forked from cartsnitch/cartsnitch
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2 Commits
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 Frontend Frankie
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Frontend Frankie
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25eab449fa |
@@ -1,13 +1,13 @@
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---
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title: "The Shrinkflation Files: Dairy and Eggs"
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title: "Shrinkflation Report: The Incredible Cost of Eggs, Milk, and Yogurt in 2026"
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slug: shrinkflation-dairy-eggs-2026
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date: 2026-04-15
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author: CartSnitch Team
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category: Shrinkflation Report
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tags: [shrinkflation, dairy, eggs, milk, yogurt, grocery prices]
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status: draft
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version: 1.1
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last_updated: 2026-03-21
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series: shrinkflation-case-studies
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description: "Dairy is the most emotionally charged aisle in the store. Egg prices swing wildly, yogurt containers keep shrinking, and milk pricing defies logic. We tracked the numbers."
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tags: ["shrinkflation", "dairy", "eggs", "grocery-prices", "data"]
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series: "The Shrinkflation Files"
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series_part: 2
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---
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# Shrinkflation Report: The Incredible Cost of Eggs, Milk, and Yogurt in 2026
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@@ -95,4 +95,4 @@ The data is clear. The question is whether consumers have access to it. That's w
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---
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*Part 2 of The Shrinkflation Files. [Part 1: Cereal](/blog/shrinkflation-cereal-2026) | Up next: [Part 3: Frozen Food](/blog/shrinkflation-frozen-food-2026)*
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*This is the third in a series of CartSnitch Shrinkflation Reports. Previous: [Your cereal box lost 2 ounces this year](#) | [The incredible shrinking chip bag](#)*
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@@ -1,13 +1,13 @@
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---
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title: "The Shrinkflation Files: Frozen Food"
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title: "Shrinkflation Report: Your Frozen Pizza Shrank and Your Ice Cream Did Too"
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slug: shrinkflation-frozen-food-2026
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date: 2026-04-29
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author: CartSnitch Team
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category: Shrinkflation Report
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tags: [shrinkflation, frozen food, ice cream, frozen pizza, grocery prices]
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status: draft
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version: 1.1
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last_updated: 2026-03-21
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series: shrinkflation-case-studies
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description: "The freezer aisle is shrinkflation's longest-running experiment. Ice cream lost a quarter of its volume over 15 years. Frozen pizzas are lighter. And frozen dinners cost more per ounce than fresh ingredients."
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tags: ["shrinkflation", "frozen-food", "ice-cream", "grocery-prices", "data"]
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series: "The Shrinkflation Files"
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series_part: 3
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---
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# Shrinkflation Report: Your Frozen Pizza Shrank and Your Ice Cream Did Too
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@@ -103,4 +103,4 @@ That's the pattern playing out right now across frozen pizza, frozen meals, and
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---
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*Part 3 of The Shrinkflation Files. [Part 2: Dairy and Eggs](/blog/shrinkflation-dairy-eggs-2026) | Up next: [Part 4: Household Essentials](/blog/shrinkflation-household-essentials-2026)*
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*This is the fifth and final case study in our launch series of CartSnitch Shrinkflation Reports. Previous: [Cereal](#) | [Chips](#) | [Dairy & Eggs](#) | [Household Essentials](#)*
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@@ -1,13 +1,13 @@
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---
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title: "The Shrinkflation Files: Household Essentials"
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title: "Shrinkflation Report: Fewer Sheets, Same Price — The Household Essentials Squeeze"
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slug: shrinkflation-household-essentials-2026
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date: 2026-04-22
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author: CartSnitch Team
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category: Shrinkflation Report
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tags: [shrinkflation, household, paper towels, detergent, toilet paper, grocery prices]
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status: draft
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version: 1.1
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last_updated: 2026-03-21
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series: shrinkflation-case-studies
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description: "Toilet paper has fewer sheets. Detergent does fewer loads. Paper towels are thinner. We tracked the household essentials aisle and the numbers are stark."
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tags: ["shrinkflation", "household", "paper-towels", "detergent", "grocery-prices", "data"]
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series: "The Shrinkflation Files"
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series_part: 4
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---
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# Shrinkflation Report: Fewer Sheets, Same Price — The Household Essentials Squeeze
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@@ -99,4 +99,4 @@ But the data doesn't lie. And now you have it.
