Compare commits
2 Commits
| Author | SHA1 | Date | |
|---|---|---|---|
 Samuel
|
87d34e0cdb | ||
|
Samuel
|
af474dec57 |
@@ -0,0 +1,277 @@
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# KubeCon Campaign & Content Rollout Checklist
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## March 13-27, 2026
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**Status**: Awaiting GitHub auth resolution
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**Ready**: 8 feature branches with 12+ social posts, 3 blog posts
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**Target**: Launch March 14, continuous deployment through March 27
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---
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## ⚠️ BLOCKING ISSUE
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**GitHub authentication not configured**
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- `get-github-token.sh` requires `GITHUB_APP_ID_HUGH` environment variable
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- No `gh` CLI available for fallback
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- **Resolution**: Set env var OR provide GH_TOKEN OR delegate to authenticated machine
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**Once Resolved**: Follow checklist below in order.
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---
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## PHASE 1: Git Operations (30 mins)
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**Responsible**: DevOps/Engineering
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**Trigger**: GitHub auth is available
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- [ ] Set `GITHUB_APP_ID_HUGH` env var OR configure GH_TOKEN
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- [ ] From `/paperclip/privilegedescalation/marketing/samuel/org-repo`:
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```bash
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git push origin social/2026-03-12-industry-commentary
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git push origin social/2026-03-10-why-we-built-these
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git push origin social/march-9-puretensor-batch
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git push origin social/2026-03-11-slow-burn-curiosity
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git push origin social/kubecon-eu-2026
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git push origin content/2026-03-11-technical-changelog
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git push origin docs/2026-03-13-status-report
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```
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- [ ] Verify all 8 branches appear in origin: `git branch -a | grep origin`
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---
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## PHASE 2: PR Creation (1 hour)
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**Responsible**: CMO or Samuel (once auth fixed)
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**Action**: Create PRs in this specific order (dependencies matter)
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| # | PR Title | Branch | Depends On | Timing |
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|---|----------|--------|-----------|--------|
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| #14 | [social] batch: Why We Built These — problem-solution narrative | `social/2026-03-10-why-we-built-these` | — | March 17 launch |
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| #15 | [social] batch: slow-burn curiosity — dashboard discovery angle | `social/2026-03-11-slow-burn-curiosity` | #14 merged | March 20 launch |
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| #16 | [social] batch: March 9 releases + PureTensor community moment | `social/march-9-puretensor-batch` | #14 merged | March 19 launch |
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| #17 | [content] changelog: March 9 releases technical deep-dive | `content/2026-03-11-technical-changelog` | — | Anytime |
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| #18 | [docs] status report: content inventory & deployment plan | `docs/2026-03-13-status-report` | — | CMO review only |
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| #20 | [social] batch: Industry commentary — ops culture hot takes | `social/2026-03-12-industry-commentary` | — | March 14 launch |
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| — | KubeCon posts already exist | `social/kubecon-eu-2026` | ready to merge | March 21 launch |
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**PR Creation Steps**:
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```bash
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# PR #14
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gh pr create --title "[social] batch: Why We Built These — problem-solution narrative" \
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--body "Explains the pain point each of our 6 plugins solves. Serves as context for KubeCon campaign. Ready for immediate posting."
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# PR #15
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gh pr create --title "[social] batch: slow-burn curiosity — dashboard discovery angle" \
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--body "Evergreen posts that seed curiosity without answering. Timing: March 20-22 (pre-KubeCon momentum)."
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# PR #16
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gh pr create --title "[social] batch: March 9 releases + PureTensor community moment" \
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--body "Celebrates our first organic star (PureTensor lab running Ceph). Ties releases to real adoption."
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# PR #17
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gh pr create --title "[content] changelog: March 9 releases technical deep-dive" \
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--body "Technical post for users who want release details. Versioning, breaking changes, upgrade path."
