Frontend Frankie
ca57910929
Copy 10 marketing content files from the cmo/content-phase1 branch of cartsnitch/agents into content/marketing/, preserving the blog/, email/, and social/ subdirectory structure. Co-Authored-By: Paperclip <noreply@paperclip.ing> Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
80 lines
2.1 KiB
Markdown
80 lines
2.1 KiB
Markdown
---
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title: "Weekly Price Watch — Social Template"
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status: draft
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platform: Twitter/X
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cadence: weekly (starting April 5)
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description: "Template for weekly price data threads on Twitter/X"
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---
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# Weekly Price Watch Thread Template
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## Format
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Twitter/X thread, 4-6 tweets, posted every Thursday at 11am ET.
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## Thread Structure
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### Tweet 1 (Hook)
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🔍 CartSnitch Price Watch — Week of [DATE]
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[NUMBER] products tracked. Here's what moved this week.
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🧵👇
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### Tweet 2 (Biggest price increase)
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📈 Biggest increase this week:
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[PRODUCT] at [STORE]
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Was: $[OLD PRICE]
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Now: $[NEW PRICE]
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Change: +[PERCENT]%
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[One-line commentary — data-driven, not sensational]
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### Tweet 3 (Shrinkflation catch)
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📦 Shrinkflation alert:
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[BRAND PRODUCT] quietly went from [OLD SIZE] to [NEW SIZE].
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Same price. [PERCENT]% less product.
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Your per-[unit] cost just went up [PERCENT]% — and it's not on your receipt.
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### Tweet 4 (Best deal found)
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💰 Best deal we spotted:
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[PRODUCT] at [STORE]: $[PRICE] ($[UNIT PRICE]/oz)
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vs. [STORE B]: $[PRICE B] ($[UNIT PRICE B]/oz)
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Same product. [DISTANCE] apart. $[SAVINGS] savings.
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### Tweet 5 (Trend observation)
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📊 Trend of the week:
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[Category] prices are [up/down] [PERCENT]% across [NUMBER] stores we track.
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[One sentence of context from public data — BLS, USDA, or manufacturer data]
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### Tweet 6 (CTA)
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Want to track your own grocery prices automatically?
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CartSnitch launches soon. Sign up for early access: [LINK]
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Your grocery bill shouldn't be a mystery.
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---
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## Tone Guidelines
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- Lead with data, not outrage
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- One surprising fact per tweet
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- Use specific numbers (not "prices went up" but "$4.29 → $5.49")
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- Okay to be wry ("Same price. Less cereal. Classic.") but never fear-mongering
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- Always link to sources when citing external data
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## Pre-Launch Adaptation
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Before we have our own data, use public sources:
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- BLS Average Price Data (monthly)
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- USDA Food Price Outlook (quarterly)
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- r/shrinkflation community reports (weekly)
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- Manufacturer product page changes (ongoing)
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Post-launch, these threads will pull directly from CartSnitch price tracking data.
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