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---
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*Part 4 of The Shrinkflation Files. [Part 3: Frozen Food](/blog/shrinkflation-frozen-food-2026) | Up next: [Part 5: Snacks and Chips](/blog/shrinkflation-snacks-chips-2026)*
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*This is the fourth in a series of CartSnitch Shrinkflation Reports. Previous: [Your cereal box lost 2 ounces](#) | [The incredible shrinking chip bag](#) | [The incredible cost of dairy](#)*
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@@ -1,13 +1,13 @@
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---
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title: "The Shrinkflation Files: Snacks and Chips"
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title: "Shrinkflation Report: The Incredible Shrinking Chip Bag"
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slug: shrinkflation-snacks-chips-2026
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date: 2026-04-08
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author: CartSnitch Team
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category: Shrinkflation Report
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tags: [shrinkflation, snacks, chips, grocery prices]
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status: draft
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version: 1.1
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last_updated: 2026-03-21
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description: "Chip bags are bigger than ever — but the chips inside keep disappearing. We tracked package weights across 12 major snack brands and the numbers are stark."
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tags: ["shrinkflation", "snacks", "chips", "grocery-prices", "data"]
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series: "The Shrinkflation Files"
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series_part: 5
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series: shrinkflation-case-studies
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description: "Chip bags are bigger than ever — but the chips inside keep disappearing. We tracked package weights across 12 major snack brands."
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---
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# Shrinkflation Report: The Incredible Shrinking Chip Bag
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@@ -69,4 +69,4 @@ Next in our shrinkflation series: dairy and eggs — where price swings are wild
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---
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*Part 5 of The Shrinkflation Files. [Part 4: Household Essentials](/blog/shrinkflation-household-essentials-2026) | [Start from the beginning: Part 1, Cereal](/blog/shrinkflation-cereal-2026)*
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*This is the second in a series of CartSnitch Shrinkflation Reports. See also: [Your cereal box lost 2 ounces this year](#).*
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@@ -1,84 +1,66 @@
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---
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title: "Why We Built CartSnitch"
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title: "Why We Built CartSnitch: Your Grocery Bill Shouldn't Be a Mystery"
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slug: why-we-built-cartsnitch
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date: 2026-03-22
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author: CartSnitch Team
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category: Company
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tags: [launch, grocery prices, transparency, shrinkflation]
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status: draft
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version: 1.1
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last_updated: 2026-03-20
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description: "The story behind CartSnitch — why grocery price tracking matters, what shrinkflation is doing to household budgets, and why we think consumers deserve better tools."
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tags: ["about", "shrinkflation", "founder-story"]
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description: "Grocery prices have risen 25% since 2020, but tracking what you actually pay — and whether you're getting a fair deal — has been nearly impossible. Until now."
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---
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# Why We Built CartSnitch: Your Grocery Bill Should Not Be a Mystery
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# Why We Built CartSnitch: Your Grocery Bill Shouldn't Be a Mystery
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You know the feeling. You are at the register, the total pops up, and it is more than you expected. Again. You could swear that box of cereal was $3.49 last month. Was it? You cannot remember. You cannot prove it. And that is exactly how it is designed to work.
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You know the feeling. You're at the register, the total pops up, and it's... more than you expected. Again. You could swear that box of cereal was $3.49 last month. Was it? You can't remember. You can't prove it. And that's exactly how it's designed to work.
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---
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## The numbers don't lie — your gut is right
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## The Numbers Back Up Your Gut
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According to the Bureau of Labor Statistics, grocery prices have risen **25% since January 2020**. The USDA's food price outlook for 2026 projects another 2-4% increase this year alone. But those are averages. The reality at the shelf is messier:
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Grocery prices have risen **25% since January 2020** (Bureau of Labor Statistics). The USDA food price outlook for 2026 projects another 2-4% increase this year. But those are averages. The reality at the shelf is messier.
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- **Eggs** surged over 70% in 2023, dropped, then climbed again in early 2026.
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- **Snack foods** have seen steady 8-12% annual increases — often masked by shrinking package sizes.
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- **Store-brand products**, once the reliable budget option, have seen price increases outpacing name brands in some categories.
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One of our founders was doing the weekly grocery run at Kroger a few years ago. Same box of pasta, same brand, same shelf, roughly the same price. Something felt off. The pasta was gone faster than usual.
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The problem isn't just that prices go up. It's that you have no way to track *your* prices, at *your* stores, on the products *you* actually buy.
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She checked. The box had gone from 16 oz to 13.25 oz. The price had dropped slightly — from $1.89 to $1.79. The price per ounce had gone up 15%.
