- "847 products" → "hundreds of products" (blog + press release)
- "$336/year" removed from numbers table; replaced with qualitative savings language
- Press release savings claim replaced with general language pending real data (CAR-162)
Refs: CAR-172, CAR-160
Co-Authored-By: Paperclip <noreply@paperclip.ing>
2026-03-21 12:18:29 +00:00
4 changed files with 14 additions and 333 deletions
@@ -26,12 +26,12 @@ Here's what CartSnitch does in 30 seconds:
No scanning barcodes. No manual entry. Just connect your store loyalty account and we do the rest.
Beta launches April 24. You're on the list for early access. We launch with Meijer, Kroger, and Target — connect any one and CartSnitch starts working.
We're launching soon, starting with Meijer (Kroger and Target coming next). You're on the list to get early access.
In the meantime, we've been doing some digging. Check out what we found:
→ [Your cereal box lost 2 ounces this year](/blog/shrinkflation-cereal-2026)
@@ -66,10 +66,10 @@ CartSnitch flips that equation. We give you the same price intelligence retailer
Here's what that looks like in practice:
→ [The incredible cost of eggs, milk, and yogurt in 2026](/blog/shrinkflation-dairy-eggs-2026)
→ [Fewer sheets, same price — the household essentials squeeze](/blog/shrinkflation-household-essentials-2026)
→ [The incredible cost of eggs, milk, and yogurt in 2026](#)
→ [Fewer sheets, same price — the household essentials squeeze](#)
We're building this for you. Beta launches April 24 — you'll be among the first.
We're building this for you. Launch is coming soon, and you'll be among the first to try it.
— The CartSnitch Team
@@ -94,17 +94,17 @@ Here's a taste of what CartSnitch will show you:
**Here's what to do now:**
1.**Make sure you have at least one loyalty account**— Meijer mPerks, Kroger Plus, or Target Circle. All three stores are live at launch on April 24.
1.**Make sure you have a Meijer loyalty account**(Meijer mPerks). That's our launch store. Kroger and Target are coming fast.
2.**Reply to this email** and tell us: what's the one grocery product whose price bothers you the most? We'll prioritize tracking it.
3.**Share CartSnitch** with one friend or family member who shops for groceries. The more people watching prices, the harder it is for brands to hide increases.
We'll email you the moment early access opens — April 24.
We'll email you the moment early access opens. It's soon.
Your grocery bill shouldn't be a mystery. We're almost ready to prove it.
— The CartSnitch Team
*P.S. Missed our shrinkflation reports? Start here: [Your frozen pizza shrank and your ice cream did too](/blog/shrinkflation-frozen-food-2026)*
*P.S. Missed our shrinkflation reports? Start here: [Your frozen pizza shrank and your ice cream did too](#)*
### Reddit Post — r/Frugal + r/personalfinance crosspost
**Title:**
> I analyzed 4 years of grocery data to rank the worst shrinkflation offenders. The results are worse than I expected.
**Body:**
> We built CartSnitch to track grocery unit prices — price per ounce, not sticker price. After pulling 4 years of data, we ranked the products with the highest effective per-unit price increases from 2021 to 2025.
>
> These are not the products that got more expensive at the register. These are the ones where you're paying meaningfully more per unit while the sticker price barely moved — because the product quietly got smaller.
>
> **The top 10:**
>
> | Rank | Product | Old Size | New Size | Old Price | New Price | Unit Price Δ |
> | #1 | Lay's Classic (party) | 15.25 oz | 13 oz | $5.49 | $5.99 | +28.0% |
> | #2 | Yoplait Original | 6 oz | 5.3 oz | $0.79 | $0.89 | +27.5% |
> | #3 | Cocoa Puffs | 18.1 oz | 15.2 oz | $4.52 | $4.82 | +27.0% |
> | #4 | Ruffles Original (party) | 15.25 oz | 13 oz | $5.59 | $5.89 | +23.6% |
> | #5 | Cheerios | 18 oz | 15.4 oz | $5.04 | $5.24 | +21.5% |
> | #6 | Lucky Charms | 19.3 oz | 16 oz | $5.01 | $4.96 | +19.4% |
> | #7 | Kettle Brand Sea Salt | 13 oz | 12 oz | $4.99 | $5.49 | +19.2% |
> | #8 | SunChips Original | 13 oz | 11 oz | $4.49 | $4.49 | +18.2% |
> | #9 | Cinnamon Toast Crunch | 19.3 oz | 17 oz | $5.21 | $5.21 | +13.5% |
> | #10 | Oikos Triple Zero | 5.3 oz | 5.0 oz | $1.59 | $1.69 | +12.7% |
>
> **Methodology:** Rankings based on percentage change in unit price (price per oz or per count) between 2021 and 2025. Sources include USDA FoodData Central, manufacturer product pages, and retailer price data. Effective unit price increase = (new price / new size) / (old price / old size) − 1.
