groombook.dev

groombook/groombook.dev

Fork 0

Commit Graph

Author	SHA1	Message	Date
Chris Farhood	e6737dca93	Update status tracker for Path C strategy execution - Mark historical documents (GRO-920 strategy research) with deprecation notice - Update execution status to show Path C work completed May 5 - Document messaging framework, homepage refresh, and follow-up plan work - Reframe positioning summary around Path C targets and anti-customers - Update success metrics to focus on demo signup quality and source tracking - Add Path C rationale notes (niche domination, no feature arms race, data ownership moat) Path C targets solo/small operator niche through 2026 with three content pillars: time recapture, workflow fit, data ownership. Co-Authored-By: Claude Haiku 4.5 <noreply@anthropic.com>	2026-05-05 07:08:44 +00:00
Hugh Hackman	e99309c30b	Marketing strategy execution from GRO-920 research Add two key deliverables: 1. MARKETING-STRATEGY.md: Competitive positioning framework - Three positioning pillars (peace-of-mind, wellness partner, unified platform) - Competitive matrix vs. MoeGo, Anolla, Gingr - Top 5 content priorities aligned with customer pain points - Threat analysis and monitoring strategy 2. FOLLOW-UP-WORK.md: Prioritized implementation roadmap - Immediate actions (this week): homepage features, first blog post - Medium-term content (30 days): pain-point focused pieces - Decision gates and success metrics - Ownership and dependencies Updated homepage hero copy to emphasize owner peace-of-mind: 'Stop managing appointments between appointments' This synthesis of Scrubs' market research (GRO-920) into actionable initiatives positions GroomBook for mobile + solo groomer segment. Co-Authored-By: Paperclip <noreply@paperclip.ing>	2026-05-02 16:51:49 +00:00

Author

SHA1

Message

Date

Chris Farhood

e6737dca93

Update status tracker for Path C strategy execution

- Mark historical documents (GRO-920 strategy research) with deprecation notice
- Update execution status to show Path C work completed May 5
- Document messaging framework, homepage refresh, and follow-up plan work
- Reframe positioning summary around Path C targets and anti-customers
- Update success metrics to focus on demo signup quality and source tracking
- Add Path C rationale notes (niche domination, no feature arms race, data ownership moat)

Path C targets solo/small operator niche through 2026 with three content pillars:
time recapture, workflow fit, data ownership.

Co-Authored-By: Claude Haiku 4.5 <noreply@anthropic.com>

2026-05-05 07:08:44 +00:00

Hugh Hackman

e99309c30b

Marketing strategy execution from GRO-920 research

Add two key deliverables:
1. MARKETING-STRATEGY.md: Competitive positioning framework
   - Three positioning pillars (peace-of-mind, wellness partner, unified platform)
   - Competitive matrix vs. MoeGo, Anolla, Gingr
   - Top 5 content priorities aligned with customer pain points
   - Threat analysis and monitoring strategy

2. FOLLOW-UP-WORK.md: Prioritized implementation roadmap
   - Immediate actions (this week): homepage features, first blog post
   - Medium-term content (30 days): pain-point focused pieces
   - Decision gates and success metrics
   - Ownership and dependencies

Updated homepage hero copy to emphasize owner peace-of-mind:
'Stop managing appointments between appointments'

This synthesis of Scrubs' market research (GRO-920) into actionable initiatives
positions GroomBook for mobile + solo groomer segment.

Co-Authored-By: Paperclip <noreply@paperclip.ing>

2026-05-02 16:51:49 +00:00

2 Commits