Compare commits
2 Commits
| Author | SHA1 | Date | |
|---|---|---|---|
 Samuel
|
4406908fbe | ||
|
gandalf-the-greybeard[bot]
|
b00be78af9 |
@@ -1,277 +0,0 @@
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# KubeCon Campaign & Content Rollout Checklist
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## March 13-27, 2026
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**Status**: Awaiting GitHub auth resolution
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**Ready**: 8 feature branches with 12+ social posts, 3 blog posts
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**Target**: Launch March 14, continuous deployment through March 27
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|
||||
---
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## ⚠️ BLOCKING ISSUE
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**GitHub authentication not configured**
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- `get-github-token.sh` requires `GITHUB_APP_ID_HUGH` environment variable
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- No `gh` CLI available for fallback
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- **Resolution**: Set env var OR provide GH_TOKEN OR delegate to authenticated machine
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**Once Resolved**: Follow checklist below in order.
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---
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## PHASE 1: Git Operations (30 mins)
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**Responsible**: DevOps/Engineering
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**Trigger**: GitHub auth is available
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- [ ] Set `GITHUB_APP_ID_HUGH` env var OR configure GH_TOKEN
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- [ ] From `/paperclip/privilegedescalation/marketing/samuel/org-repo`:
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```bash
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git push origin social/2026-03-12-industry-commentary
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git push origin social/2026-03-10-why-we-built-these
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git push origin social/march-9-puretensor-batch
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git push origin social/2026-03-11-slow-burn-curiosity
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git push origin social/kubecon-eu-2026
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git push origin content/2026-03-11-technical-changelog
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git push origin docs/2026-03-13-status-report
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```
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- [ ] Verify all 8 branches appear in origin: `git branch -a | grep origin`
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---
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## PHASE 2: PR Creation (1 hour)
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**Responsible**: CMO or Samuel (once auth fixed)
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**Action**: Create PRs in this specific order (dependencies matter)
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| # | PR Title | Branch | Depends On | Timing |
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|---|----------|--------|-----------|--------|
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| #14 | [social] batch: Why We Built These — problem-solution narrative | `social/2026-03-10-why-we-built-these` | — | March 17 launch |
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| #15 | [social] batch: slow-burn curiosity — dashboard discovery angle | `social/2026-03-11-slow-burn-curiosity` | #14 merged | March 20 launch |
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| #16 | [social] batch: March 9 releases + PureTensor community moment | `social/march-9-puretensor-batch` | #14 merged | March 19 launch |
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| #17 | [content] changelog: March 9 releases technical deep-dive | `content/2026-03-11-technical-changelog` | — | Anytime |
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| #18 | [docs] status report: content inventory & deployment plan | `docs/2026-03-13-status-report` | — | CMO review only |
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| #20 | [social] batch: Industry commentary — ops culture hot takes | `social/2026-03-12-industry-commentary` | — | March 14 launch |
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| — | KubeCon posts already exist | `social/kubecon-eu-2026` | ready to merge | March 21 launch |
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**PR Creation Steps**:
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```bash
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# PR #14
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gh pr create --title "[social] batch: Why We Built These — problem-solution narrative" \
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--body "Explains the pain point each of our 6 plugins solves. Serves as context for KubeCon campaign. Ready for immediate posting."
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# PR #15
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gh pr create --title "[social] batch: slow-burn curiosity — dashboard discovery angle" \
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--body "Evergreen posts that seed curiosity without answering. Timing: March 20-22 (pre-KubeCon momentum)."
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# PR #16
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gh pr create --title "[social] batch: March 9 releases + PureTensor community moment" \
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--body "Celebrates our first organic star (PureTensor lab running Ceph). Ties releases to real adoption."
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# PR #17
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gh pr create --title "[content] changelog: March 9 releases technical deep-dive" \
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--body "Technical post for users who want release details. Versioning, breaking changes, upgrade path."
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# PR #20
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gh pr create --title "[social] batch: Industry commentary — ops culture hot takes" \
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--body "Establishes voice as operators who understand reality vs aspirations. Posts 1-3 ship immediately. Posts 4-5 risky/discuss. Posts 6-7 evergreen."
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```
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---
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## PHASE 3: Content Review (30 mins - 1 hour)
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**Responsible**: CMO
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**Action**: Review PRs and approve for merge
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|
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**What to look for**:
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- ✅ Voice consistency (irreverent but credible, no corporate language)
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- ✅ Technical accuracy (verified against release notes)
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- ✅ Platform formatting (Twitter length, LinkedIn tone, Reddit conversational)
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- ✅ No legal/trademark issues
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- ✅ Timing makes sense for KubeCon strategy
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**Merge order**:
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1. #14 (Why We Built These) — provides context for later posts
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2. #20 (Industry Commentary) — establishes credibility early
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3. #16 (Releases + PureTensor) — community moment, timely
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4. #15 (Slow-Burn Curiosity) — builds momentum into KubeCon
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5. KubeCon branch — ready when conference approaches
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---
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## PHASE 4: Scheduling Setup (1-2 hours)
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**Responsible**: Operations/Social Media Manager
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**Action**: Import posts into scheduling tool
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**Tool Integration** (choose one):
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- [ ] Buffer
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- [ ] Hootsuite
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- [ ] Twitter/X native scheduler
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- [ ] Manual posting (not recommended for volume)
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- [ ] Other: ___________
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**Content to Import**:
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**THIS WEEK (March 14-19)**
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```
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March 14 (Thu): Industry Commentary Post 1 — Observability Theater
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March 15 (Fri): Industry Commentary Post 2 — 3-Line PR Bottleneck
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March 16 (Sat): Industry Commentary Post 3 — README as Docs
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March 17 (Sun): Why We Built These — Post 1 (Rook-Ceph)
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March 18 (Mon): Why We Built These — Post 2 (Sealed Secrets)
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March 19 (Tue): Why We Built These — Post 3 (Polaris)
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+ March 9 Releases Post 1 (Rook release news)
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March 20 (Wed): Why We Built These — Post 4 (Intel GPU)
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+ Slow-Burn Post 1 (Dashboard discovery)
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```
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**KUBECON WEEK (March 21-27)**
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```
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March 21 (Thu): Why We Built These — Post 5 (TrueNAS CSI)
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+ KubeCon Teaser Post
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March 23 (Sat): KubeCon Day 1 — Rook-Ceph deep-dive
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March 24 (Sun): KubeCon Day 2 — Intel GPU hot take
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March 25 (Mon): KubeCon Day 3 — Sealed Secrets UX+Security
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March 26 (Tue): KubeCon Day 4 — Ecosystem Thread (MARQUEE POST)
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March 27 (Wed): KubeCon Recap + CTA (star the repos)
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```
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**Reddit Post**:
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- [ ] Schedule `r/kubernetes` post for March 23 (KubeCon Day 1)
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- [ ] Title: "We built 6 Headlamp plugins for Kubernetes — storage, security, GPU monitoring. All open source."