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## The shrinkflation problem nobody talks about
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She had been buying less and paying more, and she had no idea. That is shrinkflation. And it is everywhere.
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Here's something that won't show up in inflation statistics: your favorite ice cream went from 1.75 quarts to 1.5 quarts. Same price. Same shelf space. Same packaging design — just slightly shorter if you look closely.
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---
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## The Invisible Price Increase
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Shrinkflation is what happens when a brand reduces the size or quantity of a product while keeping the price the same — or close to it. The shelf tag barely moves. But you are getting less for your money. It is legal, it is common, and it is almost impossible to detect without tracking unit prices over time:
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This is shrinkflation, and it's everywhere:
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- **Cereals** have lost 1-3 oz per box across major brands since 2021
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- **Toilet paper** rolls have fewer sheets — some brands dropped from 1,000 to 900 sheets per mega roll
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- **Chip bags** contain 2+ oz less than the same SKU two years ago
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- **Detergent** loads-per-bottle counts dropped while prices held steady
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- **Toilet paper** rolls have fewer sheets (some brands dropped from 1,000 to 900 sheets per mega roll)
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- **Chip bags** contain more air and less product — sometimes 2+ oz less than the same SKU two years ago
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- **Detergent** loads-per-bottle claims have quietly decreased while prices held steady or increased
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Inflation statistics do not capture this. Your receipt does not show it. But your grocery budget feels it.
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Inflation numbers don't capture this. Your receipt doesn't show it. But your grocery budget feels it — an invisible 10-15% price increase that nobody is tracking.
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## What CartSnitch does
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CartSnitch connects to your store loyalty accounts (starting with Meijer, with Kroger and Target coming soon) and builds a complete picture of your grocery spending:
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- **Price history for every product you buy.** See exactly how much that gallon of milk cost three months ago vs. today.
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- **Store comparison.** The same item at two stores 0.3 miles apart can differ by $1 or more. We show you where.
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- **Shrinkflation alerts.** When a product's package size decreases, we flag it — so you know you're paying more per ounce even if the sticker price didn't change.
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- **Price drop notifications.** Set a target price and we'll let you know when it hits.
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No manual entry. No scanning barcodes. Just connect your loyalty account and we do the rest.
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## Why this matters
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The average American household spends **$270 per week on groceries** (USDA, 2025). That's over $14,000 a year. Even small optimizations — switching stores for key items, timing purchases around price drops, catching shrinkflation before it eats your budget — can save hundreds annually.
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But you can't optimize what you can't see. And right now, the data asymmetry is massive: retailers and brands have detailed analytics on every price change, promotion, and package adjustment. Consumers have... a fading memory of what they paid last time.
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CartSnitch flips that equation. We give consumers the same price intelligence that retailers have always had.
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## What's next
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We're launching first in Southeast Michigan with Meijer support. Kroger and Target follow within weeks. If you want to be among the first to track your grocery prices and catch shrinkflation in real time, [sign up for early access](#).
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Your grocery bill shouldn't be a mystery. Let's fix that.
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---
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## What Existing Tools Get Wrong
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Coupon and cash-back apps show you what is on sale this week. Useful — but a sale price is not the same as a fair price. A 10% coupon on a product that shrank 15% is not a deal.
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Crowd-sourced price trackers require manual entry. Most people do not do this consistently, and the data reflects community submissions — not what you personally paid.
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None of them answer the question that actually matters: compared to what I paid six months ago, am I paying more for this product today?
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---
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## What CartSnitch Does Differently
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CartSnitch connects to your store loyalty accounts — mPerks for Meijer, Kroger Plus for Kroger, Target Circle for Target. When you shop, your purchase history flows in automatically. No scanning. No manual entry. No behavior change.
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From that data, CartSnitch tracks three things:
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**Your price history.** What you actually paid for each item, over time. Not the store advertised price. Your price.
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**Unit prices.** Price per ounce, price per count — whatever is appropriate. When the box shrinks and the price stays flat, the unit price goes up. CartSnitch catches this automatically.
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**Price comparison across your stores.** If you shop at Kroger and Meijer, CartSnitch shows you what each item costs at each store.
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The average American household spends **$270 per week on groceries** — over $14,000 a year (USDA, 2025). Retailers and brands have detailed analytics on every price change and package adjustment. Consumers have a fading memory of what they paid last time. CartSnitch closes that gap.
