docs(GRO-106): 10DLC pilot registration runbook

Co-Authored-By: Paperclip <noreply@paperclip.ing>

docs/runbooks/10dlc-pilot-registration.md

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+# 10DLC Pilot Tenant Registration Runbook
+
+Authored for [GRO-106](/GRO/issues/GRO-106) Phase 1.
+
+---
+
+## Pre-Flight Checklist
+
+Before starting Telnyx registration, collect the following:
+
+| Item | Details |
+|------|---------|
+| Legal business name | Exact name on EIN / business registration |
+| EIN (Employer Identification Number) | 9-digit IRS format: XX-XXXXXXX |
+| Business type | Sole Proprietor / LLC / Corporation |
+| Primary contact email | General contact address (postmaster@, info@, etc.) |
+| Primary contact phone | Direct line for carrier verification |
+| Website URL | Must be live and contain privacy policy |
+| Sample message templates | See [Sample Templates](#sample-message-templates) below |
+| Messaging use case | Customer Care / Account Notification |
+
+---
+
+## Step 1 — Telnyx Account Requirements
+
+- Active Telnyx account with billing configured.
+- Role required: **Admin** or **Super User** to register brands and campaigns.
+
+---
+
+## Step 2 — Brand Registration
+
+### Via Telnyx Console
+
+1. Log in to [Telnyx Portal](https://portal.telnyx.com).
+2. Navigate to **Messaging → A2P 10DLC → Brands**.
+3. Click **Register Brand**.
+4. Fill in:
+   - **Brand Name**: Legal business name
+   - **Legal Company Name**: Exact EIN name
+   - **Company Type**: Select from dropdown
+   - **EIN**: XX-XXXXXXX
+   - **Primary Contact**: Name, email, phone
+   - **Website**: Must be accessible
+   - **BusinessVertical**: Select appropriate vertical
+5. Acknowledge the **Terms of Service**.
+6. Submit.
+
+### Via API
+
+```bash
+curl -X POST https://api.telnyx.com/v2/10dlc/brands \
+  -H "Authorization: Bearer $TELNYX_API_KEY" \
+  -H "Content-Type: application/json" \
+  -d '{
+    "name": "Your Legal Business Name",
+    "legal_company_name": "Your Legal Business Name",
+    "company_type": "llc",
+    "ein": "XX-XXXXXXX",
+    "primary_contact": {
+      "name": "Jane Doe",
+      "email": "compliance@example.com",
+      "phone": "+13125551000"
+    },
+    "website": "https://www.example.com",
+    "business_vertical": "FINANCE_INSURANCE_BANKING"
+  }'
+```
+
+**Response fields to record:**
+- `brand_id` — required for campaign registration
+- `brand_score` — affects campaign vetting speed
+
+### Expected Fees
+
+| Fee Type | Amount |
+|----------|--------|
+| Brand registration fee | ~$0 (no direct fee from Telnyx) |
+| Campaign registration fee | ~$15–$25 per campaign (Telnyx fee, subject to change) |
+| Carrier fees | Passed through from T-Mobile/AT&T/Verizon |
+
+### Expected Approval Window
+
+- **Vetting by Telnyx**: 1–3 business days after submission.
+- **Carrier (T-Mobile/AT&T/Verizon) review**: 2–5 business days after Telnyx approval.
+- Total end-to-end: **3–8 business days**.
+
+---
+
+## Step 3 — Campaign Registration
+
+### Use Case Selection
+
+- **Primary**: Customer Care
+- **Secondary**: Account Notification
+
+### Via Telnyx Console
+
+1. Navigate to **Messaging → A2P 10DLC → Campaigns**.
+2. Click **Register Campaign**.
+3. Select **Brand** (use the brand registered in Step 2).
+4. Fill in:
+   - **Campaign Name**: e.g., `groombook-pilot-customer-care`
+   - **Use Case**: Customer Care / Account Notification
+   - **Sample Messages**: Paste exactly the templates from [Sample Templates](#sample-message-templates) below.
+   - **Description**: Brief description of messaging program
+   - **Estimated Volume**: Enter monthly estimate (e.g., 500)
+5. Submit.
+
+### Via API
+