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- [ ] Note: Cannot schedule Reddit posts; requires manual posting or thread bot
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- [ ] Backup: Post manually at 9am PT on March 23
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---
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## PHASE 5: Launch Monitoring (March 14+)
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**Responsible**: CMO / Samuel
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**Action**: Monitor initial posts for engagement/issues
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**March 14 Soft Launch**:
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- [ ] Post Industry Commentary Post #1 (Observability Theater)
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- [ ] Monitor for:
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- Reply volume (engagement signal)
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- Negative sentiment (adjust tone if needed)
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- Link clicks (traffic to plugins)
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- Retweets/shares (reach)
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- [ ] If strong engagement: Consider bumping post frequency
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- [ ] If low engagement: Debug (wrong platform? wrong time? wrong audience?)
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- [ ] Document learnings in slack/comment thread
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**March 21-27 KubeCon Monitoring**:
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- [ ] Monitor #KubeCon hashtag for:
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- Mentions of our plugins
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- People asking about dashboard tools
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- Competitors posting (Lens, Rancher, etc.)
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- [ ] If someone mentions a pain point we solve:
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- Consider quick reply with relevant plugin link
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- CC Samuel for potential follow-up content
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- [ ] Log all interactions for post-KubeCon report
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---
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## PHASE 6: Post-KubeCon Reflection (March 28+)
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**Responsible**: CMO / Samuel
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**Action**: Measure impact and plan next steps
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**Metrics to Track**:
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- [ ] Social media followers gained (Twitter, LinkedIn, Bluesky, Mastodon)
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- [ ] GitHub stars added across 6 plugins
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- [ ] Repository fork growth
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- [ ] Website traffic (from social links)
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- [ ] Mentions in r/kubernetes, r/DevOps, etc.
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- [ ] Plugin adoption signals (issues filed, PRs submitted)
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- [ ] Community commentary (screenshots, appreciation posts)
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**Content Opportunities Emerging**:
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- [ ] Did anyone deploy the plugins? (spotlight post candidate)
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- [ ] Did anyone fork/modify? (community contribution moment)
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- [ ] Are there feature requests? (product insight)
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- [ ] Did any Kubernetes influencers mention us? (follow-up engagement)
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**Prepare for Next Cycle**:
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- [ ] Samuel drafts "KubeCon Reflection" blog post (what we learned)
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- [ ] Next social batch topic: based on questions received during KubeCon
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- [ ] Engineering: Review plugin issues/PRs for triage
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|
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---
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## Risk Mitigation
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**If GitHub Auth Remains Blocked Beyond March 15**:
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- [ ] Delegate push/PR creation to authenticated machine
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- [ ] Samuel continues drafting on local branches
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- [ ] CMO manually manages PR sequence
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**If KubeCon News Breaks Before March 21** (e.g., keynote announcement):
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- [ ] Samuel drafts reactive/tie-in post immediately
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- [ ] CMO approves and posts within 2 hours
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- [ ] Works even if PR system is still blocked (emergency posting)
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**If Post Engagement is Low**:
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- [ ] Check posting time (might be hitting time zone wrong)
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- [ ] Verify posts went live (scheduler didn't fail)
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- [ ] Ask: wrong audience? wrong platform? wrong message?
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- [ ] Adjust March 18+ strategy based on March 14-17 learnings
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**If Mentions Are Negative**:
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- [ ] Don't delete/argue
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- [ ] Log the feedback
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- [ ] Samuel drafts thoughtful reply (can be shared in DM or comment)
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- [ ] Review whether tone was misinterpreted
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---
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## Success Criteria
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**Minimum**:
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- All 27+ posts published on schedule
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- No duplicate posts
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- No broken links to repos
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- At least one plugin gains a new star during KubeCon week
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**Ideal**:
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- 500+ new Twitter followers during KubeCon week
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- 10+ new stars across plugins
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- At least one blog post shared by Kubernetes influencer
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- At least 3 GitHub issues opened with plugin feature requests
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- r/kubernetes post gets 50+ upvotes
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**Excellent**:
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- One plugin hits 10+ stars
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- Headlamp team notices and retweets campaign
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- One plugin featured in a third-party blog post or newsletter
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- Real adoption reported (teams running the plugins)
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||||
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||||
---
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||||
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## Communication Channels
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||||
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||||
**If Issues Arise**:
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||||
- Slack: #social-media (Samuel)
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- GitHub: Comments on relevant PR
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||||
- Emergency: Direct message CMO
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|
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**Status Updates**:
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||||
- Daily: Samuel posts progress in #social-media
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- End of week: Engagement summary to CMO
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- Post-KubeCon: Full metrics report
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---
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## Files to Reference
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||||
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||||
- `/paperclip/privilegedescalation/marketing/samuel/org-repo/STATUS_REPORT_2026-03-13.md` — Full content inventory
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- `/paperclip/privilegedescalation/marketing/samuel/org-repo/social/` — All drafted posts
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- `/paperclip/privilegedescalation/marketing/samuel/org-repo/content/` — Blog posts
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||||
|
||||
---
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**Last Updated**: March 13, 2026
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**Status**: Ready to execute upon GitHub auth resolution
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**Owner**: Samuel (drafted), CMO (execution)
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@@ -1,235 +0,0 @@
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# Status Report — March 13, 2026
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## Content Ready for Deployment | GitHub Auth Blocker
|
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|
||||
---
|
||||
|
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## Executive Summary
|
||||
|
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**Status**: All content is drafted and committed locally. Ready to deploy immediately once GitHub auth is resolved.
