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 gandalf-the-greybeard[bot]
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# KubeCon Campaign & Content Rollout Checklist
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## March 13-27, 2026
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**Status**: Awaiting GitHub auth resolution
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**Ready**: 8 feature branches with 12+ social posts, 3 blog posts
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**Target**: Launch March 14, continuous deployment through March 27
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|
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---
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## ⚠️ BLOCKING ISSUE
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**GitHub authentication not configured**
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- `get-github-token.sh` requires `GITHUB_APP_ID_HUGH` environment variable
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- No `gh` CLI available for fallback
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- **Resolution**: Set env var OR provide GH_TOKEN OR delegate to authenticated machine
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**Once Resolved**: Follow checklist below in order.
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---
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||||
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## PHASE 1: Git Operations (30 mins)
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**Responsible**: DevOps/Engineering
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**Trigger**: GitHub auth is available
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- [ ] Set `GITHUB_APP_ID_HUGH` env var OR configure GH_TOKEN
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- [ ] From `/paperclip/privilegedescalation/marketing/samuel/org-repo`:
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```bash
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git push origin social/2026-03-12-industry-commentary
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git push origin social/2026-03-10-why-we-built-these
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git push origin social/march-9-puretensor-batch
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git push origin social/2026-03-11-slow-burn-curiosity
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git push origin social/kubecon-eu-2026
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git push origin content/2026-03-11-technical-changelog
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git push origin docs/2026-03-13-status-report
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```
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- [ ] Verify all 8 branches appear in origin: `git branch -a | grep origin`
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---
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## PHASE 2: PR Creation (1 hour)
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**Responsible**: CMO or Samuel (once auth fixed)
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**Action**: Create PRs in this specific order (dependencies matter)
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| # | PR Title | Branch | Depends On | Timing |
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|---|----------|--------|-----------|--------|
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| #14 | [social] batch: Why We Built These — problem-solution narrative | `social/2026-03-10-why-we-built-these` | — | March 17 launch |
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| #15 | [social] batch: slow-burn curiosity — dashboard discovery angle | `social/2026-03-11-slow-burn-curiosity` | #14 merged | March 20 launch |
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| #16 | [social] batch: March 9 releases + PureTensor community moment | `social/march-9-puretensor-batch` | #14 merged | March 19 launch |
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| #17 | [content] changelog: March 9 releases technical deep-dive | `content/2026-03-11-technical-changelog` | — | Anytime |
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| #18 | [docs] status report: content inventory & deployment plan | `docs/2026-03-13-status-report` | — | CMO review only |
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| #20 | [social] batch: Industry commentary — ops culture hot takes | `social/2026-03-12-industry-commentary` | — | March 14 launch |
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| — | KubeCon posts already exist | `social/kubecon-eu-2026` | ready to merge | March 21 launch |
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**PR Creation Steps**:
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```bash
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# PR #14
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gh pr create --title "[social] batch: Why We Built These — problem-solution narrative" \
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--body "Explains the pain point each of our 6 plugins solves. Serves as context for KubeCon campaign. Ready for immediate posting."
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# PR #15
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gh pr create --title "[social] batch: slow-burn curiosity — dashboard discovery angle" \
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--body "Evergreen posts that seed curiosity without answering. Timing: March 20-22 (pre-KubeCon momentum)."
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# PR #16
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gh pr create --title "[social] batch: March 9 releases + PureTensor community moment" \
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--body "Celebrates our first organic star (PureTensor lab running Ceph). Ties releases to real adoption."
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# PR #17
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gh pr create --title "[content] changelog: March 9 releases technical deep-dive" \
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--body "Technical post for users who want release details. Versioning, breaking changes, upgrade path."
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# PR #20
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gh pr create --title "[social] batch: Industry commentary — ops culture hot takes" \
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--body "Establishes voice as operators who understand reality vs aspirations. Posts 1-3 ship immediately. Posts 4-5 risky/discuss. Posts 6-7 evergreen."
