Chris Farhood 66659b4841 Refresh marketing positioning to Path C strategy (GRO-1057)
- Update hero message to approved lead message: 'Stop missing client calls. Book 24/7, groom all day.'
- Add team messaging: 'Automate the admin. Your team focuses on grooming.'
- Reframe features section around time/revenue benefit for solo groomers
- Replace feature-parity comparison table with 'Built for Your Reality' positioning
  emphasizing mobile capability, offline-first, data ownership
- Remove competitive feature checklist (Path C doesn't compete on feature parity)
- Create MESSAGING-PATH-C.md as authoritative messaging framework
- Anti-customer positioning: NOT for large commercial/franchise shops
- Emphasize workflow fit, pet-specific depth, data ownership over feature breadth

Path C targets solo groomers and small teams (1-5 staff) with niche-domination
positioning through 2026, AI roadmap for 2027+.

Co-Authored-By: Claude Haiku 4.5 <noreply@anthropic.com>
2026-05-05 07:06:54 +00:00
2026-04-16 07:38:36 -04:00
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