|
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|
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- ✅ **8 feature branches** with 12+ social posts, 3 blog posts, 1 tutorial
|
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- ✅ **KubeCon campaign** (March 23-26) fully drafted and staged
|
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- ❌ **Blocker**: GitHub authentication preventing PR submission and branch pushes
|
||||
- ⏳ **Timeline**: KubeCon starts March 23 (10 days). Content needs to flow starting March 19-20 to build momentum
|
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|
||||
---
|
||||
|
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## Content Inventory
|
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|
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### Ready to Post (Committed on Feature Branches)
|
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|
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| Batch | Type | Posts | Branch | Status |
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|-------|------|-------|--------|--------|
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| Industry Commentary | Social | 7 posts | `social/2026-03-12-industry-commentary` | ✅ Ready |
|
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| Why We Built These | Social | 6 posts | `social/2026-03-10-why-we-built-these` | ✅ Ready |
|
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| March 9 Releases + PureTensor | Social | 4 posts | `social/march-9-puretensor-batch` | ✅ Ready |
|
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| Slow-Burn Curiosity | Social | 3 posts | `social/2026-03-11-slow-burn-curiosity` | ✅ Ready |
|
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| KubeCon EU 2026 | Social | 6 posts + Reddit | `social/kubecon-eu-2026` | ✅ Ready |
|
||||
| March 9 Releases Technical Changelog | Blog | 1 post | `content/2026-03-11-technical-changelog` | ✅ Ready |
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| **Total** | | **27 posts** | — | — |
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|
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### Already on Main (Merged)
|
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|
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- ✅ First Social Batch (7 posts) — deployed
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- ✅ Intro Blog Post — deployed
|
||||
|
||||
---
|
||||
|
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## Recommended Rollout Schedule
|
||||
|
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**GOAL**: Build momentum into KubeCon, establish voice before conference conversation heats up.
|
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|
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### Timeline
|
||||
|
||||
**This Week (March 13-19)**
|
||||
1. **March 14**: Industry Commentary Batch (Posts 1-3)
|
||||
- "Observability Theater", "3-Line PR Wait", "README as Docs"
|
||||
- Establishes credibility + operator perspective
|
||||
- No dependencies
|
||||
|
||||
2. **March 17**: Why We Built These Batch (6 posts, staggered)
|
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- Pain point education for each plugin
|
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- Essential context before KubeCon
|
||||
- Set to post daily March 17-22
|
||||
|
||||
**Pre-KubeCon Build-Up (March 19-22)**
|
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3. **March 19**: March 9 Releases + PureTensor (4 posts)
|
||||
- Emphasize community adoption (Rook's first star)
|
||||
- Timeliness + social proof
|
||||
|
||||
4. **March 20-22**: Slow-Burn Curiosity (3 posts, spaced)
|
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- Questions without answers
|
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- Drive curiosity as people travel to Amsterdam
|
||||
|
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**KubeCon Main Event (March 23-26)**
|
||||
5. **March 21-27**: KubeCon Campaign
|
||||
- Daily posts during conference
|
||||
- March 21: Teaser
|
||||
- March 23-25: Plugin deep-dives (Rook, GPU, Secrets)
|
||||
- March 26: Ecosystem thread (marquee post)
|
||||
- March 27: Recap + call-to-action
|
||||
|
||||
---
|
||||
|
||||
## Blocker: GitHub Authentication
|
||||
|
||||
### Issue
|
||||
- `get-github-token.sh` requires `GITHUB_APP_ID_HUGH` environment variable (not set)
|
||||
- No `gh` CLI available as fallback
|
||||
- Cannot push to remote or create PRs
|
||||
- **All 8 branches are locally committed but immobile**
|
||||
|
||||
### Impact
|
||||
- Cannot create PRs
|
||||
- Cannot push branches to origin
|
||||
- Content cannot be staged for automated posting
|
||||
- Manual coordination required once auth is resolved
|
||||
|
||||
### Resolution Path
|
||||
**Option 1 (Recommended)**: Set `GITHUB_APP_ID_HUGH` environment variable
|
||||
- Allows automated token generation
|
||||
- Restores full git workflow
|
||||
|
||||
**Option 2**: Provide `GH_TOKEN` with write access to `privilegedescalation/org`
|
||||
- Allows immediate git push/PR creation
|
||||
- No environment setup required
|
||||
|
||||
**Option 3**: Provide GitHub CLI (`gh`) on this machine
|
||||
- Fallback authentication method
|
||||
- Works with existing user credentials
|
||||
|
||||
**Option 4**: Delegate to CMO or maintainer
|
||||
- Push branches from authenticated machine
|
||||
- Create PRs via GitHub UI
|
||||
- Samuel continues drafting content locally
|
||||
|
||||
---
|
||||
|
||||
## Pre-Deployment Checks
|
||||
|
||||
All content has been reviewed for:
|
||||
- ✅ Brand voice consistency (irreverent but credible)
|
||||
- ✅ No corporate language or clichés
|
||||
- ✅ Technical accuracy (verified against release notes)
|
||||
- ✅ Platform-specific formatting (Twitter length, LinkedIn tone, etc.)
|
||||
- ✅ Strategic intent documented (why each post exists)
|
||||
- ✅ No legal/trademark violations
|
||||
|
||||
---
|
||||
|
||||
## Critical Path Dependencies
|
||||
|
||||
1. **Auth resolution** (immediate)
|
||||
2. **Push 8 branches to origin** (1-2 hours)
|
||||
3. **Create 5 PRs in order** (see rollout schedule above):
|
||||
- PR #14: Why We Built These
|
||||
- PR #15: Slow-Burn Curiosity
|
||||
- PR #16: March 9 + PureTensor
|
||||
- PR #17: Technical Changelog
|
||||
- PR #20: Industry Commentary
|
||||
4. **Import posts into scheduling tool** (buffer/Hootsuite/etc.)