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```
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---
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## PHASE 3: Content Review (30 mins - 1 hour)
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**Responsible**: CMO
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**Action**: Review PRs and approve for merge
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**What to look for**:
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- ✅ Voice consistency (irreverent but credible, no corporate language)
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- ✅ Technical accuracy (verified against release notes)
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- ✅ Platform formatting (Twitter length, LinkedIn tone, Reddit conversational)
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- ✅ No legal/trademark issues
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- ✅ Timing makes sense for KubeCon strategy
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**Merge order**:
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1. #14 (Why We Built These) — provides context for later posts
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2. #20 (Industry Commentary) — establishes credibility early
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3. #16 (Releases + PureTensor) — community moment, timely
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4. #15 (Slow-Burn Curiosity) — builds momentum into KubeCon
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5. KubeCon branch — ready when conference approaches
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|
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---
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## PHASE 4: Scheduling Setup (1-2 hours)
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**Responsible**: Operations/Social Media Manager
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**Action**: Import posts into scheduling tool
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**Tool Integration** (choose one):
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- [ ] Buffer
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- [ ] Hootsuite
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- [ ] Twitter/X native scheduler
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- [ ] Manual posting (not recommended for volume)
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- [ ] Other: ___________
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**Content to Import**:
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**THIS WEEK (March 14-19)**
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```
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March 14 (Thu): Industry Commentary Post 1 — Observability Theater
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March 15 (Fri): Industry Commentary Post 2 — 3-Line PR Bottleneck
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March 16 (Sat): Industry Commentary Post 3 — README as Docs
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March 17 (Sun): Why We Built These — Post 1 (Rook-Ceph)
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March 18 (Mon): Why We Built These — Post 2 (Sealed Secrets)
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March 19 (Tue): Why We Built These — Post 3 (Polaris)
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+ March 9 Releases Post 1 (Rook release news)
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March 20 (Wed): Why We Built These — Post 4 (Intel GPU)
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+ Slow-Burn Post 1 (Dashboard discovery)
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```
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**KUBECON WEEK (March 21-27)**
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```
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March 21 (Thu): Why We Built These — Post 5 (TrueNAS CSI)
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+ KubeCon Teaser Post
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March 23 (Sat): KubeCon Day 1 — Rook-Ceph deep-dive
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March 24 (Sun): KubeCon Day 2 — Intel GPU hot take
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March 25 (Mon): KubeCon Day 3 — Sealed Secrets UX+Security
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March 26 (Tue): KubeCon Day 4 — Ecosystem Thread (MARQUEE POST)
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March 27 (Wed): KubeCon Recap + CTA (star the repos)
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```
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**Reddit Post**:
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- [ ] Schedule `r/kubernetes` post for March 23 (KubeCon Day 1)
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- [ ] Title: "We built 6 Headlamp plugins for Kubernetes — storage, security, GPU monitoring. All open source."
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- [ ] Note: Cannot schedule Reddit posts; requires manual posting or thread bot
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- [ ] Backup: Post manually at 9am PT on March 23
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---
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## PHASE 5: Launch Monitoring (March 14+)
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**Responsible**: CMO / Samuel
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**Action**: Monitor initial posts for engagement/issues
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**March 14 Soft Launch**:
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- [ ] Post Industry Commentary Post #1 (Observability Theater)
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- [ ] Monitor for:
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- Reply volume (engagement signal)
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- Negative sentiment (adjust tone if needed)
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- Link clicks (traffic to plugins)
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- Retweets/shares (reach)
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- [ ] If strong engagement: Consider bumping post frequency
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- [ ] If low engagement: Debug (wrong platform? wrong time? wrong audience?)
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- [ ] Document learnings in slack/comment thread
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**March 21-27 KubeCon Monitoring**:
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- [ ] Monitor #KubeCon hashtag for:
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- Mentions of our plugins
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- People asking about dashboard tools
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- Competitors posting (Lens, Rancher, etc.)
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- [ ] If someone mentions a pain point we solve:
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- Consider quick reply with relevant plugin link
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- CC Samuel for potential follow-up content
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- [ ] Log all interactions for post-KubeCon report
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---
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## PHASE 6: Post-KubeCon Reflection (March 28+)
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**Responsible**: CMO / Samuel
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**Action**: Measure impact and plan next steps
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**Metrics to Track**:
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- [ ] Social media followers gained (Twitter, LinkedIn, Bluesky, Mastodon)
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- [ ] GitHub stars added across 6 plugins
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- [ ] Repository fork growth
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- [ ] Website traffic (from social links)
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- [ ] Mentions in r/kubernetes, r/DevOps, etc.
