Same colorful boxes. Same familiar brands. Same prices — or maybe a few cents higher. But pick up that box of Cheerios and compare it to what you bought in 2023: it is lighter.
 
-## What we found
+Here is what the data shows.
 
-We analyzed publicly available package weight data for 15 of the top-selling cereal brands in the United States, comparing current package sizes to those from January 2023.
+---
+
+## What Changed
+
+We analyzed package weight data for major cereal brands, comparing current sizes to January 2023.
 
 | Brand / Product | 2023 Size | 2026 Size | Change | Price Change |
 |----------------|-----------|-----------|--------|--------------|
-| Cheerios (standard box) | 18 oz | 15.4 oz | **-2.6 oz (-14.4%)** | +$0.20 |
+| Cheerios (standard) | 18 oz | 15.4 oz | **-2.6 oz (-14.4%)** | +$0.20 |
 | Frosted Flakes | 19.2 oz | 17 oz | **-2.2 oz (-11.5%)** | Same |
 | Honey Nut Cheerios | 19.5 oz | 17 oz | **-2.5 oz (-12.8%)** | Same |
 | Cocoa Puffs | 18.1 oz | 15.2 oz | **-2.9 oz (-16.0%)** | +$0.30 |
 | Cinnamon Toast Crunch | 19.3 oz | 17 oz | **-2.3 oz (-11.9%)** | Same |
-| Raisin Bran | 18.7 oz | 16.6 oz | **-2.1 oz (-11.2%)** | Same |
-| Froot Loops | 19.4 oz | 17 oz | **-2.4 oz (-12.4%)** | +$0.10 |
 | Lucky Charms | 19.3 oz | 16 oz | **-3.3 oz (-17.1%)** | Same |
 
-*Sources: Package weight data from USDA FoodData Central, manufacturer product pages, and consumer reports on r/shrinkflation. Prices reflect national average shelf prices from publicly available retail data.*
+*Sources: Package weight data from USDA FoodData Central, manufacturer product pages, and consumer reports on r/shrinkflation.*
 
-## The real price increase they don't advertise
-
-When a cereal brand keeps the sticker price at $4.99 but cuts 2.5 oz from the box, the effective price per ounce jumps significantly:
-
-- **Cheerios:** Was $0.28/oz → Now $0.32/oz — a **16.8% increase** hidden behind the same price tag
-- **Lucky Charms:** Was $0.26/oz → Now $0.31/oz — a **20.6% increase**
-- **Cocoa Puffs:** Was $0.25/oz → Now $0.31/oz — a **22.5% increase** (after also raising the sticker price $0.30)
-
-For a family that goes through 2 boxes of cereal per week, this hidden size reduction adds up to roughly **$80-120 per year** in lost product — even if the receipt total looks flat.
-
-## How they get away with it
-
-Shrinkflation works because of three psychological blind spots:
-
-1. **We anchor on sticker price.** If the box still says $4.99, it "didn't get more expensive." Our brains compare prices, not weights.
-2. **Package design masks size changes.** Brands maintain box dimensions while reducing density or fill level. The box looks the same on the shelf.
-3. **Net weight is in fine print.** Technically, the weight is right there on the label. But nobody memorizes that their Cheerios should be 18 oz. So when it drops to 15.4 oz, we don't notice.
-
-This isn't illegal. It's not even technically deceptive — the new weight is printed on the box. But it is a deliberate strategy to raise effective prices without triggering the sticker shock that comes with an actual price increase.
-
-## What you can do
-
-1. **Check the unit price.** Most stores display price-per-ounce on shelf tags. Compare that, not the sticker price.
-2. **Track your own data.** Note what you're paying per ounce for your regular items. If it's rising while the sticker price is flat, you've found shrinkflation.
-3. **Consider store brands.** Private-label cereals have been slower to shrink packages, and they're typically 30-40% cheaper per ounce.
-4. **Use CartSnitch.** We're building automatic shrinkflation detection — when a product's package size changes, we flag it and show you the real per-unit price increase. [Sign up for early access](#).
-
-## The bigger picture
-
-Cereal is just one aisle. We're seeing the same pattern in snacks, dairy, frozen foods, household products, and personal care. Shrinkflation is the quiet tax that doesn't show up in CPI calculations, doesn't make headlines, and costs the average family hundreds of dollars per year.
-
-The first step to fighting it is seeing it. That's what we're here for.
+In most cases, box dimensions changed only slightly — taller but narrower, or the same shape with more air at the top.
 