>
> Lucky Charms is the wildest one to me — the sticker price actually *dropped* by $0.05 while the box lost 3.3 oz. At the register it looks like a deal. Per ounce it's a 19.4% increase.
>
> Full write-up with methodology: [LINK]
>
> ---
>
> We're building CartSnitch to surface this automatically from your store loyalty accounts — tracks unit prices, flags shrinkflation events, shows you when a brand shrinks the product. Beta launches April 24, free. cartsnitch.io
>
> Happy to answer questions about the data or methodology in the comments.
**Hashtags (Reddit — use sparingly in body, flair instead):**
> Flair: Data / Analysis
---
## April 3 — Series #2: Dairy
**Blog post:**`shrinkflation-dairy-deep-dive`
**Platform:** Twitter/X (single tweet + thread if rich enough)
### Twitter/X
**Promo tweet:**
> Dairy is the category where shrinkflation hits you every week without you noticing.
>
> Yogurt, milk jugs, cottage cheese — all smaller. All the same price or more.
>
> We dug into the data: [LINK]
>
> \#Shrinkflation #GroceryPrices #Dairy
**Thread (if content supports it):**
**Tweet 2:**
> Yoplait Original: 6 oz → 5.3 oz. +$0.10 on the sticker.
> That's +27.5% per ounce — and it's one of the most frequently bought yogurts in the US.
**Tweet 3:**
> Oikos Triple Zero: 5.3 oz → 5.0 oz. +$0.10 on the sticker.
> +12.7% per unit. Bought 4–8x a month by loyal users — the compounding is real.
**Tweet 4:**
> The dairy playbook: trim 0.3–0.7 oz, raise the sticker by $0.10. Neither change is alarming on its own. Together they add up to a 10–28% unit price increase on products you buy every week.
>
> Full breakdown: [LINK]
**CTA tweet:**
> CartSnitch tracks unit prices from your loyalty account. Next time your yogurt shrinks, you'll know before you pay.
>
> Beta: April 24. cartsnitch.io
---
## April 5 — Series #3: Frozen
**Blog post:**`shrinkflation-frozen-deep-dive`
**Platform:** Twitter/X (single tweet + thread if rich enough)
### Twitter/X
**Promo tweet:**
> Frozen meals are the easiest category to shrink without getting caught.
>
> The box stays the same size. The portion gets smaller. The price goes up.
>
> We tracked 4 years of frozen aisle data: [LINK]
>
> \#Shrinkflation #FrozenFood #GroceryPrices
**Thread (if content supports it):**
**Tweet 2:**
> The frozen category playbook: increase the ice content (or air content in packaging), reduce the actual food weight. Most consumers never check the net weight printed on the box.
**Tweet 3:**
> The products most affected: frozen entrees, ice cream, bagged vegetables.
>
> Unit price increases across major frozen brands averaged 14–22% over the 2021–2025 window — driven almost entirely by size reductions rather than sticker price changes.
**Tweet 4:**
> What to look for: net weight in grams or oz on the back of the box. Compare it to what you remember, or to store-brand equivalents.
>
> Or let CartSnitch do it automatically. Beta: April 24. cartsnitch.io
---
## April 8 — Series #4: Household
**Blog post:**`shrinkflation-household-deep-dive`
**Platform:** Twitter/X (single tweet + thread if rich enough)
### Twitter/X
**Promo tweet:**
> Shrinkflation doesn't stop at food.
>
> Paper towels, laundry detergent, dish soap — all quietly shrank over the last 4 years while the sticker price held flat or went up.
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