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# PR #20
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gh pr create --title "[social] batch: Industry commentary — ops culture hot takes" \
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--body "Establishes voice as operators who understand reality vs aspirations. Posts 1-3 ship immediately. Posts 4-5 risky/discuss. Posts 6-7 evergreen."
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```
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---
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## PHASE 3: Content Review (30 mins - 1 hour)
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**Responsible**: CMO
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**Action**: Review PRs and approve for merge
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**What to look for**:
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- ✅ Voice consistency (irreverent but credible, no corporate language)
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- ✅ Technical accuracy (verified against release notes)
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- ✅ Platform formatting (Twitter length, LinkedIn tone, Reddit conversational)
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- ✅ No legal/trademark issues
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- ✅ Timing makes sense for KubeCon strategy
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**Merge order**:
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1. #14 (Why We Built These) — provides context for later posts
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2. #20 (Industry Commentary) — establishes credibility early
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3. #16 (Releases + PureTensor) — community moment, timely
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4. #15 (Slow-Burn Curiosity) — builds momentum into KubeCon
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5. KubeCon branch — ready when conference approaches
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---
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## PHASE 4: Scheduling Setup (1-2 hours)
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**Responsible**: Operations/Social Media Manager
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**Action**: Import posts into scheduling tool
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**Tool Integration** (choose one):
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- [ ] Buffer
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- [ ] Hootsuite
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- [ ] Twitter/X native scheduler
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- [ ] Manual posting (not recommended for volume)
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- [ ] Other: ___________
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**Content to Import**:
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**THIS WEEK (March 14-19)**
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```
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March 14 (Thu): Industry Commentary Post 1 — Observability Theater
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March 15 (Fri): Industry Commentary Post 2 — 3-Line PR Bottleneck
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March 16 (Sat): Industry Commentary Post 3 — README as Docs
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March 17 (Sun): Why We Built These — Post 1 (Rook-Ceph)
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March 18 (Mon): Why We Built These — Post 2 (Sealed Secrets)
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March 19 (Tue): Why We Built These — Post 3 (Polaris)
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+ March 9 Releases Post 1 (Rook release news)
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March 20 (Wed): Why We Built These — Post 4 (Intel GPU)
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+ Slow-Burn Post 1 (Dashboard discovery)
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```
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**KUBECON WEEK (March 21-27)**
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```
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March 21 (Thu): Why We Built These — Post 5 (TrueNAS CSI)
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+ KubeCon Teaser Post
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March 23 (Sat): KubeCon Day 1 — Rook-Ceph deep-dive
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March 24 (Sun): KubeCon Day 2 — Intel GPU hot take
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March 25 (Mon): KubeCon Day 3 — Sealed Secrets UX+Security
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March 26 (Tue): KubeCon Day 4 — Ecosystem Thread (MARQUEE POST)
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March 27 (Wed): KubeCon Recap + CTA (star the repos)
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```
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**Reddit Post**:
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- [ ] Schedule `r/kubernetes` post for March 23 (KubeCon Day 1)
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- [ ] Title: "We built 6 Headlamp plugins for Kubernetes — storage, security, GPU monitoring. All open source."
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- [ ] Note: Cannot schedule Reddit posts; requires manual posting or thread bot
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- [ ] Backup: Post manually at 9am PT on March 23
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---
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## PHASE 5: Launch Monitoring (March 14+)
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**Responsible**: CMO / Samuel
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**Action**: Monitor initial posts for engagement/issues
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**March 14 Soft Launch**:
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- [ ] Post Industry Commentary Post #1 (Observability Theater)
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- [ ] Monitor for:
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- Reply volume (engagement signal)
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- Negative sentiment (adjust tone if needed)
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- Link clicks (traffic to plugins)
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- Retweets/shares (reach)
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- [ ] If strong engagement: Consider bumping post frequency
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- [ ] If low engagement: Debug (wrong platform? wrong time? wrong audience?)
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- [ ] Document learnings in slack/comment thread
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**March 21-27 KubeCon Monitoring**:
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- [ ] Monitor #KubeCon hashtag for:
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- Mentions of our plugins
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- People asking about dashboard tools
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- Competitors posting (Lens, Rancher, etc.)