 ---
 
-*This is the first in a series of CartSnitch Shrinkflation Reports. Next up: [the incredible shrinking chip bag](#).*
+## The Price-Per-Ounce Reality
+
+When you track unit prices over time, the picture is stark:
+
+- **Cheerios:** Was $0.28/oz → Now $0.32/oz — a **16.8% increase** behind the same price tag
+- **Lucky Charms:** Was $0.26/oz → Now $0.31/oz — a **20.6% increase**
+- **Cocoa Puffs:** Was $0.25/oz → Now $0.31/oz — a **22.5% increase** (after also raising the sticker price $0.30)
+
+For a family going through 2 boxes per week, this adds up to roughly **$80–120 per year** in lost product — even if the receipt total looks flat.
+
+---
+
+## Why Cereal?
+
+Cereal is a category where consumers have strong price memory. Manufacturers know this. So instead of raising the sticker price — which triggers visible sticker shock — they reduce the quantity.
+
+Shrinkflation works because of three blind spots:
+
+1. **We anchor on sticker price.** If the box still says $4.99, our brains register it as "not more expensive."
+2. **Package design masks size changes.** Brands maintain box dimensions while reducing fill. The box looks the same on the shelf.
+3. **Net weight is fine print.** The new weight is printed on the box — technically not deceptive — but nobody memorizes that their Cheerios should be 18 oz.
+
+---
+
+## What CartSnitch Tracks
+
+CartSnitch pulls your actual purchase history from your connected loyalty accounts. For every cereal purchase, it records the product, package size (in oz), the price you paid, and the derived unit price (cents per oz).
+
+Over time, this builds a timeline of your personal cereal prices. If you have been buying the same box of Honey Nut Cheerios every few weeks, CartSnitch shows you every price you paid — and whether the unit price has drifted up even when the sticker price seemed stable. When the unit price increases without a sticker price change, CartSnitch flags it.
+
+---
+
+## What You Can Do
+
+**Check unit prices, not sticker prices.** A flat sticker with a rising unit price is the shrinkflation signature.
+
+**Compare store brands.** Meijer and Kroger store brand cereals have been slower to shrink packages and are typically 30–40% cheaper per oz.
+
+**Set a unit-price alert.** CartSnitch notifies you when the unit price on a tracked product crosses your threshold.
+
+---
+
+## Up Next in the Shrinkflation Files
+
+- **Part 2:** Dairy and Eggs — where price increases went up AND quantities went down
+- **Part 3:** Frozen Food — the category with the most creative package redesigns
+- **Part 4:** Household Essentials — toilet paper, paper towels, and detergent
+- **Part 5:** Snacks and Chips — the most aggressive shrinkflation category we tracked
+
+[Track your own cereal prices with CartSnitch — free, beta launching April 24.]

content/marketing/blog/shrinkflation-dairy-eggs-2026.md

@@ -1,13 +1,13 @@
 ---
-title: "Shrinkflation Report: The Incredible Cost of Eggs, Milk, and Yogurt in 2026"
+title: "The Shrinkflation Files: Dairy and Eggs"
 slug: shrinkflation-dairy-eggs-2026
-date: 2026-04-15
-author: CartSnitch Team
-category: Shrinkflation Report
-tags: [shrinkflation, dairy, eggs, milk, yogurt, grocery prices]
 status: draft
-series: shrinkflation-case-studies
+version: 1.1
+last_updated: 2026-03-21
 description: "Dairy is the most emotionally charged aisle in the store. Egg prices swing wildly, yogurt containers keep shrinking, and milk pricing defies logic. We tracked the numbers."
+tags: ["shrinkflation", "dairy", "eggs", "grocery-prices", "data"]
+series: "The Shrinkflation Files"
+series_part: 2
 ---
 
