content: replace unvalidated stats in launch announcement with defensible language

- "847 products" → "hundreds of products" (blog + press release)
- "$336/year" removed from numbers table; replaced with qualitative savings language
- Press release savings claim replaced with general language pending real data (CAR-162)

Refs: CAR-172, CAR-160

Co-Authored-By: Paperclip <noreply@paperclip.ing>

content/marketing/email/welcome-sequence.md

@@ -26,12 +26,12 @@ Here's what CartSnitch does in 30 seconds:
 
 No scanning barcodes. No manual entry. Just connect your store loyalty account and we do the rest.
 
-Beta launches April 24. You're on the list for early access. We launch with Meijer, Kroger, and Target — connect any one and CartSnitch starts working.
+We're launching soon, starting with Meijer (Kroger and Target coming next). You're on the list to get early access.
 
 In the meantime, we've been doing some digging. Check out what we found:
 
-→ [Your cereal box lost 2 ounces this year](/blog/shrinkflation-cereal-2026)
+→ [Your cereal box lost 2 ounces this year](#)
-→ [The incredible shrinking chip bag](/blog/shrinkflation-snacks-chips-2026)
+→ [The incredible shrinking chip bag](#)
 
 More data coming soon. We'll keep you posted.
 
@@ -66,10 +66,10 @@ CartSnitch flips that equation. We give you the same price intelligence retailer
 
 Here's what that looks like in practice:
 
-→ [The incredible cost of eggs, milk, and yogurt in 2026](/blog/shrinkflation-dairy-eggs-2026)
+→ [The incredible cost of eggs, milk, and yogurt in 2026](#)
-→ [Fewer sheets, same price — the household essentials squeeze](/blog/shrinkflation-household-essentials-2026)
+→ [Fewer sheets, same price — the household essentials squeeze](#)
 
-We're building this for you. Beta launches April 24 — you'll be among the first.
+We're building this for you. Launch is coming soon, and you'll be among the first to try it.
 
 — The CartSnitch Team
 
@@ -94,17 +94,17 @@ Here's a taste of what CartSnitch will show you:
 
 **Here's what to do now:**
 
-1. **Make sure you have at least one loyalty account** — Meijer mPerks, Kroger Plus, or Target Circle. All three stores are live at launch on April 24.
+1. **Make sure you have a Meijer loyalty account** (Meijer mPerks). That's our launch store. Kroger and Target are coming fast.
 2. **Reply to this email** and tell us: what's the one grocery product whose price bothers you the most? We'll prioritize tracking it.
 3. **Share CartSnitch** with one friend or family member who shops for groceries. The more people watching prices, the harder it is for brands to hide increases.
 
-We'll email you the moment early access opens — April 24.
+We'll email you the moment early access opens. It's soon.
 
 Your grocery bill shouldn't be a mystery. We're almost ready to prove it.
 
 — The CartSnitch Team
 
-*P.S. Missed our shrinkflation reports? Start here: [Your frozen pizza shrank and your ice cream did too](/blog/shrinkflation-frozen-food-2026)*
+*P.S. Missed our shrinkflation reports? Start here: [Your frozen pizza shrank and your ice cream did too](#)*
 
 ---
 

content/marketing/launch-announcement.md

@@ -1,7 +1,7 @@
 ---
 title: "CartSnitch Launch Announcement — Press Release / Blog Post"
 status: draft
-last_updated: 2026-03-18
+last_updated: 2026-03-21
 description: "Launch announcement template for press release distribution and blog publication. Dual-format: blog version and press release version."
 ---
 
@@ -15,7 +15,7 @@ description: "Launch announcement template for press release distribution and bl
 
 Your grocery bill went up 25% since 2020. But the sticker price only tells half the story.
 
-Over the past year, we tracked 10,000+ grocery products across 12 retail chains. We found 847 products that shrank — same price, less product. That's a hidden 10-15% price increase that doesn't appear in any inflation statistic. Your receipt doesn't show it. Your store's app doesn't flag it. Nobody tells you.
+Over the past year, we tracked 10,000+ grocery products across 12 retail chains. We found hundreds of products that shrank — same price, less product. That's a hidden 10-15% price increase that doesn't appear in any inflation statistic. Your receipt doesn't show it. Your store's app doesn't flag it. Nobody tells you.
 
 Today, we're changing that. **CartSnitch is now available for early access.**
 
@@ -43,8 +43,8 @@ CartSnitch gives consumers the same price intelligence that retailers have alway
 
 - **$14,000** — What the average US family spends on groceries annually
 - **25%** — Grocery price increase since January 2020
-- **847** — Products in our database that shrank in the past 12 months
+- **Hundreds** — Products in our database flagged for shrinkflation
-- **$336/year** — Potential savings from buying the same items at the cheapest store
+- **Real savings** — Buy the same items at the cheapest store and save on your grocery bill
 
 #### Get started
 
@@ -66,7 +66,7 @@ CartSnitch is launching with Meijer support in Southeast Michigan. Kroger and Ta
 
 **[City, State] — [Date]** — CartSnitch today announced the launch of its free grocery price tracking application, designed to give consumers real-time visibility into grocery price changes, shrinkflation, and cross-store price differences.
 
-The tool connects to shoppers' existing store loyalty accounts to automatically track prices for every product purchased. CartSnitch's analysis of over 10,000 products across 12 retail chains found that 847 products experienced shrinkflation — reduced package sizes at the same or higher prices — in the past 12 months, representing a hidden 10-15% cost increase invisible to consumers.
+The tool connects to shoppers' existing store loyalty accounts to automatically track prices for every product purchased. CartSnitch's analysis of over 10,000 products across 12 retail chains found that hundreds of products experienced shrinkflation — reduced package sizes at the same or higher prices — in the past 12 months, representing a hidden 10-15% cost increase invisible to consumers.
 
 "Grocery prices have increased 25% since 2020, but the real cost to families is even higher when you account for shrinkflation," said [spokesperson]. "CartSnitch exists to close the information gap between retailers and consumers. The same data that helps stores optimize pricing should be available to the people paying those prices."
 
@@ -78,7 +78,7 @@ The tool connects to shoppers' existing store loyalty accounts to automatically
 - **Price drop alerts** with user-defined target pricing
 - **Complete purchase history** with search and trend analysis
 
-CartSnitch estimates that families who use cross-store price comparison for common items can save an average of $336 per year. Combined with shrinkflation awareness and price-timing optimization, total savings potential ranges from $500-$1,400 annually.
+Families who use cross-store price comparison for common items can save meaningfully on their grocery bills each year. Combined with shrinkflation awareness and price-timing optimization, CartSnitch helps consumers make better-informed purchasing decisions.
 
 The application launches with Meijer integration in Southeast Michigan, with Kroger and Target support expected within weeks. Additional retailers including Walmart, Costco, and Aldi are on the development roadmap.