cartsnitch-engineer[bot]
118 lines
5.2 KiB
Markdown
118 lines
5.2 KiB
Markdown
---
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title: "Email Welcome Sequence — 3-Email Onboarding"
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status: draft
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target_date: 2026-04-15
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description: "3-email welcome sequence for new email signups: what CartSnitch is, the problem we solve, get notified at launch."
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---
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# CartSnitch Email Welcome Sequence
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## Email 1: Welcome — "Your Grocery Bill Shouldn't Be a Mystery"
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**Trigger:** Immediately on signup
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**Subject line:** You just took the first step to a transparent grocery bill
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**From:** CartSnitch Team <hello@cartsnitch.com>
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---
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Hey there,
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Welcome to CartSnitch. You signed up because you know something's off with your grocery bill. You're right — and we have the data to prove it.
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Here's what CartSnitch does in 30 seconds:
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- **Tracks every price** you pay at every store, automatically
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- **Catches shrinkflation** — when brands shrink the package but keep the price
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- **Compares stores** so you know where to shop for the best deals
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No scanning barcodes. No manual entry. Just connect your store loyalty account and we do the rest.
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Beta launches April 24. You're on the list for early access. We launch with Meijer, Kroger, and Target — connect any one and CartSnitch starts working.
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In the meantime, we've been doing some digging. Check out what we found:
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→ [Your cereal box lost 2 ounces this year](/blog/shrinkflation-cereal-2026)
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→ [The incredible shrinking chip bag](/blog/shrinkflation-snacks-chips-2026)
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More data coming soon. We'll keep you posted.
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— The CartSnitch Team
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*P.S. Know someone who's frustrated with grocery prices? Forward this email. Every person who sees the data is one more person who can make informed choices.*
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---
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## Email 2: The Problem — "The $1,400 You're Losing to Shrinkflation"
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**Trigger:** 3 days after Email 1
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**Subject line:** You're losing $1,400/year to tricks you can't see
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**From:** CartSnitch Team <hello@cartsnitch.com>
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---
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Quick question: do you know how much a gallon of milk cost at your store last month?
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Most people don't. And that's the problem.
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**The average American family spends $14,000+ per year on groceries.** Even a 10% improvement — knowing when to buy, where to buy, and catching shrinkflation before it eats your budget — saves $1,400 a year.
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But here's what makes it hard:
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**1. Prices change constantly.** A dozen eggs can swing $2 in a single month. Milk varies by $1-2 between stores a mile apart.
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**2. Shrinkflation is invisible.** Your favorite yogurt went from 6 oz to 5.3 oz. Same shelf spot. Same price. Same brand. Less food. This is happening across hundreds of products right now.
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**3. You're flying blind.** Retailers have detailed analytics on every price change. You have... a fading memory of what you paid last time.
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CartSnitch flips that equation. We give you the same price intelligence retailers have always had.
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Here's what that looks like in practice:
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→ [The incredible cost of eggs, milk, and yogurt in 2026](/blog/shrinkflation-dairy-eggs-2026)
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→ [Fewer sheets, same price — the household essentials squeeze](/blog/shrinkflation-household-essentials-2026)
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We're building this for you. Beta launches April 24 — you'll be among the first.
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— The CartSnitch Team
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---
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## Email 3: Get Ready — "Early Access Is Coming"
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**Trigger:** 7 days after Email 1
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**Subject line:** Your early access is almost ready
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**From:** CartSnitch Team <hello@cartsnitch.com>
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---
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You signed up a week ago. Since then, we've been crunching numbers and the data keeps getting more interesting.
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Here's a taste of what CartSnitch will show you:
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**Price comparison:** The same box of Cheerios costs $4.29 at one store and $3.49 at another store 0.3 miles away. CartSnitch shows you both — automatically.
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**Shrinkflation alerts:** When that cereal box drops from 18 oz to 15.4 oz, we flag it and calculate your real per-ounce cost increase. No more guessing.
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**Price history:** See exactly what you paid for any product, 3 months ago vs. today. Your grocery bill tells a story — CartSnitch helps you read it.
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**Here's what to do now:**
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1. **Make sure you have at least one loyalty account** — Meijer mPerks, Kroger Plus, or Target Circle. All three stores are live at launch on April 24.
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2. **Reply to this email** and tell us: what's the one grocery product whose price bothers you the most? We'll prioritize tracking it.
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3. **Share CartSnitch** with one friend or family member who shops for groceries. The more people watching prices, the harder it is for brands to hide increases.
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We'll email you the moment early access opens — April 24.
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Your grocery bill shouldn't be a mystery. We're almost ready to prove it.
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— The CartSnitch Team
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*P.S. Missed our shrinkflation reports? Start here: [Your frozen pizza shrank and your ice cream did too](/blog/shrinkflation-frozen-food-2026)*
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---
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## Sequence Notes
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- **Unsubscribe link:** Required in all emails (CAN-SPAM compliance)
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- **Mobile-first design:** All emails should render cleanly on mobile — short paragraphs, large CTAs
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- **A/B test opportunity:** Subject lines on Email 2 (loss-framing vs. savings-framing)
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- **Segmentation:** Once we have signup source data (Reddit vs. blog vs. direct), personalize Email 1 opening line
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- **Post-launch update:** After launch, add Email 4 (launch announcement) and Email 5 (first-week tips) to the sequence
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