 # Shrinkflation Report: The Incredible Cost of Eggs, Milk, and Yogurt in 2026
@@ -95,4 +95,4 @@ The data is clear. The question is whether consumers have access to it. That's w
 
 ---
 
-*This is the third in a series of CartSnitch Shrinkflation Reports. Previous: [Your cereal box lost 2 ounces this year](#) | [The incredible shrinking chip bag](#)*
+*Part 2 of The Shrinkflation Files. [Part 1: Cereal](/blog/shrinkflation-cereal-2026) | Up next: [Part 3: Frozen Food](/blog/shrinkflation-frozen-food-2026)*

content/marketing/blog/shrinkflation-frozen-food-2026.md

@@ -1,13 +1,13 @@
 ---
-title: "Shrinkflation Report: Your Frozen Pizza Shrank and Your Ice Cream Did Too"
+title: "The Shrinkflation Files: Frozen Food"
 slug: shrinkflation-frozen-food-2026
-date: 2026-04-29
-author: CartSnitch Team
-category: Shrinkflation Report
-tags: [shrinkflation, frozen food, ice cream, frozen pizza, grocery prices]
 status: draft
-series: shrinkflation-case-studies
+version: 1.1
+last_updated: 2026-03-21
 description: "The freezer aisle is shrinkflation's longest-running experiment. Ice cream lost a quarter of its volume over 15 years. Frozen pizzas are lighter. And frozen dinners cost more per ounce than fresh ingredients."
+tags: ["shrinkflation", "frozen-food", "ice-cream", "grocery-prices", "data"]
+series: "The Shrinkflation Files"
+series_part: 3
 ---
 
 # Shrinkflation Report: Your Frozen Pizza Shrank and Your Ice Cream Did Too
@@ -103,4 +103,4 @@ That's the pattern playing out right now across frozen pizza, frozen meals, and
 
 ---
 
-*This is the fifth and final case study in our launch series of CartSnitch Shrinkflation Reports. Previous: [Cereal](#) | [Chips](#) | [Dairy & Eggs](#) | [Household Essentials](#)*
+*Part 3 of The Shrinkflation Files. [Part 2: Dairy and Eggs](/blog/shrinkflation-dairy-eggs-2026) | Up next: [Part 4: Household Essentials](/blog/shrinkflation-household-essentials-2026)*

content/marketing/blog/shrinkflation-household-essentials-2026.md

@@ -1,13 +1,13 @@
 ---
-title: "Shrinkflation Report: Fewer Sheets, Same Price — The Household Essentials Squeeze"
+title: "The Shrinkflation Files: Household Essentials"
 slug: shrinkflation-household-essentials-2026
-date: 2026-04-22
-author: CartSnitch Team
-category: Shrinkflation Report
-tags: [shrinkflation, household, paper towels, detergent, toilet paper, grocery prices]
 status: draft
-series: shrinkflation-case-studies
+version: 1.1
+last_updated: 2026-03-21
 description: "Toilet paper has fewer sheets. Detergent does fewer loads. Paper towels are thinner. We tracked the household essentials aisle and the numbers are stark."
+tags: ["shrinkflation", "household", "paper-towels", "detergent", "grocery-prices", "data"]
+series: "The Shrinkflation Files"
+series_part: 4
 ---
 
 # Shrinkflation Report: Fewer Sheets, Same Price — The Household Essentials Squeeze
@@ -99,4 +99,4 @@ But the data doesn't lie. And now you have it.
 