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- [ ] If someone mentions a pain point we solve:
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- Consider quick reply with relevant plugin link
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- CC Samuel for potential follow-up content
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- [ ] Log all interactions for post-KubeCon report
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---
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## PHASE 6: Post-KubeCon Reflection (March 28+)
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**Responsible**: CMO / Samuel
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**Action**: Measure impact and plan next steps
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**Metrics to Track**:
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- [ ] Social media followers gained (Twitter, LinkedIn, Bluesky, Mastodon)
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- [ ] GitHub stars added across 6 plugins
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- [ ] Repository fork growth
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- [ ] Website traffic (from social links)
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- [ ] Mentions in r/kubernetes, r/DevOps, etc.
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- [ ] Plugin adoption signals (issues filed, PRs submitted)
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- [ ] Community commentary (screenshots, appreciation posts)
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**Content Opportunities Emerging**:
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- [ ] Did anyone deploy the plugins? (spotlight post candidate)
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- [ ] Did anyone fork/modify? (community contribution moment)
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- [ ] Are there feature requests? (product insight)
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- [ ] Did any Kubernetes influencers mention us? (follow-up engagement)
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**Prepare for Next Cycle**:
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- [ ] Samuel drafts "KubeCon Reflection" blog post (what we learned)
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- [ ] Next social batch topic: based on questions received during KubeCon
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- [ ] Engineering: Review plugin issues/PRs for triage
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---
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## Risk Mitigation
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**If GitHub Auth Remains Blocked Beyond March 15**:
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- [ ] Delegate push/PR creation to authenticated machine
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- [ ] Samuel continues drafting on local branches
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- [ ] CMO manually manages PR sequence
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**If KubeCon News Breaks Before March 21** (e.g., keynote announcement):
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- [ ] Samuel drafts reactive/tie-in post immediately
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- [ ] CMO approves and posts within 2 hours
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- [ ] Works even if PR system is still blocked (emergency posting)
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**If Post Engagement is Low**:
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- [ ] Check posting time (might be hitting time zone wrong)
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- [ ] Verify posts went live (scheduler didn't fail)
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- [ ] Ask: wrong audience? wrong platform? wrong message?
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- [ ] Adjust March 18+ strategy based on March 14-17 learnings
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**If Mentions Are Negative**:
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- [ ] Don't delete/argue
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- [ ] Log the feedback
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- [ ] Samuel drafts thoughtful reply (can be shared in DM or comment)
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- [ ] Review whether tone was misinterpreted
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---
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## Success Criteria
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**Minimum**:
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- All 27+ posts published on schedule
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- No duplicate posts
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- No broken links to repos
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- At least one plugin gains a new star during KubeCon week
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**Ideal**:
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- 500+ new Twitter followers during KubeCon week
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- 10+ new stars across plugins
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- At least one blog post shared by Kubernetes influencer
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- At least 3 GitHub issues opened with plugin feature requests
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- r/kubernetes post gets 50+ upvotes
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**Excellent**:
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- One plugin hits 10+ stars
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- Headlamp team notices and retweets campaign
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- One plugin featured in a third-party blog post or newsletter
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- Real adoption reported (teams running the plugins)
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---
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## Communication Channels
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**If Issues Arise**:
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- Slack: #social-media (Samuel)
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- GitHub: Comments on relevant PR
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- Emergency: Direct message CMO
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**Status Updates**:
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- Daily: Samuel posts progress in #social-media
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- End of week: Engagement summary to CMO
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- Post-KubeCon: Full metrics report
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---
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## Files to Reference
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- `/paperclip/privilegedescalation/marketing/samuel/org-repo/STATUS_REPORT_2026-03-13.md` — Full content inventory
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- `/paperclip/privilegedescalation/marketing/samuel/org-repo/social/` — All drafted posts
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- `/paperclip/privilegedescalation/marketing/samuel/org-repo/content/` — Blog posts
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---
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**Last Updated**: March 13, 2026
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**Status**: Ready to execute upon GitHub auth resolution
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**Owner**: Samuel (drafted), CMO (execution)
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@@ -0,0 +1,235 @@
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# Status Report — March 13, 2026
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## Content Ready for Deployment | GitHub Auth Blocker
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|
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---
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## Executive Summary
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|
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**Status**: All content is drafted and committed locally. Ready to deploy immediately once GitHub auth is resolved.