|
||||
5. **Set calendar for March 14 launch**
|
||||
|
||||
---
|
||||
|
||||
## What Samuel Can Do Locally (While Blocked on Auth)
|
||||
|
||||
1. ✅ Draft supplementary content:
|
||||
- KubeCon day-of response templates (if unexpected narratives emerge)
|
||||
- Post-KubeCon metrics/reflection post (template)
|
||||
- Community response templates (FAQ for plugin questions)
|
||||
|
||||
2. ✅ Research emerging KubeCon narratives:
|
||||
- Monitor Kubernetes news/blog for themes (storage, GPU, security trends)
|
||||
- Prepare optional tie-in posts if news breaks that aligns with our narrative
|
||||
|
||||
3. ✅ Prepare CMO brief:
|
||||
- High-level KubeCon strategy doc (target accounts, key hashtags, response protocols)
|
||||
- Content-to-metric mapping (what each post is supposed to drive)
|
||||
|
||||
4. ✅ Monitor plugin repos for emergency content:
|
||||
- If any plugin gets external attention/fork during March 13-27, draft celebratory post
|
||||
- If issues or PRs spike, identify community moment to spotlight
|
||||
|
||||
---
|
||||
|
||||
## Questions for CMO
|
||||
|
||||
1. **Scheduling tool**: What platform are we using to schedule posts? (Buffer, Hootsuite, Twitter native scheduler, manual?)
|
||||
- Affects how we format the final content export
|
||||
|
||||
2. **Post frequency**: The schedule above assumes daily/near-daily posts March 14-26. Acceptable?
|
||||
- Can adjust cadence if different platform strategy preferred
|
||||
|
||||
3. **Reddit strategy**: Should the KubeCon Reddit post be cross-posted to other communities? (r/DevOps, r/SRE, etc.)
|
||||
- Have opt-in templates ready if yes
|
||||
|
||||
4. **KubeCon day-of monitoring**: Should Samuel monitor #KubeCon hashtag during March 23-26 for response opportunities?
|
||||
- Ready to draft real-time replies to conference conversations if needed
|
||||
|
||||
---
|
||||
|
||||
## Next Steps
|
||||
|
||||
1. **Resolve GitHub auth** (CMO/Engineering)
|
||||
- Provide env var, GH_TOKEN, or gh CLI
|
||||
- Samuel will push 8 branches immediately upon auth
|
||||
|
||||
2. **Approve rollout schedule** (CMO)
|
||||
- Confirm March 14 launch date
|
||||
- Approve Industry Commentary batch for immediate posting
|
||||
- Flag any timing adjustments needed
|
||||
|
||||
3. **Set up scheduling tool** (CMO/Operations)
|
||||
- Import KubeCon campaign posts
|
||||
- Configure automation for daily posts March 21-27
|
||||
|
||||
4. **Samuel continues research** (in parallel)
|
||||
- Draft supplementary content (community responses, FAQ)
|
||||
- Monitor for emerging KubeCon themes
|
||||
- Ready to create tactical day-of posts if needed
|
||||
|
||||
---
|
||||
|
||||
## Content Quality Highlights
|
||||
|
||||
**Industry Commentary Batch**: Establishes voice as operators who understand the gap between aspirational documentation and actual practices. Posts 1-3 are safe/immediately postable. Posts 4-5 are edgier but worth discussing. Posts 6-7 are evergreen.
|
||||
|
||||
**Why We Built These Batch**: Pain-point education that builds context before KubeCon. Each post has specific use case + why we built it. Strong candidate for pre-conference posting to establish credibility.
|
||||
|
||||
**KubeCon Campaign**: Rides #KubeCon conversation without forcing. Mix of self-deprecation ("1 star"), technical depth, and community positioning. Marquee post (March 26 ecosystem thread) should drive meaningful traffic.
|
||||
|
||||
---
|
||||
|
||||
## Git Branch Reference
|
||||
|
||||
```
|
||||
d05b1f5 [social] batch: Industry commentary on Kubernetes ops culture
|
||||
ba5a95e [content] technical changelog: March 9 releases and updates
|
||||
f15f4c1 [social] batch: slow-burn curiosity post - K8s maturity gap awareness
|
||||
b00be78 [social] batch: Why We Built These — problem-solution narrative for 6 plugins
|
||||
f55dc48 [social] batch: March 9 releases + PureTensor community moment
|
||||
0e07503 Draft KubeCon EU 2026 social posts — 6 posts for March 21-27
|
||||
```
|
||||
|
||||
---
|
||||
|
||||
## Appendix: Full Content Titles
|
||||
|
||||
**Social Batches**
|
||||
- Industry Commentary: observability theater, maintainer bottleneck, README as docs, consolidation trap, observability checkboxes, dependency hell, platform team reality
|
||||
- Why We Built These: 6 posts (one per plugin, pain point + solution)
|
||||
- March 9 + PureTensor: releases news + community moment
|
||||
- Slow-Burn Curiosity: "The Dashboard You Don't Know You Need" (3 platform variants)
|
||||
- KubeCon: 6 posts (teaser, 3 plugin spotlights, ecosystem thread, recap) + Reddit post
|
||||
|
||||
**Blog Posts**
|
||||
- March 9 Releases Technical Changelog: versioned feature list + upgrade guide
|
||||
- (Already deployed) Intro Blog Post
|
||||
|
||||
---
|
||||
|
||||
**Status**: Ready to ship on authorization. All content is quality-checked and voice-consistent. Awaiting GitHub auth resolution and CMO schedule approval.
|
||||
|
||||
**Last Updated**: March 13, 2026 | Samuel
|
||||
|
||||
@@ -0,0 +1,236 @@
|
||||
# FAQ: Headlamp Plugins for Kubernetes Operators
|
||||
|
||||
**Context**: For operators who are thinking about observability, visibility, and management during/after KubeCon. Answer real questions with real context, not marketing language.
|
||||
|
||||
---
|
||||
|
||||
## Observability & Visibility
|
||||
|
||||
### Q: I have a Prometheus stack already. Why do I need Headlamp plugins?
|
||||
|
||||
A: You probably don't need them. Prometheus is good at what it does: metrics. But Prometheus is not a dashboard. You still need to *see* your cluster in human terms — what's running, where, and why it matters.
|
||||
|
||||
Headlamp plugins show you the cluster state in the UI. Your Prometheus metrics live somewhere else. They're complementary, not competitive.
|
||||
|
||||
If you're happy with kubectl and Prometheus graphs, keep going. If you find yourself switching between tools, Headlamp might fit.
|
||||
|
||||
---
|
||||
|
||||
### Q: Is this "observability"? I thought we needed traces, metrics, logs...
|
||||
|
||||
A: You're thinking of the marketing definition. In practice, operators need:
|
||||
1. To see what's running (cluster state)
|
||||
2. To understand if it's healthy (metrics)
|
||||
3. To know what went wrong (logs, events)
|
||||
|
||||
Headlamp handles #1. Your existing stack handles #2 and #3. The magic is in integrating them, not replacing them.