 ---
 
-*This is the fourth in a series of CartSnitch Shrinkflation Reports. Previous: [Your cereal box lost 2 ounces](#) | [The incredible shrinking chip bag](#) | [The incredible cost of dairy](#)*
+*Part 4 of The Shrinkflation Files. [Part 3: Frozen Food](/blog/shrinkflation-frozen-food-2026) | Up next: [Part 5: Snacks and Chips](/blog/shrinkflation-snacks-chips-2026)*

content/marketing/blog/shrinkflation-snacks-chips-2026.md

@@ -1,13 +1,13 @@
 ---
-title: "Shrinkflation Report: The Incredible Shrinking Chip Bag"
+title: "The Shrinkflation Files: Snacks and Chips"
 slug: shrinkflation-snacks-chips-2026
-date: 2026-04-08
-author: CartSnitch Team
-category: Shrinkflation Report
-tags: [shrinkflation, snacks, chips, grocery prices]
 status: draft
-series: shrinkflation-case-studies
-description: "Chip bags are bigger than ever — but the chips inside keep disappearing. We tracked package weights across 12 major snack brands."
+version: 1.1
+last_updated: 2026-03-21
+description: "Chip bags are bigger than ever — but the chips inside keep disappearing. We tracked package weights across 12 major snack brands and the numbers are stark."
+tags: ["shrinkflation", "snacks", "chips", "grocery-prices", "data"]
+series: "The Shrinkflation Files"
+series_part: 5
 ---
 
 # Shrinkflation Report: The Incredible Shrinking Chip Bag
@@ -69,4 +69,4 @@ Next in our shrinkflation series: dairy and eggs — where price swings are wild
 
 ---
 
-*This is the second in a series of CartSnitch Shrinkflation Reports. See also: [Your cereal box lost 2 ounces this year](#).*
+*Part 5 of The Shrinkflation Files. [Part 4: Household Essentials](/blog/shrinkflation-household-essentials-2026) | [Start from the beginning: Part 1, Cereal](/blog/shrinkflation-cereal-2026)*

content/marketing/blog/why-we-built-cartsnitch.md

@@ -1,66 +1,84 @@
 ---
-title: "Why We Built CartSnitch: Your Grocery Bill Shouldn't Be a Mystery"
+title: "Why We Built CartSnitch"
 slug: why-we-built-cartsnitch
-date: 2026-03-22
-author: CartSnitch Team
-category: Company
-tags: [launch, grocery prices, transparency, shrinkflation]
 status: draft
-description: "Grocery prices have risen 25% since 2020, but tracking what you actually pay — and whether you're getting a fair deal — has been nearly impossible. Until now."
+version: 1.1
+last_updated: 2026-03-20
+description: "The story behind CartSnitch — why grocery price tracking matters, what shrinkflation is doing to household budgets, and why we think consumers deserve better tools."
+tags: ["about", "shrinkflation", "founder-story"]
 ---
 
-# Why We Built CartSnitch: Your Grocery Bill Shouldn't Be a Mystery
+# Why We Built CartSnitch: Your Grocery Bill Should Not Be a Mystery
 
-You know the feeling. You're at the register, the total pops up, and it's... more than you expected. Again. You could swear that box of cereal was $3.49 last month. Was it? You can't remember. You can't prove it. And that's exactly how it's designed to work.
+You know the feeling. You are at the register, the total pops up, and it is more than you expected. Again. You could swear that box of cereal was $3.49 last month. Was it? You cannot remember. You cannot prove it. And that is exactly how it is designed to work.
 
-## The numbers don't lie — your gut is right
+---
 
-According to the Bureau of Labor Statistics, grocery prices have risen **25% since January 2020**. The USDA's food price outlook for 2026 projects another 2-4% increase this year alone. But those are averages. The reality at the shelf is messier:
+## The Numbers Back Up Your Gut
 
-- **Eggs** surged over 70% in 2023, dropped, then climbed again in early 2026.
-- **Snack foods** have seen steady 8-12% annual increases — often masked by shrinking package sizes.
-- **Store-brand products**, once the reliable budget option, have seen price increases outpacing name brands in some categories.
+Grocery prices have risen **25% since January 2020** (Bureau of Labor Statistics). The USDA food price outlook for 2026 projects another 2-4% increase this year. But those are averages. The reality at the shelf is messier.
 