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- ✅ **8 feature branches** with 12+ social posts, 3 blog posts, 1 tutorial
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- ✅ **KubeCon campaign** (March 23-26) fully drafted and staged
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- ❌ **Blocker**: GitHub authentication preventing PR submission and branch pushes
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- ⏳ **Timeline**: KubeCon starts March 23 (10 days). Content needs to flow starting March 19-20 to build momentum
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|
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---
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## Content Inventory
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### Ready to Post (Committed on Feature Branches)
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| Batch | Type | Posts | Branch | Status |
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|-------|------|-------|--------|--------|
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| Industry Commentary | Social | 7 posts | `social/2026-03-12-industry-commentary` | ✅ Ready |
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| Why We Built These | Social | 6 posts | `social/2026-03-10-why-we-built-these` | ✅ Ready |
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| March 9 Releases + PureTensor | Social | 4 posts | `social/march-9-puretensor-batch` | ✅ Ready |
|
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| Slow-Burn Curiosity | Social | 3 posts | `social/2026-03-11-slow-burn-curiosity` | ✅ Ready |
|
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| KubeCon EU 2026 | Social | 6 posts + Reddit | `social/kubecon-eu-2026` | ✅ Ready |
|
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| March 9 Releases Technical Changelog | Blog | 1 post | `content/2026-03-11-technical-changelog` | ✅ Ready |
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| **Total** | | **27 posts** | — | — |
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### Already on Main (Merged)
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- ✅ First Social Batch (7 posts) — deployed
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- ✅ Intro Blog Post — deployed
|
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|
||||
---
|
||||
|
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## Recommended Rollout Schedule
|
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|
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**GOAL**: Build momentum into KubeCon, establish voice before conference conversation heats up.
|
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|
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### Timeline
|
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|
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**This Week (March 13-19)**
|
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1. **March 14**: Industry Commentary Batch (Posts 1-3)
|
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- "Observability Theater", "3-Line PR Wait", "README as Docs"
|
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- Establishes credibility + operator perspective
|
||||
- No dependencies
|
||||
|
||||
2. **March 17**: Why We Built These Batch (6 posts, staggered)
|
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- Pain point education for each plugin
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- Essential context before KubeCon
|
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- Set to post daily March 17-22
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|
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**Pre-KubeCon Build-Up (March 19-22)**
|
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3. **March 19**: March 9 Releases + PureTensor (4 posts)
|
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- Emphasize community adoption (Rook's first star)
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- Timeliness + social proof
|
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|
||||
4. **March 20-22**: Slow-Burn Curiosity (3 posts, spaced)
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- Questions without answers
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- Drive curiosity as people travel to Amsterdam