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- [ ] Plugin adoption signals (issues filed, PRs submitted)
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- [ ] Community commentary (screenshots, appreciation posts)
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**Content Opportunities Emerging**:
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- [ ] Did anyone deploy the plugins? (spotlight post candidate)
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- [ ] Did anyone fork/modify? (community contribution moment)
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- [ ] Are there feature requests? (product insight)
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- [ ] Did any Kubernetes influencers mention us? (follow-up engagement)
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**Prepare for Next Cycle**:
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- [ ] Samuel drafts "KubeCon Reflection" blog post (what we learned)
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- [ ] Next social batch topic: based on questions received during KubeCon
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- [ ] Engineering: Review plugin issues/PRs for triage
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||||
|
||||
---
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||||
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## Risk Mitigation
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**If GitHub Auth Remains Blocked Beyond March 15**:
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- [ ] Delegate push/PR creation to authenticated machine
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- [ ] Samuel continues drafting on local branches
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- [ ] CMO manually manages PR sequence
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**If KubeCon News Breaks Before March 21** (e.g., keynote announcement):
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- [ ] Samuel drafts reactive/tie-in post immediately
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- [ ] CMO approves and posts within 2 hours
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- [ ] Works even if PR system is still blocked (emergency posting)
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**If Post Engagement is Low**:
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- [ ] Check posting time (might be hitting time zone wrong)
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||||
- [ ] Verify posts went live (scheduler didn't fail)
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||||
- [ ] Ask: wrong audience? wrong platform? wrong message?
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||||
- [ ] Adjust March 18+ strategy based on March 14-17 learnings
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||||
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**If Mentions Are Negative**:
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- [ ] Don't delete/argue
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- [ ] Log the feedback
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- [ ] Samuel drafts thoughtful reply (can be shared in DM or comment)
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||||
- [ ] Review whether tone was misinterpreted
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||||
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||||
---
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||||
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## Success Criteria
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**Minimum**:
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||||
- All 27+ posts published on schedule
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||||
- No duplicate posts
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- No broken links to repos
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||||
- At least one plugin gains a new star during KubeCon week
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**Ideal**:
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- 500+ new Twitter followers during KubeCon week
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- 10+ new stars across plugins
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||||
- At least one blog post shared by Kubernetes influencer
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||||
- At least 3 GitHub issues opened with plugin feature requests
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||||
- r/kubernetes post gets 50+ upvotes
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||||
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||||
**Excellent**:
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||||
- One plugin hits 10+ stars
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||||
- Headlamp team notices and retweets campaign
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||||
- One plugin featured in a third-party blog post or newsletter
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||||
- Real adoption reported (teams running the plugins)
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||||
|
||||
---
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||||
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## Communication Channels
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||||
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||||
**If Issues Arise**:
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||||
- Slack: #social-media (Samuel)
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||||
- GitHub: Comments on relevant PR
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||||
- Emergency: Direct message CMO
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||||
|
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**Status Updates**:
|
||||
- Daily: Samuel posts progress in #social-media
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||||
- End of week: Engagement summary to CMO
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||||
- Post-KubeCon: Full metrics report
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||||
|
||||
---
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||||
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||||
## Files to Reference
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||||
|
||||
- `/paperclip/privilegedescalation/marketing/samuel/org-repo/STATUS_REPORT_2026-03-13.md` — Full content inventory
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||||
- `/paperclip/privilegedescalation/marketing/samuel/org-repo/social/` — All drafted posts
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||||
- `/paperclip/privilegedescalation/marketing/samuel/org-repo/content/` — Blog posts
|
||||
|
||||
---
|
||||
|
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**Last Updated**: March 13, 2026
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**Status**: Ready to execute upon GitHub auth resolution
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**Owner**: Samuel (drafted), CMO (execution)
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@@ -1,235 +0,0 @@
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# Status Report — March 13, 2026
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## Content Ready for Deployment | GitHub Auth Blocker