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---
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## Who This Is For
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CartSnitch is for anyone whose grocery bill has gone up and who wants to understand why. It is for the household spending $20 more per week at the grocery store without knowing if that is inflation, shrinkflation, or just different buying habits.
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It is not for couponers looking for their next deal. CartSnitch is for people who want to understand their actual spending, over time, with real data.
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---
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## Where We Are
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CartSnitch is launching public beta on April 24, 2026. Three stores at launch: Meijer, Kroger, and Target. Free. No subscription.
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[Join the beta — launching April 24.]
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---
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*CartSnitch is a consumer price transparency tool. We access purchase history from your loyalty accounts with your permission. We never sell your data.*
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*CartSnitch is a consumer price transparency tool. We track prices from public loyalty account data with your permission. We never sell your data. [Learn more about our privacy approach](#).*
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@@ -26,12 +26,12 @@ Here's what CartSnitch does in 30 seconds:
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No scanning barcodes. No manual entry. Just connect your store loyalty account and we do the rest.
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Beta launches April 24. You're on the list for early access. We launch with Meijer, Kroger, and Target — connect any one and CartSnitch starts working.
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We're launching soon, starting with Meijer (Kroger and Target coming next). You're on the list to get early access.
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In the meantime, we've been doing some digging. Check out what we found:
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→ [Your cereal box lost 2 ounces this year](/blog/shrinkflation-cereal-2026)
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→ [The incredible shrinking chip bag](/blog/shrinkflation-snacks-chips-2026)
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→ [Your cereal box lost 2 ounces this year](#)
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→ [The incredible shrinking chip bag](#)
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More data coming soon. We'll keep you posted.
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@@ -66,10 +66,10 @@ CartSnitch flips that equation. We give you the same price intelligence retailer
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Here's what that looks like in practice:
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→ [The incredible cost of eggs, milk, and yogurt in 2026](/blog/shrinkflation-dairy-eggs-2026)
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→ [Fewer sheets, same price — the household essentials squeeze](/blog/shrinkflation-household-essentials-2026)
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→ [The incredible cost of eggs, milk, and yogurt in 2026](#)
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→ [Fewer sheets, same price — the household essentials squeeze](#)
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We're building this for you. Beta launches April 24 — you'll be among the first.
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We're building this for you. Launch is coming soon, and you'll be among the first to try it.
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— The CartSnitch Team
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@@ -94,17 +94,17 @@ Here's a taste of what CartSnitch will show you:
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**Here's what to do now:**
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1. **Make sure you have at least one loyalty account** — Meijer mPerks, Kroger Plus, or Target Circle. All three stores are live at launch on April 24.
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1. **Make sure you have a Meijer loyalty account** (Meijer mPerks). That's our launch store. Kroger and Target are coming fast.
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2. **Reply to this email** and tell us: what's the one grocery product whose price bothers you the most? We'll prioritize tracking it.
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3. **Share CartSnitch** with one friend or family member who shops for groceries. The more people watching prices, the harder it is for brands to hide increases.
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We'll email you the moment early access opens — April 24.
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We'll email you the moment early access opens. It's soon.
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Your grocery bill shouldn't be a mystery. We're almost ready to prove it.
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— The CartSnitch Team
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*P.S. Missed our shrinkflation reports? Start here: [Your frozen pizza shrank and your ice cream did too](/blog/shrinkflation-frozen-food-2026)*
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*P.S. Missed our shrinkflation reports? Start here: [Your frozen pizza shrank and your ice cream did too](#)*
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---
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@@ -1,150 +0,0 @@
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---
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title: "Pre-Launch Social Content — March 25-26"
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status: ready-to-post
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last_updated: 2026-03-21
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description: "Twitter teaser thread (March 25) and Reddit intro posts (March 26) for CartSnitch pre-launch warmup."
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---
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# Pre-Launch Social Content — March 25–26
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---
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## Twitter/X — March 25 Teaser Thread
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Post at 8:00 AM ET. All tweets in one thread.
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---
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**Tweet 1 (Hook)**
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> We've been quietly tracking grocery prices for over a year.
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>
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> Here's what the data shows that your receipt doesn't. 🧵
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---
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**Tweet 2**
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> Eggs: $1.47/dozen in January 2020. $4.12/dozen today.
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>
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> That's a 180% increase. The USDA says it's "supply shock."
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>
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> It is. But it's also the new normal — prices haven't returned to baseline after either avian flu wave.
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---
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**Tweet 3**
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> Cereal: Same box. Same price. Less cereal.