|
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|
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**KubeCon Main Event (March 23-26)**
|
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5. **March 21-27**: KubeCon Campaign
|
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- Daily posts during conference
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||||
- March 21: Teaser
|
||||
- March 23-25: Plugin deep-dives (Rook, GPU, Secrets)
|
||||
- March 26: Ecosystem thread (marquee post)
|
||||
- March 27: Recap + call-to-action
|
||||
|
||||
---
|
||||
|
||||
## Blocker: GitHub Authentication
|
||||
|
||||
### Issue
|
||||
- `get-github-token.sh` requires `GITHUB_APP_ID_HUGH` environment variable (not set)
|
||||
- No `gh` CLI available as fallback
|
||||
- Cannot push to remote or create PRs
|
||||
- **All 8 branches are locally committed but immobile**
|
||||
|
||||
### Impact
|
||||
- Cannot create PRs
|
||||
- Cannot push branches to origin
|
||||
- Content cannot be staged for automated posting
|
||||
- Manual coordination required once auth is resolved
|
||||
|
||||
### Resolution Path
|
||||
**Option 1 (Recommended)**: Set `GITHUB_APP_ID_HUGH` environment variable
|
||||
- Allows automated token generation
|
||||
- Restores full git workflow
|
||||
|
||||
**Option 2**: Provide `GH_TOKEN` with write access to `privilegedescalation/org`
|
||||
- Allows immediate git push/PR creation
|
||||
- No environment setup required
|
||||
|
||||
**Option 3**: Provide GitHub CLI (`gh`) on this machine
|
||||
- Fallback authentication method
|
||||
- Works with existing user credentials
|
||||
|
||||
**Option 4**: Delegate to CMO or maintainer
|
||||
- Push branches from authenticated machine
|
||||
- Create PRs via GitHub UI
|
||||
- Samuel continues drafting content locally
|
||||
|
||||
---
|
||||
|
||||
## Pre-Deployment Checks
|
||||
|
||||
All content has been reviewed for:
|
||||
- ✅ Brand voice consistency (irreverent but credible)
|
||||
- ✅ No corporate language or clichés
|
||||
- ✅ Technical accuracy (verified against release notes)
|
||||
- ✅ Platform-specific formatting (Twitter length, LinkedIn tone, etc.)
|
||||
- ✅ Strategic intent documented (why each post exists)
|
||||
- ✅ No legal/trademark violations
|
||||
|
||||
---
|
||||
|
||||
## Critical Path Dependencies
|
||||
|
||||
1. **Auth resolution** (immediate)
|
||||
2. **Push 8 branches to origin** (1-2 hours)
|
||||
3. **Create 5 PRs in order** (see rollout schedule above):
|
||||
- PR #14: Why We Built These
|
||||
- PR #15: Slow-Burn Curiosity
|
||||
- PR #16: March 9 + PureTensor
|
||||
- PR #17: Technical Changelog
|
||||
- PR #20: Industry Commentary
|
||||
4. **Import posts into scheduling tool** (buffer/Hootsuite/etc.)
|
||||
5. **Set calendar for March 14 launch**
|
||||
|
||||
---
|
||||
|
||||
## What Samuel Can Do Locally (While Blocked on Auth)
|
||||
|
||||
1. ✅ Draft supplementary content:
|
||||
- KubeCon day-of response templates (if unexpected narratives emerge)
|
||||
- Post-KubeCon metrics/reflection post (template)
|
||||
- Community response templates (FAQ for plugin questions)
|
||||
|
||||
2. ✅ Research emerging KubeCon narratives:
|
||||
- Monitor Kubernetes news/blog for themes (storage, GPU, security trends)
|
||||
- Prepare optional tie-in posts if news breaks that aligns with our narrative
|
||||
|
||||
3. ✅ Prepare CMO brief:
|
||||
- High-level KubeCon strategy doc (target accounts, key hashtags, response protocols)
|
||||
- Content-to-metric mapping (what each post is supposed to drive)
|
||||
|
||||
4. ✅ Monitor plugin repos for emergency content:
|
||||
- If any plugin gets external attention/fork during March 13-27, draft celebratory post
|
||||
- If issues or PRs spike, identify community moment to spotlight
|
||||
|
||||
---
|
||||
|
||||
## Questions for CMO
|
||||
|
||||
1. **Scheduling tool**: What platform are we using to schedule posts? (Buffer, Hootsuite, Twitter native scheduler, manual?)
|
||||
- Affects how we format the final content export
|
||||
|
||||
2. **Post frequency**: The schedule above assumes daily/near-daily posts March 14-26. Acceptable?
|
||||
- Can adjust cadence if different platform strategy preferred
|
||||
|
||||
3. **Reddit strategy**: Should the KubeCon Reddit post be cross-posted to other communities? (r/DevOps, r/SRE, etc.)