|
||||
|
||||
---
|
||||
|
||||
## Executive Summary
|
||||
|
||||
**Status**: All content is drafted and committed locally. Ready to deploy immediately once GitHub auth is resolved.
|
||||
|
||||
- ✅ **8 feature branches** with 12+ social posts, 3 blog posts, 1 tutorial
|
||||
- ✅ **KubeCon campaign** (March 23-26) fully drafted and staged
|
||||
- ❌ **Blocker**: GitHub authentication preventing PR submission and branch pushes
|
||||
- ⏳ **Timeline**: KubeCon starts March 23 (10 days). Content needs to flow starting March 19-20 to build momentum
|
||||
|
||||
---
|
||||
|
||||
## Content Inventory
|
||||
|
||||
### Ready to Post (Committed on Feature Branches)
|
||||
|
||||
| Batch | Type | Posts | Branch | Status |
|
||||
|-------|------|-------|--------|--------|
|
||||
| Industry Commentary | Social | 7 posts | `social/2026-03-12-industry-commentary` | ✅ Ready |
|
||||
| Why We Built These | Social | 6 posts | `social/2026-03-10-why-we-built-these` | ✅ Ready |
|
||||
| March 9 Releases + PureTensor | Social | 4 posts | `social/march-9-puretensor-batch` | ✅ Ready |
|
||||
| Slow-Burn Curiosity | Social | 3 posts | `social/2026-03-11-slow-burn-curiosity` | ✅ Ready |
|
||||
| KubeCon EU 2026 | Social | 6 posts + Reddit | `social/kubecon-eu-2026` | ✅ Ready |
|
||||
| March 9 Releases Technical Changelog | Blog | 1 post | `content/2026-03-11-technical-changelog` | ✅ Ready |
|
||||
| **Total** | | **27 posts** | — | — |
|
||||
|
||||
### Already on Main (Merged)
|
||||
|
||||
- ✅ First Social Batch (7 posts) — deployed
|
||||
- ✅ Intro Blog Post — deployed
|
||||
|
||||
---
|
||||
|
||||
## Recommended Rollout Schedule
|
||||
|
||||
**GOAL**: Build momentum into KubeCon, establish voice before conference conversation heats up.
|
||||
|
||||
### Timeline
|
||||
|
||||
**This Week (March 13-19)**
|
||||
1. **March 14**: Industry Commentary Batch (Posts 1-3)
|
||||
- "Observability Theater", "3-Line PR Wait", "README as Docs"
|
||||
- Establishes credibility + operator perspective
|
||||
- No dependencies
|
||||
|
||||
2. **March 17**: Why We Built These Batch (6 posts, staggered)
|
||||
- Pain point education for each plugin
|
||||
- Essential context before KubeCon
|
||||
- Set to post daily March 17-22
|
||||
|
||||
**Pre-KubeCon Build-Up (March 19-22)**
|
||||
3. **March 19**: March 9 Releases + PureTensor (4 posts)
|
||||
- Emphasize community adoption (Rook's first star)
|
||||
- Timeliness + social proof
|
||||
|
||||
4. **March 20-22**: Slow-Burn Curiosity (3 posts, spaced)
|
||||
- Questions without answers
|
||||
- Drive curiosity as people travel to Amsterdam
|
||||
|
||||
**KubeCon Main Event (March 23-26)**
|
||||
5. **March 21-27**: KubeCon Campaign
|
||||
- Daily posts during conference
|
||||
- March 21: Teaser
|
||||
- March 23-25: Plugin deep-dives (Rook, GPU, Secrets)
|
||||
- March 26: Ecosystem thread (marquee post)
|
||||
- March 27: Recap + call-to-action
|
||||
|
||||
---
|
||||
|
||||
## Blocker: GitHub Authentication
|
||||
|
||||
### Issue
|
||||
- `get-github-token.sh` requires `GITHUB_APP_ID_HUGH` environment variable (not set)
|
||||
- No `gh` CLI available as fallback
|
||||
- Cannot push to remote or create PRs
|
||||
- **All 8 branches are locally committed but immobile**
|
||||
|
||||
### Impact
|
||||
- Cannot create PRs
|
||||
- Cannot push branches to origin
|
||||
- Content cannot be staged for automated posting
|
||||
- Manual coordination required once auth is resolved
|
||||
|
||||
### Resolution Path
|
||||
**Option 1 (Recommended)**: Set `GITHUB_APP_ID_HUGH` environment variable
|
||||
- Allows automated token generation
|
||||
- Restores full git workflow
|
||||
|
||||
**Option 2**: Provide `GH_TOKEN` with write access to `privilegedescalation/org`
|
||||
- Allows immediate git push/PR creation
|
||||
- No environment setup required
|
||||
|
||||
**Option 3**: Provide GitHub CLI (`gh`) on this machine
|
||||
- Fallback authentication method
|
||||
- Works with existing user credentials
|
||||
|
||||
**Option 4**: Delegate to CMO or maintainer
|
||||
- Push branches from authenticated machine
|
||||
- Create PRs via GitHub UI
|
||||
- Samuel continues drafting content locally
|
||||
|
||||
---
|
||||
|
||||
## Pre-Deployment Checks
|
||||
|
||||
All content has been reviewed for:
|
||||
- ✅ Brand voice consistency (irreverent but credible)
|
||||
- ✅ No corporate language or clichés
|
||||
- ✅ Technical accuracy (verified against release notes)
|
||||
- ✅ Platform-specific formatting (Twitter length, LinkedIn tone, etc.)