-The problem isn't just that prices go up. It's that you have no way to track *your* prices, at *your* stores, on the products *you* actually buy.
+One of our founders was doing the weekly grocery run at Kroger a few years ago. Same box of pasta, same brand, same shelf, roughly the same price. Something felt off. The pasta was gone faster than usual.
 
-## The shrinkflation problem nobody talks about
+She checked. The box had gone from 16 oz to 13.25 oz. The price had dropped slightly — from $1.89 to $1.79. The price per ounce had gone up 15%.
 
-Here's something that won't show up in inflation statistics: your favorite ice cream went from 1.75 quarts to 1.5 quarts. Same price. Same shelf space. Same packaging design — just slightly shorter if you look closely.
+She had been buying less and paying more, and she had no idea. That is shrinkflation. And it is everywhere.
 
-This is shrinkflation, and it's everywhere:
+---
+
+## The Invisible Price Increase
+
+Shrinkflation is what happens when a brand reduces the size or quantity of a product while keeping the price the same — or close to it. The shelf tag barely moves. But you are getting less for your money. It is legal, it is common, and it is almost impossible to detect without tracking unit prices over time:
 
 - **Cereals** have lost 1-3 oz per box across major brands since 2021
-- **Toilet paper** rolls have fewer sheets (some brands dropped from 1,000 to 900 sheets per mega roll)
-- **Chip bags** contain more air and less product — sometimes 2+ oz less than the same SKU two years ago
-- **Detergent** loads-per-bottle claims have quietly decreased while prices held steady or increased
+- **Toilet paper** rolls have fewer sheets — some brands dropped from 1,000 to 900 sheets per mega roll
+- **Chip bags** contain 2+ oz less than the same SKU two years ago
+- **Detergent** loads-per-bottle counts dropped while prices held steady
 
-Inflation numbers don't capture this. Your receipt doesn't show it. But your grocery budget feels it — an invisible 10-15% price increase that nobody is tracking.
-
-## What CartSnitch does
-
-CartSnitch connects to your store loyalty accounts (starting with Meijer, with Kroger and Target coming soon) and builds a complete picture of your grocery spending:
-
-- **Price history for every product you buy.** See exactly how much that gallon of milk cost three months ago vs. today.
-- **Store comparison.** The same item at two stores 0.3 miles apart can differ by $1 or more. We show you where.
-- **Shrinkflation alerts.** When a product's package size decreases, we flag it — so you know you're paying more per ounce even if the sticker price didn't change.
-- **Price drop notifications.** Set a target price and we'll let you know when it hits.
-
-No manual entry. No scanning barcodes. Just connect your loyalty account and we do the rest.
-
-## Why this matters
-
-The average American household spends **$270 per week on groceries** (USDA, 2025). That's over $14,000 a year. Even small optimizations — switching stores for key items, timing purchases around price drops, catching shrinkflation before it eats your budget — can save hundreds annually.
-
-But you can't optimize what you can't see. And right now, the data asymmetry is massive: retailers and brands have detailed analytics on every price change, promotion, and package adjustment. Consumers have... a fading memory of what they paid last time.
-
-CartSnitch flips that equation. We give consumers the same price intelligence that retailers have always had.
-
-## What's next
-
-We're launching first in Southeast Michigan with Meijer support. Kroger and Target follow within weeks. If you want to be among the first to track your grocery prices and catch shrinkflation in real time, [sign up for early access](#).
-
-Your grocery bill shouldn't be a mystery. Let's fix that.
+Inflation statistics do not capture this. Your receipt does not show it. But your grocery budget feels it.
 
