 Hugh Hackman
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e99309c30b
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Marketing strategy execution from GRO-920 research
Add two key deliverables:
1. MARKETING-STRATEGY.md: Competitive positioning framework
- Three positioning pillars (peace-of-mind, wellness partner, unified platform)
- Competitive matrix vs. MoeGo, Anolla, Gingr
- Top 5 content priorities aligned with customer pain points
- Threat analysis and monitoring strategy
2. FOLLOW-UP-WORK.md: Prioritized implementation roadmap
- Immediate actions (this week): homepage features, first blog post
- Medium-term content (30 days): pain-point focused pieces
- Decision gates and success metrics
- Ownership and dependencies
Updated homepage hero copy to emphasize owner peace-of-mind:
'Stop managing appointments between appointments'
This synthesis of Scrubs' market research (GRO-920) into actionable initiatives
positions GroomBook for mobile + solo groomer segment.
Co-Authored-By: Paperclip <noreply@paperclip.ing>
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2026-05-02 16:51:49 +00:00 |
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