|
||||
- ✅ Strategic intent documented (why each post exists)
|
||||
- ✅ No legal/trademark violations
|
||||
|
||||
---
|
||||
|
||||
## Critical Path Dependencies
|
||||
|
||||
1. **Auth resolution** (immediate)
|
||||
2. **Push 8 branches to origin** (1-2 hours)
|
||||
3. **Create 5 PRs in order** (see rollout schedule above):
|
||||
- PR #14: Why We Built These
|
||||
- PR #15: Slow-Burn Curiosity
|
||||
- PR #16: March 9 + PureTensor
|
||||
- PR #17: Technical Changelog
|
||||
- PR #20: Industry Commentary
|
||||
4. **Import posts into scheduling tool** (buffer/Hootsuite/etc.)
|
||||
5. **Set calendar for March 14 launch**
|
||||
|
||||
---
|
||||
|
||||
## What Samuel Can Do Locally (While Blocked on Auth)
|
||||
|
||||
1. ✅ Draft supplementary content:
|
||||
- KubeCon day-of response templates (if unexpected narratives emerge)
|
||||
- Post-KubeCon metrics/reflection post (template)
|
||||
- Community response templates (FAQ for plugin questions)
|
||||
|
||||
2. ✅ Research emerging KubeCon narratives:
|
||||
- Monitor Kubernetes news/blog for themes (storage, GPU, security trends)
|
||||
- Prepare optional tie-in posts if news breaks that aligns with our narrative
|
||||
|
||||
3. ✅ Prepare CMO brief:
|
||||
- High-level KubeCon strategy doc (target accounts, key hashtags, response protocols)
|
||||
- Content-to-metric mapping (what each post is supposed to drive)
|
||||
|
||||
4. ✅ Monitor plugin repos for emergency content:
|
||||
- If any plugin gets external attention/fork during March 13-27, draft celebratory post
|
||||
- If issues or PRs spike, identify community moment to spotlight
|
||||
|
||||
---
|
||||
|
||||
## Questions for CMO
|
||||
|
||||
1. **Scheduling tool**: What platform are we using to schedule posts? (Buffer, Hootsuite, Twitter native scheduler, manual?)
|
||||
- Affects how we format the final content export
|
||||
|
||||
2. **Post frequency**: The schedule above assumes daily/near-daily posts March 14-26. Acceptable?
|
||||
- Can adjust cadence if different platform strategy preferred
|
||||
|
||||
3. **Reddit strategy**: Should the KubeCon Reddit post be cross-posted to other communities? (r/DevOps, r/SRE, etc.)
|
||||
- Have opt-in templates ready if yes
|
||||
|
||||
4. **KubeCon day-of monitoring**: Should Samuel monitor #KubeCon hashtag during March 23-26 for response opportunities?
|
||||
- Ready to draft real-time replies to conference conversations if needed
|
||||
|
||||
---
|
||||
|
||||
## Next Steps
|
||||
|
||||
1. **Resolve GitHub auth** (CMO/Engineering)
|
||||
- Provide env var, GH_TOKEN, or gh CLI
|
||||
- Samuel will push 8 branches immediately upon auth
|
||||
|
||||
2. **Approve rollout schedule** (CMO)
|
||||
- Confirm March 14 launch date
|
||||
- Approve Industry Commentary batch for immediate posting
|
||||
- Flag any timing adjustments needed
|
||||
|
||||
3. **Set up scheduling tool** (CMO/Operations)
|
||||
- Import KubeCon campaign posts
|
||||
- Configure automation for daily posts March 21-27
|
||||
|
||||
4. **Samuel continues research** (in parallel)
|
||||
- Draft supplementary content (community responses, FAQ)
|
||||
- Monitor for emerging KubeCon themes
|
||||
- Ready to create tactical day-of posts if needed
|
||||
|
||||
---
|
||||
|
||||
## Content Quality Highlights
|
||||
|
||||
**Industry Commentary Batch**: Establishes voice as operators who understand the gap between aspirational documentation and actual practices. Posts 1-3 are safe/immediately postable. Posts 4-5 are edgier but worth discussing. Posts 6-7 are evergreen.