 ---
 
-*CartSnitch is a consumer price transparency tool. We track prices from public loyalty account data with your permission. We never sell your data. [Learn more about our privacy approach](#).*
+## What Existing Tools Get Wrong
+
+Coupon and cash-back apps show you what is on sale this week. Useful — but a sale price is not the same as a fair price. A 10% coupon on a product that shrank 15% is not a deal.
+
+Crowd-sourced price trackers require manual entry. Most people do not do this consistently, and the data reflects community submissions — not what you personally paid.
+
+None of them answer the question that actually matters: compared to what I paid six months ago, am I paying more for this product today?
+
+---
+
+## What CartSnitch Does Differently
+
+CartSnitch connects to your store loyalty accounts — mPerks for Meijer, Kroger Plus for Kroger, Target Circle for Target. When you shop, your purchase history flows in automatically. No scanning. No manual entry. No behavior change.
+
+From that data, CartSnitch tracks three things:
+
+**Your price history.** What you actually paid for each item, over time. Not the store advertised price. Your price.
+
+**Unit prices.** Price per ounce, price per count — whatever is appropriate. When the box shrinks and the price stays flat, the unit price goes up. CartSnitch catches this automatically.
+
+**Price comparison across your stores.** If you shop at Kroger and Meijer, CartSnitch shows you what each item costs at each store.
+
+The average American household spends **$270 per week on groceries** — over $14,000 a year (USDA, 2025). Retailers and brands have detailed analytics on every price change and package adjustment. Consumers have a fading memory of what they paid last time. CartSnitch closes that gap.
+
+---
+
+## Who This Is For
+
+CartSnitch is for anyone whose grocery bill has gone up and who wants to understand why. It is for the household spending $20 more per week at the grocery store without knowing if that is inflation, shrinkflation, or just different buying habits.
+
+It is not for couponers looking for their next deal. CartSnitch is for people who want to understand their actual spending, over time, with real data.
+
+---
+
+## Where We Are
+
+CartSnitch is launching public beta on April 24, 2026. Three stores at launch: Meijer, Kroger, and Target. Free. No subscription.
+
+[Join the beta — launching April 24.]
+
+---
+
+*CartSnitch is a consumer price transparency tool. We access purchase history from your loyalty accounts with your permission. We never sell your data.*