+```bash
+curl -X POST https://api.telnyx.com/v2/10dlc/campaigns \
+  -H "Authorization: Bearer $TELNYX_API_KEY" \
+  -H "Content-Type: application/json" \
+  -d '{
+    "brand_id": "YOUR_BRAND_ID",
+    "name": "groombook-pilot-customer-care",
+    "use_case": "CUSTOMER_CARE",
+    "sample_messages": [
+      "Hi {{first_name}}, this is a reminder from {{business_name}} that your appointment is scheduled for {{date}} at {{time}}. Reply STOP to opt out.",
+      "Your appointment with {{business_name}} is confirmed for {{date}}. Need to reschedule? Reply HELP or call us at {{phone}}."
+    ],
+    "description": "Appointment reminders and account notifications for grooming clients",
+    "estimated_monthly_volume": 500
+  }'
+```
+
+**Response fields to record:**
+- `campaign_id` — required for messaging profile
+- `status` — initially `PENDING`, transitions to `ACTIVE` after carrier approval
+
+### Campaign Vetting — STOP/HELP Language Requirements
+
+Every campaign **must** include compliant STOP/HELP messaging. The following must appear in your sample messages or be included in your terms of service:
+
+- **STOP**: Users can text `STOP` to opt out of all messages.
+- **HELP**: Users can text `HELP` to receive contact information.
+
+Example STOP/HELP block:
+
+```
+Text STOP to opt out. Text HELP for help. Msg & data rates may apply.
+```
+
+---
+
+## Step 4 — Messaging Profile + Phone Number Provisioning
+
+### Create Messaging Profile
+
+1. In Telnyx Portal, navigate to **Messaging → Messaging Profiles**.
+2. Click **Create Messaging Profile**.
+3. Name it (e.g., `groombook-pilot-prod`).
+4. Copy the **Messaging Profile ID** (`messaging_profile_id`) — record this in the DB.
+
+### Provision a 10DLC Phone Number
+
+1. Navigate to **Messaging → Phone Numbers**.
+2. Search for a number in your desired area code.
+3. Confirm the number is 10DLC-capable.
+4. Purchase the number.
+
+### Associate Number with Messaging Profile
+
+```bash
+# Assign number to messaging profile
+curl -X PATCH https://api.telnyx.com/v2/phone_numbers/YOUR_PHONE_NUMBER_ID \
+  -H "Authorization: Bearer $TELNYX_API_KEY" \
+  -H "Content-Type: application/json" \
+  -d '{
+    "messaging_profile_id": "YOUR_MESSAGING_PROFILE_ID"
+  }'
+```
+
+---
+
+## Step 5 — Record in Database
+
+Once [GRO-981](/GRO/issues/GRO-981) lands, record the following against the business record:
+
+### SQL Path (when GRO-981 is complete)
+
+```sql
+UPDATE businesses
+SET
+  messaging_phone_number = '+13125551000',
+  telnyx_messaging_profile_id = 'YOUR_MESSAGING_PROFILE_ID',
+  telnyx_brand_id = 'YOUR_BRAND_ID',
+  telnyx_campaign_id = 'YOUR_CAMPAIGN_ID',
+  telnyx_brand_status = 'APPROVED',
+  telnyx_campaign_status = 'ACTIVE',
+  updated_at = NOW()
+WHERE id = 'pilot_business_id';
+```
+
+### Manual Admin Path (before GRO-981)
+
+Until GRO-981 is complete, use the Telnyx Portal to verify and record values manually in your internal ops sheet:
+
+| Field | Value |
+|-------|-------|
+| `messagingPhoneNumber` | +1XXXXXXXXXX |
+| `telnyxMessagingProfileId` | xxxxxxxx-xxxx-xxxx-xxxx-xxxxxxxxxxxx |
+| `telnyxBrandId` | xxxxxxxx-xxxx-xxxx-xxxx-xxxxxxxxxxxx |
+| `telnyxCampaignId` | xxxxxxxx-xxxx-xxxx-xxxx-xxxxxxxxxxxx |
+| `brandStatus` | APPROVED / PENDING |
+| `campaignStatus` | ACTIVE / PENDING |
+
+---
+
+## Sample Message Templates
+
+These must match exactly what your system will send. Vetting reviewers compare templates against actual traffic.
+
+### Transactional Appointment Reminder
+
+```
+Hi {{first_name}}, this is a reminder from {{business_name}} that your appointment is scheduled for {{date}} at {{time}}. Reply STOP to opt out. Msg & data rates may apply.