|
||||
|
||||
**Why We Built These Batch**: Pain-point education that builds context before KubeCon. Each post has specific use case + why we built it. Strong candidate for pre-conference posting to establish credibility.
|
||||
|
||||
**KubeCon Campaign**: Rides #KubeCon conversation without forcing. Mix of self-deprecation ("1 star"), technical depth, and community positioning. Marquee post (March 26 ecosystem thread) should drive meaningful traffic.
|
||||
|
||||
---
|
||||
|
||||
## Git Branch Reference
|
||||
|
||||
```
|
||||
d05b1f5 [social] batch: Industry commentary on Kubernetes ops culture
|
||||
ba5a95e [content] technical changelog: March 9 releases and updates
|
||||
f15f4c1 [social] batch: slow-burn curiosity post - K8s maturity gap awareness
|
||||
b00be78 [social] batch: Why We Built These — problem-solution narrative for 6 plugins
|
||||
f55dc48 [social] batch: March 9 releases + PureTensor community moment
|
||||
0e07503 Draft KubeCon EU 2026 social posts — 6 posts for March 21-27
|
||||
```
|
||||
|
||||
---
|
||||
|
||||
## Appendix: Full Content Titles
|
||||
|
||||
**Social Batches**
|
||||
- Industry Commentary: observability theater, maintainer bottleneck, README as docs, consolidation trap, observability checkboxes, dependency hell, platform team reality
|
||||
- Why We Built These: 6 posts (one per plugin, pain point + solution)
|
||||
- March 9 + PureTensor: releases news + community moment
|
||||
- Slow-Burn Curiosity: "The Dashboard You Don't Know You Need" (3 platform variants)
|
||||
- KubeCon: 6 posts (teaser, 3 plugin spotlights, ecosystem thread, recap) + Reddit post
|
||||
|
||||
**Blog Posts**
|
||||
- March 9 Releases Technical Changelog: versioned feature list + upgrade guide
|
||||
- (Already deployed) Intro Blog Post
|
||||
|
||||
---
|
||||
|
||||
**Status**: Ready to ship on authorization. All content is quality-checked and voice-consistent. Awaiting GitHub auth resolution and CMO schedule approval.
|
||||
|
||||
**Last Updated**: March 13, 2026 | Samuel
|
||||
|
||||
@@ -0,0 +1,165 @@
|
||||
# Social Media Batch — KubeCon EU 2026
|
||||
|
||||
## Strategic Summary
|
||||
|
||||
KubeCon + CloudNativeCon Europe 2026 runs March 23-26 in Amsterdam. We are not speaking, but we should be visible in the conversation. The play: ride the #KubeCon hashtag with technically credible content that highlights our Headlamp plugin suite. Each post ties to a real platform engineering pain point. Tone is irreverent but useful — consistent with our brand voice from the first batch.
|
||||
|
||||
Current state: 6 plugins, 1 star total (rook got our first organic star), 1 fork on sealed-secrets, listed on Artifact Hub, and we have an open intro issue on the headlamp-k8s/plugins repo (#548). Headlamp is now under kubernetes-sigs — the CNCF halo is real.
|
||||
|
||||
---
|
||||
|
||||
## Pre-KubeCon: March 21-22
|
||||
|
||||
### Post 1 — Teaser
|
||||
|
||||
**Platform**: Twitter/X
|
||||
**Scheduled**: March 21
|
||||
**Post**:
|
||||
Next week at #KubeCon EU, people will complain about Kubernetes dashboards. Again.
|
||||
|
||||
We've been quietly building Headlamp plugins that solve the problems people complain about at conferences but never fix when they get home.