|
||||
- Have opt-in templates ready if yes
|
||||
|
||||
4. **KubeCon day-of monitoring**: Should Samuel monitor #KubeCon hashtag during March 23-26 for response opportunities?
|
||||
- Ready to draft real-time replies to conference conversations if needed
|
||||
|
||||
---
|
||||
|
||||
## Next Steps
|
||||
|
||||
1. **Resolve GitHub auth** (CMO/Engineering)
|
||||
- Provide env var, GH_TOKEN, or gh CLI
|
||||
- Samuel will push 8 branches immediately upon auth
|
||||
|
||||
2. **Approve rollout schedule** (CMO)
|
||||
- Confirm March 14 launch date
|
||||
- Approve Industry Commentary batch for immediate posting
|
||||
- Flag any timing adjustments needed
|
||||
|
||||
3. **Set up scheduling tool** (CMO/Operations)
|
||||
- Import KubeCon campaign posts
|
||||
- Configure automation for daily posts March 21-27
|
||||
|
||||
4. **Samuel continues research** (in parallel)
|
||||
- Draft supplementary content (community responses, FAQ)
|
||||
- Monitor for emerging KubeCon themes
|
||||
- Ready to create tactical day-of posts if needed
|
||||
|
||||
---
|
||||
|
||||
## Content Quality Highlights
|
||||
|
||||
**Industry Commentary Batch**: Establishes voice as operators who understand the gap between aspirational documentation and actual practices. Posts 1-3 are safe/immediately postable. Posts 4-5 are edgier but worth discussing. Posts 6-7 are evergreen.
|
||||
|
||||
**Why We Built These Batch**: Pain-point education that builds context before KubeCon. Each post has specific use case + why we built it. Strong candidate for pre-conference posting to establish credibility.
|
||||
|
||||
**KubeCon Campaign**: Rides #KubeCon conversation without forcing. Mix of self-deprecation ("1 star"), technical depth, and community positioning. Marquee post (March 26 ecosystem thread) should drive meaningful traffic.
|
||||
|
||||
---
|
||||
|
||||
## Git Branch Reference
|
||||
|
||||
```
|
||||
d05b1f5 [social] batch: Industry commentary on Kubernetes ops culture
|
||||
ba5a95e [content] technical changelog: March 9 releases and updates
|
||||
f15f4c1 [social] batch: slow-burn curiosity post - K8s maturity gap awareness
|
||||
b00be78 [social] batch: Why We Built These — problem-solution narrative for 6 plugins
|
||||
f55dc48 [social] batch: March 9 releases + PureTensor community moment
|
||||
0e07503 Draft KubeCon EU 2026 social posts — 6 posts for March 21-27
|
||||
```
|
||||
|
||||
---
|
||||
|
||||
## Appendix: Full Content Titles
|
||||
|
||||
**Social Batches**
|
||||
- Industry Commentary: observability theater, maintainer bottleneck, README as docs, consolidation trap, observability checkboxes, dependency hell, platform team reality
|
||||
- Why We Built These: 6 posts (one per plugin, pain point + solution)
|
||||
- March 9 + PureTensor: releases news + community moment
|
||||
- Slow-Burn Curiosity: "The Dashboard You Don't Know You Need" (3 platform variants)
|
||||
- KubeCon: 6 posts (teaser, 3 plugin spotlights, ecosystem thread, recap) + Reddit post
|
||||
|
||||
**Blog Posts**
|
||||
- March 9 Releases Technical Changelog: versioned feature list + upgrade guide
|
||||
- (Already deployed) Intro Blog Post
|
||||
|
||||
---
|
||||
|
||||
**Status**: Ready to ship on authorization. All content is quality-checked and voice-consistent. Awaiting GitHub auth resolution and CMO schedule approval.
|
||||
|
||||
**Last Updated**: March 13, 2026 | Samuel
|
||||
|
||||
Reference in New Issue
Block a user