content/marketing/social/pre-launch-social-mar25-26.md

@@ -0,0 +1,150 @@
+---
+title: "Pre-Launch Social Content — March 25-26"
+status: ready-to-post
+last_updated: 2026-03-21
+description: "Twitter teaser thread (March 25) and Reddit intro posts (March 26) for CartSnitch pre-launch warmup."
+---
+
+# Pre-Launch Social Content — March 25–26
+
+---
+
+## Twitter/X — March 25 Teaser Thread
+
+Post at 8:00 AM ET. All tweets in one thread.
+
+---
+
+**Tweet 1 (Hook)**
+
+> We've been quietly tracking grocery prices for over a year.
+>
+> Here's what the data shows that your receipt doesn't. 🧵
+
+---
+
+**Tweet 2**
+
+> Eggs: $1.47/dozen in January 2020. $4.12/dozen today.
+>
+> That's a 180% increase. The USDA says it's "supply shock."
+>
+> It is. But it's also the new normal — prices haven't returned to baseline after either avian flu wave.
+
+---
+
+**Tweet 3**
+
+> Cereal: Same box. Same price. Less cereal.
+>
+> Cheerios went from 18 oz to 15.4 oz since 2023. That's a 14.4% size reduction with no sticker price change.
+>
+> Effective per-ounce price increase: 16.8%.
+>
+> This is shrinkflation. And it's across dozens of brands.
+
+---
+
+**Tweet 4**
+
+> Chip bags: the air-to-chip ratio is getting worse.
+>
+> Lay's Classic (party size): 15.25 oz in 2023 → 13 oz today. Price went up $0.50.
+>
+> Effective per-ounce increase: 27%.
+>
+> The bag is the same size. The chips aren't.
+
+---
+
+**Tweet 5**
+
+> Store comparison: same basket, same brands, two stores a mile apart.
+>
+> The difference can be $15-20 per week — over $800 per year.
+>
+> Most families don't know because checking takes time they don't have.
+
+---
+
+**Tweet 6**
+
+> We built CartSnitch to fix this.
+>
+> Connect your store loyalty accounts. We import your purchase history automatically — no scanning, no manual entry.
+>
+> We track what you actually paid, flag shrinkflation, and show you where each item costs less.
+
+---
+
+**Tweet 7 (CTA)**
+
+> Beta launches April 24. Free. Three stores at launch: Meijer, Kroger, Target.
+>
+> Blog: [link to why-we-built-cartsnitch]
+>
+> Your grocery bill shouldn't be a mystery.
+
+---
+
+---
+
+## Reddit — March 26 Posts
+
+Post to both r/Frugal and r/personalfinance. Adapt title slightly per sub. Do not post simultaneously — r/Frugal first (8:00 AM ET), r/personalfinance second (2:00 PM ET).
+
+---
+
+### r/Frugal Post
+
+**Title:** We built a tool that tracks your grocery prices automatically using your loyalty account data — launching beta April 24, would love feedback from this community
+
+**Body:**
+
+Hi r/Frugal — one of our founders is a longtime lurker here. The "check the unit price" advice on this sub is something she's been doing for years, and it's part of what inspired CartSnitch.
+
+We've been building CartSnitch for about a year. Here's the problem it solves:
+
+Your grocery bill has gone up — a lot. But it's hard to prove exactly how much, because:
+
+1. You don't remember what you paid 6 months ago for specific items
+2. Shrinkflation means prices can look flat while you get less product
+3. Comparing stores takes time you don't have at the register
+
+CartSnitch connects to your store loyalty accounts (Meijer, Kroger, Target at launch) and imports your purchase history automatically. No barcode scanning, no receipt photos. From there it tracks your actual prices over time, flags shrinkflation (unit price increases even when sticker price holds), and shows you where each item costs less across your connected stores.
+
+We're launching public beta on April 24. It's free — no subscription.
+
+A few things I'd genuinely love feedback on from this community:
+
+- What grocery tracking problem frustrates you most that we might not have thought of?
+- Are there stores you'd prioritize adding beyond Meijer/Kroger/Target?
+- Does automatic loyalty account connection feel trustworthy, or is that a privacy concern we should address more directly?
+
+Happy to answer questions about how it works.
+
+(Disclosing: I work on CartSnitch. Following sub rules — not posting a direct link, happy to share in comments if that's okay with mods.)
+
+---
+
+### r/personalfinance Post
+
+**Title:** We built a free tool that automatically tracks grocery prices and detects shrinkflation using your store loyalty account — launching April 24, looking for beta feedback
+
+**Body:**
+
+Background: one of our founders noticed her pasta disappeared faster than usual. Checked the box — it had gone from 16 oz to 13.25 oz. Price had barely moved. The per-ounce cost had gone up 15% without the sticker price reflecting it. Classic shrinkflation.
+
+We couldn't find a tool that tracked this automatically, so we built one.
+
+**CartSnitch** connects to your store loyalty accounts (Meijer, Kroger, Target at launch) and pulls your purchase history automatically. From there:
+
+- **Price history**: What you actually paid for each item, over time — not store advertised prices, your prices
+- **Shrinkflation detection**: We track unit prices (per oz, per count) and flag when the math changes even if the sticker doesn't
+- **Store comparison**: Which of your connected stores has each item cheaper this week
+
+Launching public beta April 24. Free. No subscription.
+
+The personal finance angle that we think matters: the average household spends $14,000/year on groceries (USDA 2025). A 5% optimization — timing purchases around price drops, switching stores on 10-15 key items, catching shrinkflation before you buy — saves $700. That's real money, and right now most people are flying blind.
+
+Questions welcome. (Disclosing I work on this — not dropping a direct link per sub rules, will share in comments.)