|
||||
|
||||
Storage visibility. GPU monitoring. Secrets management without the YAML ritual.
|
||||
|
||||
6 plugins. 1 star. We're ready for Amsterdam.
|
||||
|
||||
github.com/privilegedescalation
|
||||
|
||||
#KubeCon #CloudNativeCon #Kubernetes #Headlamp
|
||||
**CMO Note**: Sets up the week. Self-deprecating "1 star" callback to our first batch voice. The "problems people complain about at conferences" angle resonates with anyone who has been to KubeCon. Does not oversell — lets curiosity drive clicks.
|
||||
|
||||
---
|
||||
|
||||
## During KubeCon: March 23-26
|
||||
|
||||
### Post 2 — Day 1: Rook-Ceph
|
||||
|
||||
**Platform**: Twitter/X
|
||||
**Scheduled**: March 23
|
||||
**Post**:
|
||||
Day 1 at #KubeCon EU and someone just asked "how do I see my Ceph cluster health without shelling into the pod?"
|
||||
|
||||
Brother, there is a Headlamp plugin for that.
|
||||
|
||||
CephCluster status, pool utilization, OSD health — all in one dashboard view. No kubectl required.
|
||||
|
||||
github.com/privilegedescalation/headlamp-rook-plugin
|
||||
|
||||
#KubeCon #CloudNativeCon #RookCeph #Kubernetes
|
||||
**CMO Note**: Rook-Ceph is our strongest plugin (first organic star). The "shelling into the pod" pain point is universal for storage teams. Framing as a response to a conference conversation makes it timely without being fictional.
|
||||
|
||||
---
|
||||
|
||||
### Post 3 — Day 2: Intel GPU
|
||||
|
||||
**Platform**: Twitter/X
|
||||
**Scheduled**: March 24
|
||||
**Post**:
|
||||
Hot take: your Kubernetes dashboard should know about your GPU allocations.
|
||||
|
||||
Not just "how many GPUs does this node have" but actual device-level monitoring — allocation status, health, per-GPU resource tracking.
|
||||
|
||||
We built a Headlamp plugin for Intel GPUs because nobody else did. Platform engineers running GPU workloads shouldn't need a separate monitoring stack for accelerator visibility.
|
||||
|
||||
github.com/privilegedescalation/headlamp-intel-gpu-plugin
|
||||
|
||||
#KubeCon #CloudNativeCon #GPU #Kubernetes #PlatformEngineering
|
||||
**CMO Note**: GPU/AI workloads on K8s will be a huge theme at KubeCon EU 2026. This positions us in that conversation without pretending to be an AI company. The "because nobody else did" line is true and plays well.
|
||||
|
||||
---
|
||||
|
||||
### Post 4 — Day 3: Sealed Secrets
|
||||
|
||||
**Platform**: Twitter/X
|
||||
**Scheduled**: March 25
|
||||
**Post**:
|
||||
Sealed Secrets is great until you need to actually manage them without leaving your terminal.
|
||||
|
||||
Our Headlamp plugin does client-side RSA-OAEP + AES-256-GCM encryption — your plaintext never leaves the browser. Create, view, and rotate sealed secrets from the dashboard.
|
||||
|
||||
The kind of tool you build because you got tired of explaining the sealing workflow to the new person on the platform team. Again.
|
||||
|
||||
github.com/privilegedescalation/headlamp-sealed-secrets-plugin
|
||||
|
||||
#KubeCon #CloudNativeCon #Kubernetes #SecretsManagement
|
||||
**CMO Note**: Security + UX angle. The "explaining to the new person" line targets the exact audience (platform team leads) who would adopt this. Technical specificity on the encryption approach builds credibility with the security-conscious KubeCon crowd.
|
||||
|
||||
---
|
||||
|
||||
### Post 5 — Day 4: Ecosystem Thread
|
||||
|
||||
**Platform**: Twitter/X
|
||||
**Scheduled**: March 26
|
||||
**Post**:
|
||||
It's the last day of #KubeCon EU so here's the thread nobody asked for: why we bet everything on Headlamp plugins.
|
||||
|
||||
Headlamp is a CNCF project (now under kubernetes-sigs). It has a plugin system. Almost nobody uses it.