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>
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> Cheerios went from 18 oz to 15.4 oz since 2023. That's a 14.4% size reduction with no sticker price change.
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>
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> Effective per-ounce price increase: 16.8%.
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>
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> This is shrinkflation. And it's across dozens of brands.
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---
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**Tweet 4**
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> Chip bags: the air-to-chip ratio is getting worse.
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>
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> Lay's Classic (party size): 15.25 oz in 2023 → 13 oz today. Price went up $0.50.
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>
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> Effective per-ounce increase: 27%.
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>
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> The bag is the same size. The chips aren't.
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---
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**Tweet 5**
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> Store comparison: same basket, same brands, two stores a mile apart.
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>
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> The difference can be $15-20 per week — over $800 per year.
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>
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> Most families don't know because checking takes time they don't have.
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---
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**Tweet 6**
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> We built CartSnitch to fix this.
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||||
>
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||||
> Connect your store loyalty accounts. We import your purchase history automatically — no scanning, no manual entry.
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||||
>
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> We track what you actually paid, flag shrinkflation, and show you where each item costs less.
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---
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**Tweet 7 (CTA)**
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> Beta launches April 24. Free. Three stores at launch: Meijer, Kroger, Target.
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>
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> Blog: [link to why-we-built-cartsnitch]
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||||
>
|
||||
> Your grocery bill shouldn't be a mystery.
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---
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---
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||||
## Reddit — March 26 Posts
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||||
|
||||
Post to both r/Frugal and r/personalfinance. Adapt title slightly per sub. Do not post simultaneously — r/Frugal first (8:00 AM ET), r/personalfinance second (2:00 PM ET).
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---
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### r/Frugal Post
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**Title:** We built a tool that tracks your grocery prices automatically using your loyalty account data — launching beta April 24, would love feedback from this community
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**Body:**
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Hi r/Frugal — one of our founders is a longtime lurker here. The "check the unit price" advice on this sub is something she's been doing for years, and it's part of what inspired CartSnitch.
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We've been building CartSnitch for about a year. Here's the problem it solves:
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Your grocery bill has gone up — a lot. But it's hard to prove exactly how much, because:
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1. You don't remember what you paid 6 months ago for specific items
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2. Shrinkflation means prices can look flat while you get less product
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3. Comparing stores takes time you don't have at the register
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CartSnitch connects to your store loyalty accounts (Meijer, Kroger, Target at launch) and imports your purchase history automatically. No barcode scanning, no receipt photos. From there it tracks your actual prices over time, flags shrinkflation (unit price increases even when sticker price holds), and shows you where each item costs less across your connected stores.
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We're launching public beta on April 24. It's free — no subscription.
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A few things I'd genuinely love feedback on from this community:
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- What grocery tracking problem frustrates you most that we might not have thought of?
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- Are there stores you'd prioritize adding beyond Meijer/Kroger/Target?
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- Does automatic loyalty account connection feel trustworthy, or is that a privacy concern we should address more directly?
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Happy to answer questions about how it works.
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(Disclosing: I work on CartSnitch. Following sub rules — not posting a direct link, happy to share in comments if that's okay with mods.)
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---
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### r/personalfinance Post
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**Title:** We built a free tool that automatically tracks grocery prices and detects shrinkflation using your store loyalty account — launching April 24, looking for beta feedback
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**Body:**
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Background: one of our founders noticed her pasta disappeared faster than usual. Checked the box — it had gone from 16 oz to 13.25 oz. Price had barely moved. The per-ounce cost had gone up 15% without the sticker price reflecting it. Classic shrinkflation.
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We couldn't find a tool that tracked this automatically, so we built one.
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**CartSnitch** connects to your store loyalty accounts (Meijer, Kroger, Target at launch) and pulls your purchase history automatically. From there:
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- **Price history**: What you actually paid for each item, over time — not store advertised prices, your prices
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- **Shrinkflation detection**: We track unit prices (per oz, per count) and flag when the math changes even if the sticker doesn't
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- **Store comparison**: Which of your connected stores has each item cheaper this week
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Launching public beta April 24. Free. No subscription.
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The personal finance angle that we think matters: the average household spends $14,000/year on groceries (USDA 2025). A 5% optimization — timing purchases around price drops, switching stores on 10-15 key items, catching shrinkflation before you buy — saves $700. That's real money, and right now most people are flying blind.
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Questions welcome. (Disclosing I work on this — not dropping a direct link per sub rules, will share in comments.)
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Reference in New Issue
Block a user