+```
+
+### Manual Staff Message
+
+```
+Your appointment with {{business_name}} is confirmed for {{date}}. Need to reschedule? Reply HELP for assistance or call us at {{phone}}. Msg & data rates may apply.
+```
+
+---
+
+## Failure Modes + Retry Guidance
+
+### Vetting Rejection — Brand
+
+| Rejection Reason | Common Fix |
+|-----------------|------------|
+| Legal name mismatch with EIN | Ensure exact EIN name matches legal company name exactly |
+| Website not accessible / missing privacy policy | Add privacy policy page to website before resubmitting |
+| Incomplete primary contact | Provide direct phone and real email (no noreply) |
+| High-risk business vertical | Contact Telnyx support for pre-screening before resubmitting |
+
+### Campaign Rejection
+
+| Rejection Reason | Common Fix |
+|-----------------|------------|
+| Sample messages do not match actual traffic | Update sample messages to match exactly what the system sends |
+| Missing STOP/HELP language | Add compliant STOP/HELP block to sample messages |
+| Volume estimate too low/high | Revise estimate to be realistic |
+| Use case mismatch | Re-select use case that matches actual messaging |
+
+### Re-submission
+
+After fixing the rejection reason, re-submit via the same API endpoint. Telnyx will re-run vetting (typically 24–48 hours).
+
+---
+
+## Cost Summary
+
+### Telnyx Fees (as of 2026)
+
+| Fee Type | Amount | Notes |
+|----------|--------|-------|
+| 10DLC number (monthly) | ~$1.00–$2.50/number | Varies by type and area code |
+| Outbound message | $0.005–$0.015/message | Depends on destination carrier |
+| Inbound message | Included | No charge for received messages |
+| Campaign registration | ~$15–$25 one-time | Per campaign, subject to change |
+
+### Carrier Fees (T-Mobile / AT&T / Verizon)
+
+| Carrier | Outbound Fee | Notes |
+|---------|-------------|-------|
+| T-Mobile | ~$0.005–$0.01/message | Varies by message size (segment) |
+| AT&T | ~$0.005–$0.015/message | Varies by message size (segment) |
+| Verizon | ~$0.005–$0.01/message | Varies by message size (segment) |
+
+**Note**: Carrier fees are subject to change. Check [Telnyx pricing page](https://telnyx.com/pricing) and carrier fee schedules for current rates.
+
+### Example Monthly Cost (Pilot — 500 messages/month)
+
+| Line Item | Cost |
+|-----------|------|
+| 1x 10DLC number | ~$2.00 |
+| 500 outbound messages | ~$5.00–$7.50 |
+| Carrier pass-through | ~$2.50–$7.50 |
+| **Estimated Monthly Total** | **~$9.50–$17.00** |
+
+---
+
+## Rollback / De-provisioning
+
+If the pilot tenant must be de-provisioned:
+
+1. Release the phone number: Telnyx Portal → Phone Numbers → Release.
+2. Archive the campaign: set status to `INACTIVE` via API or console.
+3. Remove DB record: clear `messagingPhoneNumber`, `telnyxMessagingProfileId`, `telnyxCampaignId` fields in the business record.
+4. Brand can remain registered (no harm) but will not be used.
+
+---
+
+## Contacts
+
+| Resource | Contact |
+|----------|---------|
+| Telnyx Support | support@telnyx.com |
+| Telnyx Dashboard | portal.telnyx.com |
+| Internal Engineering | Raise issue in [GRO-106](/GRO/issues/GRO-106) |
+
+---
+
+_Last updated: 2026-05-04_

docs/runbooks/README.md

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+# GroomBook Runbooks
+
+Operational runbooks for GroomBook staff and operators.
+
+| Runbook | Description | Status |
+|---------|-------------|--------|
+| [10DLC Pilot Registration](./10dlc-pilot-registration.md) | Register a pilot grooming business as an A2P 10DLC brand + campaign on Telnyx | Active |
+
+---
+
+_To add a runbook, create a markdown file in this directory and update this table._