|
||||
|
||||
Our plugins sit in the UI where you're already looking. That's the whole point.
|
||||
|
||||
---
|
||||
|
||||
## Individual Plugins
|
||||
|
||||
### Q: When should I use the Rook plugin?
|
||||
|
||||
A: When you're running Rook/Ceph and you're tired of bouncing between Ceph's CLI tools and Kubernetes dashboards to understand cluster health.
|
||||
|
||||
The Rook plugin shows:
|
||||
- Cluster status (capacity, degradation, health warnings)
|
||||
- Pool health (replication status, PG states)
|
||||
- OSD states (up/down, full/nearfull)
|
||||
- Filesystem status
|
||||
|
||||
Instead of `ceph osd tree`, `ceph df`, `rook ceph osd status`... you look at one place.
|
||||
|
||||
**Not for**: Teams that want deep Ceph debugging. For that, you still need Ceph's native tools.
|
||||
|
||||
---
|
||||
|
||||
### Q: What's the GPU plugin actually for?
|
||||
|
||||
A: Seeing which nodes have GPUs, how much capacity you have, and which workloads are using them.
|
||||
|
||||
If you're running ML workloads, inference servers, or anything with accelerators, you need to know:
|
||||
- Which nodes have what hardware
|
||||
- What's currently running on those nodes
|
||||
- Whether utilization is balanced
|
||||
|
||||
Kubectl doesn't show you that easily. Prometheus might have the metrics if you instrument everything correctly. The GPU plugin shows it at a glance.
|
||||
|
||||
**Not for**: Teams not using GPUs. This is a specialized tool.
|
||||
|
||||
---
|
||||
|
||||
### Q: Why a sealed-secrets plugin? Isn't that a security risk — showing secrets in a UI?
|
||||
|
||||
A: The plugin doesn't show the secret *values*. It shows:
|
||||
- Which secrets exist
|
||||
- Which workloads reference them
|
||||
- Where they're mounted
|
||||
- Rotation status (if you implement that)
|
||||
|
||||
That's visibility without exposure. It answers "what secrets are in my cluster?" not "what are the passwords?"
|
||||
|
||||
Teams using sealed-secrets are usually the ones who care about secret governance. This plugin gives you governance visibility without breaking the security model.
|
||||
|
||||
---
|
||||
|
||||
### Q: What's the difference between your plugins and Rancher/Lens/other dashboards?
|
||||
|
||||
A: They're trying to be the entire dashboard. We're building plugins for the gaps.
|
||||
|
||||
If you like Headlamp's design but want specific functionality (Rook management, GPU visibility, sealed-secrets governance), our plugins slot in.
|
||||
|
||||
If you prefer Rancher's philosophy, great. Use Rancher. Our plugins are built for people who want a lightweight UI + specialized functionality, not an all-in-one platform.
|
||||
|
||||
---
|
||||
|
||||
## Operational Questions
|
||||
|
||||
### Q: Do I need to run Headlamp to use these plugins?
|
||||
|
||||
A: Yes. Our plugins extend Headlamp. Headlamp is lightweight (single container), but you need to be running it.
|
||||
|
||||
If you're not using Headlamp, these plugins don't help. If you are, they extend what you can see.
|
||||
|
||||
---
|
||||
|
||||
### Q: How do you handle RBAC? Can my developers see things they shouldn't?
|
||||
|
||||
A: Headlamp respects your cluster's RBAC. If a developer can't run `kubectl get secrets`, they can't see them in the plugin either.
|
||||
|
||||
Your security boundaries are your security boundaries. Our tools don't bypass them.
|
||||
|
||||
---
|
||||
|
||||
### Q: What's the upgrade path? Will my existing configuration break?
|
||||
|
||||
A: We try not to break things. Honest answer: we're still young. Check release notes before upgrading. If you find a breaking change, file an issue and we'll help.
|
||||
|
||||
If you need stability guarantees, we're not there yet. We're a small team shipping useful things, not a enterprise product with backwards-compatibility promises.
|
||||
|
||||
---
|
||||
|
||||
### Q: Can I run Headlamp + plugins in an air-gapped environment?
|
||||
|
||||
A: Yes. If you can run Headlamp, you can run the plugins. No external dependencies, no phone-home telemetry.
|
||||
|
||||
The only requirement: your cluster can reach the Headlamp instance (network security is your problem).
|
||||
|
||||
---
|
||||
|
||||
## Adoption & Getting Started
|
||||
|
||||
### Q: How do I know if these plugins are worth the effort?
|
||||
|
||||
A: Try one. Pick the one that solves a problem you're actually having.
|
||||
|
||||
Rook users: Use the Rook plugin for a week. See if it saves time. If not, delete it.
|
||||
GPU users: Use the GPU plugin. See if you'd miss it.
|
||||
Sealed-secrets users: Use the plugin for secret governance.
|
||||
|
||||
Don't add plugins "just in case." Add them when they're solving a real problem.
|
||||
|
||||
---
|
||||
|
||||
### Q: What's the support story? If something breaks, what happens?
|
||||
|
||||
A: GitHub issues. We're responsive (usually within 24-48 hours). If it's a security issue, email the maintainers directly (see repo).
|
||||
|
||||
We're not a SaaS with SLAs. We're open source with humans behind it who care. That's the tradeoff.
|
||||
|
||||
---
|
||||
|
||||
### Q: Where do I submit feature requests?
|
||||
|
||||
A: GitHub issues with the `feature-request` label. Be specific. "Make it faster" doesn't help. "Show OSD versions in the Rook plugin" does.
|
||||
|
||||
---
|
||||
|
||||
## Technical Depth
|
||||
|
||||
### Q: How much overhead do these plugins add?
|
||||
|
||||
A: Minimal. Plugins are JavaScript that runs in your browser. They query your cluster API, same as kubectl does.
|
||||
|
||||
If you're running Headlamp already, adding plugins is negligible overhead.
|
||||
|
||||
---
|
||||
|
||||
### Q: Can I modify the plugins for my own use?
|
||||
|
||||
A: Yes. All plugins are Apache-2.0 licensed. Fork, modify, deploy. We appreciate improvements back in PRs, but no obligation.
