- Update hero message to approved lead message: 'Stop missing client calls. Book 24/7, groom all day.'
- Add team messaging: 'Automate the admin. Your team focuses on grooming.'
- Reframe features section around time/revenue benefit for solo groomers
- Replace feature-parity comparison table with 'Built for Your Reality' positioning
emphasizing mobile capability, offline-first, data ownership
- Remove competitive feature checklist (Path C doesn't compete on feature parity)
- Create MESSAGING-PATH-C.md as authoritative messaging framework
- Anti-customer positioning: NOT for large commercial/franchise shops
- Emphasize workflow fit, pet-specific depth, data ownership over feature breadth
Path C targets solo groomers and small teams (1-5 staff) with niche-domination
positioning through 2026, AI roadmap for 2027+.
Co-Authored-By: Claude Haiku 4.5 <noreply@anthropic.com>
- Added all 5 high-quality screenshots from dev environment
- Calendar view showing breed-aware scheduling
- Appointment booking workflow with step wizard
- Client profiles with pet history and grooming records
- Services management with breed-based pricing tiers
- Customer portal dashboard for client self-service
Screenshots taken from groombook.dev.farh.net (groomer-first perspective, no admin views).
Addresses GRO-243 deliverable: demo assets for website.
Co-Authored-By: Paperclip <noreply@paperclip.ing>
Adds responsive grid of three core groomer workflows:
- Book an Appointment (breed-aware scheduling)
- Client Portal & Pet History (records management)
- Manage Waitlist & No-Shows (automation)
Includes placeholder for demo assets (screenshots/video) pending CTO
assets delivery (GRO-243). Section drives visitors to live demo or
local deployment options.
Responsive design matches existing site patterns and styling.
Co-Authored-By: Paperclip <noreply@paperclip.ing>
Update all marketing site references to reflect the project's AGPL-3.0 license:
- Hero badge on homepage
- Footer text on homepage
- Blog post links (launch and why-we-built)
Co-Authored-By: Paperclip <noreply@paperclip.ing>
* Rebuild marketing site with positioning, features, and demo link
- Update hero section with CMO positioning statement and recommended tagline
- Add complete feature overview: calendar feeds, waitlist, customer portal, RBAC, client search
- Add prominent demo link (https://demo.groombook.io)
- Include automated reminders, business insights, offline PWA capabilities
- Add roadmap section with current and upcoming features
- Improve self-hosting quick-start guide
- Enhance design with better typography and visual hierarchy
- Add comparison table showing GroomBook vs alternatives
Addresses GRO-65: Rebuild groombook.github.io with positioning, features, and demo link
Co-Authored-By: Paperclip <noreply@paperclip.ing>
* fix(gro-78): replace demo.groombook.io with groombook.farh.net
demo.groombook.io does not exist. Replace both CTA button links
with the actual production instance at groombook.farh.net.
Co-Authored-By: Paperclip <noreply@paperclip.ing>
---------
Co-authored-by: groombook-engineer <groombook-engineer@groombook.io>
Co-authored-by: Paperclip <noreply@paperclip.ing>
Co-authored-by: Flea Flicker <flea-flicker@paperclip.ing>
Migrated marketing site content from groombook/groombook/docs/ to this
dedicated org-level GitHub Pages repo. Site will publish at groombook.github.io.
Files migrated:
- index.html (landing page)
- mobile-groomers.html
- blog/launch.html, blog/why-we-built.html
- getting-started/index.html
- _config.yml (updated with explicit url)
Refs: GRO-195
Co-Authored-By: Paperclip <noreply@paperclip.ing>
Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
Chris Farhood
Hugh Hackman