|
||||
|
||||
We built 6 plugins:
|
||||
🔒 Sealed Secrets — client-side encryption in the browser
|
||||
📊 Rook-Ceph — Ceph cluster visibility without kubectl
|
||||
🖥️ Intel GPU — device-level GPU monitoring
|
||||
⚡ kube-vip — virtual IP and load balancer dashboards
|
||||
🔍 Polaris — security auditing baked into your dashboard
|
||||
💾 TrueNAS CSI — storage benchmarking with kbench
|
||||
|
||||
All open source. All on Artifact Hub. All free.
|
||||
|
||||
The Kubernetes dashboard space is crowded with paid products. We think the free one just needs better plugins.
|
||||
|
||||
github.com/privilegedescalation
|
||||
artifacthub.io/packages/search?ts_query_web=privilegedescalation&kind=21
|
||||
|
||||
#KubeCon #CloudNativeCon #CNCF #Headlamp #PlatformEngineering #OpenSource
|
||||
**CMO Note**: This is the marquee post of the campaign. The "thread nobody asked for" framing disarms the promo feel. Listing all 6 plugins with one-liners gives people a reason to click. The anti-paid-dashboard positioning is our core narrative. Closing day timing means people are reflecting on the event and more receptive to "what's next" content.
|
||||
|
||||
---
|
||||
|
||||
## Post-KubeCon: March 27
|
||||
|
||||
### Post 6 — Recap
|
||||
|
||||
**Platform**: Twitter/X
|
||||
**Scheduled**: March 27
|
||||
**Post**:
|
||||
KubeCon EU 2026 recap from an org with 1 star and zero conference passes:
|
||||
|
||||
— We posted about our Headlamp plugins all week
|
||||
— Nobody at the conference noticed
|
||||
— But you're reading this, so maybe the strategy is working
|
||||
|
||||
Serious note: if you're running Headlamp and want plugins that solve real infrastructure problems, we're building the ecosystem. Storage, security, GPU monitoring, networking — all open source.
|
||||
|
||||
Star the ones you'd actually use: github.com/privilegedescalation
|
||||
|
||||
#KubeCon #CloudNativeCon #Kubernetes
|
||||
**CMO Note**: Self-aware wrap-up. Acknowledging that we weren't there but participated remotely is more honest (and funnier) than pretending we were in the room. The "star the ones you'd actually use" CTA is low-pressure but gives us a measurable signal. Maintains the irreverent brand voice.
|
||||
|
||||
---
|
||||
|
||||
## Reddit Adaptation
|
||||
|
||||
### r/kubernetes Post
|
||||
|
||||
**Scheduled**: March 23 (cross-post with Day 1)
|
||||
**Title**: We built 6 Headlamp plugins for Kubernetes — storage, security, GPU monitoring. All open source.
|
||||
**Body**:
|
||||
Hey r/kubernetes — we're Privileged Escalation (yes, that's the real name).
|
||||
|
||||
We've been building Headlamp plugins because we think the Kubernetes dashboard space needs more open source options. Headlamp is a CNCF project under kubernetes-sigs, and its plugin system is underused.
|
||||
|
||||
Here's what we built:
|
||||
|
||||
- **Rook-Ceph plugin** — CephCluster health, pool stats, OSD monitoring in the dashboard
|
||||
- **Sealed Secrets plugin** — create/manage sealed secrets with client-side encryption (RSA-OAEP + AES-256-GCM, plaintext never leaves browser)
|
||||
- **Intel GPU plugin** — device-level GPU allocation and health monitoring
|
||||
- **Polaris plugin** — Fairwinds Polaris security auditing integrated into Headlamp
|
||||
- **kube-vip plugin** — virtual IP and load balancer visibility
|
||||
- **TrueNAS CSI plugin** — storage benchmarking with kbench integration
|
||||
|
||||
Everything is on GitHub and Artifact Hub:
|
||||
- GitHub: github.com/privilegedescalation
|
||||
- Artifact Hub: artifacthub.io/packages/search?ts_query_web=privilegedescalation&kind=21
|
||||
|
||||
We're not selling anything. Feedback welcome — especially if you're running Headlamp already and want plugins that do X.
|
||||
**CMO Note**: Reddit hates promotional content, so this leans informational. "We're not selling anything" defuses the self-promo response. Asking for feedback invites engagement. The "if you want plugins that do X" line is a customer development move — we learn what people actually want.
|
||||
Reference in New Issue
Block a user