|
||||
|
||||
---
|
||||
|
||||
### Q: Do these plugins work with managed Kubernetes (EKS, GKE, AKS)?
|
||||
|
||||
A: If Headlamp works with your platform, the plugins work. Headlamp just needs API access.
|
||||
|
||||
We develop against standard Kubernetes. If you hit a managed-service-specific issue, let us know.
|
||||
|
||||
---
|
||||
|
||||
## When to Say No
|
||||
|
||||
### Q: Should I use these in production?
|
||||
|
||||
A: Depends on what you mean by "production." If you mean "will it crash my cluster," no. Headlamp + plugins are read-only.
|
||||
|
||||
If you mean "is this enterprise-grade," probably not yet. We're under 1 year old. We're useful, not bulletproof.
|
||||
|
||||
Try it. Monitor it. Have a fallback (you do have kubectl, right?). If it fails, switch back.
|
||||
|
||||
---
|
||||
|
||||
### Q: Can these plugins replace my existing monitoring stack?
|
||||
|
||||
A: No. Don't try. This is visibility, not comprehensive monitoring.
|
||||
|
||||
You still need logs, metrics, traces, alerting. We're the UI layer for cluster state + specialized views.
|
||||
|
||||
---
|
||||
|
||||
## Getting Help
|
||||
|
||||
### Q: I found a bug. What do I do?
|
||||
|
||||
A: GitHub issue with:
|
||||
- What you were doing
|
||||
- What happened
|
||||
- What you expected to happen
|
||||
- Your Kubernetes version
|
||||
- Your Headlamp version
|
||||
- Plugin version
|
||||
|
||||
Specificity helps. "It doesn't work" doesn't. "When I click the Rook tab, I get a 403 error" does.
|
||||
|
||||
---
|
||||
|
||||
### Q: I want to contribute. Where do I start?
|
||||
|
||||
A: GitHub issues with `good first issue` label. Read the CONTRIBUTING.md in each repo. Start small.
|
||||
|
||||
We're a small team. contributions that improve things make a real difference.
|
||||
|
||||
---
|
||||
|
||||
## The Honest Version
|
||||
|
||||
Headlamp plugins are for people who:
|
||||
- Are already running Kubernetes in production
|
||||
- Understand their observability gaps
|
||||
- Want small, focused tools instead of monolithic platforms
|
||||
- Are comfortable with "good enough" software from small teams
|
||||
|
||||
If you need enterprise support, SLAs, and hand-holding, we're not it (yet). If you want useful tools that respect your workflow and don't try to be everything, we might be.
|
||||
|
||||
Try us. If we don't fit, no hard feelings. There are plenty of other dashboards. Find the one that works for your team.
|
||||
|
||||
---
|
||||
|
||||
**Last updated**: March 13, 2026
|
||||
**Audience**: Kubernetes operators, platform engineers, storage admins
|
||||
**Tone**: Honest, not salesy, specific, realistic about limitations
|
||||
|
||||
@@ -0,0 +1,176 @@
|
||||
# KubeCon EU 2026 — Response & Tactical Post Templates
|
||||
|
||||
**Status**: Ready-to-deploy. Update dates/times as conference progresses. Use if conversations align with these narratives.
|
||||
|
||||
---
|
||||
|
||||
## Pre-KubeCon (March 21-22)
|
||||
|
||||
### Template 1: The Headlamp Moment
|
||||
|
||||
**Platform**: Twitter/X
|
||||
**Trigger**: When #KubeCon hashtag begins heating up, someone mentions "dashboard" or "UI"
|
||||
|
||||
**Post**:
|
||||
if you're heading to #KubeCon and you're thinking "I wish I could see what's actually happening in my cluster without opening 6 different tools," we have 6 plugins for that.
|
||||
|
||||
see you in Amsterdam.
|
||||
|
||||
**CMO Note**: Soft sell. Positions us as understaters. Uses first-person ("we have") rather than "check out." Timing: Friday-Saturday before conference opens.
|
||||
|
||||
---
|
||||
|
||||
### Template 2: The "Cold Take" on Platform Engineering
|
||||
|
||||
**Platform**: Bluesky
|
||||
**Trigger**: Platform engineering talks announced, or engineering teams mention "observability as a competitive advantage"
|
||||
|
||||
**Post**:
|
||||
Platform teams spend 2024 building observability. They spent 2025 fighting with it. KubeCon 2026 is about finally making it *work*.
|
||||
|
||||
(Hint: Headlamp makes the "finally" part easier.)
|
||||
|
||||
**CMO Note**: Positions us as people who understand the maturity curve. Not condescending. Acknowledges that good observability is *work* not just tooling. Implies we've thought about this problem space.
|
||||
|
||||
---
|
||||
|
||||
## Main Conference (March 23-26)
|
||||
|
||||
### Template 3: The "We're Not Doing That" Take
|
||||
|
||||
**Platform**: Twitter/X
|
||||
**Trigger**: Someone tweets about "AI-powered monitoring" hype, or a vendor announces overly complex AI-observability features
|
||||
|
||||
**Post**:
|
||||
watched a demo of AI observability that required 3 new dashboards and 2 vendor contracts to set up.
|
||||
|
||||
the goal of observability is seeing what's wrong. if your tool gets in the way of that, it's not observability.
|
||||
|
||||
(we kept ours simple.)
|
||||
|
||||
**CMO Note**: Leans into Headlamp's philosophy (small, focused plugins) vs. sprawling observability stacks. Not attacking anyone. Just stating our bias. Safe because we actually *do* keep our approach simple.
|
||||
|
||||
---
|
||||
|
||||
### Template 4: Real-Time Response to "How Do You Monitor [X]"
|
||||
|
||||
**Platform**: Twitter/X (Thread)
|
||||
**Trigger**: Someone asks "how do you monitor GPU usage" or "how do you track CSI performance"
|
||||
|
||||
**Thread Option A** (GPU):
|
||||
Q: How do you monitor GPU usage in Kubernetes?
|
||||
|
||||
Short answer: You look at actual metrics. Not dashboards about dashboards. Not vendor abstractions. You look at what your hardware is actually doing.
|
||||
|
||||
Headlamp + intel-gpu plugin. See your GPU. No middleman. [link to docs]
|
||||
|
||||
**Thread Option B** (Storage):
|
||||
Q: How do you track Rook/Ceph performance?
|
||||
|
||||
Real answer: Stop thinking about monitoring as a separate system. Rook is part of your cluster. You need visibility into it from the same place you look at everything else.
|
||||
|
||||
That's the whole reason we built the Rook plugin. [link to docs]
|
||||
|
||||
**CMO Note**: These are hyperspecific. Only deploy if question arises. Shows expertise without being pushy. Links to actual docs (once we have them on GH pages).
|
||||
|
||||
---
|
||||
|
||||
### Template 5: The "We Attend Quietly" Take
|
||||
|
||||
**Platform**: Mastodon
|
||||
**Trigger**: General KubeCon reflection mid-conference (March 24-25)
|
||||
|
||||
**Post**:
|
||||
KubeCon observation: Nobody is pretending their observability stack is simple anymore. Everyone admits it's complex. The conversation has shifted from "we have visibility" to "how do we make visibility manageable."
|
||||
|
||||
We have a thesis on that. (It involves not adding more layers.)
|
||||
|
||||
**CMO Note**: Intellectual positioning. Suggests we have *design philosophy* not just tools. Mastodon audience appreciates meta-commentary about industry trends. Doesn't mention product directly until the last line.
|
||||
|
||||
---
|
||||
|
||||
## If External Events (March 21-27)
|
||||
|
||||
### Template 6: Security/Supply Chain Angle
|
||||
|
||||
**Trigger**: If a security incident, CVE, or supply chain story breaks during conference
|
||||
|
||||
**Platform**: Twitter/X
|
||||
**Post**:
|
||||
[Current incident] is why we built sealed-secrets plugin.
|
||||
|
||||
Not because we think we're special. Because operators shouldn't have to choose between "use secrets" and "know where they're being stored."
|
||||
|
||||
If you're at #KubeCon, stop by and we can talk about it. [link]
|
||||
|
||||
**CMO Note**: Shows we're paying attention. Ties conference energy to our actual products. Empathetic (don't position as saviors, just problem-solvers). Only use if an actual security story breaks.
|
||||
|
||||
---
|
||||
|
||||
### Template 7: Cost Angle
|
||||
|
||||
**Trigger**: If cost/efficiency is a hot KubeCon keynote theme, or someone discusses "cost-aware monitoring"
|
||||
|
||||
**Platform**: LinkedIn
|
||||
**Post**:
|
||||
KubeCon theme observation: "Cost-aware observability" is trending because teams are finally admitting that monitoring infrastructure is expensive.
|
||||
|
||||
The plugin approach (small, focused, optional) is inherently cost-aware. You don't pay for observability you don't use.
|
||||
|
||||
This is intentional design.
|
||||
|
||||
**CMO Note**: Positions Headlamp's modular philosophy as a *feature*. Not "we're cheaper" but "we're more efficient by design." Works if cost is a main theme.
|
||||
|
||||
---
|
||||
|
||||
## Post-KubeCon (March 27+)
|
||||
|
||||
### Template 8: The Recap
|
||||
|
||||
**Platform**: Twitter/X
|
||||
**Trigger**: March 27-28, after conference ends
|
||||
|
||||
**Post**:
|
||||
KubeCon takeaway: The best tools are the ones your team forgets they're using because they just work.
|
||||
|
||||
We built Headlamp plugins like that. Small. Focused. Invisible until you need them.
|
||||
|
||||
Did we miss you in Amsterdam? [link to plugin docs]
|
||||
|
||||
**CMO Note**: Humble, unsalesy. Doesn't claim we nailed it, just states our design goal. Bridges back to self-directed learning/documentation (not aggressive marketing).
|
||||
|
||||
---
|
||||
|
||||
## General Guidelines for Day-Of Responses
|
||||
|
||||
1. **Monitor, don't dominate**: Respond to conversations, don't start them.
|
||||
2. **Listen for pain, not keywords**: "I can't see X" beats "person mentioned dashboard."
|
||||
3. **Be helpful first**: Answer questions. Mention our stuff only if relevant.
|
||||
4. **Keep it real**: If someone asks a question we don't have a good answer for, say so.
|
||||
5. **Timing**: Responses should go out within 2-4 hours of trigger, not instant (not trying too hard).
|
||||
6. **Tone check**: Every response should pass the "would an actual operator write this" test.
|
||||
|
||||
---
|
||||
|
||||
## Tools & Hashtags
|
||||
|
||||
**Primary hashtag**: #KubeCon (volume 24-26 March)
|
||||
**Secondary hashtags**: #KubeCon2026, #cloudnative, #kubernetes
|
||||
**Response hashtags**: #observability, #k8s, #platform-engineering (context-specific)
|
||||
|
||||
**Monitoring tools** (if CMO provides access):
|
||||
- Twitter search: `#KubeCon`
|
||||
- Bluesky search: `KubeCon`
|
||||
- Reddit: r/kubernetes, r/devops, r/SRE (watch for questions)
|
||||
- Slack (if we're in cloud-native Slack): #kubecon-2026
|
||||
|
||||
---
|
||||
|
||||
## Notes
|
||||
|
||||
- These are *optional* responses, not a mandate to post daily
|
||||
- Only deploy if you believe the response is valuable (not hitting publish for metric's sake)
|
||||
- If conference energy is low or our voice doesn't fit the conversation, that's fine
|
||||
- Post-KubeCon reflection is most important; day-of is engagement sugar
|
||||
- If something unexpected breaks (security issue, major outage), escalate to CMO before responding
|
||||
|
||||
@@ -0,0 +1,137 @@
|
||||
# Social Media Batch - 2026-03-10
|
||||
|
||||
## Strategic Summary
|
||||
|
||||
Six plugins. Each one exists because we had a specific problem in production with no good visibility. This batch is about "why" before "what" — explaining the actual Kubernetes pain point each plugin addresses, from our own experience. It's educational content that works pre-KubeCon: people don't need to know what Headlamp is to understand "oh, that problem sounds familiar." Also serves as support content for the KubeCon campaign dropping next week.
|
||||
|
||||
---
|
||||
|
||||
## 1. Ready to Post
|
||||
|
||||
### Post 1: Rook-Ceph Problem
|
||||
|
||||
**Platform**: Twitter/X
|
||||
|
||||
**Post**:
|
||||
You deploy Ceph because it's the right choice for distributed storage. Then you're staring at `ceph status` in a terminal wondering which pool is actually filling up, what the OSD rebalance is doing, and why your capacity projections are off by 40%.
|
||||
|
||||
We built headlamp-rook-plugin to see inside Ceph from a dashboard instead of grep-ing logs.
|
||||
|
||||
github.com/privilegedescalation
|
||||
|
||||
**CMO Note**: Opens with a relatable pain point (Ceph deployment without visibility), then delivers the specific solution (dashboards instead of CLI). No "exciting to announce" language. The problem-first framing resonates with people already running Ceph.
|
||||
|
||||
---
|
||||
|
||||
### Post 2: Sealed Secrets Problem
|
||||
|
||||
**Platform**: Bluesky
|
||||
|
||||
**Post**:
|
||||
Your team has a pattern:
|
||||
|
||||
1. Someone generates a secret
|
||||
2. They echo it in Slack "here's the password"
|
||||
3. It's in the channel history forever
|
||||
4. Someone rotates it, forgets to tell the database
|
||||
5. 2am incident
|
||||
|
||||
We built headlamp-sealed-secrets-plugin so the secret never leaves the browser and stays encrypted in your cluster. The plaintext never transits anywhere someone can screenshot it.
|
||||
|
||||
**CMO Note**: Captures the actual workflow failure that sealed-secrets solves. The numbering of the failure pattern is specific and darkly funny. Bluesky audience appreciates the "this is how we actually mess up" honesty.
|
||||
|
||||
---
|
||||
|
||||
### Post 3: Polaris Problem
|
||||
|
||||
**Platform**: Mastodon
|
||||
|
||||
**Post**:
|
||||
Kubernetes best practices are things you know about the week after you've already deployed your application with none of them.
|
||||
|
||||
Polaris audits your workloads against security and reliability policies. It shows you what you're doing wrong before it becomes a 3am outage.
|
||||
|
||||
We built the headlamp-polaris-plugin so you can actually see the audit results in your dashboard instead of waiting for the automated security scan email you never read.
|
||||
|
||||
**CMO Note**: Self-aware about human nature (learning best practices after deployment fails). Polaris is the solution. Mastodon audience gets the candor. Not preachy, just practical.
|
||||
|
||||
---
|
||||
|
||||
### Post 4: Intel GPU Problem
|
||||
|
||||
**Platform**: Twitter/X
|
||||
|
||||
**Post**:
|
||||
You provisioned Intel GPUs in your K8s cluster for ML workloads. Cool.
|
||||
|
||||
Now: which node has available GPU? How hot are they running? Is the scheduler actually placing workloads on GPU nodes or just on CPU? Is anything actually using them?
|
||||
|
||||
We built headlamp-intel-gpu-plugin to answer those questions from a dashboard instead of kernel logs.
|
||||
|
||||
github.com/privilegedescalation
|
||||
|
||||
**CMO Note**: Chains questions that GPU cluster operators actually have. Each question hints at a real visibility gap. The solution (dashboard instead of logs) is matter-of-fact. Specific pain point without corporate language.
|
||||
|
||||
---
|
||||
|
||||
### Post 5: TrueNAS CSI Problem
|
||||
|
||||
**Platform**: Bluesky
|
||||
|
||||
**Post**:
|
||||
Your storage driver is configured. Your benchmark says it can do 10k IOPS.
|
||||
|
||||
But what's actually happening in production? You're scheduling workloads, moving data around, and your I/O profile looks nothing like the benchmark.
|
||||
|
||||
We built headlamp-tns-csi-plugin so you can see kbench storage metrics live in your cluster dashboard. No "apply a manifest and wait for email," just see what your storage is actually doing.
|
||||
|
||||
**CMO Note**: Contrasts lab conditions (benchmark) with production reality (actual I/O profile). Storage visibility without waiting. Appeal to operators frustrated with "set it and hope" storage management.
|
||||
|
||||
---
|
||||
|
||||
### Post 6: kube-vip Problem
|
||||
|
||||
**Platform**: Twitter/X
|
||||
|
||||
**Post**:
|
||||
You've got a load balancer. You've got virtual IPs floating around your cluster. And someone's asking "which service is that IP mapped to?"
|
||||
|
||||
Now what? Grep the config? Check the VirtualIP manifest? It's 2025 and you're hunting through YAML.
|
||||
|
||||
We built headlamp-kube-vip-plugin so virtual IPs and load balancer status show up in your dashboard where you can actually see them.
|
||||
|
||||
github.com/privilegedescalation
|
||||
|
||||
**CMO Note**: Specific frustration: answering "which service" requires config hunting. The solution is dashboard visibility. Dry tone emphasizing the absurdity of 2025-era manual lookups.
|
||||
|
||||
---
|
||||
|
||||
## 2. Risky but Worth Discussing
|
||||
|
||||
### Post 7: Meta Comment (Optional)
|
||||
|
||||
**Platform**: Twitter/X
|
||||
|
||||
**Post**:
|
||||
Six Kubernetes plugins, and the common thread isn't "advanced observability" or "enterprise features."
|
||||
|
||||
It's: we had a problem. The CLI wasn't good enough. The logs were hard to parse. So we built a dashboard for it.
|
||||
|
||||
Sometimes the answer to "why do we exist" is "we got frustrated with grep."
|
||||
|
||||
**CMO Note**: Self-aware meta-commentary on why all six plugins exist. The "we got frustrated with grep" line is the voice we're known for. Could feel slightly salty to some, but earns credibility with operators who've been there. Optional amplification of the whole batch theme.
|
||||
|
||||
---
|
||||
|
||||
## 3. Backlog (Evergreen)
|
||||
|
||||
None for this batch — these posts work best as a thematic set posted over 3-5 days while driving toward KubeCon, then are less relevant after.
|
||||
|
||||
---
|
||||
|
||||
## Notes
|
||||
|
||||
- Suggested posting schedule: 1 post per day starting tomorrow (March 11), finishing by March 15, giving time for engagement before KubeCon campaign drops March 21
|
||||
- Each post stands alone but builds narrative collectively
|
||||
- Educational angle differentiates from release announcements and provides value even for non-adopters
|
||||
- Heavy on problem framing, light on pitch — fits the voice and builds trust
|
||||
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